Writing a Press Release That Gets Results

Custom Content from Endurance Sportswire. Length: 18 minutes

In Module 2.2 of Tina Wilmott's course Fast Track PR, we will take the time to dig deep into press releases. At the end of this session, you will be able to quickly and easily write a professional press release that reporters will actually want to read.

Highlights include:

Components of a press release
Sample headlines dos and don'ts
The importance of quotes
Reporter pet peeves
Press release challenge

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