Planet Fitness Nears 20 Million Members Amid Strong Growth

January 8, 2024

Planet Fitness is winning over consumers as the low-price, high-value fitness franchise nears 20 million members, according to its year-end operational metrics. As of December 31, 2023, the “Judgement Free” fitness franchise grew its membership to approximately 18.7 million members, an increase of 1.7 million since the end of 2022.

Full-year system-wide same-store sales climbed by 8.7 percent in 2023, with Planet Fitness equipping 135 new franchised sites and opening 165 new Planet Fitness stores, including 18 corporate-owned locations, bringing system-wide total stores to 2,575. Athletechnews