All Posts by OutsidePR.
The Running Industry Diversity Coalition (RIDC) Announces Grant Recipient of “RUN THE BLOCK” Pilot Program
(Seattle, WA), November 14, 2024 /ENDURANCE SPORTSWIRE/ – The Running Industry Diversity Coalition (RIDC), a nonprofit organization whose mission is to unite the running industry to improve the inclusion, visibility, and access for Black, Indigenous,…
“Power Comes from Within” Thermore Launches First Consumer Campaign
Milan, Italy/ENDURANCE SPORTSWIRE/ – Thermore, an Italian manufacturing firm that has been innovating in the apparel insulation sector for over 50 years, announces the launch of its first consumer campaign. Imagined by global creative team, Innocean…
GOREWEAR Unveils New Technical and Thermal Run and Bike Styles for Fall 2024
Elkton, MD (September 17, 2024) /ENDURANCE SPORTSWIRE/ – GOREWEAR, the leading innovator in high-performance running and cycling apparel, introduces its new Fall/Winter 2024 product lineup, including updates to the brand’s popular Concurve and Spinshift collections.…
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Oiselle Launches Fall 24 Run Collection, Partners with Women’s Decathlon World Championships
Seattle, WA (July 31, 2024)/ENDURANCE SPORTSWIRE/ – OISELLE, a By Women, For Women performance-oriented apparel brand rooted in running, are launching their Fall 24 collection over the next two months, the anticipated drops and styles bringing…
Technology Veteran Daniel Li Joins Strava as General Counsel
SAN FRANCISCO – JULY 25, 2024 /ENDURANCE SPORTSWIRE/ – Strava, the leading digital community for active people with more than 125 million athletes, announced the appointment of Daniel Li as general counsel. In this role,…
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Alive in Death Valley: A Collaboration to Survive The World’s Toughest Foot Race
Melbourne, Victoria (July 22, 2024) /ENDURANCE SPORTSWIRE/ – Australian brand, 2XU, the global leader in compression apparel, and Los Angeles-based District Vision have collaborated on a new limited edition collection inspired by the Badwater 135…
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Varlo Sports Launches VarloVision, A New 3D Custom Design Tool for Run, Bike and Triathlon
Cherry Hill, New Jersey (July 16, 2024)/ENDURANCE SPORTSWIRE/ – Varlo Sports, a leader in sports apparel innovation, is proud to announce VarloVision, a brand new custom apparel platform that integrates cutting-edge immersive technology with a user-friendly…
Strava Launches Family Plan, a Shared Annual Subscription for Athletes
SAN FRANCISCO – JULY 10, 2024 /ENDURANCE SPORTSWIRE/ – Strava, the leading digital community for active people with more than 125 million athletes, is launching Family Plan, a shared annual subscription plan and sibling of the…
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Injinji partners with Ultrarunning Legend on a new collection
San Diego, Calif. (July 8, 2024) /ENDURANCE SPORTSWIRE/ – Injinji, the innovator of the patented five-toe Performance Toesock™, announced today the launch of The Courtney Crew in collaboration with Team Injinji Athlete, Ultrarunning legend and…
supertri and Varlo Sports Unite to Disrupt and Ignite the Growth of Triathlon
Cherry Hill, New Jersey (June, 2024)/ENDURANCE SPORTSWIRE/ – Varlo Sports, a leader in sports apparel innovation is pleased to announce its multi-year strategic partnership as supertri’s Official Global Apparel Provider. Supertri is the new name and…
GOREWEAR Introduces New Ultimate Bib Short as Its Premium Cycling Apparel
Elkton, MD (June 10, 2024) /ENDURANCE SPORTSWIRE/ – GOREWEAR, the leading innovator in high-performance running and cycling apparel, announces the newest addition to its cycling collection, the Ultimate Bib Shorts+. The Ultimate Bib Shorts+ are…
KOO Eyewear Launches New Capsule Collection Galaxy ALIBI Sunglasses
Chiuduno, ITALY. (May 23, 2024) /ENDURANCE SPORTSWIRE/ – The premium Italian Eyewear brand, KOO Eyewear, today announced the official launch of their capsule Galaxy ALIBI sunglasses – a collection designed for cyclists to take their…
Strava Ushers in Its Next Era with Appointments of New Chief Product Officer and Chief Technology Officer
