PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
January 28, 2021
‘Great American Ride’ Virtual Cross-Country Cycling Event Kicks Off on March 20
Richmond, VA –In the second edition of the ‘Great American Ride’ hosted by Sports Backers in partnership with Rails-to-Trails Conservancy, participants in teams of four, eight, or 12 will attempt a virtual ride across America. The virtual route tracks along the developing 3,700-mile Great American Rail-Trail™, a signature project of...
January 27, 2021
Giro Launches the Contour RS Goggle
(January 27, 2021 - Park City, UT) Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced the launch of its new Contour RS goggle. Designed in tandem with ZEISS Optics®, the Contour RS (Reduced Size) features a smaller toric lens shape, utilizes Giro’s premium VIVID lens...
January 27, 2021
City of Coronado celebrates 130-year anniversary with Easy Day Sports
Coronado, CA — January, 27, 2021 - Walk, bike, surf, or run. If you noticed more of your neighbors outside exercising last year, it wasn’t because the gyms were closed. Almost 3,000 people committed to covering 130 miles to celebrate the City of Coronado’s 130th birthday in 2020. The citywide “Coronado 130 Virtual Challenge: Actively Celebrating 130...
January 27, 2021
ROUVY Announces Virtual “Travel The World Racing Series” presented by ELITE Cycling and Santini
January 27, 2021 - From February 2nd - 7th, the global cycling community will be competing virtually on beautiful, real-life race courses across 5 countries. Together with ELITE Cycling and Santini, ROUVY launches an open virtual race series that will visit famous climbs and parcours in Italy, Australia, Switzerland, France...
January 27, 2021
CAKE Launches the Kalk AP, an Anti-Poaching Electric Bush Bike
(Stockholm, Sweden – January 27, 2021) – CAKE, the Swedish leader in premium electric off-road motorbikes, announced today the launch of Kalk AP (Anti-Poaching), a special edition Kalk that has been redefined and optimized for rangers working to protect wildlife in the harsh conditions of the African bush. The Kalk...
January 27, 2021
Oiselle Hires Alison Mariella Désir as its Director of Sports Advocacy
Seattle, WA - January 27, 2021 - Oiselle is excited to announce that Alison Mariella Désir is joining its Leadership Team in Seattle as the Director of Sports Advocacy. The newly created role combines community, culture, and movement-building as the brand strengthens both its internal team culture and community outreach...
January 27, 2021
Machines For Freedom Named Title Sponsor of Stamina Racing Collective
Los Angeles, Calif. (January 27, 2021) – Machines For Freedom®, the inclusive women’s cycling apparel brand has been named title sponsor of Stamina Racing Collective, a Minneapolis, Minnesota based cycling team. Stamina Racing Collective is a non-profit cycling team with a goal to strengthen and diversify the pipeline of FTW (Femme,...
January 27, 2021
FORM Smart Swim Goggles Now Connect to Leading Swim Spas
Vancouver, BC, January 27, 2020 — FORM, the sports wearable technology company behind the FORM Smart Swim Goggles, today announced its partnership with Jacuzzi Brands LLC swim spas. Through the partnership, FORM will bring an exclusive connected swim spa experience to their FORM Smart Swim Goggles and Jacuzzi brands swim...
January 27, 2021
US Trail Running Conference Debut Webinar a Success
Estes Park, CO– The first webinar in a nine-webinar series introduced by the US Trail Running Conference was hosted on Thursday January 21. The content focused on and explored the future of safe trail races during the COVID pandemic. Active at Altitude, organizers of the US Trail Running Conference and...
January 27, 2021
RunSignup | GiveSignup’s Annual RaceTrends Report Shows 48.1% Participation Decline, Gradual Recovery
Moorestown, NJ – RunSignup | GiveSignup released their Annual RaceTrends Report evaluating the state of the endurance industry. The impact of COVID-19 was reflected in every data point for 2020 as the evolution of events from in-person to virtual and back again caused eye-catching participation declines, shifts in marketing strategies, and an increased...