Nutrition brand Maurten scores $22 million investment

July 25, 2024

Swedish sports nutrition brand Maurten has closed on a 20 million euro ($21.7 million) investment led by IRIS Ventures. The investment round also had participation from existing investors including Dan Sten Olsson, the CEO of Stena Sphere, a Swedish investment firm.

Maurten, founded in 2015, offers high-carbohydrate gells, drinks and bars, as well as a bicarb system, sold by sports nutrition retailers including The Feed. Bicycle Retailer