Nulo & Spartan Team Up to Promote Proper Nutrition for Pets Across the U.S.

May 11, 2023

The Leader in Pet Nutrition and the World's Largest Obstacle Course Race & Endurance Brand Team Up to “Fuel Incredible” Moments

Boston, MA and Austin, TX, May 11, 2023 /ENDURANCE SPORTSWIRE/ – Nulo, the innovative pet nutrition brand that believes that inside our best friend lives an incredible canine or feline athlete, today announced their partnership with Spartan, making Nulo the Official Pet Food and Pet Treat of Spartan Race U.S.

For humans and animals alike, proper nutrition is essential to feeling our best and achieving our potential. Nulo’s foods are formulated with the help of the nation’s top thought leaders in animal nutrition, including food scientists, veterinarians, and nutritionists. Nulo’s dog and cat food offerings are packed with animal-based proteins, are low in carbs, and are infused with functional ingredients such as a patented probiotic used in the natural human food industry – all to promote a healthy body condition and stable energy.

“Athletes understand the connection between fitness and nutrition for themselves, and they understand how it translates to their pets,” says Michael Landa, Founder & CEO of Nulo. “Spartan racers are among the many athletic-minded dog and cat parents who want to ensure their pets benefit from the very best functional foods possible so they can continue to enjoy an active lifestyle together for years to come.”

Nulo’s partnership with Spartan includes integration on its digital platforms and social media channels, along with website visibility and event presence. Spartan racers will have the chance to speak with pet nutrition experts in Colorado Springs, Dallas, Boston, and a dozen other race locations throughout the 2023 season. In addition, Nulo will provide samples and promotional offers to Spartan participants and fans at events and throughout the various platforms that Spartan offers.

“Spartan races have grown to be big family-friendly events. And, as we all know, dogs are very much a part of the family and their fitness routines,” said Ian Lawson, VP of Global Partnerships at Spartan. “We have thoughtfully curated best-in-class lifestyle performance brands in a number of different categories to showcase them to our loyal fan base. We are excited to have Nulo Pet Food return as a national partner and work with our Spartan Community to “Fuel Incredible” within their pets.

“If you want to compete at the highest level as a Spartan athlete, I will tell you, 80 percent of it is nutrition,” said Joe de Sena, Spartan CEO. “Pets are no different than humans in that regard. My dog Ernie is my pal and deserves the best food we can get. That’s why we give him Nulo. Pets are part of the family, so let’s feed them properly.”

Need more information? Racers can visit nulo.com/spartan for additional details on Nulo-attended races and to receive a coupon to try out Nulo’s range of premium pet food options, including ultra-premium kibble, freeze-dried raw, meat pouches, toppers, bone broths, supplements and more.

Media inquiries can be directed to Kim Angell at kim.angell@wishpr.com.

About Nulo

Nulo believes that inside our best friend lives an incredible canine or feline athlete. The innovative pet nutrition brand has brought the widest assortment of ultra-premium food formats to more than 6,000 pet specialty retailers across the U.S. as well as online at Amazon and Chewy.com, ensuring that more pets are benefiting from the best functional ingredients for supporting digestive and immune health, skin and coat, mobility and a healthy weight. As one of Forbes Magazine’s “Most Innovative Retail Brands,” Nulo’s range of culinary options (ultra-premium kibble, freeze-dried raw, meat pouches, toppers, bone broth, supplements and more) are high in animal-based proteins, lower in carbs, and scientifically developed to help pets keep up with us for years to come. Nulo enthusiasts include Olympic icons, CrossFit champions, Spartan racers, and world renowned Pet Therapy and Search and Rescue organizations. Nulo was founded in 2009 and is based in Austin, TX. www.nulo.com

About Spartan

Spartan is a global experiential sport and wellness brand with a 10 million+ strong community. We create transformational experiences, products, and content to help people, companies, and teams tear down boundaries and expand what they believe possible. Spartan combines large-scale global events with a dynamic digital content and community platform. With 250 events across more than 40 countries on six continents, Spartan is the world’s leading extreme wellness and endurance brand. Visit spartan.com for more information and registration.