PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
July 17, 2024
The IRONMAN Foundation to Celebrate 25th Anniversary of Athletic Brewing IRONMAN Lake Placid Triathlon by Distributing $67,500 in Charitable Giveback to Local Organizations
- Total historical giveback reaches $2 Million in Lake Placid and surrounding communities - In addition to grant funding, The IRONMAN Foundation will host Bikes For Kids inside the IRONMAN Village on July 18 through 20 LAKE PLACID, N.Y. / TAMPA, Fla. (July 17, 2024) /ENDURANCE SPORTSWIRE/ – The IRONMAN...
July 16, 2024
Family of Norco Bicycles Founder Bert Lewis Assumes Ownership of Company
PORT COQUITLAM, British Columbia (July 16, 2024) /ENDURANCE SPORTSWIRE/ – For 60 years, Live to Play Sports Group, the manufacturer of Norco Bicycles and Canada’s largest wholesale distributor of premium bicycles, parts and accessories, has been independently owned and operated in a partnership of the Lewis and the Zalkow families....
July 16, 2024
The IRONMAN Pro Series Heads to New York’s Adirondack Mountains for The 25th Anniversary Edition of The Athletic Brewing IRONMAN Lake Placid
- The twelfth stop for the IRONMAN Pro Series™ will see many of the world’s top professional triathletes descend on Lake Placid, New York to fight for a piece of the $125,000 total event pro prize purse - The “Voice of IRONMAN,” Mike Reilly, will return for a special occasion...
July 16, 2024
Programming Updates to Enhance Running USA’s 2025 Industry Conference
Louisville, KY, (July 16, 2025)/ENDURANCE SPORTSWIRE/ – In response to attendee feedback, Running USA today shares exciting programming updates for the 2025 Industry Conference presented by haku, to be held in Louisville, KY from February 2-4, 2025. Registration is now open and hotel reservations at the Galt House Hotel can be...
July 16, 2024
Registration Now Open for The Running Event 2024
PORTLAND, Maine (July 16, 2024)/ENDURANCE SPORTSWIRE/ – The Running Event (TRE), the leading run and outdoor specialty retail conference and trade show in North America, opens registration for this year’s event, which will take place November 19-21 at the Austin Convention Center in Austin, TX. “Opening registration for TRE always signifies...
July 16, 2024
SAIL Challenge Cap Québec powered by Argon 18 and Challenge New Jersey State Triathlon Will Kick Off This Weekend
/ENDURANCE SPORTSWIRE/ – The highly anticipated SAIL Challenge Cap Québec powered by Argon 18 will take place in Québec’s cultural heart of Québec City, featuring an impressive lineup of over 20 professional athletes from around the globe. Among the men’s professional field is Jack Moody (NZL), winner of Challenge Taiwan...
July 16, 2024
Varlo Sports Launches VarloVision, A New 3D Custom Design Tool for Run, Bike and Triathlon
Cherry Hill, New Jersey (July 16, 2024)/ENDURANCE SPORTSWIRE/ – Varlo Sports, a leader in sports apparel innovation, is proud to announce VarloVision, a brand new custom apparel platform that integrates cutting-edge immersive technology with a user-friendly interface that makes custom apparel design easier than ever. “VarloVision is not simply a tool...
July 16, 2024
Kerrville Triathlon Welcomes Back EIGHT Beer as Official Beer Sponsor
Kerrville, Texas July 16, 2024/ENDURANCE SPORTSWIRE/ – The Kerrville Triathlon, produced by High Five Events, is proud to announce the return of EIGHT Beer as the Official Beer for the second year in a row. This partnership celebrates the intersection of athletic achievement and community spirit, promising participants and spectators...
July 16, 2024
Record breaking Boston Great, Des Linden, will join headline speakers at The Boston Run Show 2025
/ENDURANCE SPORTSWIRE/ – Winner of the 2018 Boston Marathon and the first US women’s champion since 1985, Des Linden, is slated to join The Boston Run Show’s speaker line-up. The running expo which takes over the Boston Convention & Exhibition Center for the weekend of March 1-2, 2025 will also...
July 16, 2024
Zwift Academy Returns to Find the Next Stars of The Peloton
/ENDURANCE SPORTSWIRE/ - Zwift, the global online fitness platform for cyclists, today announced the launch of Zwift Academy. The programme is Zwift’s renowned talent identification pathway, designed to uncover hidden talent and support their development through the professional ranks, joining an elite alumni, including Jay Vine and Neve Bradbury. Neve...
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