PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
July 20, 2021
Believe in the Run Opens New Headquarters, Launch Party Sponsored By ASICS and Super Coffee
BALTIMORE, Md. – Believe in the Run, a media company centered on run and run culture, held its headquarters launch party on July 10, celebrating the opening of its new Baltimore location. The event was attended by nearly 300 runners and featured shoe demos and giveaways from event sponsor ASICS,...
July 20, 2021
Tough Mudder Makes Triumphant Return to Live Events in the UK After Last-Minute Event Cancellation in Scotland
LONDON, UK (July 17, 2021) – Tough Mudder™, part of Spartan®, the world’s leading endurance sports and extreme wellness brand, officially kicked off its 2021 UK season, hosting its world-famous class of teamwork-based obstacle course events in Henley-on-Thames, West London July 17-18. The sold-out event was met with great enthusiasm...
July 20, 2021
Geo-fencing and course tracking released on the sodisp.com challenge platform
Now events are slowly getting back to normal, we are releasing two new features to allow events to accept more registrations and offer more engaging goals to their communities. These options allow events to open new revenue streams, generate new sponsor opportunities, and become relevant 365 days per year. Course...
July 19, 2021
Fuel Your Marathon Training with Honey Stinger
STEAMBOAT SPRINGS, Colo. (July 19, 2021) — Prepping for the big 26.2 is a lot of work, but there’s more to it than just logging miles. Proper nutrition is crucial for race training; however, it can be tricky to keep track of a nutrition program substantial enough to support a rigorous 16-week...
July 18, 2021
Mississippi’s Largest Cycling Event Raises Funds for Parkinson’s
Greenwood, Miss. — As live sporting events start to come back to center stage for athletes and fundraisers, the Davis Phinney Foundation is thrilled to be one of the beneficiaries of the Bikes Blues & Bayous cycling event in Mississippi on Aug. 7, 2021. The Greenwood-Leflore County Chamber of Commerce...
July 18, 2021
Expo Booths and Sponsorship Opportunities Available for 2022 Running USA Industry Conference
(July 19, 2021) - If you want your brand to stand out in the running industry, the annual Running USA conference presented by Race Roster is the place to do it. Now in its 19th year, this is the world's largest and best running industry conference each year. The 2022...
July 16, 2021
Punch Gunk Hosts Pedal For Pints Activation At 2021 Belgian Waffle Ride
SAN DIEGO, Calif. – Punch Gunk, the award-winning performance therapeutics company shaking up the pain relief and workout recovery industry, is making its first appearance at the famed Belgian Waffle Ride in San Diego this weekend. Punch Gunk is presenting Pedal for Pints, where competitors and spectators who generate the...
July 15, 2021
Global Packs Leader deuter Launches Aircontact Core and Ultra Backpacking Packs, New Ascender Running Collection
LONGMONT, Colo. (July 15, 2021) —deuter, the global leader in backpacks and outdoor equipment, announces the launch of its new Summer 2022 collection, delivering functional, stylish and sustainabily produced outdoor goods that include bluesign® certified materials and recycled fabrics, and are 100-percent free of harmful perfluoro carbons (PFCs). The assortment includes...
July 15, 2021
XTERRA Adventures TV Series Premieres July 15, XTERRA Beaver Creek this Sat
The first episode in an all-new season of XTERRA Adventures debuts on xterraplanet.com and Outside TV tonight, July 15, 2021, at 10pm EDT. The seven-episode TV series takes viewers to some of the most iconic destinations in all of endurance sports for an inside look into the races, places, and...
July 15, 2021
Energy unleashed: Science in Sport launch the Beta Fuel range, changing the game of endurance sports nutrition
The team at Science in Sport are excited to launch what they define as ‘the most complete and innovative fuelling solution on the market.’ The updated Beta Fuel product line builds on the scientifically-tested blend of carbohydrate powder, using a new ratio of 1:0.8 maltodextrin to fructose to increase exogenous CHO...
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