Peloton May Partner With Other Marathons + Content For “Performance Athletes” + Marathon Training – Peloton Buddy

February 25, 2024

In the latest Peloton earnings call, CEO Barry McCarthy discussed plans to cater towards “performance athletes” with marathon-focused content and new partnerships.

McCarthy shared the company’s plans to provide special content centered around performance athletes, specifically those training for marathons. A significant part of this strategy involves strategic partnerships with major marathon organizers, and providing members with immersive 3D courses and classes that incorporate the auto-incline feature to provide an optimum training experience. PeloBuddy