All Posts by Sasquatch Agency.
Mountain Hardwear Announces Fifth Annual Open Aperture Photo Clinic
Richmond, Calif. [October 24, 2024] /ENDURNACE SPORTSWIRE/– Mountain Hardwear is thrilled to announce the launch of the fifth edition of the Open Aperture Photo Clinic, a transformative program dedicated to amplifying the voices of underrepresented…
As Temps Cool, Tailwind Nutrition Launches Limited-Edition Fall Flavors Of Endurance Fuel And Recovery Mix
DURANGO, COLO. – October 23, 2024 /ENDURANCE SPORTSWIRE/ – Tailwind Nutrition just dropped two limited-edition flavors to help athletes dial in their sports nutrition this fall: Chocolate Mint Recovery Mix and Apple Cider Endurance Fuel.…
Triathletes Paula Findlay and Eric Lagerstrom sign to Tailwind Nutrition’s Athlete Roster
Durango, Colo. – July 11, 2024 /ENDURANCE SPORTSWIRE/ – Today on the popular triathlon podcast That Triathlon Life, hosts and professional triathletes Eric Lagerstrom and Paula Findlay announced that they signed a partnership with leading…
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Mountain Hardwear Wins The “Excellence In Apparel & Softgoods” Award At The Grassroots Connect Tradeshow
Richmond, Calif. [June 20, 2024] /ENDURANCE SPORTSWIRE/ – Mountain Hardwear, a leader in high-performance equipment and apparel for climbers, mountaineers, skiers, snowboarders, and outdoor athletes, earned a major accolade at last week’s Grassroots Connect tradeshow…
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Mountain Hardwear Wants You to Be Sun Wise: Launches New Sun Protection Apparel and Partnership with The Skin Cancer Foundation
Richmond, Calif. [May 14, 2024] /ENDURANCE SPORTSWIRE/ – Mountain Hardwear, a leader in high-performance equipment and apparel for climbers, mountaineers, skiers, snowboarders, and outdoor athletes, today announced new additions to its sun protection line of…
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Mountain Hardwear Announces New Additions to Its 2024 Athlete And Ambassador Team
Richmond, Calif. [March 12, 2024] /ENDURANCE SPORTSWIRE/ – Mountain Hardwear, a leader in high-performance equipment and apparel for climbers, mountaineers, skiers, snowboarders and outdoor athletes, is continuously driven by its team of athletes and ambassadors…
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Mountain Hardwear Secures Two Prestigious ISPO Awards
Richmond, Calif. [February 15, 2024] /ENDURANCE SPORTSWIRE/ – Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers and outdoor athletes, is thrilled to announce its recent wins at the ISPO Awards 2023. The…
GSI Outdoors and Buck Knives Partner to Celebrate Outdoor Cooking with Exclusive Prize Pack Giveaway
Spokane, Wash. — August 30, 2023 /ENDURANCE SPORTSWIRE/ – GSI Outdoors and Buck Knives are thrilled to announce an exciting partnership that celebrates the joy of cooking in the great outdoors. In collaboration with renowned…
Pirelli Launches the P ZERO Race 4S TLR Road Bicycle Tire, The All Season Tubeless Tire that Performs in any Weather Condition
Milan (Italy), May 3, 2023 /ENDURANCE SPORTSWIRE/ – Pirelli presents the P ZERO Race 4S TLR road bicycle tire, the tubeless version of the Pirelli all season tire, produced in the renovated Milano-Bollate facility. The new all-round tire…
Aquaglide Launches the Ultimate Lightweight Packable and Performance Touring Kayaks
Bend, Oregon. — May 3, 2023 /ENDURANCE SPORTSWIRE/ – Aquaglide, a leading innovator in the inflatable kayak industry, has launched the highly anticipated Cirrus Ultralight Series, consisting of the Cirrus UL 110 and Cirrus UL 150. These kayaks…
GSI Outdoors Supports La Jolla Kelp Restoration Initiative with SeaTrees Partnership and Contest Giveaway
Spokane, Wash. — April 18, 2023 /ENDURANCE SPORTSWIRE/ – GSI Outdoors, a premium camp kitchen, cookware, dining, and hydration gear company, is proud to announce its partnership with SeaTrees to support the La Jolla Kelp Restoration…
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Pirelli Presents The New P ZERO Race TLR, The Fastest Tubeless Tire of The Road Bike Range
Milan, Italy, 20th March 2023 /ENDURANCE SPORTSWIRE/ – Pirelli is launching its new P ZERO Race TLR, the tubeless version of its clincher tire for road bikes. This product has been redesigned with new technologies and…
Wiley X Eyewear Looks to Accelerate Growth with Evolved Approach to Product Development
FRISCO, Tex. /ENDURANCE SPORTSWIRE/ – Wiley X, a leading manufacturer of premium protective eyewear, has announced changes to its product development approach by incorporating three main elements: a reinforced product development team, an emphasis on…
