All Posts by tylerbenedict.
Bikerumor Editor’s Choice Awards are Live!
Greensboro, NC – Bikerumor’s annual Editor’s Choice posts are live, honoring the best road, gravel, and mountain bikes of the year. Additionally, Bikerumor’s team each listed their picks for the top components, gear, accessories, clothing,…
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Bikerumor reveals every last detail of Shimano’s 12-speed MTB groups
Greensboro, NC – Bikerumor, the world’s largest cycling tech blog, has published the reference technical comparison of Shimano’s latest 12-speed mountain bike groups. “We knew our readers were wondering what the key differences were between…
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Bikerumor founder launches Content Marketing Newsletter for Outdoor Brands
Key Points: Bikerumor founder launches weekly content marketing newsletter Informed by 20+ years experience in marketing, publishing & product development Cycling & outdoor industry specific concepts Real world examples and big ideas brands can use…
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Bikerumor offering Sea Otter PLAY virtual booth design assistance
Bikerumor has partnered with Sea Otter Classic to offer exhibitors their creative, production and copywriting services for brands needing help getting their digital booth design completed. “With the Sea Otter Classic moving to a fully…
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Peak Content makes Diversity and Inclusion session FREE to watch
Peak Content Summit, the content marketing strategy course designed for active lifestyle, outdoor and cycling brands, has made two of its sessions free to watch, offering brands an opportunity to discover more ways to make…
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Bikerumor’s Remote Otter wraps with 27 brand stories and videos
Bikerumor’s Remote Otter “virtual Sea Otter coverage” has wrapped with videos from 27 amazing brands. “With the Sea Otter Classic and most every other major event and expo cancelled this spring and summer, we knew…
Peak Content Summit Sessions Now Streaming Online
Peak Content Summit has made every session from their 2020 content marketing strategy conference available to watch online, on demand. “All 10 speaker sessions are ready to watch anytime,” says event founder and host Tyler…
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Here’s how Bikerumor’s Sea Otter coverage is still on despite postponement
Bikerumor’s Sea Otter Classic is legendary for its depth and breadth, with nearly every booth covered every year. So what’s one to do when there’s no Sea Otter? Cover it anyway! “We know most every…
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Peak Content Summit keeps dates, adds remote attendance options
With so many major outdoor and cycling events being cancelled, Peak Content Summit stands out for holding firm and developing alternative attendance plans. The content marketing strategy conference will remain in Asheville, NC, on March…
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Ride the Divide feature filmmaker to teach legacy content strategy at PCS
Many outdoor, cycling and active lifestyle brands think of content marketing as lots of little, one-off stories placed sporadically on social media and blogs. But filmmaker Mike Dion, the award-winning producer of Ride the Divide,…
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Bikerumor creates the Ultimate Virtual World Indoor Training environment
It takes more than a big screen to recreate a virtual cycling world in your home Indoor cycling has seen massive growth lately thanks to new virtual environments and real-world video training that simulate riding…
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Peak Content Summit helps outdoor brands define a proper content marketing strategy
Knowing all of the elements makes your content marketing more effective What are the elements of a good content marketing strategy? “This amorphous, catch-all term ‘content marketing’ that’s thrown around these days gets brands and…
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GearJunkie to teach branded content strategy at Peak Content Summit
How outdoor, cycling brands and publishers can create more effective content marketing GearJunkie founder Stephen Regenold will lead brands, marketers and publishers through the process of creating a comprehensive content marketing campaign. Regenold has led…
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Everyone needs Content Marketing, especially these people
Here are the main groups that benefit from a better content strategy Content Marketing is a major buzzword these days, but who actually benefits from doing it? “Turns out, just about anyone who’s responsible for…
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Make your content marketing more inclusive, engaging & profitable
Reach a broader audience, and keep them engaged, to increase your audience size Is your content ignoring (or worse, excluding) some cultures, ethnicities, genders and other groups? How can you make it more inclusive? What’s…
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Here’s how SEO will make your Content Marketing reach more people
Maximize the impact of your content strategy by learning these simple tactics If your content marketing efforts seem to be falling flat, they might just need better SEO. “A lot of brands produce great content,…
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Need a little help creating your brand’s Content Marketing Strategy?
Create your content marketing roadmap at Peak Content Summit Need a little help figuring out your content marketing strategy? You’re not alone, according to Peak Content Summit host Tyler Benedict. That’s why they’re kicking off…
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Outdoor-focused content marketing strategies debut at Peak Content Summit
Learn the best tactics, formats & strategies from top brands, marketers & media “Banner ads are dead, we want Content Marketing!” Or so seems to be the cry from brands, says Bikerumor founder Tyler Benedict.…
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