PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
April 13, 2021
New Holland Spirits Launches Dragon’s Share Bourbon Barrel Seltzer
Holland, MI (Apr. 13, 2021) -- New Holland Spirits of Holland, MI is today launching the clever combination of world-class bourbon and seltzer, in a refreshing yet refined beverage collection; Dragon’s Share Bourbon Barrel Seltzers. Hailing from the revered Dragon’s Milk family, the next legend in imbibing has arrived. Aged...
April 13, 2021
Ibex Names Purple Orange Brand Communications as Public Relations Agency of Record
Boulder, CO — Ibex, leader in merino wool apparel and accessories, is pleased to announce a partnership with Purple Orange Brand Communications to oversee all PR efforts on behalf of the brand. Over the last two decades, Ibex has served as a high-end staple in customers’ closets and earned a...
April 13, 2021
Machines For Freedom Launches New Category In Versatile Off-Road Collection
Los Angeles, Calif. (April 13,2021) – Machines For Freedom®, the inclusive women’s cycling apparel brand has launched two new spring collections, the Versatile Off-Road Collection and the Foundations Collection. A foray into an entirely new category of cycling for the previously road-specific apparel brand, the Versatile Off-Road Collection is a dirt-inspired...
April 13, 2021
UltrAspire Elite Jeff Browning secures his 22nd 100-mile victory at the Zion 100
After little to no racing during the 2020 season, the competitive field is looking to be stellar this year as ultramarathoners gear up to tackle the race season. For Jeff Browning, the Zion 100 was on his list and there were some big goals attached to it. This past weekend,...
April 13, 2021
Miami Dolphins host Record Breaking Dolphins Challenge Cancer 100 Mile Ride Raising $5.5M for Cancer Research at Sylvester
MIAMI GARDENS, Fla. – The Miami Dolphins hosted its eleventh annual Dolphins Challenge Cancer (DCC XI) on Saturday, April 10, 2021. Led by its iconic 100-mile ride throughout the most scenic parts of South Florida, the DCCis the largest fundraising event by any sports franchise raising funds for life-saving cancer...
April 13, 2021
Wiley X® Announces Move to Frisco, Texas
Livermore, CA. (April 13, 2021) - Wiley X®, the leading premium protective eyewear brand, announced plans to move its operations from Livermore to Frisco, Texas. The new global headquarters, manufacturing and distribution site is set to be located in the Star Business Park and completed by Q2 2022. Wiley X...
April 13, 2021
Sportstats Extends Timing Agreement with The IRONMAN Group for Three Years Across All North America IRONMAN, IRONMAN 70.3 and Rock ‘N’ Roll Running Series Events
SALT LAKE CITY, Utah, USA / NEPEAN, Ontario, Canada (April 13, 2021) – Throughout a 24-year partnership, a genuinely great union has flourished between The IRONMAN Group and Sportstats. It was announced today that the partnership has been renewed for an additional three years across all IRONMAN®, IRONMAN 70.3 and...
April 13, 2021
Marathon-Photos goes LIVE!
New technology developed by Marathon-Photos.com saw images uploaded and identified within seconds of being taken at Christchurch Marathon last weekend. It meant friends and family could chart their runner’s progress live through the event and right to the finish. It isn’t the first time the company has led in the...
April 13, 2021
The RunnerBox and RiderBox Help Athletes Spring into Action with their Latest Edition
The RunnerBox and RiderBox have released the newest of their subscription series, the Spring Edition. Shipping throughout April and May, the Spring Edition features gear and nutrition thoughtfully curated to help athletes make their spring training and (potential) racing as successful as possible. “Spring represents new beginnings, and we are...
April 13, 2021
Space Technology Boost to Outlaw Triathlon Series
The Outlaw Triathlon Series has partnered with AWOL to access their state-of-the-art facial recognition photography, in conjunction with the UK & European Space Agencies. Free race photography is a popular feature at Outlaw events and the new partnership with AWOL will benefit every competitor taking part across the five events this year. Using facial...