SAN FRANCISCO – April 24, 2024 /ENDURANCE SPORTSWIRE/ – Strava, the leading digital community for active people with more than 125 million athletes, today announced the hiring of two new executives to its executive team:…
Cyclists Revealed as Earth Day Heroes
SAN FRANCISCO, APRIL 22, 2024/ENDURANCE SPORTSWIRE/ – In honor of Earth Day, Strava, the leading digital community for active people with more than 120 million athletes, has released new data illustrating the significant impact athletes are…
Strava’s New Integrations Unlock a Holistic View of Training for Athletes on the Platform
SAN FRANCISCO – March 5, 2024 /ENDURANCE SPORTSWIRE/ – Strava, the leading digital community for active people with more than 120 million athletes, today announced new platform integrations with ŌURA and Open (U.S. only). Athletes…
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The White House Selects Strava as a Leading Partner for its Challenge to End Hunger and Build Healthy Communities
SAN FRANCISCO, FEBRUARY 29, 2024 /ENDURANCE SPORTSWIRE/ – Strava, the leading digital community for active people with more than 120 million athletes, today announced a new partnership with The White House for its Challenge to…
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KOO Eyewear Launches New Signature Edition Sunglasses in Partnership with Professional Cycling Team BORA – hansgrohe to Celebrate Their Return to the UCI World Tour
Raubling, GERMANY. (January 10th, 2024)/ENDURANCE SPORTSWIRE/ – Premium Italian eyewear brand, KOO Eyewear, today announced their official partnership with the professional German cycling team, BORA – hansgrohe. The brands were joined together by their shared mission of…
Varlo Sports Secures Seed Funding for Growth and Innovation, Attracts Investment from REI Co-op Path Ahead Ventures
CHERRY HILL, N.J. (Jan. 3, 2024)/ENDURANCE SPORTSWIRE/ – Varlo Sports, a trailblazing company at the intersection of design and performance in the sports apparel industry, proudly announces the successful completion of its most recent seed funding round.…
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Strava Releases Year In Sport Trend Report, Showing What Makes and Breaks Motivation Across Generations
SAN FRANCISCO – January 3, 2024 /ENDURANCE SPORTSWIRE/ – Strava, the leading digital community for active people with more than 120 million athletes, today announced the release of Year In Sport: The Trend Report, highlighting the…
To Promote More Mindful Drinking, Athletic Brewing Company Launches ‘Track Record’
MILFORD, Conn. and SAN DIEGO (December 19, 2023) /ENDURANCE SPORTSWIRE/ – Athletic Brewing Company, America’s largest non-alcoholic brewery, is inviting drinkers to ‘Give Dry a Try’ this January by offering an easy way to track…
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KOO Eyewear Supernova Sunglasses Selected As A Good Housekeeping 2024 Best Fitness Awards Winner
NEW YORK, NY. December 15th, 2024 /ENDURANCE SPORTSWIRE/ – KOO Eyewear announced today that the Supernova Sunglasses were named as a winner in Good Housekeeping’s 2024 Best Fitness Awards. The full list of awards can be…
The Running Event 2023 Widens its Reach Within the Run and Outdoor Industry
PORTLAND, Maine (December 4, 2023) /ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier specialty retail conference and trade show, hosted thousands of industry professionals at its record-breaking 2023 event this November 28-30 in Austin,…
The Running Event 2023 Kicks Off with Record-Breaking Exhibit Hall
AUSTIN, Texas (November 29, 2023)/ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier specialty retail conference and trade show, will today open its doors to the 2023 exhibit hall. Taking place November 28-30 at the Austin…
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Oiselle Names Arielle Knutson as CEO
Seattle, Wash. (November 14, 2023)/ENDURANCE SPORTSWIRE/ – Innovative women’s running brand, Oiselle, today announced the appointment of its new CEO, Arielle Knutson, who joins the brand from her recent post as VP Marketing for sports hydration…
The Running Event and Switchback at TRE Partners with Outside, Inc.
