PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
February 13, 2024
Ascension Seton Austin Marathon Partners with GU Energy Labs for Enhanced Race-Day Fueling
AUSTIN, Texas - February 13, 2024 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon proudly announces GU Energy Labs (GU) as the Official Energy Gel and Chew sponsor for the annual event. This dynamic partnership underscores GU's dedication to supporting athletes with their high-quality energy products, which will be available at...
February 13, 2024
3rd Annual Endurance Event Opens Doors to Knowledge and Inspiration
/ENDURANCE SPORTSWIRE/ - The Endurance Event, a highly anticipated annual gathering of athletes, coaches, and enthusiasts, is set to return for its third consecutive year. Hosted by 80/20 Endurance, this virtual extravaganza promises to inspire, educate, and empower participants to reach their peak performance levels. Scheduled to take place from...
February 13, 2024
Media Credentials Now Available for the Ascension Seton Austin Marathon
Austin, TX /ENDURANCE SPORTSWIRE/ - The Ascension Seton Austin Marathon, Half Marathon, and 5K, slated to take place over the weekend of February 16-18, 2024 in Austin, Texas, has opened the application process for media professionals to obtain credentials to cover this highly anticipated event. This premier event draws participants and...
February 13, 2024
Challenge Family Season Kicks Off at Challenge Wanaka
/ENDURANCE SPORTSWIRE/ - A full weekend of international triathlon and grass roots sport featuring over 2,500 athletes will kick off the 2024 season for Challenge Family at the world’s most scenic triathlon, Integrity Homes Challenge Wanaka in New Zealand, on 15-17 February. On Thursday and Friday, it’s the turn of...
February 12, 2024
Broken Arrow Skyrace Announces New Advisory Council
Tahoe City, California /ENDURANCE SPORTSWIRE/ – The Broken Arrow Skyrace, presented by Salomon, is delighted to announce a first-of-its-kind Advisory Council. The role of the advisory council is to provide ongoing community input to the three-day, multi-distance trail running festival, held each year at the iconic Palisades Tahoe, home to the 1960...
February 12, 2024
Love Run Philadelphia Half Marathon Announces Delaware Valley BMW Dealers as Title Partner
PHILADELPHIA – February 12, 2024 /ENDURANCE SPORTSWIRE/ – Motiv Sports today announced a new partnership agreement with the Delaware Valley BMW dealers to become the title sponsor of the 2024 BMW Love Run Philadelphia Half Marathon. The city's premier Spring half-marathon, renowned for its picturesque course through downtown Philadelphia and along...
February 12, 2024
CTS Launches “CTS Live” with Virtual Coach-Led Indoor Cycling Classes on Velocity Platform
Colorado Springs, CO /ENDURANCE SPORTSWIRE/ – CTS, the worldwide leader in endurance coaching, today announced the launch of “CTS Live”, a subscription service offering coach-led virtual cycling classes on the Velocity platform. CTS Live subscriptions are available to anyone, starting with a two-week free trial, providing CTS-coached and non-coached athletes...
February 12, 2024
Electrolit Slam Dunks Partnership with Hoopbus and Local Hoops: Celeb Games and Renovated Courts at All-Star Weekend Community Popup
Houston, TX (February 2024) /ENDURANCE SPORTSWIRE/ - Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is joining forces with Local Hoops to support nonprofit Hoopbus’ fifth annual Show Love series that brings together the global basketball community and local hoopers and organizations driving basketball...
February 9, 2024
Sports Boulevard Partners with Global Fitness Giant BKOOL to Promote Cycling in Riyadh
Riyadh, Saudi Arabia:/ENDURANCE SPORTSWIRE/ – The Sports Boulevard Foundation (SBF) has partnered with BKOOL, a leading sports technology innovator, in a new long-term strategic partnership, to develop a cycling experience aimed at increasing fitness rates in Riyadh. RIYDE, which has been created by the Sports Boulevard Foundation, will use BKOOL’s cutting-edge technology...
February 8, 2024
IRONMAN and Maurten Expand Partnership Across The IRONMAN Global Series
TAMPA, Fla./ENDURANCE SPORTSWIRE/ – IRONMAN is thrilled to announce an expanded partnership with Maurten across the IRONMAN Global Series. After three successful years as the Official Hydrogel partner of The IRONMAN Global Series, the partnership will expand — and now includes, Gel 100, Gel 100 Caf 100, Gel 160, and Maurten’s Solid...