Nike Stock Hits 7-Year Low, Market Cap Falls Below $100 Billion

March 30, 2025

Nike shares sank 3.8% on Friday and are now down 16.4% for the year, continuing a stunning reversal for the once high-flying brand that has faced layoffs, a CEO switch, declining sales and an MLB uniform misstep over the past year.

The stock closed Friday at $63.17, a level last seen in January 2018. It is now off 64% from its high-water close of $177.51 in November 2021. Sportico