PORTLAND, Maine (October 26, 2023)/ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier specialty retail conference and trade show, today announced Outside, Inc. (Outside)— the premier news publication for outdoor, sport, and gear enthusiasts—as an Official…
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KOO Eyewear Launches New ALIBI Road and Gravel Cycling Sunglasses
Chiuduno, BG, ITALY. (October 4, 2023)/ENDURANCE SPORTSWIRE/ – Premium Italian eyewear brand, KOO Eyewear, today announced the official launch of its newest ground-breaking cycling-centric sunglass line: the ALIBI collection. Complete with both road cycling and mountain biking/gravel…
The Running Event 2023 to Feature Exhibit Hall Livestream
PORTLAND, Maine (September 25, 2023)/ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier specialty retail conference and trade show, today announced its inaugural TRE Livestream in partnership with PR Project, a media team focused on amplifying…
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Oiselle Selects Five Athletes For “Year of the Underbird” OTQ Sponsorship
Seattle, Wash. (September 22, 2023)/ENDURANCE SPORTSWIRE/ – Oiselle, an innovator and leader in the women’s running space, is excited to announce the athletes selected to receive their “Year of the Underbird” sponsorship in preparation for the…
Smalo Launches New AI-Powered Smart E-Bike
Mountain View, CA September 20, 2023 – Smalo E-Bikes, a new brand of electric bikes designed by leading builder BESV, debuts in the United States beginning September 25, 2023. The two models showcase sleek, gorgeous…
CamelBak® Redfines Limits at Dacia UTMB Mont-Blanc
PETALUMA, Calif. (Aug. 28, 2022)/ENDURANCE SPORTSWIRE/ – Today, CamelBak, the global leader in personal hydration products, and official hydration sponsor for UTMB Mont Blanc, announces several new events, partnerships and activities aimed at growing the ultrarunning community…
Oiselle Launches “Year of the Underbird” in Support of Unsponsored OTQ Athletes
Seattle, Wash. (August 3, 2023) /ENDURANCE SPORTSWIRE/ – Oiselle, an innovator and thought leader in the women’s running space announces their new sponsorship program, “Year of the Underbird”. This initiative will support 5 unsponsored female…
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The Running Event Opens Registration for 2023 Conference and Trade Show
PORTLAND, Maine (August 1, 2023)/ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier specialty retail conference and tradeshow, today announced registration is open for this year’s event, which will take place November 28-30 at the Austin…
Oiselle Taps Leading Active Lifestyle Agency OutsidePR as Agency of Record
SAUSALITO, Calif. (July 25, 2023)/ENDURANCE SPORTSWIRE/ – OutsidePR, a leading public relations agency in the outdoor and active lifestyle space will now represent women’s running brand, Oiselle. A trailblazer for inclusivity within the running industry, Oiselle’s mission…
Injinji Partners with Fellow San Diego-Based Sock Company
San Diego, Calif. (June 12, 2023) /ENDURANCE SPORTSWIRE/ – Injinji, the innovator of the patented five-toe Performance Toesock™ today announced its collaboration with fellow San Diego-based sock company, Pointe Studio on the new Injinji x Pointe…
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KOO Eyewear launches new LUCE Capsule Collection
(June 1, 2023) /ENDURANCE SPORTSWIRE/ – The premium Italian Eyewear brand, KOO Eyewear, announced the official launch of its capsule collection LUCE – a collection designed for cyclists looking to leave their mark on the…
The Running Event Features Expanded Outdoor Focus with Switchback at TRE
PORTLAND, Maine (May 23, 2023)/ENDURANCE SPORTSWIRE/ – After its successful introduction at last year’s event, The Running Event (TRE), North America’s premier specialty retail conference and trade show, brings back Switchback at TRE to provide outdoor specialty…
Take the Lead Opens Registration for 2023 Retreat
Seattle, Wash. (May 10, 2023)/ENDURANCE SPORTSWIRE/ – Take the Lead, a first-of-its-kind retreat for women and femme of color (WFOC) in the running industry, today opens registration for the 2023 retreat in Chicago, IL this…
CamelBak® Expands Legendary M.U.L.E. Family with Spring 2023 Mountain Bike Collection
PETALUMA, Calif. (April 19, 2023) /ENDURANCE SPORTSWIRE/ – CamelBak®, the global leader in award-winning personal hydration products, launches all-new and redesigned members in its legacy line of M.U.L.E. hydration packs as part of its Spring 2023 collection. These…
Athletic Brewing Company to Match First $100,000 Donated to The Michael James Jackson Foundation’s 2nd Annual Diversity Campaign
BROOKLYN, N.Y. – April 13, 2023 /ENDURANCE SPORTSWIRE/ – The Michael James Jackson Foundation for Brewing & Distilling (The MJF) has launched its second annual matching fundraising challenge in partnership with Athletic Brewing Company and…
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The Running Event Opens 2023 Call for Education
PORTLAND, Maine (April 6, 2023) /ENDURANCE SPORTSWIRE/ The Running Event (TRE), North America’s premier specialty retail conference and trade show, is now accepting proposals for speaking opportunities within the 2023 educational program. The Running Event…
