P3R launches two-year partnership with alcohol-free Heineken® 0.0, announcing the first of its kind Earth Day Run

February 26, 2020

Celebrate Earth Day and Give Back to the Pittsburgh Community

PITTSBURGH (February 26, 2020) – P3R and Heineken® 0.0 are teaming up to bring a completely sustainable race to Pittsburgh this year, encouraging sustainability efforts and benefiting the local community. In honor of Earth Day, runners can join the sustainable efforts with this 5K run on April 18, 2020.

Participants will notice sustainable practices throughout the entire run, beginning with a paperless check-in process. Runners are also encouraged to bring reusable water bottles from home, as there will be zero cups along the course. Reusable cups will be available on-site for course water stations.

“We are pledging, as an organization, to make significant strides in our sustainability efforts to have a big impact on our local communities,” said P3R CEO Troy Schooley. “From a shoe recycling station to purchasing carbon offsets to help offset the event’s carbon footprint, we plan to make this event completely sustainable and bring more attention to how sustainable running can be.”

Runners are encouraged to celebrate after the race in the North Shore with the local Pittsburgh bar partners, Tequila Cowboy, McFadden’s, Jerome Bettis Grill 36, The Foundry and Bar Louie. Runners will also have the option to turn their bib in to be recycled for a special drink offer at these locations.

“Sustainability has been fundamental to HEINEKEN since our business began,” said Josephine Bertrams, SVP, Corporate Affairs, HEINEKEN USA. “Brewing a Better World is our long-term global approach for creating a shared and sustainable future for our employees, distributor partners, and consumers in communities in which we do business, such as Pittsburgh. We are pleased to team up with P3R to bring to life this first of its kind, zero-waste event in Pittsburgh.”

The Pittsburgh Environmental Council is partnering with the Earth Day Run as well by providing each finisher with white pine seedlings to plant.  They will also purchase carbon offsets to help offset the carbon footprint of the event.

For more information or to register, visit: https://p3r.org/races/pittsburgh-earth-day-run

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About P3R

P3R is the engine behind Pittsburgh’s greatest races. We strive to inspire any and all to run with us. Best known for organizing the acclaimed annual DICK’S Sporting Goods Pittsburgh Marathon, P3R runs a variety of other high-quality races, events, and health and fitness programs throughout the Pittsburgh region. While many of our races attract some of the nation’s highest-profile professional athletes, we offer activities for all ages and ability levels. Anyone and everyone is invited to #RUNwithP3R! Read more at: P3R.org

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About HEINEKEN

HEINEKEN USA Inc., the nation’s leading high-end beer importer, is a subsidiary of HEINEKEN International N.V., the world’s most international brewer. Key brands imported into the U.S. are Heineken® – the world’s most international beer brand, Heineken® 0.0 – an alcohol-free beer innovation, the Dos Equis Franchise and the Tecate Franchise. HEINEKEN USA also imports Amstel Light, Red Stripe, Tiger Beer, Newcastle Brown Ale, Strongbow Hard Apple Ciders, Birra Moretti, Bohemia and more. For news and updates, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.