Outside Interactive, Inc. becomes Official Media Partner and Broadcaster of the UTMB World Series in the USA and Canada

April 12, 2023

A groundbreaking partnership for trail running that is set to increase awareness and visibility of the UTMB World Series in the USA and Canada

Chamonix (France), April 12, 2023  /ENDURANCE SPORTSWIRE/ – UTMB® World Series and Outside Interactive, Inc., the world’s leading creator of active lifestyle content, services, events, and experiences, have signed a media partnership and broadcast agreement to showcase the 35 spectacular events of the 2023 global circuit. As the Official Media Partner and Broadcaster of the UTMB World Series in the USA and Canada, Outside will distribute live content from up to 11 UTMB World Series Events in 2023 on its web and mobile app platforms, including the three UTMB World Series Majors – the leading trail running events in the Americas, Europe and Asia-Pacific regions – and the pinnacle event, the UTMB Mont-Blanc. Incredible human stories, extraordinary performances, and the unique race destinations of the UTMB World Series will also be featured in Trail Runner Magazine.

UTMB Group CEO Frédéric Lénart said: “UTMB World Series will increase its worldwide visibility thanks to this new collaboration with Outside. We are delighted to work with the Outside team to make trail running accessible to a large community of sport and outdoor lovers and reach new audiences. Outside gathers passionate and engaged communities who believe life is best spent outside, a mindset that we truly share at UTMB World Series.”

Melanie Mitchell, Endurance Group Brand Director at Outside says: ” We’re thrilled to give our audience a front-row seat to some of the most exciting events in the trail running space. In combining our award-winning storytelling and UTMB’s premium production, we’ll take our audience inside the action. This partnership will help us reach new audiences and inspire every trail runner to reach their potential.”

UTMB World Series 2023 events broadcast on Outside’s digital platforms:

• Istria 100 by UTMB®, Croatia, 14-15 April
• The Canyons Endurance Runs by UTMB®, USA, 28-29 April (UTMB World Series American Major)
• Transvulcania by UTMB®, Spain, 6 May
• Trail Alsace Grand Est by UTMB®, France, 19-20 May
• Val d’Aran by UTMB®, Spain, 6-8 July (UTMB World Series European Major)
• UTMB® Mont-Blanc, France-Italy-Switzerland, 31 August-3 September (UTMB World Series Finals)
• Wildstrubel by UTMB®, Switzerland, 15-16 September
• Nice Côte d’Azur by UTMB®, France, 29-30 September
• Doi Inthanon Thailand by UTMB®, Thailand, 8-9 December (UTMB World Series Asian-Pacific Major)

To watch the first event in the series starting on April 14, 2023, go to watch.outsideonline.com or live.utmb.world.

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About Outside Interactive, Inc.

Outside Interactive, Inc. is the premier destination for active lifestyle enthusiasts and home to leading brands in the endurance sports, outdoor, and healthy living spaces. Each month, Outside reaches 80 million of the most active consumers in the world across its 30+ media, digital, and technology platforms, creating an experience for both longtime adventurers and those just getting started. Outside’s mission is to get everyone outdoors, experiencing healthy, connected, and fulfilling lives. Outside’s membership offering, Outside+, bundles best-in-class storytelling, meal plans, gear reviews, mapping, online courses, discounted event access, magazines, and more. Learn more at www.OutsideInc.com.

UTMB® World Series

UTMB® World Series is the world’s ultimate trail-running circuit that unites the sport’s biggest stars and passionate runners through the best, leading international events in the most stunning locations.  Built on a passion for the mountains with sustainability at its heart, UTMB® World Series gives all trail runners the chance to experience the UTMB® adventure across the world, with events taking place across Asia, Oceania, Europe, Africa and the Americas. It is the only place where runners can begin their quest to UTMB® Mont-Blanc, France, where the prestigious UTMB® World Series Finals will be held. For more information, visit www.utmb.world.

About UTMB Group

Since the creation of UTMB® Mont-Blanc in 2003 by a group of passionate friends, UTMB Group has been the driving force behind the development of trail running. The UTMB® Mont-Blanc is the sports pinnacle event, and every year, 10,000 runners earn their place on the start line. UTMB Group also pioneered the LiveTrail® technology, an innovative digital service that supports the management of endurance races. Revered by hundreds of thousands of athletes, UTMB® has become a global, premium, and leading brand. In May 2021, UTMB Group partnered with The IRONMAN Group to launch the UTMB® World Series, which brings together many of the best international events on the planet to provide exclusive access to the sport’s pinnacle event, UTMB® Mont-Blanc. The UTMB® World Series is built on the founding principles of UTMB® Mont-Blanc: surpassing oneself; fair-play; respect for people and the environment; and solidarity. Find out more at www.utmb.world.

About The IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN^® Triathlon Series, the IRONMAN^® 70.3^® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll^® Running Series, IRONKIDS^®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and City2Surf^®, UTMB^® World Series events including the Canyons Endurance Runs™, Tarawera Ultra and Ultra-Trail Australia™, Epic Series™ mountain bike races including the Absa Cape Epic^®, road cycling events including Haute Route^®, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Catering to the full athlete experience, the company portfolio also includes FulGaz^® virtual cycling, the most realistic indoor riding experience connected fitness application aimed at preparing athletes for real-world events. Since the inception of the iconic IRONMAN^® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE^® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business. For more information, visit www.ironman.com/about-ironman-group.

Contacts

UTMB World Series media enquiries:

presse@utmb.world
Mélanie Godefroy – UTMB World Series PR and Media Manager

UTMB World Series international media enquiries:

presse@utmb.world
Sabina Mollart Rogerson – International press Officer

t: +44 7922 140148

Outside media enquiries:

pr@outsideinc.com

Andrea Kupfer – Vice President, Content Strategy