PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
October 5, 2021
Alta Cycling Group Implements Live Data Program to Offer Real-Time Local Dealer Inventory for Consumers
KENT, Wash., (October, 5, 2021) — Alta Cycling Group, the premiere cycling company whose brands include Diamondback, iZip, Redline and Haibike, is offering its authorized dealers a new way to keep consumers that are shopping their brand’s websites informed when a bike is available locally and direct consumers to that ...
October 5, 2021
Purity Products Releases Muscle Accelerator to Enhance Muscle Strength and Size
Plainview, NY (October 5, 2021) - Purity Products®, the leading science-backed supplement brand recently announced a new addition to its product line, Purity’s Muscle Accelerator, that works to promote muscle strength, increase muscle size and support endurance. “We have been testing and formulating this unique, patented product for over two...
October 5, 2021
World-Class Athletes Head to Inaugural Challenge Budva-Montenegro
Following last year’s cancellation due to COVID, CHALLENGEBUDVA-MONTENEGRO is ready to go this Sunday with a strong field of world-class athletes ready to compete against each other in spectacular Montenegro. From Nils Frommhold (DEU) and Magnus Ditlev (DEN) to Patrick Lange (DEU), recently the winner of DATEV CHALLENGEROTH, each has...
October 5, 2021
ShowcasedLiv Unveils New Alight Disc Range
NEWBURY PARK, Calif. (Oct. 5, 2021) - Liv, the company dedicated to getting more women on bikes, today introduced its new Alight Disc range. Featuring the Alight DD Disc series and the Alight Disc series, the range incorporates Tensio, Liv’s proprietary visual technology that encompasses industrial and graphic design to...
October 5, 2021
Panaracer and BUCK!T Announce Collaboration
OSAKA, JAPAN (October 5, 2021) — Panaracer Corporation of Osaka Japan and BUCK!T bags of Girona, Spain are collaborating on a handlebar and saddle bag produced using factory rejected Panaracer Gravelking tires. Both bags have lined interiors and are highly water resistant - reflecting the quality that the BUCK!T brand...
October 5, 2021
Boston Sports Partners Teams Up with My Custom Sports Chair to Bring Branded, Officially-Licensed Adirondack Chairs to Endurance Events
BOSTON, MA – October 5, 2021 – Boston Sports Partners (BSP), a boutique sports marketing firm serving clients nationwide, today announced it has teamed up with My Custom Sports Chair to bring their custom, folding Adirondack chairs to endurance athletes for the first time. Now through their partnership with BSP,...
October 4, 2021
Decathlon Returns to the Professional Peloton As Official Partner of Cofidis Cycling Team
LILLE, FRANCE (October 4, 2021) — Starting January 1, 2022, Decathlon will return to the professional cycling circuit alongside the UCI World Tour Cofidis cycling team as the official supplier of performance cycling apparel and activewear for the Cofidis men, women and para cycling teams. This partnership was born out...
October 4, 2021
Professional Triathletes Organisation Announces Deal with Eclat Media Group for Collins Cup Highlights Coverage Across Asia
4th October 2021 - The Professional Triathletes Organisation and Eclat Media Group have announced a deal that will see The Collins Cup highlights show as well as the Beyond Human documentary televised across 16 markets in Asia. Eclat Media Group is aiming to fill the gap left by the closure of...
October 4, 2021
World Champions Crowned in London
More than 3,300 World Championship finishers from 82 countries World’s most competitive marathon lineup ever The inaugural AbbottWMM Wanda Age Group World Championships took place as part of the 41st Virgin Money London Marathon today with World Champion status the goal for more than 3,300 runners. The camaraderie between these...
October 4, 2021
Gravel Riders and Runners Take on a New Off-Road Adventure in Life Time’s The ‘Rad Dirt Fest
Trinidad, Colo., (October 4, 2021) – The first-ever edition of Life Time’s The ‘Rad Dirt Fest took place this weekend in Trinidad, Colo. Off-road athletes either took on the three distances of the gravel race or two distances of the running event while some athletes took on both events in the...