OOFOS Names Marketing Veteran Liz White Chief Marketing Officer

January 28, 2025

Braintree, MA (January 28, 2025) /ENDURANCE SPORTSWIRE/  – OOFOS, the global leader in Active Recovery has hired Liz White as chief marketing officer. Liz brings more than 20 years of marketing experience to OOFOS and has an accomplished track record driving brand growth through transformative marketing initiatives and customer-centric brand strategies.

In this newly created role, Liz will use her expertise in combining data analytics and creative storytelling to shape OOFOS’ marketing strategies moving forward. She will oversee global marketing efforts as well as the DTC business.

Most recently, Liz served as the Chief Customer Officer for Ashley Stewart, an omnichannel, plus-sized apparel brand where she was responsible for accelerating growth, transforming the consumer experience across all touchpoints and leading a brand refresh that significantly enhanced the company’s digital presence across multiple platforms.

Previously she was the Chief Customer Officer for FULLBEAUTY Brands, a plus-size apparel company, leading the digital and brand transformation efforts across the portfolio of eight brands. Earlier in her career, Liz held various senior leadership roles at Time Inc including leading the digital businesses for PEOPLE, Entertainment Weekly and StyleWatch as Vice President and General Manager.

“We are excited to bring someone with Liz’s experience and singular focus on the consumer to lead the OOFOS marketing organization,” says Lou Panaccione, co-founder and CEO of OOFOS. “Liz brings a unique background in fashion and entertainment, as well extensive experience driving brand growth, so we are thrilled to have her lead our strong marketing team already in place.”

“OOFOS has enormous potential as the undisputed category leader in recovery footwear, at a time when more consumers are seeking out brands that truly make a difference in their lives,” says Liz White. “I’m thrilled to join the brand while it is well positioned for continued growth, but also because of its impressive history of driving community impact through initiatives like Project Pink. The product, team, strength of the mission and the relentless pursuit to make products that make you feel better are what drew me to OOFOS.”

Liz holds a BA from Trinity College and earned MBAs from Columbia Business School and the University of California, Berkeley. Liz serves as an advisor and investor in several early-stage companies.

About OOFOS

OOFOS is the global leader in recovery footwear, founded by a team of industry veterans looking to help runners and fitness enthusiasts recover better from their workouts. Made with revolutionary OOfoam™ technology, OOFOS are designed to absorb 37% more impact than traditional footwear. They reduce stress on joints to keep anyone, of any activity level, feeling their best. From professional athletes to casual walkers, OOFOS footwear will make your hard-working feet and body feel better – all you have to do is feel the OO. For more information, go to www.oofos.com.

Contact

Jennifer Keddy, OOFOS
jkeddy@oofos.com