All Posts by Thorpe Marketing.
Cirrus Cycles Welcomes Lindsay Cousley as New President
BELLINGHAM, Washington, July 25th 2024 /ENDURANCE SPORTSWIRE/ – Cirrus Cycles Inc, the maker of the KINEKT suspension post and KINEKT suspension stem, is pleased to announce the appointment of Lindsay Cousley as the company’s new…
Flow Formulas Announces the Launch of New Endurance Chews
Littleton, CO] – [7/1/24] /ENDURANCE SPORTSWIRE/ – Flow Formulas, a leader in innovative sports nutrition, is thrilled to announce the launch of its newest product: Flow Formulas Endurance Chews. Available starting July 1st, 2024, these…
VELOGIC FIT Launches Velogic Studio 4
/ENDURANCE SPORTSWIRE/ – Velogic Limited, a producer of bike fit systems based in New Zealand, released Velogic Studio 4 on January 10, 2024 at CES® in Las Vegas, Nevada. Velogic Studio 4’s new Time of…
Velo Introduces the Angel Revo Halo Saddle Featuring ETPU Foam
EUROBIKE – FRANKFURT, Germany /ENDURANCE SPORTSWIRE/ – Velo Saddles introduces their first saddle to include ETPU foam, the Angel Revo Halo. After launching the Angel Revo with nitrogen-infused Atmos Foam in 2022, Velo is excited…
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Velo Saddles’ Angel Revo Saddle Wins the 2023 Taipei Cycle’s d&i Award
TAIPEI, Taiwan – March 21, 2023 /ENDURANCE SPORTSWIRE/ – Taipei Cycles announced Velo Saddles and their new future-friendly Angel Revo saddle as a winner in the 2023 Taipei Cycle d&i Awards: Parts and Components category.…
Introducing PROLIDS: A New Bicycle Helmet Brand Designed Especially for Kids!
Tulsa, Oklahoma /ENDURANCE SPORTSWIRE/ – Effective this month, Brett Baker, company founder, announces the launch of PROLIDS, a bicycle helmet designer and manufacturer based in Tulsa, OK. PROLIDS was created with the goal of making fun, stylish,…
Cyclologic takes equity stake in bike fit company Velogic; Paraic McGlynn to join as CEO
/ENDURANCE SPORTSWIRE/ – Velogic Limited, a producer of bike fit systems based in New Zealand, today announced that Cyclologic, a global leader in cycling performance analysis, equipment, and education,will take an equity stake in Velogic, with…
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Velo Saddles Releases New Angel Revo Saddle Design Commemorating the Chinese Zodiac – The Year of the Rabbit
/ENDURANCE SPORTSWIRE/ – After launching their first Chinese Zodiac saddle in 2015, Velo Saddles continues the tradition of releasing a limited edition Zodiac design representing the current animal based on the lunar calendar. For 2023, Velo…
Orucase Releases Their First Travel Bag: The Janus Duffel For Cyclists + Outdoor Sports Enthusiasts
/ENDURANCE SPORTSWIRE/ – Orucase expands their bag offerings as they release their first travel bag – the Janus Duffel 5l. A 50-liter duffel designed with cyclists in mind, and the crossover capabilities for regular travel and…
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Velo Saddles Uses Nitrogen for New Future-Friendly Seat – The Angel Revo
/ENDURANCE SPORTSWIRE/ – After announcing their new nitrogen-infused AtmosFoam, Velo Saddles has announced the launch of their first saddle to incorporate their innovative and future-friendly foam – the Angel Revo. Blending popular features from their…
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Velo Saddles Introduces Nitrogen-Infused AtmosFoam to The Cycling Industry
/ENDURANCE SPORTSWIRE/ – Leading saddles manufacturer, Velo Saddles, introduces their new Velo AtmosFoam (VAF), a nitrogen-infused foam designed to enhance performance and durability attributes in their products while minimizing the environmental impact of the production process.…
Velo Saddles Releases Two New Saddles Commemorating the Chinese Zodiac – The Year of the Tiger
Velo introduced the first Chinese Zodiac saddle in 2015 with the Year of the Sheep. Since then, Velo has continued to release limited edition Zodiac Saddles every year representing the current animal based on the…
Colorado Classic Seeks Multi-Year Commitment to Relaunch Event
Denver, Colo. (March 8, 2022) /ENDURANCE SPORTSWIRE/ – The Colorado Classic®, America’s premier women’s only racing event, announces a public partnership request in a final effort to relaunch the event. In an open letter to…
Cirrus Cycles’ Kinekt Partners with Dutch Cargo
BELLINGHAM, Wash. March 3rd, 2022 /ENDURANCE SPORTSWIRE/ – Cirrus Cycles, the maker of the KINEKT suspension post and KINEKT suspension stem, proudly announces the addition of Dutch Cargo, the well-known Australian and New Zealand distributor, thereby…
Elite Cycling Announces WorldTour Team Sponsorships for 2022
FONTANIVA, ITALY, February 24th, 2022 /ENDURANCE SPORTSWIRE/ – Elite Cycling is pleased to announce their roster of sponsored WorldTour cycling teams for the 2022 race season. The list of top-WorldTour teams who will be making…
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ELITE and Zwift Partner up for Monthly Pro Series Starting February 17th
FONTANIVA, ITALY, February 15th, 2022 — Elite Cycling and Zwift are pleased to announce a unique opportunity for the cycling community. Starting this Thursday, February 17th, they will be hosting a monthly race on Zwift…
Old Man Winter Rally Event delivers on “Epic Winter Adventure” and raises funds for Marshall Fire Relief.
