All Posts by SIMBOL Communications.
Favorite Bikes Launches Brand New Hybrid CSC ST To COSTCO Canada Online
Favorite Bikes, Los Angeles, California /ENDURANCE SPORTSWIRE/ – Favorite Bikes, a pioneer in electric bike technology, proudly announces the launch of its newest model, the Hybrid CSC ST, available online at Favorite Bikes and through the…
ENVO Veemo SE and New LT Version Available Now for Pre-Order, May Shipping
Vancouver, Canada (April, 25, 2024)/ENDURANCE SPORTSWIRE/ – Following its acquisition last July of the Veemo velomobile, and the subsequent overhaul of some of the technology along with production and bring-to-market strategies of the unique, electric-assist e-trike,…
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ENVO and Cadex Partner to Develop Rapid Lithium eBike Battery Tester
Vancouver, Canada – [April 17, 2024]/ENDURANCE SPORTSWIRE/ – ENVO, a leader in electric micro-mobility, and Cadex Electronics, a global provider of battery testing and charging technologies, are collaborating to develop a rapid test for lithium eBike…
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ENVO’s New D50 and ST50 Urban E-Bikes Offer Outstanding Versatility, Performance, Value
Vancouver, Canada /ENDURANCE SPORTSWIRE/ – Shortly after adding to their already huge range of e-mobility products, with the purchase of the Veemo velomobile brand, ENVO Drive Systems – designers of traditional e-bikes as well as unique,…
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ENVO Drive Systems to Exhibit Wide Range of e-Mobility Products at CABDA West
Vancouver, Canada (January 10, 2024) /ENDURANCE SPORTSWIRE/ – Hoping to build on the momentum from its prestigious Deloitte Fast 50 Clean Technology and Deloitte Technology Fast 500™ awards, announced last November, Vancouver e-mobility brand ENVO…
Suweeka to Take Pre-Orders of Game-Changing ‘Bike Lifter’ Modular Rack Ecosystem
Portland, Oregon (December, 2023)/ENDURANCE SPORTSWIRE/ – Suweeka is proud to announce presales (presales or pre-order) of its debut product, the first-of-its-kind Bike Lifter, on which they’ll begin accepting deposits through their website on December 15th – just…
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ENVO Drive Systems Earns Coveted Spot Deloitte’s Technology Fast 500™ Ranking of Fastest-Growing Companies
Vancouver, Canada /ENDURANCE SPORTSWIRE/ – On the heels of its recent Deloitte Fast 50 Clean Technology award, ENVO Drive Systems today announced it ranked 195th on the Deloitte Technology Fast 500™, a ranking of the fastest-growing technology,…
Enduro Bearings Adds Linear Bearing Press Toolset to its Workshop Line
Oakland, California (November, 2023)/ENDURANCE SPORTSWIRE/ – Enduro Bearings understands the importance of careful bearing removal to avoid damaging expensive bicycle frames and wheel hubs, followed by precise bearing installation to optimize performance and longevity. For decades, the…
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ENVO Drive Systems Named One of Canada’s Clean Technology Winners in Deloitte’s Technology Fast 50™ Program
Vancouver, Canada (November 8, 2023)/ENDURANCE SPORTSWIRE/ – ENVO Drive Systems has received a Clean Technology award as part of Deloitte’s Technology Fast 50 program. Launched last year, the new award leadership category recognizes Canada’s top clean innovators…
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Enduro Bearings Announces Partnership with Cervelo Orange Living Cyclocross Team for the 2023/24 Season
Oakland, California (October 26, 2023) /ENDURANCE SPORTSWIRE/ – With a global group of ambassadors that includes athletes, mechanics and teams, Enduro Bearings is excited to add the Cervélo Orange Living Team to their roster. The…
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ENVO Drive Systems Launches Initiative to Diversify Winter Tourism with Thrilling Electric Snow Vehicles
Vancouver, Canada (October 13, 2023)/ENDURANCE SPORTSWIRE/ – As winter approaches and the anticipation for snow-covered landscapes builds, ENVO Drive Systems – designers of traditional e-bikes as well as unique, purpose-built e-vehicles for snow, water and 4-wheeling –…
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Enduro Bearings Introduces New Australian Distribution Partnership with Lusty Industries; expands efforts with Performance Recreation Velo in New Zealand
