Perceev Announces 2025 GTM Advisory Board

January 29, 2025

Perceev, the Digital Stadium of Endurance Sports, is pleased to announce impactful new additions to its 2025 Go To Market Advisory Board.

January 29, 2025 /ENDURANCE SPORTSWIRE/ – Perceev, a leading platform for race day engagement and marketing in the endurance sports industry, is pleased to announce impactful new additions to its 2025 Go To Market Advisory Board. The board comprises seasoned experts in event management, athlete and fan experience, brand activations, and software development. Their collective expertise will be instrumental in guiding the Perceev partnership strategy and maximizing the potential of its platform, which is specifically designed to enhance engagement and marketing efforts for endurance sports events.

Perceev’s innovative platform addresses the unique needs of athletes, fans, events, and brands within the endurance sports sector. By leveraging cutting-edge data visualization, fan engagement strategies and brand activations, Perceev is at the forefront of innovation in the sports industry, delivering effective solutions that drive engagement at endurance events.

Lonnie Somers:

For nearly 16 years, Lonnie has co-operated HAL Sports and serves as its Chief HAL Officer. HAL Sports is an expanding running event management company handling over 80 events across the USA, some with over 40,000 participants. In 2024, Lonnie became the race director of the Denver Colfax Marathon, having been involved since its inception in 2006 and previously serving as director of operations. Lonnie is also a sought-after race announcer for events like the Mile High United Way Turkey Trot, Broncos Fit 7K, and the Centennial Airport Runway 5K. He is a member of Running USA and served as the longest-tenured board member. In 2023, Lonnie was inducted into its prestigious Hall of Champions.

Lonnie played a crucial role in Perceev’s initial case studies and will continue in an advisory role to ensure company products and services effectively fulfill the needs of the endurance event community it serves.

Rob Kligman:

Rob is the Chief Revenue Officer of Anthem Sports Group, where he leads partnership development and revenue growth for Anthem’s premier sports properties, TNA Wrestling and Invicta Fighting Championships. Rob brings nearly 30 years of experience across senior roles at major organizations, including WWE, USA TODAY Sports and Sports Illustrated. During his eight-year tenure as WWE’s Vice President of Global Digital & Integrated Sponsorship Sales, he elevated WWE’s sponsorship platform by securing major brand partnerships establishing WWE as a premier destination for global sponsorships.

Rob will play a critical role guiding Perceev in its efforts to secure endemic brand partnerships, maximizing the Perceev advertising platform, and implementing key brand activations.

Umair Nawaz:

Umair is an experienced Architect specializing in Application Development, DevOps, Security, and Big Data. He focuses on building secure and scalable architectures while advising enterprises on agile software delivery practices. With a passion for solving complex problems strategically, he leverages modern technologies to drive innovation and deliver impactful solutions.

Umair has been an important team member helping to develop many aspects of the Perceev platform and will continue to advise and oversee as the product enters the market and reaches critical mass.

For Event Representatives:

If you’re looking to elevate your event’s engagement through a digital experience, boost marketing and sponsor visibility, and position your event as an industry innovator, contact us for a platform demo and details about our limited Partner Program.

For Endurance Sports Brands:

Connect with your target audience when they are most engaged – on race day! Perceev is an exciting new grassroots opportunity to engage with endurance athletes and, finally, their fans! We offer limited, high-impact advertising and sponsorship placements with unique brand activations.

Become one of our founding brand partners and potentially secure exclusivity in your category for a limited time.

Perceev is revolutionizing the industry by building a Digital Stadium to motivate athletes, inspire fans, and accelerate the growth of endurance sports.

For further information contact Rebecca@perceev.io

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