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Wiley X Strengthens Senior Leadership Team to Align with a Promising New Direction
FRISCO, Tex. — February 22, 2023 /ENDURANCE SPORTSWIRE/ – Premium protective eyewear brand Wiley X today announced changes to its senior leadership structure that will help the company reach its full potential in the eyewear market. Co-Owners…
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Pirelli Presents P ZERO Race TT, The Fastest and Lightest Clincher Tire of Its Range
Milan (Italy), 21 February 2023 /ENDURANCE SPORTSWIRE/ – Pirelli presents P ZERO Race TT, the top-performing clincher tire for professional riders and the sportiest amateurs. It is produced in the renovated Pirelli plant of Bollate, just…
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Wiley X Opens New State-of-the-Art Headquarters in Frisco, Texas
Frisco, Texas — January 31, 2023 /ENDURANCE SPORTSWIRE/ – As Wiley X celebrates its 35th Anniversary, the company opened the doors to its expansive, state-of-the-art new headquarters in Frisco, located just north of Dallas, Texas. The 65,000-square-foot…
IRONMAN Champion Sarah True Partners with Bonk Breaker© to Celebrate Real-Food Nutrition and Record-Breaking Performance
Thousand Oaks, Calif. — August 4, 2022 /ENDURANCE SPORTSWIRE/ – Bonk Breaker, the nutrition and energy bar long-favored by elite athletes and professional sports teams, welcomes former Olympian Sarah True to its team of pro…
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Wiley X to Showcase New Jacob Wheeler Signature Eyewear at ICAST Show, Invites Fans to Meet Professional Anglers
Livermore, CA (July 19, 2022)/ENDURANCE SPORTSWIRE/ – Wiley X®, the leader and innovator in premium protective eyewear, will showcase its newest and best-selling designs at ICAST from July 19 through 21, 2022. As a family-owned and operated…
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New Coleman® PEAK1™ Collection Inspires Outdoor Adventures & Exploration
CHICAGO, IL – June 15, 2022/ENDURANCE SPORTSWIRE/ – Discover the new Coleman® PEAK1™ Collection from The Coleman Company Inc., part of the Newell Brands global portfolio of brands. Built for going farther and exploring more because sometimes…
Mix. Drink. Perform: SaltStick Introduces No-Sugar Electrolyte DrinkMix
Thousand Oaks, Calif. — June 2, 2022/ENDURANCE SPORTSWIRE/ – SaltStick today added a new way to replace electrolytes lost through sweat with the launch of DrinkMix, a no-sugar, ready-to-mix powder designed to keep athletes hydrated and…
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Vera Bradley Partners with Coleman® To Launch New Limited-Edition Collection
CHICAGO – May 9, 2022/ENDURANCE SPORTSWIRE/ – On the trail. Up to the lake. Into the woods. Along for the road trip or a day at the beach, let’s go together…Vera Bradley + Coleman! Vera…
Marmot and Pendleton Partner on 2022 Collection Bringing Together 200 Years of Textile and Apparel Expertise
Rohnert Park, Calif. — April 25, 2022 /ENDURANCE SPORTSWIRE/ – Pendleton, a globally respected brand, born in rugged Eastern Oregon, has partnered with premium apparel and equipment manufacturer Marmot to combine nearly 200 years of…
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GSI Outdoors Expands Partnership with Nonprofit Organization SeaTrees
Spokane, Wash. — April 22, 2022/OUTDOOR SPORTSWIRE/ – GSI Outdoors today announced an expanded donation-based collaboration with the nonprofit organization SeaTrees, an ocean-positive project from the non-profit charity Sustainable Surf. GSI Outdoors has a goal to…
Marmot Welcomes Two New Members to Marmot Mountain Club Ambassador Team
Rohnert Park, Calif. /ENDURANCE SPORTSWIRE/ – Marmot is growing the historical Marmot Mountain Club by adding Alex Johnson and Max Djenohan to the already strong roster, but that’s not all. Marmot has also completely restructured this…
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SaltStick Launches Premium Race Ready Line of Electrolytes, Designed to Support Elite Performance
Thousand Oaks, Calif. — March 15, 2022 /ENDURANCE SPORTSWIRE/ – SaltStick Electrolytes (SaltStick) launched a new electrolyte capsule line today called Race Ready, made specifically for athletes who need to make informed decisions about what they put…
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GSI Outdoors Announces Launch of 2 Can Cooler Stack
Spokane, Wash. — December 1, 2021 /ENDURANCE SPORTSWIRE/ – GSI Outdoors today launched an exciting addition to its insulated line of outdoor products: the revolutionary 2 Can Cooler Stack, designed to easily carry 2, 12…