Oakland, California (Sept 25, 2023)/ENDURANCE SPORTSWIRE/ – Enduro Bearings, in its ongoing efforts to grow distribution across the world, is announcing a multi-year distribution agreement with Lusty Industries in Australia and a strengthened relationship with Performance Recreation…
Suweeka Taps SIMBOL Communications as PR Agency of Record
Portland, Oregon (September 22, 2023)/ENDURANCE SPORTSWIRE/ – With the imminent launch of its debut product, a first-of-its-kind hitch rack system aimed at the growing e-bike, cycling and e-moto markets, Suweeka is bringing in SIMBOL Communications as its…
Flückiger Wins XCO, Keller Wins XCC in Record-Setting World-Cup Weekend for Thömus-Maxon Mountain Bike Team
Santa Monica, California (August 31, 2023) /ENDURANCE SPORTSWIRE/ – In what their team manager describes as “the best World Cup weekend in team history,” the Thōmas Maxon Team placed all five of their team riders…
Alchemy Bikes’ New Lycos Gravel Bike Now in Stock, Ready to Ship
Golden, Colorado (August 24, 2023) /ENDURANCE SPORTSWIRE/ – Following its recent dramatic reduction in the entry price for the Lycos family of full-carbon gravel bikes, Alchemy Bikes now has full size runs in all standard…
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Thömus Bikes Head to Glasgow for UCI MTB World Championships with Three Favorites
Santa Monica, California (August 7th, 2023) /ENDURANCE SPORTSWIRE/ – Thōmas Maxon Team, current UCI team points leaders are ready to head to Glasgow with 4th placed UCI ranked Lars Forster, winner in Leogang, 19th placed…
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ENVO Drive Systems Acquires Veemo ‘Velomobile’ from Creditor
Vancouver, Canada (July 26, 2023)/ENDURANCE SPORTSWIRE/ – In its ongoing efforts to develop and market a multitude of e-mobility products covering a wide range of applications, ENVO Drive Systems – designers of traditional e-bikes as well as…
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Thömus USA Taps SIMBOL Communications as North American PR Agency of Record
Santa Monica, California June, 2023 /ENDURANCE SPORTSWIRE/ – Backed by a brand heritage of design and technology – plus countless World-Cup-level results, such as Lars Forster’s win at last weekend’s Leogang XCO event – Thömus USA, the North…
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ENVO Drive E-Mobility Brand Taps SIMBOL Communications as PR Agency of Record
Vancouver, Canada (June 8, 2023) /ENDURANCE SPORTSWIRE/ – Hoping to build on seven years of steady growth across North America, ENVO Drive Systems – designer of traditional e-bikes as well as unique, purpose-built e-vehicles for…
Wolff E-Bikes Now at 130 Dealers in NA; New US Sales Team Adds Momentum
Quebec, Canada (June 1, 2023)/ENDURANCE SPORTSWIRE/ – One of North America’s fastest-growing e-bike brands, Canada’s Wolff E-Bikes, recently added their 130th retailer, with 80 of those in the US. But they’re not stopping there; they also aim…
Multiple Bike Brands Now Using Fitted To Optimize Wholesale B2B Experience
Eagle, Idaho (April 14, 2023) /ENDURANCE SPORTSWIRE/ – Fitted– the all-in-one B2B sales platform for a wide range of outdoor brands/retailers – continues to build on its recent move into the cycling realm with multiple major…
Alchemy Bikes Launches New Lycos Gravel Bike Option
Golden, Colorado (April 12, 2023)/ENDURANCE SPORTSWIRE/ – Just months after launching their flagship gravel bike, the Lycos Au, and just in time for the Sea Otter Classic bike expo, Alchemy Bikes – a leading fabricator-to-rider boutique bike…
BikeExchange Signs as Sole Online Sales Platform for Basso, Berria, Lee Cougan
Asheville, North Carolina (March 14, 2023)/ENDURANCE SPORTSWIRE/ – If you’ve ever dreamed of owning a legendary custom Basso, stealthy Berria or iconic Lee Cougan bike, the process just got much easier in North America: Cycling Distribution…
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Enduro Bearings Solidifies Distribution Partners and Expands Product Availability in Canada and Central America
Oakland, California /ENDURANCE SPORTSWIRE/ – Enduro Bearings, in its ongoing efforts to grow distribution across the world, is announcing multi-year distribution agreements with Orange Sport Supply in Canada and Grupo GL in Central America. Grupo GL…