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OutsidePR Adds The Running Event To Client Roster
Sausalito, CA, March 27, 2023/ENDURANCE SPORTSWIRE/ – OutsidePR, one of the outdoor industry’s leading public relations agencies, was selected to be the agency of record for The Running Event (TRE) and Switchback at TRE, owned and operated…
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Personal Record™ Collaboration Brew Returns to Celebrate Athletic Brewing Company’s Partnership with IRONMAN® Global Series
MILFORD, Conn. and SAN DIEGO, Calif. (March 22, 2023) /ENDURANCE SPORTSWIRE/ – Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer, and the title sponsor of two world-class IRONMAN® 70.3® events, is proud to…
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Athletic Brewing Company Expands Canadian Retail Presence
MILFORD, Conn. and SAN DIEGO (March 15, 2023) /ENDURANCE SPORTSWIRE/ – Athletic Brewing, America’s leading producer of non-alcoholic craft beer, is proud to announce an expansion of its Canadian retail presence. A growing number of key…
Take the Lead Announces Dates for 2023 Retreat
Seattle, Wash. (March 8, 2022) /ENDURANCE SPORTSWIRE/ – Take the Lead, a first-of-its-kind retreat, is returning in 2023 with the continued mission to provide women and femme of color (WFOC) who work in the running…
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Cannondale’s New SuperSix EVO is the Ultimate Evolution of the Modern Road Race Machine
Wilton, Conn. – March 1, 2023 /ENDURANCE SPORTSWIRE/ – Today, Cannondale ushers in a whole new era of speed, with the launch of the completely evolved SuperSix EVO road racing bike. “We’ve redesigned the SuperSix…
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Injinji Launches New Run Series
San Diego, Calif. (March 1, 2023) /ENDURANCE SPORTSWIRE/ – Injinji, the innovator of the patented five-toe Performance Toesock™, is revamping its Run series, announcing the launch of its new Run Lightweight No-Show, Run Lightweight Mini-Crew, Run…
CamelBak® Launches New and Redesigned Run Hydration Vest Collection and All-Terrain Running Challenge
PETALUMA, Calif. (Feb. 28, 2023) /ENDURANCE SPORTSWIRE/ – CamelBak®, the global leader in award-winning personal hydration products, today unveils a new line of running hydration vests that include the all-new Zephyr™ Pro Vest and Trail…
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Athletic Brewing and Super Coffee Create World’s First Pre-Workout Brew
MILFORD, Conn. and SAN DIEGO (February 27, 2023) – Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer, has teamed up with Austin-based Super Coffee, the third-largest bottled coffee brand in the U.S., on…
Cannondale Unveils LAB71 – A New Ultra-Premium Tier of Performance Product
Wilton, Conn. – February 15, 2023 /ENDURANCE SPORTSWIRE/ – Today, Cannondale announced the launch of LAB71, a new, elevated tier of products representing the highest expression of craftsmanship and the culmination of more than fifty years…
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KOO Taps OutsidePR as Public Relations Agency of Record to Inspire People to See the Unseen
Sausalito, CA (February 14, 2023) /ENDURANCE SPORTSWIRE/ – KOO Eyewear, the Italian brand of cutting edge eyewear, has partnered with industry leader OutsidePR to serve as the brand’s public relations agency of record for the North…
The Outdoorist Oath Celebrates One Year and Exceptional Community Growth
(Feb 8, 2023) /ENDURANCE SPORTSWIRE/ – The Outdoorist Oath (The Oath), an organization designed to educate and unite outdoor communities with a shared commitment to take action for planet, inclusion and adventure, is proud to…
Athletic Brewing Re-releases Soul Sour for Black History Month
MILFORD, Conn. and SAN DIEGO (February 1, 2023) /ENDURANCE SPORTSWIRE/ – Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer, is excited to relaunch Soul Sour in celebration of Black History Month. Originally launched…
BUFF® Joins the B Corporation™ Movement
SANTA ROSA, California (Jan. 10, 2023) /ENDURANCE SPORTSWIRE/ – Original BUFF®, S.A., a world leader in headwear and neckwear accessories for outdoor activities, is proud to join the movement of registered B Corporations™, scoring 105.7…
Athletic Brewing Company and WHOOP Partner to Measure Effects of Alcohol
BOSTON and MILFORD, CT /ENDURANCE SPORTSWIRE/ – Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer, and WHOOP, the human performance company, have announced a partnership that will explore the effects of alcohol on sleep,…
Athletic Brewing Honors Veterans with Ready Front IPA
MILFORD, Conn. and SAN DIEGO (November 2, 2022) /ENDURANCE SPORTSWIRE/ – Athletic Brewing Company, America’s leading non-alcoholic craft brewer, today announced the re-release of Ready Front IPA, a limited-time offering that gives back to military…
Tracksmith Welcomes Massimo Alpian as Director of Brand Communications
BOSTON (October 17, 2022) /ENDURANCE SPORTSWIRE/ – Tracksmith, the independent running brand, is thrilled to announce that Massimo Alpian has joined the brand as Global Director of Brand Communications. Alpian brings nearly two decades of exceptional experience…