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GU Energy Labs Announces Leadership Changes
Berkeley, Calif. — November 18, 2021 /ENDURANCE SPORTSWIRE/ – GU Energy Labs, a leader in the endurance sports nutrition market, announced the promotion of Magdalena Boulet to President. This appointment represents an investment in the future…
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“The Last Best Ride” Gravel Race Transitions to 501(c)(3) Nonprofit Status and Announces 2022 Event Registration Opening Veteran’s Day
Whitefish, Montana — November 11, 2021 /ENDURANCE SPORTSWIRE/ – Montana Native and professional gravel cyclist Jess Cerra, and her partner Sam Boardman, announced today that they have transformed “The Last Best Ride” (TLBR) into a…
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GU Adds New Small-Bite Energy Chews to its Lineup
Berkeley, Calif. — October 25, 2021 /ENDURANCE SPORTSWIRE/ – GU Energy Labs announces a new addition to its popular Energy Chews lineup with small-bite mini Chews now available in a convenient pouch. The new format…
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Short Film “What’s in A Name” Addresses Discrimination and Racism in American Climbing Culture and Route Names
Rohnert Park, Calif.— Oct 20, 2021 /ENDURANCE SPORTSWIRE/ – Marmot, in partnership with REI Co-op Studios and Bedrock Film Works, releases “What’s In A Name,” a short film directed by Jules Jimreivat, chronicling the spirit…
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SaltStick Adds Two New Mouthwatering Flavors to the FastChews Lineup: Mixed Berry and Tropical Mango
Thousand Oaks, Calif. — October 12, 2021 — SaltStick Electrolytes® (SaltStick) today announced an exciting expansion of their bestselling FastChews® lineup with two new flavors: Mixed Berry and Tropical Mango. Joining the already popular Lemon-Lime,…
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Marmot Celebrates Winners of Elevation Grants Focused on Supporting Outdoor Creatives of Color
Rohnert Park, Calif. — Sep 14, 2021— Marmot proudly announces the winners of its Elevation Grant campaign focused on supporting outdoor creatives of color. With a hugely successful number of entrants into a contest vying…
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Alete™ Active Nutrition Announces Acquisition of Bonk Breaker® Nutrition in Continued Growth of Portfolio
San Francisco, Calif. — September 8, 2021 — Alete™ Active Nutrition is pleased to announce today the acquisition of Bonk Breaker® Nutrition, a long-time favorite nutrition brand among cyclists, runners, triathletes and professional sports teams. The…
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To the Trailhead and Beyond: Marmot and Ford Bronco Unite to Benefit America’s State Parks
Rohnert Park, Calif. — July 15, 2021 — This week, Bronco brand, Ford’s new outdoor brand of Built Wild and all-4×4 vehicles, and Marmot kick off a multi-year product and marketing collaboration featuring co-branded gear…
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Marmot Celebrates Its Partnership with The Venture Out Project
Rohnert Park, Calif. — Jun 29, 2021— This month Marmot announced a continuation, expansion, and appreciation of its partnership with The Venture Out Project, a 501c3 non-profit that leads outdoor trips and courses for LGBTQ+…
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GU Energy Labs Introduces New Liquid Energy Gel Flavor
Berkeley, Calif. — June 01, 2021 — GU Energy Labs today launched a new flavor in its Liquid Energy Gel lineup. Cola is a refreshing aid-station favorite flavor ideal for warm weather training and racing,…
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Marmot Chooses Joy Over Suffering
Rohnert Park, Calif. – Marmot wants the outdoor industry to stop selling suffering. It’s time to reach new consumers and celebrate the real reason we all go outdoors: fun and friends. Marmot has completely refreshed,…
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GSI Outdoors Launches Sustainability Partnership with Seatrees
Spokane, Wash. — GSI Outdoors today announced a partnership with SeaTrees, an ocean-positive project from the non-profit charity Sustainable Surf. GSI Outdoors has a goal to actively counterbalance its carbon emissions, and SeaTrees, an organization full of great…
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Pirelli Lightens the World Tour Tubular Tire: P Zero Race Tub SL Arrive at Giro D’italia