BOULDER, CO /ENDURANCE SPORTSWIRE/ – Blue skies, chilly temps, slushy roads and hiking through calf-deep snow on Rowena Pass brought the tagline “epic winter adventure” back to life for this year’s Old Man Winter Rally,…
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With 8” of snow early in the week, Old Man Winter Rally is sure to deliver Epic Winter Adventure for cyclists and runners.
BOULDER, CO (February 3, 2022) /ENDURANCE SPORTSWIRE/ – Ask any outdoor event director what their biggest worry is and many will answer with two words: “The weather”. Though Josh Kravetz, Race Director of the Old…
Germany’s Messingschlager acquires Cycle Force Group
AMES, Iowa /ENDURANCE SPORTSWIRE/ – Cycle Force Group, LLC has been acquired by German Bicycle Parts & Accessories (“P&A”) Distributor, Messingschlager GmbH. The sale closed on December 31, 2021. Nyle Nims, the founder of Cycle…
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Cirrus Cycles’ KINEKT Launches New Website to Enhance Consumer and Dealer Experience
BELLINGHAM, Wash. January 26th, 2022 /ENDURANCE SPORTSWIRE/ – Cirrus Cycles, the maker of the KINEKT suspension post and KINEKT suspension stem, is pleased to announce the launch of their new website in the US. The…
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Old Man Winter Rally adds virtual options to the 8th annual winter running and cycling festival in February.
BOULDER, CO (January 12th, 2022) /ENDURANCE SPORTSWIRE/ – Adventure Fit Events announces the addition of a virtual option for this year’s Old Man Winter Rally in February. Known throughout the cycling and running community as…
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Old Man Winter Rally offers support for those affected by Colorado’s recent Marshall Fire.
BOULDER, CO (January 5th, 2022) /ENDURANCE SPORTSWIRE/ – Adventure Fit Events will be offering support to the communities impacted by the devastating Marshall Fire by donating a portion of its registration proceeds for the upcoming…
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Free Winter Run and Ride Series will Train and Stoke Athletes for the 8th Annual Old Man Winter Rally
BOULDER, CO (December 15th, 2021) /ENDURANCE SPORTSWIRE/ – Adventure Fit Events announces its 2022 Winter Training Series for the 8th annual Old Man Winter Bike Rally and Run. Known throughout the cycling and running community…
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ELITE & Zwift Partner up for Midweek Mountain Massif TT
FONTANIVA, ITALY, November 17th, 2021 /ENDURANCE SPORTSWIRE/ – Elite Cycling and Zwift Insider are teaming up for two Thanksgiving Eve throw-downs in the mountains and you’re invited. Midweek Mountain Massif TT What do you get…
Enduro MTB Training Announces Train to Ride: Performance and strength training for cycling and moto
/ENDURANCE SPORTSWIRE/ – Enduro MTB Training founder and long-time coach, racer, and trainer, Dee Tidwell, announces the expansion of his performance and strength training programs beyond the MTB discipline with Train to Ride, changing the way…
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Epic Winter Adventure Awaits in Colorado at 8th Annual Old Man Winter Rally
BOULDER, CO (November 11, 2021) – Adventure Fit Productions, announces open-registration for the 8th annual Old Man Winter Bike and Run Rally on February 6th, 2022. Known throughout the cycling and running community as an…
Team Evergreen Donates $500,000 in 2021
EVERGREEN, CO /ENDURANCE SPORTSWIRE/ – Team Evergreen Cycling, Colorado’s largest cycling club, is thrilled to announce a $500,000 donation for 2021 through the proceeds of the Triple Bypass, Mt. Evans Hill Climb, Co2uT, Session Series,…
Alchemy Bikes Launches New Gravel Bike, New Titanium Hardtail, and 2022 Arktos
DENVER, CO, October 7, 2021 — Colorado-based boutique bicycle manufacturer, Alchemy Bicycles, has pushed all their chips in the dirt at this year’s Sea Otter Classic, in Monterey, CA. Built from the success of their…
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Panaracer and BUCK!T Announce Collaboration
OSAKA, JAPAN (October 5, 2021) — Panaracer Corporation of Osaka Japan and BUCK!T bags of Girona, Spain are collaborating on a handlebar and saddle bag produced using factory rejected Panaracer Gravelking tires. Both bags have…
Joey Bikes announces expanded kids’ bike line-up for Autumn 2021
Ames, Iowa — Cycle Force Group announces an expanded lineup of Joey Bikes, for autumn 2021. Focused on delivering the best possible experience for kids and parents alike, Joey bikes come in sizes and models…
