PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
June 21, 2021
Pic2Go Delivered Race-Day Photos and Sponsored Experience Sharing at the Steamboat Marathon!
Pic2Go has successfully delivered race-day photos to participants of the Steamboat Marathon, while boosting social sharing of the branded photos for the benefit of the event sponsor! The Pic2Go’s patented 99.5% accuracy photo-tagging and Live Gallery Sharing technology enabled 80% social-sharing rate of the branded photos, boosting reach and engagement...
June 21, 2021
Fabletics Named Official Active Lifestyle Partner of Tough Mudder
EL SEGUNDO, Calif. (June 21, 2021) - Fabletics announced it has been named the official active lifestyle partner of Tough Mudder. As part of the strategic partnership through 2022, Fabletics will offer its premium quality activewear to the more than 6 million members of the Tough Mudder community through a series...
June 21, 2021
Cotopaxi to Launch Camp Collection in Partnership with Teva, MiiR, and ENO
Salt Lake City, UT. (June 21, 2021) – Outdoor gear and apparel brand and certified B Corp Cotopaxi, is excited to announce their adventure-ready partnership with fellow outdoor brands Teva, MiiR, and ENO. The Camp Collection is a celebration of summer and camping season, paired with a commitment to responsibly...
June 21, 2021
Startup PedalCell launches patented technology that charges devices from bicycle motion
Chicago, Illinois (June 22nd, 2021) Startup PedalCell, based in Chicago, IL, is rushing to create more inventory after a spring demand surge. Founded by three engineer cyclists, their patented USB device charger generates power from a cyclist's motion and started shipping in October 2020. PedalCell can charge USB devices such...
June 21, 2021
New Lipguard SPF 28 Sunscreen Lip Balm from Zealios Now Available
(BEND, Ore.) – New LipGuard SPF 28 Sunscreen Lip Balm, the latest product from Zealios, a leader in performance body care products developed by athletes, for athletes, is now available for purchase through the Zealios website and Amazon, the company announced today. LipGuard’s formula of active sun protectant ingredients, natural...
June 20, 2021
Sarissa de Vries and James Teagle take the day at Lotto Challenge Gdansk
James Teagle has claimed a strong win at the inaugural LOTTO CHALLENGEGDAŃSK in Poland. The Brit set off fast on the run and the rest of the men’s field could not come anywhere near him on the half marathon. Behind him an exciting battle between South Africa’s Matt Trautman and Spain’s Pablo Dapena...
June 18, 2021
Ryan Dominates and Lamperti Shocks the Field at Pro Crit Nationals
KNOXVILLE, Tenn. – Day two is done at the 2021 USA Cycling Pro Road National Championships. The highly anticipated Criterium Race left fans in absolute awe. The 1.7- kilometer course was full of sweeping corners and long straightaways. For the Elite Women, Kendall Ryan (Ventura, Calif.; Legion of Los Angeles)...
June 18, 2021
Superfeet Gets Supercharged: Westward Partners Leans in to Superfeet to Fuel Growth
FERNDALE, Wash. (June 17, 2021) – Superfeet, the global insole industry leader and innovator, is thrilled to announce the company has agreed to a partnership with private equity firm, Westward Partners. Effective immediately, Seattle-based Westward Partners assumes majority ownership in this fast-growing industry stalwart. This acquisition will set Superfeet up...
June 17, 2021
KOM Cycling Expands into On-Bike Storage Category with Two New Products
East Lansing, Michigan (June 17, 2021) — On the heels of launching the highly touted Full-Motion Indoor Cycling Rocker Plate, KOM Cycling is adding two clever new products, on June 22nd, to its problem-solving line of cycling products – this time more focused on outdoor riding for the summer season:...
June 17, 2021
NURVV Run Launches Major New Update To Its Ground-Breaking Running Tech
London, 17 June 2021: NURVV Run, the pioneers of wearable technology and biomechanics designed to help runners of all levels run faster, further and reduce injury risk, has today unveiled a major new product enhancement. The update will further elevate the training of runners of all abilities and help hone...