Ombraz Lands on Pearl Street: First-Ever Storefront Pop-Up Opens in Boulder

March 25, 2025

Ombraz retail pop-up offers exclusive gear, community events, and more

Bellevue, WA (March 25, 2025) /ENDURANCE SPORTSWIRE/ — Ombraz, the award-winning armless sunglasses pioneer, is setting up shop in one of North America’s outdoor meccas. From April 4th through June 30th, Ombraz will open its first-ever retail pop-up on the iconic Pearl Street in Boulder, CO. Ombraz will be bringing its full collection, exclusive colorways, and a lineup of community events to Colorado’s Front Range for its first-time, in-person, full retail experience.

The pop-up storefront will showcase Ombraz’s entire lineup of its six award-winning armless sunglasses, along with a selection of limited-edition colorways available only in-store. Beyond the gear, Ombraz is crafting the Ombraz experience: the space will host comedy nights, brand collaborations, group rides, and celebratory gatherings throughout its run. Visitors can expect Guayaki Yerba Mate and New Belgium Brewing barley pops on hand, along with 100% organic cotton Ombraz t-shirts—designed by the team and handmade by a friend in Spain—available exclusively at the shop.

“Armless sunglasses are truly an experiential product. You don’t really get what all the hype is about until you try on a pair. Our Pearl St. retail shop allows us to bring the Ombraz experience to one of North America’s most coveted outdoor hubs,” said Nikolai Paloni, Co-Founder of Ombraz. “We are excited to make a lasting impression on the Boulder community!”

Both Ombraz founders, Jensen Brehm and Nikolai Paloni, will attend the launch week to connect with customers and the Ombraz familia. A weekly events schedule will be announced every Wednesday, and those interested in staying up to date can sign up for the pop-up’s dedicated newsletter here.

Ombraz Boulder Pop-Up Details:

Where: 939 Pearl Street, Boulder, CO

When: Open daily, 11 AM – Sundown, April 4 – June 30

For more information about Ombraz and its products, visit ombraz.com. For sales inquiries, contact nikolai@ombraz.com; for media inquiries, contact stacy@darbycommunications.com.

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About Ombraz Sunglasses

Ombraz (ombra. n. shade in Italian). Ombraz armless sunglasses solve problems. Normal sunglasses break, fall off, pinch your head, and are difficult to store. By replacing arms with a built-in cord, Ombraz don’t break, won’t fall off, and pack flat. People are inherently skeptical – thinking they must look weird or feel like goggles strapped into your eye sockets – but they work, really damn well. When worn correctly, Ombraz are more comfortable than ordinary sunglasses. Since launching in 2019, Ombraz has won 70 ‘Best Of’ outdoor gear awards. For every pair sold, Ombraz plants 20 mangrove trees, sequestering 1,713 times more carbon than it takes to produce and deliver each pair. Learn more about the brand and the full collection of armless sunglasses on Ombraz.com, or follow @Ombraz on Instagram.

Contact:

Stacy Kline
Darby Communications
stacy@darbycommunications.com
724-272-9956 c