PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
January 12, 2022
Youth Athletes United Teams Up With Leylah Fernandez as Brand Ambassador
NEW YORK /ENDURANCE SPORTSWIRE/ - Youth Athletes United, the 285-unit multi-brand youth sports franchisor behind Soccer Stars, Amazing Athletes, TGA Premier Sports and JumpBunch, has announced a new partnership with tennis star Leylah Fernandez. As a brand ambassador for Youth Athletes United, Fernandez will be an inspiration to young athletes, not...
January 12, 2022
IRONMAN Announces Poznan in Poland as New Host City for IRONMAN 70.3 Triathlon
POZNAN / TAMPA (January 12, 2022) /ENDURANCE SPORTSWIRE/ - IRONMAN announced today that it will add to its 2022 global race calendar with IRONMAN® 70.3® Poznań and 5150® Poznań triathlons in Poland. The inaugural editions of IRONMAN 70.3 Poznań and 5150 Poznań in Poland will take place on September 4, 2022....
January 12, 2022
GFNY expands to Scandinavia with GFNY Sweden Uppsala
NEW YORK CITY, January 12, 2022 /ENDURANCE SPORTSWIRE/ - GFNY Global Endurance Sports Series adds its first race in Scandinavia with GFNY Uppsala, scheduled for July 3, 2022. Riders will get to experience a GFNY just an hour from the country’s capital Stockholm. GFNY Uppsala’s long, competitive course is 168km long...
January 12, 2022
Life Time Releases Lineup of Iconic 2022 Athletic Events Spanning Triathlons, Marathons, Mountain Bike & Gravel Races
BOULDER, Colo., Jan 12, 2022 /ENDURANCE SPORTSWIRE/ - Life Time, the nation's premier Healthy Way of Life brand (NYSE: LTH), that produces life-changing endurance events and operates 160+ athletic resorts across North America, has released its 2022 lineup of athletic events. Comprised of running, triathlon and cycling, the events span...
January 12, 2022
Old Man Winter Rally adds virtual options to the 8th annual winter running and cycling festival in February.
BOULDER, CO (January 12th, 2022) /ENDURANCE SPORTSWIRE/ - Adventure Fit Events announces the addition of a virtual option for this year’s Old Man Winter Rally in February. Known throughout the cycling and running community as an annual “epic winter adventure,” the event has been attracting a wide variety of athletes,...
January 12, 2022
Phocus Named Presenting Sponsor of Publix Florida Marathon Weekend
MELBOURNE, Fla. /ENDURANCE SPORTSWIRE/ - The Publix Florida Marathon Weekend announced today, its newest partnership with Phocus naturally-caffeinated sparkling water. Phocus comes on-board as the presenting sponsor of the 14th annual running event the weekend of February 12 & 13, 2022 in Melbourne, Florida. The Florida Marathon Weekend is the...
January 12, 2022
Zoot Sports adds 5x Ironman Champion Matt Hanson to Their Roster
Carlsbad, CA /ENDURANCE SPORTSWIRE/ - Zoot Sports, the industry leader in triathlon apparel, is proud to welcome professional triathlete Matt Hanson to their Elite roster. Hanson will train and compete in Zoot apparel during his multi-year partnership. Hanson, a 5x Ironman and 5x 70.3 champion residing in Castle Rock, CO,...
January 11, 2022
ShowcasedNordicTrack from iFIT Unveils Voice-controlled Adjustable Dumbbells — The First to Offer “Works with Alexa”
(Logan, UT) - January 11, 2022 /ENDURANCE SPORTSWIRE/ - Today, NordicTrack from iFIT, a leader in connected fitness innovation, unveiled its latest, patent-pending product: the NordicTrack iSelect™ Adjustable Dumbbells—the first voice-controlled dumbbells to work with Alexa. While traditional adjustable dumbbells offer the benefit of multiple weights, they come at the...
January 11, 2022
Iconix Brand Group Names For Soccer Ventures as Agency of Record for Umbro North America
New York and Los Angeles, Jan 11, 2022 /ENDURANCE SPORTSWIRE/ - Iconix Brand Group, Inc., which owns, licenses, and markets a portfolio of consumer brands including Umbro, has just entered in a strategic partnership with For Soccer Ventures (FSV) - the largest independent soccer media and experiences company in the United...
January 11, 2022
PeopleForBikes Invites Industry Leaders to California for Bicycle Leadership Conference
BOULDER, COLO. (Jan. 11, 2022) /ENDURANCE SPORTSWIRE/ - PeopleForBikes’ Bicycle Leadership Conference returns with an in-person gathering in March, providing industry leaders a forum for deep-dive conversations around the global supply chain, welcoming new riders, the future of hybrid work, micromobility and tech and brands leading the way on sustainability...