PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
March 5, 2020
Join Zwift And Machines for Freedom From International Women’s Day
Zwift, the global online training platform, is proud to partner with Machines for Freedom, an LA-based women's cycling clothing brand, to deliver a 3-week ride series to celebrate Women's Month and the female community on Zwift. This women's series will provide 3 weeks of group rides and workouts, starting on...
March 5, 2020
Elite Cycling Sponsors 10 WorldTour Teams in 2020
FONTANIVA, ITALY -- Elite Cycling is pleased to announce that they will be the technical partner of 10 WorldTour teams for the 2020 race season. The UCI WorldTour Teams racing with Elite products are such established names as Team INEOS, Team Sunweb, Movistar Team, UAE Team Emirates, AG2R La Mondiale,...
March 5, 2020
Professional triathlete Taylor Spivey welcomes new partners for 2020
(San Francisco, CA) – Professional triathlete, Taylor Spivey, is delighted to announce several new partnerships for the 2020 season. Spivey is a member of the U.S. National team and she finished the 2019 season ranked fourth overall in the World Triathlon Series (“WTS”) rankings. Her primary 2020 season goals are...
March 5, 2020
Ladder Launches Science-Based Ladder Hydration
March 5, 2020– Today Ladder, the sports nutrition company founded by LeBron James and Arnold Schwarzenegger, launches its all-new, science-based Ladder Hydration, a performance sports drink that replenishes all the electrolytes lost in sweat. Using Ladder’s Refuel Ratio, Ladder Hydration combines all the essential electrolytes and minerals the body needs...
March 5, 2020
Returning champs seek repeat at Fat Bike Beach Championship in North Carolina
WRIGHTSVILLE BEACH, NC – Professional bikers Robert and Philicia Marion of Mt. Airy, achieved their goal of winning both elite titles in last year’s US Open Fat Bike Beach Championship. This year, the husband-wife team will seek a repeat performance in Wrightsville Beach, March 27-29, 2020. “To ride across the...

March 5, 2020
Ride the Divide feature filmmaker to teach legacy content strategy at PCS
Many outdoor, cycling and active lifestyle brands think of content marketing as lots of little, one-off stories placed sporadically on social media and blogs. But filmmaker Mike Dion, the award-winning producer of Ride the Divide, Reveal the Path and Inspired to Ride, will show how brands like Moots, Salsa and...
March 5, 2020
1500 riders from 23 countries head to Mexico for GFNY Monterrey
NEW YORK CITY, March 5, 2020 – 1500 riders from 23 countries will take on GFNY Monterrey this Sunday March 8th as part of the 2020 Global Cycling Marathon Series. This weekend, all eyes will be on brothers, Miguel and Fernando Arroyo and cousins, Luis Lemus and Flavio de Luna....
March 5, 2020
deboer wetsuits partners with Simone Mitchell – 2019 IRONMAN Wales Champion
Stamford, CT, March 5, 2020. deboer wetsuits is proud to partner with Ironman Champion, Simone Mitchell. In September 2019 Mitchell raced her first professional triathlon – Ironman Wales, where she took the title, broke the course record, and punched her ticket to Kona in 2020. Prior to her impressive professional...
March 4, 2020
Tour of Sufferlandria Raises $231K For Davis Phinney Foundation
Louisville, CO — The Davis Phinney Foundation is the appreciative recipient of $231,000 raised by the the almost 2,025 cyclists participating in The Sufferfest’s annual Tour of Sufferflandria (ToS), an international virtual cycling ride. The Tour takes place on The Sufferfest’s training app that provides fierce (and fun) cycling, yoga,...
March 4, 2020
Love Run Philadelphia Half Marathon Welcomes Penn Sports Medicine as Official Medical Partner
PHILADELPHIA – March 5, 2020 – The Love Run Philadelphia Half Marathon today announced a renewed partnership with Penn Sports Medicine for the sixth consecutive year. The annual half-marathon & 7.6K will take place in the City of Brotherly Love on Sunday, March 29, 2020. “We are delighted to collaborate...