PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
March 19, 2021
The Only Hard Lemonade Seltzer Made by Lemonade Experts, Mike’s Hard Lemonade Seltzer, Partners with Endurance Sports Leader Spartan
BOSTON, Mass. (March 19, 2021) – Mike's Hard Lemonade Seltzer, the only hard lemonade seltzer made by lemonade experts has entered a partnership with the world’s leading endurance sports and wellness brand Spartan®, becoming the official “Hard Seltzer of Spartan US.” “Spartan athletes know the true definition of ‘hard,’” said Ian...
March 19, 2021
GiveSignup | RunSignup Announces Spring Forward Seminar as Hybrid and Live Events Surge
GiveSignup | RunSignup, the leading technology provider for US races and nonprofits, opened registration for their Spring Forward Seminar. The one-day Seminar, focused on event production and fundraising with the constraints of 2021, will be held virtually on Thursday, April 22, 2021 from 12pm-5pm ET (9am-2pm PT). Registration for the...
March 18, 2021
Virtual Tour of Slovenia | Stage 4 with Gašper Katrašnik
Ljubljana, Slovenia / March 18th, 2021 - The open, Virtual Tour of Slovenia by ‘I feel Slovenia’ on ROUVY is now coming to its prime and fourth stage events. Cyclists worldwide are invited to travel or race around Slovenia virtually, and compete with Gašper Katrašnik from Adria Mobil Cycling Team...
March 18, 2021
2021 IRONMAN VR Team Challenge Kicks Off with Sprint Distance Triathlon Simulation Airing on IRONMAN Now on Facebook Watch
Team Captains Nashville singer and songwriter Ryan Kinder, U.S. Marine Corps Veteran and IRONMAN U Certified Coach Morgon Latimore, and veteran sportscaster Shannon Spake go head-to-head-to-head in a Sprint distance triathlon simulation Cody Beals to join in the competition offering opportunity to bolster their scoring with Pro Wild Card Lifelines ...
March 18, 2021
ATRA’s 25th Anniversary Challenge – spring edition – opens registration
Colorado Springs, CO - The American Trail Running Association (ATRA) has opened registration for its spring virtual challenge. This is the third in a series of challenges designed by ATRA to celebrate its 25th anniversary and inspire the community to experience the outdoors and enjoy the trails whether running, walking, or...
March 18, 2021
USA Triathlon Announces 2021 Paratriathlon Development Race Series
COLORADO SPRINGS, Colo. — USA Triathlon today announced the four events that will make up the 2021 Paratriathlon Development Race Series, a set of races for emerging paratriathletes who aspire to compete at a future Paralympic Games. Participants will be able to gain experience racing at the national level, and...
March 18, 2021
Newton Running Releases Spring 2021 Line with Focus on Sustainability
BOULDER, CO, UNITED STATES, March, 2021 -- Newton Running, an athletic shoe brand focused on making responsive shoes for outdoor and running enthusiasts, is excited to announce the launch of their Spring 2021 Line. 2021 marks their second year as active members of the UN Global Compact and a commitment...
March 18, 2021
Super League Triathlon Appoints Aurora Media Worldwide As Global Broadcast Partner
Aurora will help Super League to drive further innovation and build on the success of both its Championship Series and the SLT Arena Games. Specialising in the development and production of live, premium global sports events such as Formula-E and Extreme-E, Aurora Media is recognised as a creator of innovative,...
March 18, 2021
Rat Race Adventure Sports Plan Imminent Launch in US and Canadian Market
Rat Race, the UK’s most successful adventure sport company have announced plans to launch in the US and Canadian market, with their offering going live this Sunday (03/21). The launch will be lead by Jimmy McCaffrey, their newly appointed US General Manager. Rat Race plan to launch into the US...
March 18, 2021
OCR World Championships Partners with DFND Compression for 2021 OCRWC
OCR athletes know they need high quality compression gear for training, racing, and recovery, and the OCR World Championships is excited to announce a new partnership with DFND compression for the 2021 OCRWC. Born from a need to keep the U.S. Military and First Responders safe from training injuries, DFND...