PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.

February 2, 2023
Life Time Introduces New Little Sugar MTB, Launches Big Sugar Classic Cycling Festival
CHANHASSEN, Minn.,— Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand and owner and producer of 30 premier athletic events, announces the launch of the Life Time Little Sugar MTB presented by Mazda, a new mountain bike event set for October 15, 2023, in Northwest Arkansas. The event expands...

February 2, 2023
Mountain Bike Legend Jaroslav Kulhavy to Race XTERRA in 2023
/ENDURANCE SPORTSWIRE/ – Jaroslav Kulhavy, a two-time Olympic medalist, UCI World Cup and World Championship winner has decided to take his talents to the XTERRA World Tour off-road triathlon circuit in 2023. The 38-year-old from the Czech Republic won gold in the mountain bike cross country competition at the 2012 Olympics...

February 2, 2023
New Look XTERRA Americas Tour Starts February 15 in Arizona
/ENDURANCE SPORTSWIRE/ – The 2023 XTERRA Americas Tour season opener is just two weeks away at the XTERRA Iceman off-road triathlon in Morristown, Arizona, which was recently named to Triathlete Magazine’s list of “Best Tris for a Good Time.” XTERRA Iceman is the first of 25 events in the Americas region...

February 2, 2023
Triathlon of Senses experience set for second edition in Ibiza
IBIZA, Spain - February, 2023 /ENDURANCE SPORTSWIRE/ – The world’s unique endurance sporting experience with a touch of Zen, Triathlon of Senses, is set for its second edition April 23, 2023. Kick off your 2023 triathlon season at Six Senses Ibiza with this captivating format of multisport, alongside the authentic Ibiza...

February 2, 2023
GFNY opens 2023 with the North American Championship in Puerto Rico
/ENDURANCE SPORTSWIRE/ – GFNY Puerto Rico offers riders a race course of 133.1 km with 1550m of climbing. Start and finish will be in the capital of San Juan. The racecourse begins flat through Carolina but quickly turns inland on undulating roads including four distinctive climbs before heading back through Carolina...

February 2, 2023
Ascension Seton Austin Marathon and Shokz Strike Harmonic Deal
AUSTIN, Texas, February, 2023 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon and 5k is excited to announce its partnership with Shokz. The sports headphone company will have a presence at the Austin Marathon Health & Fitness Expo and at the Finish Line Festival. In addition the company is...
February 2, 2023
Believe in the Run Announces New Hire and Role as It Expands Its Brand Vision in 2023
Baltimore, Md. (February 2, 2023) /ENDURANCE SPORTSWIRE/ – Following its rapid growth as a leading voice within the run industry, Believe in the Run has begun to implement a growth strategy to provide its followers with more high-quality content that has come to define the brand. Phase one of the new...

February 1, 2023
Durbin Introduces Bill To Improve Concussion Safety In School Sports
WASHINGTON /ENDURANCE SPORTSWIRE/ – U.S. Senate Majority Whip Dick Durbin (D-IL) today introduced the Protecting Student Athletes from Concussions Act to strengthen elementary and secondary school procedures for preventing, identifying, and treating student-athletes who sustain concussions. While athletics are important to helping students learn team-building skills and connect with their peers, especially...

February 1, 2023
RBC GranFondo Whistler and XFONDO announces Dilawri partnership
[Vancouver, BC] /ENDURANCE SPORTSWIRE/ - The RBC GranFondo Whistler (road) and XFONDO (all-terrain) cycling events today announced a new partnership with Dilawri, Canada’s largest automotive group. This partnership will drive high quality touchpoints and help lay the groundwork for another outstanding year for the RBC GranFondo events stable. On September 8,...

February 1, 2023
Athletic Brewing Re-releases Soul Sour for Black History Month
MILFORD, Conn. and SAN DIEGO (February 1, 2023) /ENDURANCE SPORTSWIRE/ - Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer, is excited to relaunch Soul Sour in celebration of Black History Month. Originally launched in 2021, Soul Sour was inspired by Athletic teammates who wanted to celebrate the beauty,...