PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
March 9, 2021
Detroit Resident runs 313 Kilometers for charity as part of 313 Day Virtual Running event
DETROIT, MI – Local endurance event company, Epic Races has not been able to hold actual running events during this pandemic so they have focused on expanding their virtual events and helping nonprofits raise money while they themselves have not been able to hold live events that bring in much...
March 9, 2021
Cleary Bikes Chooses Thorpe Marketing as its Agency of Record
Richmond, Cali — Cleary Bikes, a specialty manufacturer of kids’ bikes, has selected Thorpe Marketing as its public relations agency of record. Thorpe Marketing will manage Cleary Bikes’ public and media relations. “We’re really looking forward to growing Cleary into a brand leader within the kids' bike category. Cleary is...
March 9, 2021
BKOOL Announces Women on Wheels Challenge presented by ELITE
FONTANIVA, ITALY, March 9, 2021 — Elite Cycling announced their WOMEN ON WHEELS, BKOOL challenge on March 8th (International Women’s Day). Designed to celebrate, connect, and support women cyclists, it will continue throughout Women’s History Month and will close on April 11th. “The goal is to celebrate all women in...
March 9, 2021
US Trail Running Conference DEI Webinar sets high benchmark
Estes Park, CO– The second webinar in a nine-webinar series introduced by the US Trail Running Conference was hosted on Thursday, February 25. The session subject was Diversity, Equity and Inclusion (DEI), and focused on Black, Indigenous, and People of Color (BIPOC). Mirna Valerio, a certified DEI trainer and former...
March 9, 2021
Olympian Katie Zaferes Joins Team UCAN
Olympian Katie Zaferes has made the switch to UCAN to fuel her training and racing at the highest levels in the sport of triathlon. Zaferes is ranked the #1 short-course triathlete in the world, is the reigning World Triathlon Series Champion, and a favorite for Olympic Gold in Tokyo. Zaferes...
March 9, 2021
Cadence Sports and Peer-to-Peer Professional Forum Release 2020 Million Dollar Club List of America’s Top Cycling Fundraising Events.
Austin, TX – Despite an unprecedented environment surrounding the COVID-19 global pandemic, at least 45 cause-related cycling events raised more than $1 million each in 2020, according to the annual study released by Cadence Sports & the Peer-to-Peer Professional Forum. This study goes deep into exploring individual events to disclose...
March 8, 2021
Rebecca Rusch Partners with Chamois Butt’r for the 2021 Season
Pleasant Valley, MO (March 8, 2021) – Chamois Butt’r, the ultimate skin lubricant and chamois cream, is thrilled to partner with seven-time world champion, MTB Hall of Famer, and Emmy Award winner, Rebecca Rusch. Rebecca kicked off her 2021 season in Knik Lake, Alaska at the Iditarod Trail Invitational (ITI350),...
March 8, 2021
Wild Rye and Pivot Cycles Introduce Spring ’21 Apparel Collaboration
KETCHUM, Idaho (March 8, 2021)— Wild Rye, women’s four-season brand dedicated to crafting beautiful and technical mountain apparel announced today its first seasonal collaboration with premium bicycle manufacturer, Pivot Cycles. The collaboration brings to life a three-piece apparel collection as well as multi-season programming and content that highlights and brings...
March 8, 2021
Mammut Announces Women’s Scholarship with American Mountain Guides Association
(Williston, VT) March 8, 2021 – Mammut, premiere mountain safety and outdoor brand, has announced a scholarship for women and non-binary people in partnership with the American Mountain Guides Association (AMGA). The recipient will be awarded a full AMGA scholarship in any mountain guide course or exam and receive a...
March 8, 2021
NATHAN Sports Launches First Ever Apparel Collection
Fountain Valley, CA (March 8, 2020) – NATHAN Sports, leader in running hydration, storage and visibility, is thrilled to introduce their first collection of athletic apparel. The assortment will follow the theme “Beyond Boundaries”, where superior performance meets everyday comfort, and is designed to transcend from running into other activities...