PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
September 9, 2021
Wrestle Like A Girl Launches ‘She Can Wrestle’ Campaign Featuring Sports Empowerment Festival and Celebration Gala
Wrestle Like A Girl (WLAG), a 501(c)3 non-profit organization with a mission to empower girls and women using the sport of wrestling to become leaders in life, announced its first campaign titled “She Can Wrestle”, which will include a Celebration Gala and Sports Empowerment Festival, to be held at the...
September 9, 2021
Kitsbow Welcomes New Bike Shop to the Old Fort Ride House
OLD FORT, North Carolina (Sept. 9, 2021) — Kitsbow, maker of premium cycling clothing and accessories, will be bringing bike service and repair needs to Old Fort, North Carolina with the opening of the Old Fort Ride House Bike Shop, Powered by Schoenauer Service Course (SSC). Old Fort’s first bike...
September 9, 2021
Peloton Launches Private Label Apparel Brand, Peloton Apparel
- Inspired by its world class instructors and passionate community of Members, Peloton Apparel is designed to seamlessly transition from class and beyond - The line features four Peloton Apparel Fabrics offering different features and benefits, from high-compressive performance fabric to buttery-soft fabric for everyday wear, which will be staples...
September 9, 2021
Küat Kicks Off Exclusive Partnership with Miyaki Co
(Springfield, MO)– Küat Racks is proud to announce an exclusive partnership with Miyaki Corporation specializing in advanced coatings, including Genuine Kashima Coat. Kashima Coat is well known as the leader in smooth but super durable coatings. Kashima is used on the struts of Küat's new Piston™ Pro X hitch bike...
September 9, 2021
USA Cycling Partners with Zwift on Reimagined Cycling Inclusion Conversation Series and a New Olympic Development Scholarship Open to Underrepresented Athletes
(LONG BEACH, Calif.) September 9, 2021 - USA Cycling, the national governing body for cycling in the US, and Zwift, the online global fitness platform, announced a new partnership to increase access and inclusion in cycling. Zwift has come on board as a financial supporter for the upcoming virtual series...
September 9, 2021
Super League Puts Triathlon On The Map Again With Win at Prestigious Sports Industry Awards
Super League Triathlon triumphed at the prestigious Sports Industry Awards with the SLT Arena Games beating off stiff competition to land the Cutting Edge Award. Super League CEO and Co-Founder Michael D’hulst was on hand to accept the award at the star-studded ceremony in London just days after a successful...
September 9, 2021
Warren Miller Entertainment to Debut 72nd Feature Film This Fall
Boulder, Colo. – September 9, 2021– Warren Miller Entertainment is excited to bring its audience back into theaters for the 72nd feature film, “Winter Starts Now.” The annual feature film and coinciding theater tour will kick-off in Orem, Utah on October 20. Making its way to over 150 cities across...
September 9, 2021
Cirrus Cycles, Inc. Announces Employee Promotions
BELLINGHAM, WA — September 9, 2021: Cirrus Cycles, Inc., makers of Kinekt Suspension Components, is pleased to announce new staffing changes and promotions within the company. This includes three internal promotions of Evan Wert to General Manager, Jeremy Facer to Purchasing Manager, and Kelsey Lampe to Warehouse/Production Manager of Cirrus...
September 9, 2021
Delfina Athletics Becomes Official Swimwear Supplier For The University Of Miami
Austin, Texas – September 9, 2021 – Delfina Athletics signs a multi-year partnership becoming University of Miami’s official swimwear supplier for the 2021-2023 seasons. The Austin-based company is making big waves in the aquatic space, designating itself as a premier swim gear option for athletes everywhere. Led by multi-time Olympian...
September 9, 2021
Supersapiens Welcomes Seven-Time Grand Tour Winner Chris Froome as Newest Advisor and Investor
ATLANTA, 09 September 2021 —Supersapiens, the world’s imminent energy management system for performance athletes, powered by the Abbott Libre Sense Glucose Sport Biosensor, is delighted to announce that Chris Froome has joined the company as a technical advisor and investor. Froome will be featured in Supersapiens marketing as a premier...