pliability expands Athlete Roster with World Champion Middle Distance Runner Josh Kerr

June 26, 2024

Mobility and recovery app pliability partners with Josh Kerr to empower runner’s through mobility education

NEW YORK,  USA / LONDON, UK (June, 26th)/ENDURANCE SPORTSWIRE/ – Today, human movement brand, pliability, announces the addition of World Champion Middle Distance Runner, Josh Kerr, to its distinguished roster of athletes. The new signing marks pliability’s efforts to educate the ever growing running market by empowering runners with essential knowledge about the importance of mobility and recovery in order to boost performance and prevent injuries.

This progression is a logical step for pliability, having launched its Running Hub, targeting both amateur and seasoned runners, in November last year, with the aim to expand upon this offering later in the year. With mobility serving as a foundational element of Kerr’s training regimen, this collaboration is a natural step between an elite athlete who understands the critical importance of mobility and a brand dedicated to enabling its users to perform optimally through targeted content.

Kerr’s inclusion in pliability’s roster, which consists of CrossFit champions such as Tia-Clair Toomey-Orr, Noah Ohlsen, Laura Horvath, and more, underscores the brand’s strategic expansion into other markets, diversifying from its origins in CrossFit and successful ventures into other sports such as Golf with the support of Lee Westwood. This announcement follows pliability’s recent integration partnership with Garmin, which has reinforced its unique position in providing customisable recovery and mobility routines tailored to runners.

His long-term use of pliability has been crucial to Kerr’s training regime. He has been a dedicated user for many years, prior to the app’s rebrand from ROMWOD (2022), incorporating it as a non-negotiable in his workouts upon the recommendation of his coach. Kerr will contribute to their running content, offering insights from his successful career. His focused mental approach and practice of mindfulness align seamlessly with pliability’s values, making him a perfectly aligned ambassador for the brand.

Josh Kerr says “Joining forces with pliability is a natural progression for me, having integrated their programs into my routine for years, introduced by my trainer during workouts. Structure is a crucial aspect of my life, so I start with mobility routines to prime my body before diving into running training. pliability enables me to take the time for myself both physically and mentally through their customisable mobility routines that focus on breathwork. With my mother being a physiotherapist, I recognised from an early age the profound impact these practices have on performance. I can’t wait to share my knowledge to assist other runners in achieving their ambitions.”

Cody Mooney, Managing Partner at pliability says “We are honoured to welcome Josh Kerr to the pliability family. His dedication to mobility and recovery aligns seamlessly with our mission to support athletes and amateurs in achieving their peak performance whether they are on the track or at the gym. Josh’s vast experience and insights will be invaluable as we continue to expand our running content, helping runners of all levels maintain their health and reach their individual performance goals.”

For more information, questions or requests please contact Fittest PR

pliability@fittestpr.com 

-ENDS-

About Josh Kerr 

Josh Kerr is the current 1500m World Champion, having become a gold medallist at Great Britain’s World Championships in August 2023. Following this success, he has cemented his status as the top middle-distance runner. Earlier this year, Kerr set a world record in the indoor two-mile event at the Millrose Games in New York, finishing in 8:00.67, surpassing Mo Farah’s decade-old record. Kerr’s dedication to body maintenance stems from his early exposure to physical therapy through his mother, a physiotherapist. This focus on strength, flexibility, and mobility has kept him injury-free, this has allowed him to sustain a high level of performance and consistency throughout his entire career.

About pliability:

pliability is the human movement brand. It’s a company on a mission to facilitate better movement for all through evidence-based technology and the fusion of mobility, yoga, prehab, rehab, recovery, mindfulness, and strength. pliability’s extensive media library features short daily videos, sports-specific sessions, targeted body maintenance, and guided breathwork. All programming is backed by medical professionals, vetted by pro athletes, and designed for anyone seeking elevated health, wellness, and performance. With roots in functional fitness, pliability is now trusted by athletes across a variety of sports, including golfer Lee Westwood. Dive deeper at pliability.com.

The pliability app is available to download now on iOS, Android and any web browser. Videos can be watched on-demand, streamed to any screen, or downloaded for offline use. All users get a 7-day free trial before a flat rate of $17.95 / £16.95 per month or $179.95 / £169.95 Annually.

The pliability experience and in-app features include: 

• 7-Day Welcome Series
• Mobility Assessment
• Short Guided Daily Videos
• Paths for Targeted Maintenance
• Build Your Program feature for customizing a flexibility schedule
• Warm-ups and Cool-downs
• Customizable music selections
• Breathwork
• Sports Specific – Golf, Running, and more
• Training Hub – Front Rack Mobility, Back Pain and more
• Lifestyle – Workforce Hub and more
• Female Health – Pregnancy and Postpartum Hubs

pliability will be expanding upon their existing offering throughout 2024.