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BikeExchange Offers Ideal Solution for North American Inventory Normalization
Asheville, North Carolina (March 1, 2023) /ENDURANCE SPORTSWIRE/ – As the cycling industry struggles with a post-pandemic twist – excess inventory following normalization of supply chain shortages – online marketplace BikeExchange (BEX) is proving an ideal…
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BikeExchange Partners with Blaupunkt E-Bikes for DTC, Retail Sales
Asheville, North Carolina (February 22, 2023) /ENDURANCE SPORTSWIRE/ – In an effort to simplify the buying process while also increasing their North American (NA) presence, renowned electronics brand Blaupunkt has signed an exclusive agreement with BikeExchange, the…
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Alchemy Bikes Increases Rear Travel on Two Arktos MTBs; Pre-Order Now
Golden, Colorado (February 17, 2023) /ENDURANCE SPORTSWIRE/ – Addressing what they see as the future of mountain bike design, Alchemy Bikes – a leading fabricator-to-rider boutique bike manufacturer – is updating its critically acclaimed Arktos line of…
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Wolff E-Bikes Adds SIMBOL Communications to Pack as PR Agency of Record
Quebec, Canada (January 26, 2023) /ENDURANCE SPORTSWIRE/ – Building on strong early success, Canada-based Wolff E-Bikes – makers of a wide range of high-value commuter/hybrid e-bikes – is redoubling its efforts to build consumer and retailer base…
Enduro Proudly Sponsors Grasshopper Adventure Series
Oakland, California (January 5, 2023)/ENDURANCE SPORTSWIRE/ – Enduro Bearings, innovators of a wide range of bicycle bearings, seals, components and tools, recently signed on to sponsor the 2023 Grasshopper Adventure Series (GAS), a long-running mixed-terrain event series…
Lizard Skins Celebrates 30 Years in Business
American Fork, Utah (January 4th, 2023)/ENDURANCE SPORTSWIRE/ – From humble beginnings in a Utah garage in 1993, Lizard Skins has become one of the cycling industry leaders in bicycle grips and handlebar tape, and now offers products…
Kitzuma Cycling Logistics Continues Growth with Fulfillment/Warehousing
Asheville, North Carolina (December 7, 2022) /ENDURANCE SPORTSWIRE/ – Addressing what they see as the bike industry’s ongoing third party logistics (3PL) needs, Kitzuma Cycling Logistics is taking advantage of the return to relative normalcy…
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Enduro Bearings Teams with Alchemy Bikes on ‘Enduro Bearings Inside’ Program
Oakland, California /ENDURANCE SPORTSWIRE/ – Enduro Bearings is proud to announce the launch of its ‘Enduro Bearings Inside’ collaboration with Alchemy bikes. The program is more than just providing a bearing spec; the companies will…
Bonesteel Films to Release “Shadow of a Wheel” Cycling-Themed Documentary in Spring ‘23
Asheville, North Carolina (Sept 29, 2022) /ENDURANCE SPORTSWIRE/ – Can one bike ride change your life? That topic is the essence of a new documentary film, “Shadow of a Wheel”, by award-winning production company Bonesteel Films, and…
Enduro Bearings to Host ‘Bearings & Brews Speakeasy’ Oct 5th at Rapha’s Boulder Clubhouse
Oakland, California (Sept 20th, 2022) /ENDURANCE SPORTSWIRE/ – On the heels of Enduro Bearings’ successful ‘Bearings & Brews Speakeasy’ events at the Rapha Clubhouse in San Francisco and the Mountain Bike Hall of Fame in Marin,…
BikeExchange Taps New US Head, Head of US Sales; Shuffle Other Key Positions
Asheville, North Carolina (September 15, 2022)/ENDURANCE SPORTSWIRE/ – Continuing to exceed expectations in growth and expansion in North America (NA), BikeExchange/Kitzuma Cycling Logistics – now operating under the same umbrella after merging last December – has added/shuffled…
Econic One Hires SIMBOL Communications as PR Agency of Record in US
Evergreen, Colorado (Sept 13, 2022) /ENDURANCE SPORTSWIRE/ – Building on their rapid growth across Europe in recent years, global smart e-bike brand Econic One has now launched in the US, and they’re bringing on SIMBOL…
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Kitzuma Cycling Logistics Continues Expansion with New Warehouses, Fulfillment and LTL Services