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Red Bull Bay Climb Returns for Heart-Pounding Fifth Anniversary
San Francisco, Calif. (October 13, 2022) /ENDURANCE SPORTSWIRE/ – On Saturday, October 22nd, Red Bull will host the 5th annual Red Bull Bay Climb at San Francisco’s iconic Potrero Hill, a heart-pounding, uphill, sufferfest of…
Athletic Brewing Company Announces Return of Oktoberfest
MILFORD, Conn. and SAN DIEGO (September 14, 2022)/ENDURANCE SPORTSWIRE/ – Athletic Brewing Company, the leading non-alcoholic craft brewer in the U.S., today announced the return of its beloved Oktoberfest Non-Alcoholic Festbier for a fourth year. As…
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BUFF® Releases Fall-Winter 2022-23 Collection
SANTA ROSA, California /ENDURANCE SPORTSWIRE/ – BUFF®, creator of versatile performance head and neckwear for all-season outdoor enthusiasts, announces the launch of its fall-winter 2022-23 collection. The brand celebrates 30 years of innovation, incorporating two new…
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Injinji Launches Merino Wool Collection For Fall 2022
San Diego, Calif. (September 7, 2022)/ENDURANCE SPORTSWIRE/ – Injinji, the innovator of the patented five-toe Performance Toesock™, launches new merino wool styles in their Run, Liner and Outdoor collections for Fall 2022, allowing runners to continue towards…
Athletic Brewing and IRONMAN Create Limited-Edition Non-Alcoholic Brew, Personal Record™
Stratford, CT, San Diego, CA, Tampa, FL. (August 10, 2022)/ENDURANCE SPORTSWIRE/ – Leading non-alcoholic brewery, Athletic Brewing Company, is the Official Non-Alcoholic Beer Provider of the IRONMAN® Global Series, and today released their newest limited-edition brew,…
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Machines For Freedom Launches Everyday Cycling Collection
Los Angeles, Calif (July 21, 2022) /ENDURANCE SPORTSWIRE/ – Body positive cycling brand, Machines For Freedom today launches its new Everyday Collection. Prioritizing comfort and affordability, the Everyday Collection offers high-quality gear at an approachable…
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HOKA unveils the all-new Bondi 8
* MEDIA ALERT * MEDIA ALERT * MEDIA ALERT * WHO: HOKA unveils the all-new Bondi 8 WHAT: One of the hardest working shoes in the HOKA lineup, the Bondi 8 takes a bold step…
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King Oscar Becomes #1 Specialty Canned Seafood Brand in the United States
San Diego, Calif. /ENDURANCE SPORTSWIRE/ – Today, King Oscar Inc., the legendary Norwegian seafood producer, announced its rapid ascension to the largest-selling brand in the canned specialty seafood category. King Oscar’s new position firmly cements…
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HOKA Invites Humans Across the Globe to Lace Up and Fly with their First Global Campaign, Fly Human Fly
HOKA “Pursuit” Video – Watch HERE WHO: HOKA Debuts First-Ever Global Brand Campaign WHAT: HOKA®, a division of Deckers Brands (NYSE: DECK), launches a new global brand platform, FLY HUMAN FLY. As the brand’s most…
Machines For Freedom Launches New, Fit Inclusive Endurance Bib
Los Angeles, Calif (June 6, 2022)/ENDURANCE SPORTSWIRE/ – Machines For Freedom, the inclusive women’s cycling apparel brand today launched its new Endurance Bib 2.0. Tested on more than two dozen different body types, the bib sets…
Athletic Brewing Co. Joins The TCS Toronto Waterfront Marathon and Vancouver Half Marathon As NA Beer Partner
TORONTO, CAN – May 25, 2022/ENDURANCE SPORTSWIRE/ – Athletic Brewing Company today announces its partnership with Canada Running Series (CRS), as the official non-alcoholic beer partner of the TCS Toronto Waterfront Marathon, October 16th, and the…
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Athletic Brewing Company Launches Crisp Non-Alcoholic Brew, Athletic Lite
Stratford, CT & San Diego, CA (March 7, 2022)/ENDURANCE SPORTSWIRE/ – The leading non-alcoholic craft brewer and fastest-growing brewery in the country, Athletic Brewing, is excited to announce the release of an exceptionally approachable, crisp, refreshing,…
Injinji Expands Brand Marketing Team for 2022
San Diego, CA (March 1, 2022) /ENDURANCE SPORTSWIRE/ – Injinji, the innovator of the patented five-toe-Performance Toesock™ for runners and outdoor enthusiasts, announces new additions to the Injinji Marketing Team; Lexi Brantman (Content Marketing Manager) and…
Injinji Releases First Trainer Mini-Crew Sock In Brand History
San Diego, CA (February 23, 2022)/ENDURANCE SPORTSWIRE/ – Injinji, the innovator of the patented five-toe-Performance Toesock™ for runners and outdoor enthusiasts, announced the release of their first ever Trainer Mini-Crew sock today. Designed for runners…
TrainerRoad Announces Release of Adaptive Training Platform, Making Machine Learning-Powered Training Available to Cyclists
RENO, Nevada (November 2, 2021) /ENDURANCE SPORTSWIRE/ – TrainerRoad, cycling’s most complete and effective training system and the market leader in making athletes faster, announced today the official release of their Adaptive Training system, making TrainerRoad…