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Digit Bikes Introduces Unique, GOLD-Award-Winning Full Suspension Bike, with Integrated Shock Absorber
IRVINE, CA (Sept. 22, 2021) /ENDURANCE SPORTSWIRE/ — Veteran bicycle industry engineer and entrepreneur Tim Lane launched Digit Bikes this month with a groundbreaking new suspension system, named ANALOG. Digit Bikes has crowdfunding their launch…
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Beti Bike Bash p/b Yeti Cycles Announces Toyota as Official Sponsor
EVERGREEN, COLO, Sept 16, 2021 – The Beti Bike Bash p/b Yeti Cycles, to be held on October 3rd in Lakewood, CO, proudly announces Toyota as a returning official sponsor. Toyota has continued to show…
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Cirrus Cycles, Inc. Announces Employee Promotions
BELLINGHAM, WA — September 9, 2021: Cirrus Cycles, Inc., makers of Kinekt Suspension Components, is pleased to announce new staffing changes and promotions within the company. This includes three internal promotions of Evan Wert to…
Cirrus Cycles, Inc. Expands International Distribution
BELLINGHAM, WA — Cirrus Cycles Incorporated, makers of Kinekt Suspension Components, is proud to announce the addition of two new distributors to their growing list of sales channels outside of the USA. Effective January 1st, 2022,…
Finish Line™ Announces FiberLink™ Tubeless Sealant
LONG ISLAND, N.Y. – Finish Line™, the world’s leading manufacturer of specialty bicycle lubricants and related maintenance products, is pleased to announce the release of FiberLink™ Tubeless Sealant, the newest addition to their product line.…
Reddiyo Introduces Strava Integration In Its Latest Feature Update
Denver, COLORADO – August 3rd. 2021 Strava Integration Now that you can record workouts directly in the app, it makes sense to share them! As requested, Reddiyo now includes Strava integration. Any workouts users complete…
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Team Evergreen Donates $15,000 Through the Proceeds of The Session Series
EVERGREEN, CO, August 3, 2021 — Team Evergreen Cycling, missioned to host exceptional events and return the profits to the community, is pleased to announce a $15,000 donation to the Colorado Mountain Bike Association through…
Elite Launches the Rizer
FONTANIVA, ITALY — Elite is proud to release the latest addition to their indoor cycling ecosystem: the RIZER. Elite’s gradient simulator with steering is designed to give cyclists the most immersive riding experience as they…
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Team Evergreen Donates $60,000 Through the Proceeds of The Hundo
EVERGREEN, CO, July 27, 2021 — Team Evergreen Cycling, a 501c3 with a mission to support the cycling community, is proud to announce a $60,000 donation through the proceeds of The Hundo mountain bike race.…
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Alchemy Launches New Website to Enhance Direct-to-Rider Experience
DENVER, CO, July 21, 2021 — Alchemy Bikes, known for their patented Sine Suspension and customizable carbon and titanium frames, has launched a new website this summer. The newly designed platform enhances the direct-to-rider experience,…
Reddiyo Introduces An In-App Workout Player Bringing Cyclists Closer To Their Goals
Denver, COLORADO – Reddiyo, a dynamic cycling training app, announces the release of their new, in-app workout player, allowing cyclists to use their training plans without the need of a head unit. Users can operate…
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Velo Launches Ambassador Program
Velo Saddles, the global leader in OEM/ODM saddle manufacturing, is pleased to announce the launch of its 2021 ambassador program, currently open for applications. The goal of the Velo Saddles Ambassador Program is to create…
Team Evergreen Announces Gravity Haus as a Presenting Sponsor of the Triple Bypass
EVERGREEN, CO, June 4, 2021 — Team Evergreen proudly welcomes Gravity Haus as a new presenting sponsor to the Triple Bypass and a supporting sponsor to Beti Bike Bash, The Hundo, and Mount Evans Hill…
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Alchemy Introduces the Redesigned Atlas Family of Road Bikes
DENVER, CO, May 25, 2021 — Alchemy Bicycles, known for their custom direct-to-rider carbon and titanium bikes, is proud to launch their redesigned family of Atlas road bikes for 2021. Customers can now choose between…
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Finish Line™ and Team Bahrain Victorious Announce Partnership for 2021
