Oiselle Launches Fall 24 Run Collection, Partners with Women’s Decathlon World Championships

July 31, 2024

Women-led run brand doubles down on commitment to elevating women in sport through product development and partnerships

Seattle, WA (July 31, 2024)/ENDURANCE SPORTSWIRE/ – OISELLE, a By Women, For Women performance-oriented apparel brand rooted in running, are launching their Fall 24 collection over the next two months, the anticipated drops and styles bringing rich colors and elevated comfort ahead of marathon season. Additionally, the brand is excited to announce their latest partnership: Oiselle is the leading sponsor of the first ever Women’s Decathlon World Championships, which take place on August 3rd and 4th in Geneva, Ohio.

As a women-founded and led brand, Oiselle has a long-standing commitment to creating running apparel thoughtfully tailored to fit the needs of women in running, and to address gender discrepancies in sport. Their recent partnership embodies this commitment; as title sponsor for the Women’s Decathlon World Championships, which takes place at the same time as the Men’s Decathlon in Paris to highlight the omission of Women’s Decathlon at this year’s Games.

“Sport transforms womens’ lives on a fundamental level, and breaking down barriers within our sport landscape is key to building accessibility for a more diverse field of athletes,” explains Oiselle CEO Arielle Knutson. “We are thrilled to be supporting the Women’s Decathlon World Championships to create a more equitable landscape in track & field for Decathlon.”

In addition to sponsoring the WDWC, Oiselle has a long history of sponsoring women’s athletics. Their Haute Volée team consists of women at the top of their game across multiple track and field events. Oiselle has sponsored over 100 athletes since their founding in 2007.

Oiselle’s Fall 24 collection comes as many more casual runners themselves gear up for fall race season. The collection includes bold colors, deeper offerings within their reflective collection for darker evening and morning running, and an expanded athleisure and loungewear collection for post-run recovery.

Fall 24 Highlights:

• Lux Life Tank ($54) – This fitted tank, made from Oiselle’s most robust Lux fabric, comes in a classic racerback and scoop neck silhouette. The compression provides support and aids recovery after intense workouts, making this new top the ultimate rest-day option (pair with the Lux Life Tight).
• Glow Tights ($128) – The newest addition to Oiselle’s reflective collection, the Glow Tights offer warmth, waistband loops and Plya reflective birds detailing on the side panels. Additional reflective zipper openings at the legs for easy on/off help keep you comfortable and safe during dawn and dusk training sessions. *COMING SEPTEMBER ‘24*
• Plya Track Pants ($98) – A technical track pant that’s sure to become an athleisure staple within your closet, the Power Plya fabric offers elevated structure but with the comfort of your favorite sweatpant. *COMING SEPTEMBER ‘24*
• Lux Highline Hoodie ($120) – Oiselle’s Lux Highline Hoodie comes with a built-in neck gaiter for added warmth and a facial hug in your favorite lux fabric. It also comes with a large center back zip drop-in pocket for essentials storage. *COMING SEPTEMBER ‘24*
• Firecracker Insulated Full Zip ($178) – A lightly insulated jacket to offer warmth over a base layer while still offering visibility to oncoming traffic, the sleeves, panels and back of the Firecracker Insulated Full Zip come with a reflective bird print. In addition to five main pockets, there’s also a hidden stash pocket in the collar that comes with a hood. *COMING OCTOBER ‘24*

In addition to these great new styles, Oiselle is bringing beautiful, fall-ready colors to fan favorites like the Essential Bird and Pocket Jogger Tights, the Altitude line of tops, Flyout and Squared Up Bras, the cult favorite Runner Trucker, Flyout tops and Roga shorts. All new styles and colorways will become available at oiselle.com between July and October.

Learn more about Oiselle’s latest partnership and keep up-to-date on the 2024 WDWC at www.womens-decathlon.com.

Press Contact:

oiselle@outsidepr.com

About Oiselle

Founded in 2007, Oiselle is a by women, for women athletic apparel company that has always loved to go fast, take chances. We make running apparel for female athletes of all ages, paces, and places and bring together a community of women who love to move, run, and fly. Learn more at oiselle.com and follow Oiselle on Instagram, @oiselle. You can purchase Oiselle apparel and running gear at Oiselle.com, Title Nine, REI, and other sports specialty stores.