P3R’s Youth Fitness Program, Kids of STEEL, Partners with Fitness Finders to Promote Youth Wellness

August 23, 2024

Kids of STEEL encourages youth and families to ‘move’ together and this partnership is another way to celebrate the joys of physical activity as youth keep track of mileage and collect milestone rewards.

PITTSBURGH, PA/ENDURANCE SPORTSWIRE/ – P3R has partnered with Fitness Finders to inspire more young people and their families to MOVE together through the award-winning youth movement program Kids of STEEL.

Kids of STEEL offers programming for youth of all ages by promoting health and wellness at more than 270 school, daycare and community sites. Focusing on physical movement, fun activities and character development, the Kids of STEEL curriculum is flexible and adaptable to any environment. Fitness Finders® was founded in Spring Arbor, MI over 40 years ago by Dr. Charles and Beth Kuntzleman as part of their lifelong mission to improve the health and fitness of young people. With a relentless passion for wellness and the importance of physical education in schools, Charlie and Beth created a company intent on empowering children to make positive choices.

“Partnering with Fitness Finders amplifies our shared mission to empower kids and families to embrace a healthy and active lifestyle,” said Amy Scheuneman, Director of Youth Programming for P3R. “By integrating the fun and motivational tools from Fitness Finders into our Kids of STEEL program, we’re not only encouraging regular physical activity but also celebrating every milestone along the way.”

Fitness Finders’ EZ Scan program will help Kids of STEEL coaches track the mileage each child runs during their practices. Fitness Finders also offers an incentive-based program through the usage of “Toe Tokens” that can be used to reward children for certain milestones they achieve. Milestone achievements can be anything from completing their first mile, 5k, 10 miles of training or a specific event like participation in a Turkey Trot. A Toe Token is a foot-shaped plastic charm (or other various designs), which can be displayed on a chain or shoelace to remember each accomplishment.

Through this partnership, Kids of STEEL sites will be supporting P3R’s mission as Fitness Finders will make a 20% donation back to Kids of STEEL from all sales that use the “KIDSOFSTEEL” promo code. As a non-profit organization, this donation will go directly back to the Kids of STEEL sites by offering equipment grants, registration discounts, transportation to events and other program initiatives.

“We are excited to partner with the folks at Fitness Finders to help promote fitness and wellness among young children in our community,” continued Scheuneman. “By engaging in regular physical activity, children can develop healthy habits that will last a lifetime. We believe that Kids of STEEL is a great way for kids to get active, have fun and now stay motivated throughout their journey.”

“We at Fitness Finders are immensely proud to join forces with P3R and their remarkable Kids of STEEL program,” said Scott Millman, Global Ambassador for Fitness Finders. “This partnership represents a powerful collaboration between our shared values of promoting physical activity, health, and community engagement. By integrating our tools and resources into such an impactful initiative, we are not only helping to motivate and reward young participants but also ensuring that these positive habits take root and flourish in their lives. Together, we are creating a healthier, more active future for our children and communities.”

Story contact: Kelsey Emch, P3R Public Relations Specialist, 417-425-9400 or kelsey.emch@P3R.org

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About P3R

P3R is the region’s go-to premier sporting event and experience expert. While best known for the annual DICK’S Sporting Goods Pittsburgh Marathon, P3R organizes up to 20 major events every year. With a rich history of working with top-tier clients such as the Pittsburgh Steelers, UPMC Hillman Cancer Center, the Pittsburgh Penguins, the National Senior Games, and more, P3R brings operational excellence to every aspect of event planning and execution. As part of P3R’s non-profit mission to inspire any and all to MOVE with us, we provide premium event experiences and robust programming – including the Run for a Reason Charity Program, award-winning Kids of STEEL program, Pittsburgh Corporate Challenge, RUN Varsity, and more – that engage everyone in the Western Pennsylvania community and beyond.

FACEBOOK: P3RmovesPGH INSTAGRAM: P3RmovesPGH

TWITTER/X: P3RmovesPGH TikTok: P3RmovesPGH

YouTube: P3RmovesPGH

About Kids of STEEL

Kids of STEEL is P3R’s Youth Fitness program that is available at more than 270 sites throughout western Pennsylvania and the tri-state region. The program motivates kids and their families to move together as they train for an event such as the DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events or any P3R event. Click here for more information about Kids of STEEL.

FACEBOOK: Kidsofsteelpgh INSTAGRAM: KidsofSTEELpgh

TWITTER/X: Kidsofsteelpgh YouTube: Kidsofsteel

About Fitness Finders

Fitness Finders® was established over 40 years ago in Spring Arbor, MI, by Dr. Charles and Beth Kuntzleman, who were driven by a lifelong mission to improve the health and fitness of young people. Today, Fitness Finders continues to be a leader in promoting wellness and physical education in schools, offering innovative programs like EZ Scan, I Don’t Bully, Pack-A-Snack and Toe Tokens that motivate children to achieve their fitness goals.

For more information about Fitness Finders, please visit www.fitnessfinders.com and connect with us on social media:

• Facebook: @fitnessfindersinc
• Instagram: @fitnessfindersinc
• Twitter/X: @ShapeOurFuture
• YouTube: fitnessfindersinc.7493

For media inquiries, please contact: Richard Fairbanks, Fitness Finders CEO Phone: 800-789-9255 Email: RichF@fitnessfinders.net