NEW YORK, N.Y. (May 19, 2021) – Finish Line™, the world’s leading manufacturer of specialty bicycle lubricants and related maintenance products, and Team Bahrain Victorious are pleased to announce a partnership for the 2021 season.…
Team Evergreen Announces Yeti Cycles as a Presenting Sponsor of the Session Series, Beti Bike Bash, and The Hundo
EVERGREEN, CO – Team Evergreen proudly welcomes Yeti Cycles as a returning presenting sponsor to the Beti Bike Bash and a new presenting sponsor to the Session Series and The Hundo. Each of these iconic…
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Team Evergreen Announces BASE Performance as Presenting Sponsor of the Triple Bypass
EVERGREEN, CO – Team Evergreen announces BASE Performance as a presenting sponsor of the 2021 Triple Bypass bicycle ride and a supporting sponsor of The Hundo, Beti Bike Bash, and Mount Evans Hill Climb. The…
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Reddiyo Releases Dynamic Training Platform for Cyclists
Denver, COLORADO – April 20th, 2021– Reddiyo announces the release of the Reddiyo training platform, available as a mobile app that provides cyclists with a comprehensive, yet simplified, way of training using custom dynamic training…
Panaracer Unveils 2021 Limited Edition Gravelking Colors
OSAKA, JAPAN (April 20, 2021) —Tire manufacturer Panaracer is proud to unveil its 2021 limited edition Gravelking Color tires. For a fourth year in a row, Panaracer has made its dominant gravel tire available in…
Team Evergreen Announces BOA Technology as Presenting Sponsor of The Hundo
EVERGREEN, COLO, April 15, 2021 — Team Evergreen Cycling, a cycling organization that prides itself on thoughtful philanthropic impact, is pleased to announce BOA® Technology as the presenting sponsor of this year’s Hundo mountain bike…
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Team Evergreen Launches Session Series at Floyd Hill
EVERGREEN, COLO, April 1, 2021 — Team Evergreen introduces the Session Series at Floyd Hill – a new weeknight short-course enduro series with a weekend finale on The Sluice, a highlight acclaimed trail at Floyd…
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Beti Bike Bash p/b Yeti Cycles Returns this Fall to Colorado
EVERGREEN, COLO, March 30, 2021 – The Beti Bike Bash p/b by Yeti Cycles will return to Lakewood, CO for the 11th time on October 3rd. Registration is now open. The nation’s largest women’s-only mountain…
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ELITE and Toronto Hustle Announce 2nd Annual #CRUSHCOVID Challenges for 2021
FONTANIVA, ITALY, March 11th, 2021 — Elite Cycling and Toronto Hustle are announcing two challenges on behalf of #CRUSHCOVID; a Strava Challenge and a 24-hour indoor cycling marathon on Zwift. Both challenges offer participants a…
Team Evergreen to Present The Hundo in 2021 and Beyond
EVERGREEN, COLO, March 10, 2021 — Team Evergreen Cycling, announces a new addition to their events offering: the Hundo. Known to provide some of the smoothest single track in Colorado in the beloved Buffalo Creek…
Cleary Bikes Chooses Thorpe Marketing as its Agency of Record
Richmond, Cali — Cleary Bikes, a specialty manufacturer of kids’ bikes, has selected Thorpe Marketing as its public relations agency of record. Thorpe Marketing will manage Cleary Bikes’ public and media relations. “We’re really looking…
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BKOOL Announces Women on Wheels Challenge presented by ELITE
FONTANIVA, ITALY, March 9, 2021 — Elite Cycling announced their WOMEN ON WHEELS, BKOOL challenge on March 8th (International Women’s Day). Designed to celebrate, connect, and support women cyclists, it will continue throughout Women’s History…
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Alchemy Bikes Introduces New Arktos
DENVER, COLO, March 2nd, 2021 — Alchemy Bikes, known for their exclusive patented Sine Suspension system, introduces their new carbon Arktos mountain bike. The Arktos is designed to allow for three travel configurations and two wheel…
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Pearl Wine and Bike Launch Free Bike Tunes and 5% Giveback to Employee Relief Fund for Month of March
AURORA, COLO (March 2, 2021) — Pearl Wine and Bike Companies, located near the Anschutz Medical Campus in Aurora, Colorado, announce their March Anschutz Giveback as a thank-you to the medical community for their unwavering…
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Cirrus Cycles launches Kinekt Ambassador Program, hopes to showcase diverse use of suspension products
