PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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April 12, 2022
Challenged Athletes Foundation Announces Largest Grant Distribution Totaling $6.2 Million in Support for 3,256 Individuals Across 83 Different Sports
SAN DIEGO, CA – April 12, 2022/ENDURANCE SPORTSWIRE/ – Dedicated to providing life-changing access to sports and physical activity, the Challenged Athletes Foundation (CAF) is thrilled to announce its largest grant distribution ever. This year, 3,256 grants were distributed valued at $6.2 million to athletes ranging from first-time applicants to...
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April 12, 2022
Hammer Nutrition Increases Support of Whitefish Marathon as Presenting Sponsor
WHITEFISH, Mont. (April 12, 2022)/ENDURANCE SPORTSWIRE/ – The Whitefish Marathon is pleased to announce it has secured a multiyear partnership with Hammer Nutrition. A longtime partner since the inaugural event in 2008, Hammer Nutrition has increased its support for the race as its new presenting sponsor. Starting with its 15th...
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April 12, 2022
Liv Debuts Latest “Liv Committed” Global Brand Campaign, “All In”
NEWBURY PARK, Calif. /ENDURANCE SPORTSWIRE/ - Liv, the brand dedicated to getting more women on bikes, today introduced the third installment of its global brand campaign “Liv Committed,” introducing “All In.” Featuring Liv Racing athletes, global ambassadors, and women cyclists, the new campaign explores the many expressions of commitment, and...
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April 12, 2022
Olympic Triathlon Medalist Kevin McDowell Dives in with FINIS
Livermore, CA /ENDURANCE SPORTSWIRE/ - Global aquatic brand FINIS, Inc. is proud to announce the signing of professional triathlete Kevin McDowell, a 2020 Tokyo Olympic medalist, and USA Triathlon’s 2021 Elite Men’s Olympic/World Triathlon Triathlete of the Year. McDowell made his Olympic debut in Tokyo, recording the fastest split of...
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April 12, 2022
Bend Racing Joins Forces with Patagonia Raid
ENDURANCE SPORTSWIRE/ – Patagonia Raid and Bend Racing have joined forces to stage the 2023 return of the Adventure Racing World Series event in Argentina. Scheduled for Feb 20-28th, 2023, the course will explore the dramatic Patagonian landscapes that have made the region a legendary stop for outdoor adventurers from...
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April 12, 2022
iFIT Nominated for 2022 Sports Emmy® Award For A Trek to Everest Interactive Treadmill Workout Series
LOGAN, UT /ENDURANCE SPORTSWIRE/ - iFIT, a global leader in connected fitness software, content and equipment, today announced it has been nominated for a Sports Emmy® by the National Academy of Television Arts & Science for iFIT: A Trek to Everest Base Camp, the first time programming originating from a...
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April 11, 2022
USA Cycling Teams with HEADCHECK HEALTH to Prevent Mismanaged Concussions
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Cycling, the national governing body for bicycle racing in the United States, and HEADCHECK HEALTH, Inc. (‘HEADCHECK’), a leading tech-enabled provider of concussion protocol management, today announced a landmark agreement making HEADCHECK the Concussion Technology Partner of USA Cycling. As a result, USA...
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April 11, 2022
Powering Progress Indoors and Out: Wattbike to offer New Customers a Sigma Sports Voucher Plus Free Delivery on the Next Generation Wattbike Atom
ENDURANCE SPORTSWIRE/ – The mission at Wattbike has been the same for over 20 years, to create the ultimate indoor training bike. The Next Generation Atom is no different with a combination of industry leading accuracy, data measurement and design. Add in real ride feel, instant gear changes and the...
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April 11, 2022
ShowcasedJan Frodeno joins Australian micronutrition start up
/ENDURANCE SPORTSWIRE/ - Australian sports micronutrition brand, PILLAR Performance has landed one of endurance sports biggest names, with Jan Frodeno signing on as the brand’s Global Ambassador. Widely considered the greatest triathlete of all time, Frodeno has an unrivalled resume over Olympic, 70.3 and full IRONMAN© distance in a career...
April 11, 2022
United Endurance Sports Coaching Academy (UESCA) Partners with TrainingPeaks
HIGHLANDS RANCH, Colo. April 11, 2022 /ENDURANCE SPORTSWIRE/ - United Endurance Sports Coaching Academy (UESCA), the leader in science-based endurance sports education, today announced a partnership with TrainingPeaks, the leading athlete and coach training technology platform. As part of the partnership, UESCA certified coaches will receive discounted access to TrainingPeaks’...