Asheville, North Carolina (August 9, 2022) /ENDURANCE SPORTSWIRE/ – Further expanding on its services, Kitzuma Cycling Logistics announced today the addition of warehousing and expanded fulfillment services, with its recent acquisition of warehouses in Salt Lake…
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BikeExchange / Kitzuma Cycling Logistics Merger Proving Highly Successful
Asheville, North Carolina (July 28, 2022) /ENDURANCE SPORTSWIRE/ – After joining forces in December, two rising industry disrupters – Kitzuma Cycling Logistics, offering fully-assembled bike deliveries nationwide, and BikeExchange, an online storefront for retailers, manufacturers and…
Lizard Skins Launches New Monitor Glove, The 3 SZN
American Fork, Utah (July 28, 2022) /ENDURANCE SPORTSWIRE/ – Lizard Skins, a leader in grips and handlebar tape, knows a lot about a rider’s contact points, and their renowned Monitor line of gloves has been…
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Project FUERZA Launches NFT Collection from Cycling Icon Peter Sagan
Bedford, Virginia (July 18, 2022) /ENDURANCE SPORTSWIRE/ – One of the most successful and popular pro cyclists to come around in many years, Peter Sagan, will launch his collection of NFT art as part of…
Alchemy Bikes Moves to Golden, CO; Offers New Purchase Program with Free Overnight Stay, On-Site Bike Pickup
Golden, Colorado (July 12, 2022)/ENDURANCE SPORTSWIRE/ – Alchemy Bikes, a leading boutique bike manufacturer with a direct-from-fabricator-to-rider business model, has relocated its entire U.S. operations from its original facility in Denver to a brand new headquarters in…
Enduro Bearings Heads To Eurobike with Distributors NOW Company and COSMIC Sports to introduce two new component lines
Oakland, California (July 7, 2022) /ENDURANCE SPORTSWIRE/ – Enduro Bearings is looking forward to meeting with clients old and new at Eurobike next week, where they’ll work closely with their European distribution partners NOW Company…
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Renowned Cycling Coach Hunter Allen Launches Project FUERZA; Offers NFTs that Combine Pro’s Power, Other Data with Contemporary Art
Bedford, Virginia (July 1, 2022)/ENDURANCE SPORTSWIRE/ – Long considered a guru in cycling circles, specifically for his pioneering work in training with power, Hunter Allen is now launching Project FUERZA: The new NFT collection takes biometric data…
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Enduro Bearings to Host ‘Bearings & Brews Speakeasy’ June 29 at Rapha’s San Francisco Clubhouse
Oakland, California (June 8, 2022) /ENDURANCE SPORTSWIRE/ – On the heels of Enduro Bearings’ info-rich website launch last week, they’ll be hosting a free-to-the-public ‘Bearings & Brews Speakeasy’ at the Rapha Clubhouse in San Francisco…
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Enduro Bearings Launches Information-Packed D2C Website
Oakland, California (June 1, 2022)/ENDURANCE SPORTSWIRE/ – For the first time in its 25-plus years, Enduro Bearings full line of cycling products – a list that tops 1200 unique SKUs – will be available directly to consumers…
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Lizard Skins Adds a Bold New Color to Iconic Northshore Grip
American Fork, Utah (May 18, 2022)/ENDURANCE SPORTSWIRE/ – Lizard Skins, a longtime industry leader in grips and handlebar tape, is adding a bold Lime Green color to its long-renowned Northshore grip line, which until now consisted mainly…
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Lizard Skins Re-Launches Old Favorite: The Lever Grip
American Fork, Utah (March 21, 2022)/ENDURANCE SPORTSWIRE/ – Lizard Skins, long renowned for focusing on rider contact points and protecting your bike, has just reintroduced one of their earliest products: a new take on an old…
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Enduro Bearings to Host Daily Service Clinics at Sea Otter, Introduce Maxhit™ BB
Oakland, California (March 30, 2022)/ENDURANCE SPORTSWIRE/ – Enduro Bearings is gearing up for a big weekend at the Sea Otter Classic bike festival in early April at Laguna Seca Raceway in Monterey, California. Following the recent…
BikeExchange Offers Retail and Manufacturing Clients Free CDB Report
Asheville, North Carolina (March 30, 2022) /ENDURANCE SPORTSWIRE/ – In the second of their good-faith outreach to existing and potential clients, online bike marketplace BikeExchange (BEX) is again offering added value for its membership: All current and…