Bellingham, Wash. (March 1, 2021) – Cirrus Cycles, the maker of the Kinekt suspension post and the Kinekt stem, is pleased to announce the launch of its first ambassador program. The goal of the Kinekt…
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GORE® Wear announces new strategic direction; QBP to become North American distributor
NEWARK, DE — GORE® Wear, the manufacturer of premium performance apparel, today announces its path forward with a new wholesale approach and a more focused product portfolio. The Gore fabrics division will realign its consumer…
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Panaracer launches US ambassador program as a celebration of community
HAYWARD, CA (February 1, 2021) — Tire manufacturer Panaracer USA is pleased to announce the launch of its first ambassador program, currently open for applications. Marketing efforts aside, the brand’s first foray in ambassadorship is…
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Finish Line Selects Thorpe Marketing as Agency of Record
NEW YORK (Jan. 26, 2021) – Finish Line™, the world’s leading manufacturer of specialty bicycle lubricants and related maintenance products, has selected Thorpe Marketing as its public relations agency of record. Thorpe Marketing will manage Finish…
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Minoura Announces 2021 Lineup of Trainers, Providing Smart Training Options
Minoura has announced their 2021 trainer lineup, highlighting the variety of options available depending on individual rider’s needs, goals and budgets. The line-up includes the bluetooth and ANT+ enabled Smart Turbo Kagura series, traditional wheel…
Colorado Classic plans a return to racing in 2022, cancels 2021 event
Denver, Colo. (January 14, 2021)— The Colorado Classic® presented by VF Corporation, America’s premier women’s only racing event, today announced its plans to return to racing in 2022 and not hold an event in 2021. Following…
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Cycle Force Group Now Shipping Expanded Joey Kid’s Bike Line-up
Ames, Iowa: Joey Bikes, a dedicated children’s bike brand of Cycle Force Group, has released an expanded line up of kids’ bikes for 2021, which are in stock and ready to ship. The new models…
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Elevation Cycles to Sponsor Team Evergreen for 2021 Season
EVERGREEN, COLO, Dec. 29th 2020 — Team Evergreen, the largest, longest-running cycling club in Colorado, is proud to announce Elevation Cycles as a new sponsor in 2021. In addition to being a welcoming bike team…
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Triple Bypass Ride and Mt. Evans Hill Climb Join the Gran Fondo National Series as Partner Events in 2021
EVERGREEN, COLO, Dec. 22nd 2020 — Two legendary Colorado-based cycling events (The Triple Bypass Ride and the Bob Cook Memorial / Mt. Evans Hill Climb) will have “partner status” with the Colnago Gran Fondo National…
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Topeak Partners with Toolbox Wars for Instagram Holiday Giveaway
TAICHUNG CITY, TAIWAN (December 22, 2020) —The tool battle is on! Hoping to share some bike-mechanic-joy this holiday week, Topeak is partnering with Instagram’s ToolWars to give away a Topeak D-Torq Wrench to one lucky…
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SCOTT-SRAM MTB Racing’s Nino Schurter Partners with Topeak for Instagram Holiday Giveaway
TAICHUNG CITY, TAIWAN (December 3rd, 2020) — Topeak, leaders of innovative cycling accessories and SCOTT-SRAM MTB Racing Team, the most successful Cross-Country team on the World Cup circuit, are teaming up to spread a bit…
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Colorado Classic Jersey Challenge Culminates in Leading the Charge Yellow Jersey Contest
Denver, Colo. (December 2, 2020)— For the past three months, people have logged commuter miles, climbed like mountain goats, played a guessing game of speed, and shown that the cycling stars of tomorrow are nothing…
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Triple Bypass Announces 2021 Plan, Returns to Vail
EVERGREEN, COLO, November 19th 2020 — The Triple Bypass Ride (a Colorado-based cycling event, presented by Team Evergreen) is pleased to announce an exciting development to its legendary course. It will celebrate its 32nd anniversary…
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Enduro MTB Training Launches eMTB Training Plan
November 5, 2020: In order to best prepare athletes joining the ranks of eMTB riders, Coach Dee Tidwell, founder of Enduro MTB Training, is launching eMTB Ultimate, the first comprehensive eMTB specific strength and fitness…
