PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.

August 23, 2023
Malibu Triathlon Returns to Benefit Pediatric Cancer Research Program at Children’s Hospital Los Angeles
MALIBU, Calif. /ENDURANCE SPORTSWIRE/ - The Malibu Triathlon, presented by Super League Triathlon returns to Zuma Beach for its 38th Annual swim-bike-run race weekend on Sept. 30 - Oct. 1, 2023. More than 5,000 athletes, including Hollywood celebrities, will test their fitness as they raise critical funds for the Pediatric Cancer...

August 22, 2023
Footwear Study Reveals Data Proving the BOA PerformFit Wrap Improves Runner Speed, Stability, Efficiency on Trail Terrain
Denver, CO (August 22, 2023)/ENDURANCE SPORTSWIRE/ – BOA®, creators of high-performance dial-based fit solutions, unveils trail run-specific footwear study that scientifically proves the BOA® Fit System and its PerformFit™ Wrap improves athlete’s speed, stability, and efficiency on varied trail terrain, over traditional laces. The BOA Performance Fit Lab, established in 2018, has...

August 22, 2023
2023 VinFast IRONMAN 70.3 World Championship by the Numbers: Lahti, Finland Set to Host Top Triathletes from Around The Globe on August 26 & 27
- More than 6,000 registered athletes from 115 countries, regions and territories will converge in Lahti, Finland for the 2023 VinFast IRONMAN 70.3 World Championship triathlon - The United States of America is the most represented nation followed by France, Germany, United Kingdom, and Australia, with athletes also flying in...

August 22, 2023
New influencer partnership enhances Wexer’s multi-lingual content provision
TUESDAY 22ND AUGUST 2023, LONDON/ENDURANCE SPORTSWIRE/ – Digital fitness expert Wexer has unveiled a new content partnership with influencer Sophie Joline Fischer – aka Cycling Sophie – which for the first time enables Wexer to deliver German language content across its Mobile and in-club Virtual platforms. Cycling Sophie was created with...

August 22, 2023
Electrolit Puts a Twist on Hydration with Pineapple Flavor Launch
CERRITOS, Calif., Aug 22, 2023/ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage crafted with pharmaceutical quality grade ingredients – is bringing the refreshing flavors of summer to market with the addition of Pineapple to its plethora of variants. Subtly blending natural pineapple flavors with the brand’s signature electrolyte formula, the...

August 22, 2023
Darn Tough Vermont® to Host Trail Sustainability Contest at US Trail Running Conference
/ENDURANCE SPORTSWIRE/ – Active at Altitude, organizers of the US Trail Running Conference presented by Marathon Printing, have announced that Darn Tough Vermont ® will be the honored host of a trail sustainability contest at the 2023 Conference on Friday, October 20. Darn Tough invites race directors and event organizers far...

August 22, 2023
U.S. Air Force Special Warfare to Partner With Spartan
BOSTON, MASS. (08/22/2023)/ENDURANCE SPORTSWIRE/ – Spartan, the world’s leading endurance sports and extreme wellness brand, announced that the U.S. Air Force Special Warfare will return as an Official Partner of select races in August 2023 to April 2024. “At Spartan, we pride ourselves on promoting the same traits military recruiters...

August 22, 2023
RunSignup Launches Apple Pay and Apple Wallet Integration
Moorestown, N.J. - August 22, 2023 /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration and technology provider for endurance events in the U.S., announces the integration of Apple Pay and Apple Wallet for efficient registration, donations, and race check-ins. With Apple Pay, registering for events becomes even faster and more seamless, and...

August 22, 2023
CFG Bank to Serve as Official Banking Partner of Baltimore Running Festival
August 22, 2023- (Baltimore, MD)/ENDURANCE SPORTSWIRE/ – Corrigan Sports Enterprises (CSE) announced today CFG Bank will serve as the official banking partner of the Baltimore Running Festival and as CSE’s new corporate banking partner. The exclusive two-year deal kicks off with the 22nd running of Charm City’s biggest running event...

August 21, 2023
Miami Nights Crowned Champions of the NCL Cup Series After Electrifying Weekend of Racing in Atlanta
ATLANTA /ENDURANCE SPORTSWIRE/ – The National Cycling League (NCL) wrapped up its thrilling three-part race series this weekend in Atlanta. On Saturday, Aug. 19, fans gathered at Bearings Bike Works for the Team Qualifier. The event was an embodiment of community spirit, where families came together to watch competitors push their...