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Decathlon Sponsored Athlete, Jamal Hill, Medals at 2021 Tokyo Paralympics
SAN FRANCISCO (September 28, 2021) — Decathlon, the world’s largest sporting goods retailer, is proud to announce that sponsored athlete, Jamal Hill took home a bronze medal in the 50m free at the Tokyo Summer…
Bare Performance Nutrition Expands Austin Campus
AUSTIN, TX (September 27, 2021) — Fitness, training and performance brand Bare Performance Nutrition announced their acquisition of nearly an additional 20,000 square foot of storage and warehouse property in Chandler Creek Business Park, off…
TrainerRoad Announces Hiring of New CFO, VP of Engineering, and New International Office
RENO, Nevada (September 22, 2021) /ENDURANCE SPORTSWIRE/– TrainerRoad, cycling’s most complete & effective training system and market leader in making athletes faster, announced the hiring of Madelein Van Zyl as its new Chief Financial Officer…
Leadership Change at Mammut Sports Group AG
Seon, September 17, 2021 – Following the successful completion of the change of ownership from Conzzeta to Telemos Capital, the Board of Directors of Mammut Sports Group AG (“Mammut”) and CEO Oliver Pabst have jointly…
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TrainerRoad Announces Adaptive Training Open Beta and Free Trial, Providing Cyclists Early Access to the Future of AI-Powered Training
RENO, Nevada (September 16, 2021) – TrainerRoad, cycling’s most complete & effective training system and the market leader in making athletes faster, is excited to announce the open beta availability of their new Adaptive Training…
HOKA ONE ONE® Introduces the Next Iteration of Popular Bondi Line—The All-New Bondi X
GOLETA, Calif.), September 15, 2021 – HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), will release the brand-new Bondi X at HOKA.com and retailers nationwide on October 1, 2021. The Bondi X is…
Mountain Hardwear Releases Two New Backcountry Ski Packs; Snoskiwoski 40™ and Powabunga 32™
Richmond, Calif. (September 15, 2021) – Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has introduced the new snowsports-focused Snoskiwoski 40™ and Powabunga 32™packs. After nearly seven years of…
Mountain Hardwear Appoints Troy Sicotte as President
Richmond, Calif. (September 9, 2021) – Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has appointed Troy Sicotte as the new President of the brand. A veteran of the…
Title Nine’s Fourth Annual Pitchfest Outdoor Edition Announces 2021 Finalists
Emeryville, Calif. (Sept. 9, 2021) – Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, is proud to announce the nine incredible woman-owned brands chosen as finalists in…
Cotopaxi Secures Growth Investment Led by Bain Capital Double Impact
Salt Lake City, UT – September 8, 2021 – Cotopaxi, an outdoor gear and apparel brand and Benefit Corporation, today announced that it has secured funding led by Bain Capital Double Impact, the impact investing…
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Cotopaxi Launches Fall 2021 Collection
Salt Lake City, UT. (Sept 7, 2021) – Outdoor gear and apparel brand and certified B Corp Cotopaxi, is excited to announce the release of their complete Fall 2021 Collection. In 2021, Cotopaxi is on…
HOKA Launches East & West Coast Retail Locations
GOLETA, Calif. (September 1, 2021) – Today, leading footwear brand HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), announces the opening of its first-ever retail locations. The new brick-and-mortar bi-coastal pop-ups will be…
National Forest Foundation to Host Live Leadership Discussion in New York City
Missoula, MT (August 26, 2021) — The National Forest Foundation (NFF), a congressionally-chartered nonprofit, will be hosting Our Forests, Our Future, a live panel discussion with corporate environmental, social and governance (ESG) leaders Thursday, Sept.…
Vail Resorts Contributes $1.5 Million to National Forest Foundation in Colorado’s Eagle and Summit Counties
Missoula, MT (Aug 24, 2021) – Vail Resorts has contributed $1.5 million over the past year to the National Forest Foundation (NFF), the congressionally chartered nonprofit partner of the U.S. Forest Service. Vail Resorts, the…
The Hotel Zags Portland welcomes Rachel Wilson, New General Manager
Portland, Oregon (Aug 17, 2021) – The Hotel Zags, a new boutique hotel in Downtown Portland focused on outdoors immersion, inclusivity and exceptional guest experience, is thrilled to announce the appointment of Rachel Wilson to…
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OutsidePR Welcomes New Clients and Two New Hires
SAUSALITO, Calif. – OutsidePR, a leading consumer public relations agency with a boutique focus on the outdoor lifestyle, today announced the arrival of three new clients and two new hires. The agency is proud to…
Mountain Hardwear Expands Stretchdown™ Collection for Fall/Winter 2021
See file upload for content. Richmond, Calif. (August 11, 2021) – Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has expanded its Stretchdown™ Collection. Four new styles were added…
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New Holland Brewing Wins Spirits Business Award for Beer Barrel Bourbon