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After Celebrating Young Riders and Climbers in October, the Colorado Classic Jersey Challenge Continues with a Test of Speed
Denver, Colo. (November 5, 2020) — The onset of fall didn’t keep hundreds of riders from competing in the Colorado Classic Jersey Challenges in October, and four lucky fans rode off with a 2019 Colorado…
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Elite Cycling Welcomes Applicants for Worldwide Ambassador Program
FONTANIVA, ITALY — Elite Cycling is now taking applications for its official 2020/2021 Worldwide Ambassador Program. This initiative is aimed at all cycling enthusiasts and professionals who would be interested in promoting the Elite brand…
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Introducing the Colorado Classic Virtual QOM Jersey Challenge
Denver, Colo. (October 2, 2020)— The Colorado Classic #InspiredWeRide Jersey Campaign is off to a roaring start with thousands of people already joining the competition to win signed race jerseys from the 2019 event and…
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Velo Releases Limited Edition Saddle Colorways
September 29, 2020: Based on early successes of the Senso Ray saddle, Velo is launching three limited edition colorways this fall of their newest saddle. The Senso Ray was launched earlier this year and will…
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Colorado Classic launches #InspiredWeRide jersey campaign to keep fans and communities riding throughout Fall and Winter
Denver, CO (September 10, 2020) —Without any actual race jerseys to award this past August due to the cancellation of its 2020 event, the Colorado Classic® presented by VF Corporation has launched a new campaign opening…
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Desert Gravel Announces Panaracer as Official Tire Sponsor for 2020 and 2021
FRUITA, COLO. (August 28, 2020) — Desert Gravel is proud to announce Panaracer as the official tire sponsor for the 2020/2021 Desert Gravel Races. The inaugural Co2uT gravel event (slated for October 10, 2020) starts…
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Adventurer Daniel Hughes Releases Epic Cols: A Photographic Collection Of The World’s Greatest Climbs
England, UK (August 25, 2020) — Adventurer Daniel Hughes today releases “Epic Cols”, film and photographic collection of the world’s greatest climbs. Each climb ridden first hand by Hughes, the project sets out to contest…
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Co2uT Announces RockyMounts as a Sponsor
FRUITA, CO August 20th, 2020 — Desert Gravel is proud to announce RockyMounts as a new sponsor to their 2020/2021 lineup for the Co2uT Race. The inaugural event (scheduled for October 10th, 2020) starts and…
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Elite Partners with Zwift to Launch the Sterzo Smart
FONTANIVA, ITALY — In partnership with Zwift, Elite is proud to release the STERZO SMART. The STERZO SMART is Elite’s revolutionary electronic steering plate to be used with indoor bike trainers. This innovative accessory measures…
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Panaracer launches new B2C website and welcomes everyone with 20% — for a limited time only
HAYWARD, CA (August 6, 2020) — Panaracer is pleased to announce the launch of its new, more comprehensive website for the North American market. First launched in 2017, the Panaracer USA website has been a…
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Colorado Classic publishes its COVID Mitigation Plan hoping to support other event organizers and riders
Denver, CO (August 3, 2020) —Despite cancelling its own event due to increased concerns around a spike in new COVID-19 cases nationwide, the Colorado Classic today published its COVID Mitigation Plan in the hope it…
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Elite Launches the Direto XR
FONTANIVA, ITALY — Elite is proud to release the latest addition to their indoor trainers: the DIRETO XR. A natural evolution of the best-selling Direto and Direto X, the DIRETO XR promises to be the…
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Barry Bonds, Gates Corporation, FirstBank, VF Corporation, Zwift join Colorado Classic’s effort to financially support women cyclists, even when racing is cancelled
Denver, CO (July 23, 2020)— Legendary baseball star Barry Bonds, Gates Corporation, FirstBank, VF Corporation, and Zwift are the latest to clip in or step up to support the Colorado Classic in their effort to support…