NCM Introduces Euro-Inspired Commuter E-Bike Line
Seattle, Washington (March 23, 2022) /ENDURANCE SPORTSWIRE/ – Since its inception in Germany in 2014, NCM, a Leon Cycle brand, has grown into one of Europe’s most popular e-bike brands, and they’ve recently launched a new line…
Enduro Bearings Announces Strong List of Sponsored Athletes/Teams for ‘22
Oakland, California (March 09, 2022)/ENDURANCE SPORTSWIRE/ – On the heels of announcing its groundbreaking Mechanics Ambassador Program, Enduro Bearings is proud to announce its 2022 athlete sponsorships, which includes a host of teams and individuals across…
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BikeExchange Offers New Clients Free Membership To Professional Bicycle Mechanics Association
Asheville, North Carolina (March 3, 2022) /ENDURANCE SPORTSWIRE/ – Online bike marketplace BikeExchange (BEX) – fresh off their recent merger with Kitzuma Cycling Logistics, which allows clients to ship fully built, ready-to-ride bikes to their buyers –…
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Leon Cycle Hires SIMBOL Communications as PR Agency of Record
Seattle, Washington (March 3, 2022)/ENDURANCE SPORTSWIRE/ – Since its inception in Germany in 2014, Leon Cycle has grown into one of the biggest e-bike brands in Europe by focusing on its mission to offer high-quality bikes…
Archer Components Launches New Paddle Remote for D1x Trail System
Scotts Valley, California (March 2, 2022) /ENDURANCE SPORTSWIRE/ – Archer Components continues to build on its winning formula of developing electronic shifting for any mechanical derailleur with the release of the new Paddle Remote for its renowned…
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Lizard Skins Launches Their Latest Grip: The Strata
American Fork, Utah (March 2, 2022) /ENDURANCE SPORTSWIRE/ – Lizard Skins, a longtime industry leader in grips and handlebar tape, has a new grip offering: the ‘Strata’. The Strata is a single-clamp lock-on grip that offers a…
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Alchemy Bikes Reports Bikes Stolen from Denver Showroom
Denver, Colorado (February 24, 2022) /ENDURANCE SPORTSWIRE/ – Alchemy Bikes, a leading boutique bike manufacturer with a direct-from-fabricator-to-rider (DFFR) business model, has reported the theft of two of its high-end, hand-built bikes from its Denver…
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Enduro Bearings launches Mechanics Ambassador Program
Oakland, California (February 16, 2022) /ENDURANCE SPORTSWIRE/ – Bike mechanics – or ‘wrenches’ as they’re endearingly referred to in the industry – are the unsung heroes of the cycling world; the right one can get you on the…
Hustle Bike Labs’ REMTech Avery Pedals Earn Gear of the Year Awards
Gunnison, Colorado (February 10, 2022) /ENDURANCE SPORTSWIRE/ – Hustle Bike Labs has done it again! Heading into the 2022 mountain biking season, the innovative bike pedal manufacturer has won two Gear of the Year awards for…
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Alchemy Bikes Creates Certified Service Center Network with Beeline Connect
Denver, Colorado (February 8, 2022) /ENDURANCE SPORTSWIRE/ – In an innovative effort to improve service options on their direct-to- rider bikes, while also advancing its commitment to bike shops, Alchemy Bikes is excited to announce it…
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ARCHER Components Launches New Multi-Function Remote for Drop-Bar Bikes
Scotts Valley, California (February 1, 2022) — ARCHER Components’ proven wireless electronic system continues to shift the paradigm of electronic components, adding a universal drop-bar remote for gravel or road bikes, preferably with a 1x…
Team Bend Racing’s Jason Magness to Compete in Sweden’s One Water Race
Bend, Oregon (January 25, 2022) /ENDURANCE SPORTSWIRE/ – With nearly two decades of experience under his belt, Jason Magness has earned a reputation as one of the toughest and most savvy adventure racers in the…
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Enduro Bearings Hires Longtime Cycling Industry Insider Kurt Stockton