Milan, Italy, April 27, 2021– A little more than three years after returning to professional cycling, Pirelli is preparing to launch an innovation that will redefine the bicycle tubular tire. At the Giro d’Italia 2021,…
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Wiley X® Announces Move to Frisco, Texas
Livermore, CA. (April 13, 2021) – Wiley X®, the leading premium protective eyewear brand, announced plans to move its operations from Livermore to Frisco, Texas. The new global headquarters, manufacturing and distribution site is set…
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Western States, GU Energy Labs Reach Sponsorship Agreement
AUBURN, California – The Western States Endurance Run (WSER) and GU Energy Labs are proud to announce that GU Energy Labs is now the exclusive performance nutrition sponsor for Western States. “We are so excited…
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GU Energy Labs® and TerraCycle® Celebrate the Partnership’s Six-Year Anniversary & Significant Recycling Milestone
TRENTON, N.J., April 6, 2021 – Leading sports nutrition brand GU Energy Labs and international recycling leader TerraCycle®celebrate their six-year partnership with two milestones: upcycling more than 1.7 million pieces of performance nutrition packaging through…
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Pirelli Announces Quality Bicycle Products to Distribute Pirelli Cycling Tires in North America
Milan, Italy, March 25, 2021 — Pirelli announces today that the U.S.-based company Quality Bicycle Products will be a new distributor of the Pirelli Cycling tire range for the North American market. This is a…
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RoadRunner Holdings Finds a Perfect Match, Completes Acquisition of JoJé Bar
SAN FRANCISCO, Calif. (March 17, 2021) – Since starting JoJé Bar in 2016, Founder and CEO Jess Cerra’s mission has been to create a line of energy bars baked with real-food ingredients that strikes the…
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Pirelli Presents The New P ZEROTM Tires Family
Four years after the launch of the first P ZERO Velo, the clincher that marked Pirelli’s return to the world of cycling, the company presents a new family of clincher tires that will replace the…
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Wild Rye and Pivot Cycles Introduce Spring ’21 Apparel Collaboration
KETCHUM, Idaho (March 8, 2021)— Wild Rye, women’s four-season brand dedicated to crafting beautiful and technical mountain apparel announced today its first seasonal collaboration with premium bicycle manufacturer, Pivot Cycles. The collaboration brings to life…
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GU Energy Labs Launches New Energy Drink Mix Flavor
Berkeley, Calif. — March 01. 2021 — GU Energy Labs today launched the new caffeine-free Strawberry Hibiscus flavor into its ROCTANE Energy Drink Mix line-up, giving athletes an even broader variety of fueling choices. The…
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Introducing the All-New Pivot Trail 429
Tempe, AZ – The new Pivot Trail 429 defies categorization, and smashes KOMs. Mixing the progressive geometry and handling of longer travel all-mountain sleds with the responsiveness and speed of dedicated race rigs ushers in…
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GSI Outdoors Launches Sustainable Line of Wooden Chef’s Tools, Tableware and Kitchen Sets
Spokane, Wash. — GSI Outdoors today launched its most sustainable line of tableware and kitchen tools. The seven-item line of products, called the Rakau Collection, is made from a variety of sustainably-sourced FSC wood, and…
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Pivot Elevates All-Terrain Riding with New E-Vault Set to Electrify Performance
Tempe, AZ – Feb. 16, 2021 – Developed by one of most premium bike companies in the world, Pivot Cycles®, the new E-Vault is a bold and sophisticated approach to electric-assist urban and gravel cycling…
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GSI Outdoors strengthens Partnership with Sasquatch Agency, adding Public Relations Services
Spokane, Wash. — February 10, 2021 — Renowned family-owned maker of outdoor kitchenware and tableware GSI Outdoors has deepened its relationship with Sasquatch Agency for 2021, adding public relations services to its list of deliverables.…
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Massif Hires Christine Collins as new Vice President and General Manager
ASHLAND, Ore. – February 3, 2021 – Massif, a leader in flame-resistant clothing for the United States Military, today announced the hiring of new Vice President and General Manager Christine Collins. With years of experience…