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Hutchinson Tires Launches New US Website
MONTARGIS, FRANCE, June 15th, 2020 — Hutchinson Tires (manufacturing bicycle tires since 1890) is pleased to announce they’ve launched a new website specifically tailored to the US market. The new site reflects an ongoing global…
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Elite Official Partner of 15 Virtual Tour de France Teams for Virtual Tour de France on Zwift
FONTANIVA, ITALY — Elite announces their official partnership with 15 Virtual Tour de France Teams for the Virtual Tour de France on Zwift. The month of July usually means one thing for the cycling world: Tour…
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Co2uT Announces Knight Composites as Official Wheel Sponsor
FRUITA, CO June 30th, 2020 — Desert Gravel is proud to announce Knight Composites as its official wheel sponsor of Co2uT gravel race for 2020 and 2021. The inaugural event (scheduled for October 10th, 2020)…
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Velo Launches New Saddles, Expands North American Distribution
June 18, 2020: Velo, the global leader in bicycle saddle manufacturing, announced three new saddles this week in conjunction with expanded distribution in the North American market. The new distribution agreement with Ken Yamakoshi will…
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Elite Releases the 2020 FLY Team Bottles for WorldTour Teams
FONTANIVA, ITALY, June 18, 2020 — Elite Cycling proudly releases the new FLY Team bottles to be used by its WorldTour partners in 2020. Long-time makers of the world’s lightest cycling water bottles (and their…
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With addition of new European dealers, Cirrus Cycles’ Kinekt products now sold in 18 countries
Bellingham, Wash. June 16, 2020 – Cirrus Cycles, the maker of the Kinekt suspension post and Kinekt stem, is pleased to announce the addition of several international distributors, making their products available to customers world-wide.…
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Colorado Classic plans for ‘Made for TV’ model for August race
Denver, CO (June 10, 2020)— In response to the ongoing COVID-19 pandemic, the Colorado Classic® presented by VF Corporation today released an initial statement sharing their intention to continue their August race with a revised format,…
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Co2uT Announces Salsa Cycles as Title Sponsor
FRUITA, CO — Desert Gravel is proud to announce Salsa Cycles as the title sponsor of Co2uT gravel race for 2020 and 2021. The inaugural event (scheduled for October 10th, 2020) travels around and across…
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Co2uT Gravel (p/b Team Evergreen) Opens Pre-Registration to Women-Only May 10th
EVERGREEN, COLO. May 8, 2020 — Desert Gravel and Team Evergreen will be opening pre-registration to women on May 10th, for their inaugural Co2uT gravel race, (scheduled in October). This unique event showcases all the…
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Hutchinson Tires Releases New Gravel Tire: The Touareg
MONTARGIS, FRANCE, May 5th, 2020 — Hutchinson Tires (manufacturing bicycle tires since 1890) is proud to release The Touareg – the latest addition to their gravel/cyclocross range. Whether you’re racing or planning an epic adventure,…
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Team Evergreen to present the Co2uT in 2020
EVERGREEN, COLO. May 1, 2020 — Team Evergreen Cycling and Desert Gravel are teaming up to present the inaugural Co2uT gravel race, scheduled for October 10th, 2020. This unique “Desert Gravel” event starts and ends…
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Elite Cycling Joins Forces with Bkool to Present the Elite Cup
FONTANIVA, ITALY, May 1st, 2020 — With all regular races and outdoor training activities postponed due to COVID-19 lockdown, Elite has joined forces with Bkool to make the most of your indoor training with a…
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Cirrus Cycles, Inc. hires Nathan O’Neil and OnEdge Sport Sales to increase presence into the South Eastern states of the US
Bellingham, Wash. April 23, 2020 – Cirrus Cycles, the maker of the Kinekt suspension post and Kinekt stem, is pleased to announce a partnership with Nathan O’Neill and OnEdge Sport Sales, LLC, to increase their…
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Elite Cycling Releases The JET Water Bottle
