PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
March 8, 2021
Oiselle Expands Bras for Girls Program with In2Sports Bra Launch
Seattle, WA - March 8, 2021 - Oiselle announces an expansion to their successful Bras for Girls program on International Women’s Day. For each purchase of the newly launched In2Sports Bra, a sports bra will be donated to the Bras for Girls Program. Established in 2017, Bras for Girls’ mission...
March 5, 2021
The Diva Dash Women’s Obstacle Run is Reinvented and Offers Experiential and Custom Partnerships To Reach 30,000+ Active Women.
BOULDER, Colorado, March 5th, 2021– Adventure Fit Events, an award-winning experiential event marketing and production company, is seeking official partnerships with companies wanting to connect with active women through the NEW Diva Dash Adventure event. Originally known as the SHAPE Diva Dash, the event started as a women’s obstacle adventure...
March 5, 2021
Charm City Run Events Launches Spring Explorer Race Series
Baltimore, MD- Baltimore-based Charm City Run Events has created a new twist on the virtual race model with the launch of the Spring Explorer Race Series. The Spring Explorer Race Series is a bundle of 7 virtual races run over the course of 8 weeks with actual courses in different communities...
March 5, 2021
Spartan Names Eurofins Official COVID-19 Testing Partner for 2021 Event Season
BOSTON, Mass. (March 4, 2021). Spartan®, the world’s leading endurance sports and wellness brand, announced that Eurofins has been named its official COVID-19 testing partner. Eurofins, the world leader in clinical diagnostics, pharmaceutical, food and environmental laboratory testing services, will leverage its SAFER@WORKTM protocols for Spartan and Spartan Trail® events throughout...
March 4, 2021
Parcours announce athlete mentorship competition with professional triathlete Laura Siddall
British brand Parcours have teamed up with professional triathlete Laura Siddall to offer a once-in-a-lifetime opportunity to one lucky female triathlete. They are looking for someone with a passion for swim, bike and run, who works hard and is driven and energised about their love for triathlon. In return the...
March 4, 2021
CHALLENGE MIAMI® to be televised on NBCSN
Miami, Florida: CHALLENGE MIAMI’s home, Homestead-Miami Speedway®, delivers the perfect backdrop for the fast and furious race action broadcast live to a global community of triathlon fans. CHALLENGE MIAMI Pro Race will be broadcasted three times on NBCSN, on March 18th at 2pm ET, March 21st at 12pm ET, and March 22nd at 2:30pm ET. The thrilling racing...
March 4, 2021
Experience TheTriSummit Virtually March 17-19
Legends of triathlon, Olympians, top current pro triathletes, industry experts and premier brands have come together to empower triathletes as we kick off the 2021 triathlon season. The stellar lineup is hosted by USAT and IRONMAN Hall of Fame inductee Bob Babbitt and features Olympian Katie Zaferes, American Kona Record...
March 4, 2021
Soundcheck… Testing, Testing, 1,2,3: Humana Rock ‘n’ Roll Virtual Running Club turns up the volume this March
TAMPA, Fla. – As the month of March gets running, the Humana Rock ‘n’ Roll® Virtual Running Club™ (VRC™) is providing avenues for people around the world to revisit their 2021 goals and conduct a Sound Check. Throughout March, participants will be able to take on a series of classic...
March 4, 2021
Healthy Kids Running Series Preparing for Spring; Seeking Community Coordinators
Healthy Kids Running Series, a national inclusive and fun youth running experience, inspiring kids (ages 2-14) to believe in themselves and lead an active healthy lifestyle, is conducting a safe, five-week in-person spring running Series featuring once-a-week racing at more than 200 locations across the United States. Registration is now...
March 4, 2021
UltrAspire Welcomes Tyler Andrews to the 2021 Elite Athlete Team
UltrAspire, an outdoor brand driving the hydration and waist lighting category forward, has been refining their athlete program for years. Innovative product development and conceptualizing ideas stem directly from working with members of the team. Entering 2021, UltrAspire works with athletes who hold some of the most prestigious world records...