Old Man Winter Rally adds virtual options to the 8th annual winter running and cycling festival in February.

January 12, 2022

Runners and cyclists can compete on Colorado’s iconic mixed terrain courses with Strava.

BOULDER, CO (January 12th, 2022) /ENDURANCE SPORTSWIRE/ – Adventure Fit Events announces the addition of a virtual option for this year’s Old Man Winter Rally in February. Known throughout the cycling and running community as an annual “epic winter adventure,” the event has been attracting a wide variety of athletes, from novice racers to world-class professional athletes, since its inception in 2015. Offering a virtual version for the second year in a row is one more effort to enable participation while being accommodating to athletes and the communities involved.

The last few years of the COVID pandemic have hit the event industry hard but have also spurned creativity and innovation. Last year, the team at Adventure Fit Events and county officials worked together to offer a modified event where participants could “race” the OMW Rally course at a chosen day/time during a 9-day window. After racing the courses, participants used an app to upload their data and see their rankings.

“Last year’s event was a unique experience where we really just wanted to give athletes the opportunity to participate in a safe fashion,” said Josh Kravetz, founder of Adventure Fit. “As we continue to navigate COVID it just makes sense to offer a virtual version of our event for 2022. It’s an extra option for those who may not be ready to jump back into a big group or if you have a scheduling conflict with family or work. We know a lot of folks liked the virtual format last year so we wanted to create something similar. This year athletes simply choose their course, run or ride it February 1st-5th, record it on Strava and send us the link,” added Kravetz.

The Old Man Winter Rally will offer the following virtual options for 2022:

• Virtual Run Registration (10K Run): $40
• Virtual Bike Registration (50K Bike or 100K Bike): $50

Though this year’s virtual options won’t include on-course support or a shot at the $3K prize purse (or that delicious post-event meal and beer), each participant will receive a custom Old Man Winter neck gaiter, a custom Old Man Winter hydration flask, and results listed on the official 2022 results for potential OMW Rally bragging rights.

All Old Man Winter Rally athletes (virtual or IRL on the 6th) are encouraged to take advantage of the free training events leading up to event week. Adventure Fit offers a series of free “Adventure Training Rides and Runs”. These are socially distanced checkpoint training events that bring together the running and cycling community in a variety of Front Range cities. The series has already kicked off, but there are plenty more to choose from.

• Thursday, Jan. 13th – Run Training: Shoes and Brews Longmont
• Saturday, Jan. 15th – Gravel: Endurance Specialized Boulder
• Saturday, Jan. 22nd – Gravel: Hills Rapha Boulder
• Thursday, Jan. 29th – Gravel Tempo OR Run Training: Ft. Collins
• Saturday, Feb. 5 – Gravel Shake out Ride: Specialized Boulder
• Sunday, Feb. 6th – Old Man Winter Rally: Lyons

Learn more, register, or volunteer at www.oldmanwinterrally.com.

###

About Adventure Fit: Adventure Fit is an Experiential Event Marketing and Production Company that specializes in Active Entertainment productions. Their deep understanding of the active marketplace allows them to develop creative events and results-driven solutions for their clients and the communities involved. Adventure Fit has produced some of the country’s most popular events, such as the New Belgium Urban Assault Ride, Burning Can Fest at the Lyons Outdoor Games, and the Shape Diva Dash.