FONTANIVA, ITALY, April 22, 2020 — Elite Cycling (long-time makers of the World’s lightest cycling water bottles) proudly releases the JET — a new water bottle made of biodegradable plastic material, that maintains the impeccable…
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Hutchinson Tires Unleashes the KRAKEN
MONTARGIS, FRANCE — Hutchinson Tires (manufacturing bicycle tires since 1890) has unleashed THE KRAKEN – it’s latest addition to the XC / Trail range. The Kraken Racing Lab is the remarkable result of close collaboration…
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VIDEO: Professional bike racers commit to riding solo during the COVID pandemic
Denver, CO (April 16, 2020) — The Colorado Classic® presented by VF Corporation released a video today highlighting the realities of what life is currently like for professional bike racers. Athletes from the US, Colombia,…
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The Colorado Classic announces Business in Sport Webinar Series
Denver, CO (April 10, 2020) — In response to the stalled racing season, the Colorado Classic® presented by VF Corporation today announced the launch of the Business in Sport Webinar Series, a free series of…
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The Colorado Classic® presented by VF Corporation announces 2020 host communities
Denver, CO (March 9, 2020) — The Colorado Classic® presented by VF Corporation today announced the four cities that will host the prestigious race this summer. At a press event at the Colorado State Capitol,…
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Elite Cycling Sponsors 10 WorldTour Teams in 2020
FONTANIVA, ITALY — Elite Cycling is pleased to announce that they will be the technical partner of 10 WorldTour teams for the 2020 race season. The UCI WorldTour Teams racing with Elite products are such…
GORE® Wear Introduces itself to the American Cross-Country Industry at The Birkie
Hayward, Wis. (February 21, 2020) –America’s biggest cross-country ski event, The American Birkebeiner, is underway in Hayward, WI, and GORE® Wear is proud to be present at this iconic event as a sponsor. With a…
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More Than A Race: Colorado Classic aims to change cycling with innovative TV streaming model
Denver, CO (February 14, 2020): The Colorado Classic® presented by VF Corporation today announced the continuation of its innovative TV streaming model and the launch of a new 2020 video series to celebrate and empower female…
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Velo Launches Year of the Rat Saddle
Velo Saddles launches their limited edition Year of the Rat saddle this week at CABDA Midwest building on their annual tradition of offering a special saddle to celebrate the Chinese New Year. Rats aren’t always…
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Triple Bypass Ride and Mt. Evans Hill Climb Join the Gran Fondo National Series as Partner Events in 2020
EVERGREEN, COLO, February, 4th 2020 — Two legendary Colorado-based cycling events (The Triple Bypass Ride and the Bob Cook Memorial / Mt. Evans Hill Climb) will have “partner status” with the Gran Fondo National Series…
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Goodbye Rough, Hello Smooth
Introducing the Kinekt suspension stem Bellingham, Wash. January 29, 2020 – Cirrus Cycles today announced the launch of its newest product: The Kinekt Suspension Stem, a revolutionary stem designed to reduce arm, wrist, and shoulder…
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Team Evergreen to present the Beti Bike Bash in 2020
EVERGREEN, CO, January 29, 2020 — Team Evergreen Cycling and Beti Bus Productions are teaming up for the 11th annual Beti Bike Bash on May 31, 2020 in Lakewood, Colorado. The largest women’s mountain bike…
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GORE® Wear takes home ultimate ISPO honor
The GORE®R5 GORE-TEX INFINIUM™ Insulated Jacket wins “Product of the Year” MUNICH, GERMANY, (Jan 26th, 2020) – This year’s ISPO Award celebrations saw GORE® Wear claiming the “Product of the Year” title for its GORE®…
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Colorado Classic Extends Invitation to Top-ranked Domestic Elite Team
DENVER, JANUARY 15, 2020 – In an effort to continue supporting the development of women’s cycling in the US, the Colorado Classic® presented by VF Corporation today announced that it will reserve one team invitation to…
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