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Wiley X Founder Myles R. Freeman Leaves an Enduring Legacy
LIVERMORE, Calif. (January 21, 2021) – The iconic founder of protective eyewear company Wiley X, Myles R. Freeman, passed away peacefully early Sunday morning after a long illness. He was 79 years old. Myles started…
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Wiley X® Continues to Expand Donations of PPE to American Red Cross to Further Fight Against COVID-19
Livermore, CA (Oct 20, 2020) – Wiley X®, the leading premium protective eyewear brand to retail, safety, and government markets, has been hard at work creating and distributing personal protective equipment (PPE) to protect those on…
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Equator Coffees, Boon and Sufferfest Beer Co. Announce The Weekender Bundle
Marin County, CA (October 8, 2020) – Today, Equator Coffees, GU Energy’s Boon and Sufferfest Beer Co. announce a limited edition bundle highlighting new products from all three Bay Area brands. From the start of…
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Roadrunner Holdings LLC Strengthens Investment Leadership with Mac Tillman as New CEO
SAN FRANCISCO, Calif. (Aug 20, 2020) – RoadRunner Holdings LLC (RoadRunner), the newly established holding company of sports nutrition brands and the parent company of electrolyte supplement-maker SaltStick Electrolytes (SaltStick), today announced longtime industry innovator…
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GU Energy Labs Launches Boon: A Line of Healthy Snacks for Daily Life
Berkeley, Calif. — Aug. 03, 2020 — The creators of GU Energy Labs are launching Boon, a line of nutritious Stroopwafels and Almond Butters made for daily life. These wholesome, delicious, healthful snacks nourish the…
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Wiley X® Donates More Than 30,000 Pieces of PPE to Battle COVID-19
Livermore, CA (May 12, 2020) – Wiley X®, the leading premium protective eyewear brand to various retail, safety and government markets, is hard at work creating and distributing personal protective equipment (PPE) to protect those on…
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First Responders Fueled by GU Energy Labs Donations
Berkeley, Calif. — April 29, 2020 — GU Energy Labs has donated more than 65,000 product packages to more than 175 hospitals, medical care facilities, fire departments, police departments and other first responders across the…
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Pirelli Announces Kask America to Distribute Pirelli Velo Tires In The U.S.
Milan, Italy, April 22nd, 2020 – Pirelli announces today that the Italian-based company KASK via its KASK America branch offices will be a new distributor of the Pirelli Velo tire range for the U.S. Global…
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Marmot Announces Attendance Of Grassroots Connect
Rohnert Park, Calif. – March 20, 2020 – Marmot® is proud to announce its participation in the 2020 Grassroots Connect show taking place in Knoxville, Tennessee this June. The show, organized by the Grassroots Outdoor…
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GU Energy Labs Launches Two Beverage-Inspired Flavors for Spring: Cola Me-Happy Gel and Salted Lime Chews
Berkeley, Calif. — GU Energy Labs is releasing two beverage inspired flavors just in time for spring training: Cola me-happy Energy Gel and Salted Lime Energy Chews, expanding the total number of Energy Gel flavors…
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Marmot Wins Multiple Media Awards For Fall 2020 Lineup
Rohnert Park, Calif. – February 25, 2020 – Marmot’s innovative new WarmCubeTM insulation technology continues to garner hits and awards, this time from the Fall 2020 collection. WarmCube combines the warmth of down or synthetic…
Wiley X Named Official Sunglass Provider of FLW
BENTON, Ky. (Feb. 19, 2020) – FLW, the world’s largest tournament-fishing organization, announced today a multi-year sponsorship agreement with Wiley X, one of the most trusted brands in the world for safety eyewear, high-performance sunglasses,…
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Pirelli Partners with World Tour Cycling Team Trek-Segafredo
World Champion Mads Pedersen and Vincenzo Nibali will ride with Pirelli Tires and contribute to the development of the range Pirelli signs a partnership agreement with the prestigious US cycling team. Athletes will provide feedback…
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