Oakland, California (January 25, 2022) /ENDURANCE SPORTSWIRE/ – Enduro Bearings, a leading manufacturer of innovative cycling bearings and bearing-related components, is proud to announce the hiring of Kurt Stockton as the brand’s Ambassadors & Events Program…
Ellsworth Cycling, LLC completes landmark agreement to bring namesake founder, Tony Ellsworth, back to the company
San Diego, CA – January 24, 2022 /ENDURANCE SPORTSWIRE/ – Ellsworth Cycling, LLC (dba “Ellsworth Bikes”) a premium manufacturer of legendary mountain bikes for over 30 years, announced today that it has successfully completed a partnership…
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Moosejaw to Carry Hustle Bike Labs’ REMTech Avery Pedals, Future Products
Gunnison Colorado (January 23, 2022) /ENDURANCE SPORTSWIRE/ – Hustle Bike Labs – which has received considerable accolades for its Hustle Avery Pedal, a magnetic clipless-platform-hybrid design, since long before production even began – has signed with…
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Alchemy Bikes Taps SIMBOL Communications for PR/Marketing services
Denver, Colorado (December 2, 2021) /ENDURANCE SPORTSWIRE/ – On the heels of their successful exhibit and launch at last month’s Sea Otter Classic bike expo, Alchemy Bikes is hoping to build on that momentum with a…
Kitzuma Cycling Logistics brings on LeMond, Alchemy and Eminent
Asheville, North Carolina (November 19, 2021) /ENDURANCE SPORTSWIRE/ – Kitzuma Cycling Logistics is adding three more renowned bike manufacturers to the growing list of brands employing their pioneering bike-delivery service: LeMond Bicycles, Alchemy Bikes and Eminent…
Enduro Bearings Continues Maxhit™ Line With New Bottom Bracket
Oakland, California (November 16, 2021) /ENDURANCE SPORTSWIRE/ – The next logical application for Enduro Bearing’s Maxhit technology, after the successful launch of the company’s new Zero-Stack headset, is their new Maxhit bottom brackets. Bicycle bottom brackets are known to be one of the…
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Hustle Bike Labs’ Eagerly-Awaited Avery REMtech™ Pedals Now Available for Pre-Orders
Gunnison, Colorado (November 9, 2021) /ENDURANCE SPORTSWIRE/ — Hustle Bike Labs is excited to announce that its new Avery REMtech™ Pedals can be pre-ordered beginning today and will be shipping to customers in late-winter 2022.…
Team Bend Racing reaffirms itself as America’s Toughest Team
Bend, OR (November 2, 2021) /ENDURANCE SPORTSWIRE/ – After a year away without competing much due to the Covid-19 pandemic, Team Bend Racing – including founders Chelsey and Jason Magness – returned to action in…
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Compass Diversified-Backed Marucci Sports Announces Acquisition of Lizard Skins
BATON ROUGE, La. – October 25, 2021 /ENDURANCE SPORTSWIRE/ – Marucci Sports, LLC (“Marucci”), a subsidiary of Compass Diversified (NYSE: CODI) and a leading designer and manufacturer of baseball and softball equipment and apparel, today announced…
KOM Cycling Signs Deal with Bob Elliot & Co LTD, For UK Distribution
East Lansing, Michigan (October 19, 2021) /ENDURANCE SPORTSWIRE/ – With record numbers of people across the globe, KOM Cycling has been working to expand their distributor network, and they’ve found their ideal partners in Bob Elliot…
ARCHER Components Adds Sprint Battery Upgrade for D1x Trail Users
Scotts Valley, California (October 1, 2021) —Archer Components continues to shift the paradigm of wireless electronic components in the bike industry with its new Sprint Battery upgrade for the D1x Trail that increases shift speed…
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Kitzuma Cycling Logistics Signs with ENVE for DTC Bike Shipping
Asheville, North Carolina — Kitzuma Cycling Logistics continues to shake up the bike industry’s shipping paradigm with their latest partnership: ENVE Composites has begun delivering their new line of custom road bikes through Kitzuma’s fully…
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Enduro Bearings Launches New Maxhit™ Line; Zero Stack Headset First Product
Oakland, California (September 23, 2021) /ENDURANCE SPORTSWIRE/– Enduro Bearings has long been renowned for solving problems associated with bicycle bearing performance and durability, and with the imminent launch of their new Maxhit™ headsets they’ve done…
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