PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
March 25, 2021
J&A Racing and Yuengling extend multi-year partnership for Shamrock Marathon Weekend
March 25, 2021 – VIRGINIA BEACH – J&A Racing today announced the extension of Yuengling as the title sponsor of the Shamrock Marathon Weekend held annually in Virginia Beach, Virginia. Since it was founded in 1829, America’s Oldest Brewery has remained fiercely independent, family-owned and continuously operated by the Yuengling...
March 25, 2021
Top Out Adventures Launches Partnership with Run 2 Revive
Top Out Adventures, a premier adventure travel guide company based in Dallas, is proud to announce their partnership with Run 2 Revive, a leading non-profit dedicated to ending both Alzheimer’s and ALS disease - two devastating neurodegenerative disorders. Says Top Out founder Dave Smithey of the partnership: “our mission as...
March 25, 2021
CADEX Signs 70.3 Triathlon World Record Holder Kristian Blummenfelt
(March 25, 2021) —CADEX, the maker of high-performance cycling products, announced that triathlete and Olympian Kristian Blummenfelt has signed with the brand for 2021-2022. The 27-year old Norwegian has broken the 70.3 world record twice and currently holds the world record in that distance with a time of 3:25:21, set...
March 25, 2021
Parcours Launch Brand New Wheelset – The Parcours Ronde
British brand Parcours have added an exciting new all-road wheelset to their range, the Parcours Ronde. Aerodynamically optimised for a 28mm tyre whilst weighing in at just 1,400g, the Ronde wheelset builds upon Parcours #thinkwider rim technology from their award-winning Strade wheelset (2020) and applies it to a shallower carbon...
March 24, 2021
IRONMAN VR Team Challenge Enters Week 2 on IRONMAN Now Facebook Watch Page with Teams Taking on Half-Distance Triathlon Simulation
IRONMAN VR Team Challenge North America IRONMAN VR Team Challenge Week 2 taking place on Thursday, March 25 at 7:00 p.m. ET (11:00 p.m. GMT) with three teams from North America facing-off in a Half-Distance virtual triathlon. Professional triathlete Lindsay Corbin will join this week’s competition providing the teams an...
March 24, 2021
Tour Of Sufferlandria Exceeds Expectations For The Davis Phinney Foundation
Mythical Nation, Worldwide — Wahoo SUF, an online platform that provides fierce (and fun) cycling, yoga, and strength training workouts for people all over the world and the Davis Phinney Foundation, raised $390,000 this year in their 9th annual Tour of Sufferlandria. In this remarkable year marked with uncertainty, fundraisers...
March 24, 2021
Brompton, Freitag, Partner to Put Stylish, Sustainable New Spin on Backpacks for Bike Commutes
NEW YORK (March 24, 2021) – Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, and Zurich’s bag manufacturer, FREITAG, have quite a bit in common: They’re both into “re-cycling,” which means thinking and acting in sustainable cycles, and they’re both all about riding bikes. Both are also...
March 24, 2021
Introducing Elevate 2028: USA Triathlon’s 2021-2028 Strategic Plan
COLORADO SPRINGS, Colo. — USA Triathlon today unveiled Elevate 2028, the organization’s 2021-2028 Strategic Plan, which will guide its priorities, decision-making processes and culture through the next two Olympic and Paralympic Quadrennials. The robust set of guiding principles, goals and strategies will enable USA Triathlon to grow participation, provide unmatched...
March 24, 2021
ŠKODA eCUP 2021 Grand Finale: The First National Virtual Cycling Championships of the Czech Republic on ROUVY
Prague, Czech Republic / March 24, 2021 - The Czech Cycling Federation (CCF) presents the ŠKODA eCUP 2021 Grand Finale on ROUVY. This race series ends with the official first-in-the-history Czech National Championships in virtual cycling e-sports among professional riders. The names of the first ever e-cycling champions of the Czech...
March 24, 2021
BibRave Expands Marketing Services with Missoula Marathon, Adding Digital Content Strategy and Management
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, expanded its marketing services with the Missoula Marathon, produced by Run Wild Missoula. In addition to its signature race campaign promotion, driven by its national network of running ambassadors, BibRave will provide a suite of services around digital...