Holland, MI (August 3, 2021) — New Holland Brewing, the Michigan based top-50 craft brewery, is honored to receive a Masters Medal from The Spirits Business in the American Whisky Masters Competition for their Beer…
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BUFF® Launches Digital Series “Anglers Driving Change”
SANTA ROSA, California (Aug. 3, 2021) – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, today announced the launch of a video series with Flylords,…
National Forest Foundation and U.S. Forest Service Finalize 20-Year Master Stewardship Agreement
Missoula, MT (July 27, 2021)– The National Forest Foundation (NFF), a congressionally-chartered nonprofit, finalized a 20-year Master Stewardship Agreement (MSA) with the U.S. Forest Service, Tahoe National Forest (TNF), and Lake Tahoe Basin Management Unit…
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BUFF® Supports the NAACP Legal Defense Fund to Fight for Racial Justice
SANTA ROSA, California (July 20, 2021)– Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, today announced its commitment to the NAACP Legal Defense and Educational…
New Holland Brewing Wins 2021 West Michigan Best and Brightest Award
Holland, MI (July 1, 2021) — New Holland Brewing, recently included among the top-50 craft breweries in America, is proud to announce that the company has been awarded the 2021 West Michigan and National Best…
Decathlon Sends First American Athlete Ambassadors to 2021 Tokyo Olympics
SAN FRANCISCO (July 1st, 2021)— Decathlon, the world’s largest sporting goods retailer, is proud to announce that two sponsored athletes, paralympic swimmer, Jamal Hill, and racewalker Robyn Stevens, have qualified for the Tokyo Summer Olympics…
Thousand and CHPT3 Team Up to Create Striking New Twist on Classic Chapter Helmet
LOS ANGELES (July 1, 2021)— Thousand, creators of classically-designed and innovative bicycle helmets, today announced a design collaboration with British bicycling brand, CHPT3, and the availability of the limited edition CHPT3 x Thousand Barrivell Chapter…
National Forest Foundation Celebrates National Forest Week
Missoula, MT (June 30, 2021)– The National Forest Foundation (NFF), the congressionally-chartered nonprofit partner of the U.S. ForestService, is hosting National Forest Week, an annual celebration of our 193-million-acre National Forest System and public lands…
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HOKA ONE ONE® Strengthens Product Team with Senior Director Hires
(GOLETA, Calif.) June 30, 2021 –HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), announces the hiring of two key leadership positions on the product team. The new Senior Directors in footwear design and…
Inaugural Title Nine Pitchfest Nonprofit Edition Announces 2021 Winners
Emeryville, Calif, June 23, 2021 — Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, is proud to announce the winners of it’s inaugural Pitchfest Nonprofit Edition. With nearly…
Title Nine Announces Fourth Annual Pitchfest Outdoor Edition
Emeryville, Calif, June 22, 2021 — — Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, is proud to announce its fourth-annual Pitchfest Outdoor Edition. The pitchfest is…
ThermoWorks Partners with National Forest Foundation
Missoula, MT (June 22, 2021) –ThermoWorks, America’s leading thermometer manufacturer, today announces their partnership with the National Forest Foundation (NFF), a congressionally-chartered nonprofit arm working to improve the health of the National Forest System. Through…
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Cotopaxi to Launch Camp Collection in Partnership with Teva, MiiR, and ENO
Salt Lake City, UT. (June 21, 2021) – Outdoor gear and apparel brand and certified B Corp Cotopaxi, is excited to announce their adventure-ready partnership with fellow outdoor brands Teva, MiiR, and ENO. The Camp…
Sun Valley Resort Honored with Industry Awards
Sun Valley, Idaho (June 14, 2021) – Sun Valley Resort (SVR) is pleased to announce its recognition at this year’s National Ski Areas Association (NSAA) awards conference. Resort President Tim Silva received the Lifetime Achievement…
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Decathlon U.S.A. Announces New CEO, Christian Ollier, to Guide Continued U.S. Brand Growth
SAN FRANCISCO (June 7, 2021)— Decathlon, the world’s largest sporting goods retailer, today announced the appointment of Christian Ollier as CEO of Decathlon U.S.A., allowing prior CEO, Michel D’Humières, to move on to other projects…
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HOKA ONE ONE® Strengthens Leadership Team with New Hires
(Goleta, Calif.) June 2, 2021 – HOKA ONE ONE®, one of the fastest-growing footwear and apparel brands in history, announces the hiring of two key leadership positions. With roughly four decades of collective experience in…
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CamelBak® Partners With Unlikely Hikers
PETALUMA, Calif. (June 2, 2021) – CamelBak®, the global leader in award-winning personal hydration products, announces a new partnership with Unlikely Hikers, an outdoor community that features underrepresented people in the outdoors. Together, the organizations will…
Mountain Hardwear Releases Two New Ultralight Tents; Nimbus™ and Strato™ UL Tents
Richmond, Calif. (June 2, 2021)– Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has added to its robust offering of tents with two new ultra lightweight styles, the Nimbus™…
Mountain Hardwear Launches PCT™ Pack Unveiling Dynamic New Hoverbelt Technology
Richmond, Calif. (May 26, 2021)– Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, today released a multi-day hiking specific pack — the PCT™ — with a revolutionary design to…
InsideTracker Leverages the Power of Garmin to Deliver First Personalized Performance System to Create Holistic Wellness Programs from Blood, DNA, Fitness Trackers
CAMBRIDGE, Mass.— May 18, 2021— InsideTracker, the leading ultra-personalized performance system, today announced the availability of Garmin® integration, making the next generation of InsideTracker the first consumer platform of its kind to give a full,…
Thousand Collaborates with Next Generation of Cyclists to Launch Thousand Jr. Bike Helmet Collection
LOS ANGELES (May 18, 2021)— Thousand, creators of classically-designed and innovative bicycle helmets, is proud to announce Thousand Jr., a line of kids’ bike helmets and accessories, featuring a kid-size of its popular Heritage adult…
Airstream Adventures Northwest Partners with National Forest Foundation
Seattle, WA. (May 17,2021) – Airstream Adventures Northwest (AANW), the nation’s largest exclusive Airstream dealer group, today announces their partnership with the National Forest Foundation (NFF), the congressionally-chartered nonprofit arm working to improve the health…
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HOKA ONE ONE® Launches the All-New Clifton 8
(GOLETA, Calif.), May 15, 2021 – HOKA ONE ONE®,a division of Deckers Brands (NYSE: DECK), announces the launch of the Clifton 8, the latest update to one of the brand’s most popular franchises. Offering the…
Decathlon Signs Jamal Hill, U.S. Ranked Number One Paralympic Swimmer, to Sponsorship
SAN FRANCISCO (May 11, 2021)— Decathlon, the world’s largest sporting goods retailer, today announced a partnership with Los Angeles-based paraswimmer, Jamal Hill, who is currently ranked number one in the U.S. Paralympic 100-meter freestyle and…
Sun Valley Company Announces Pete Sonntag as Vice President and General Manager
Sun Valley, ID, (May 11, 2021)– Sun Valley Company announces the appointment of Pete Sonntag as Vice President and General Manager of Sun Valley Resort, effective June 7, 2021, reporting into Bruce Fery, CEO of Grand…
Snowbasin Resort Announces Summer 2021 Schedule with Outdoor Fun for the Entire Family
Huntsville, UTAH (May 11, 2021) –Snowbasin Resort announced its summer 2021 schedule today with a lineup of fun for the entire family with outdoor adventures, mountain top dining and an outdoor concert series. The resort…
Nine Woman-Founded Nonprofits Named Finalists for Title Nine’s Pitchfest
Emeryville, Calif. (May 6, 2021)– Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, is proud to announce the nine incredible woman-founded organizations chosen as finalists in its…
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Decathlon Promotes Innovation and Sustainability for 2021 Camping, Hiking, Outdoor Gear Collections
SAN FRANCISCO (May 5, 2021) — Just in time for summer adventures, Decathlon, the world’s largest sporting goods retailer, delivers new gear lines featuring innovative, sustainable technology at wallet-friendly prices that set the brand apart…
The National Forest Foundation Launches Mt. Baker-Snoqualmie
Seattle, WA. (May, 4 2021) – The National Forest Foundation (NFF), the congressionally-chartered nonprofit working to improve and restore the health of our 193 million acre National Forest System, has designated Mt. Baker-Snoqualmie (MBS) as…
Brompton Bicycle Expands Product Lineup at REI with Addition of Folding Electric Bike
NEW YORK (May 3, 2021) – Brompton, the London-based manufacturer of the iconic Brompton folding bike, has expanded its product line offering in select REI stores across the U.S. today with the addition of the…
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OutsidePR Onboards Stellar New Clients and Staff
Sausalito, CA (April 28, 2021) — OutsidePR, a leading consumer public relations firm with a boutique focus on the outdoor lifestyle, today announced three new clients and two new additions to its staff. The agency…
Foo Fighters, Phoebe Bridgers, Rise Against, Radiohead, LCD Soundsystem, Enrique Iglesias, Collaborate with Brompton Bicycle, Crew Nation to Keep Live Music Rolling
(NEW YORK) April 28, 2021 – A selection of the world’s top music artists are turning bike designers to create one-of-a-kind bikes from Brompton, the London-based manufacturer of the iconic Brompton folding bike, to be…
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Cotopaxi Bolsters Team with Strategic New Hires
Salt Lake City, UT. (Apr. 26, 2021) – Outdoor brand and B Corp, Cotopaxi, announces four new additions to its team, focusing on strategic growth and brand development. To accommodate its sustainable expansion, Cotopaxi welcomes…
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Mammut Enters a Sustainable Future With Telemos Capital
SEON, Switzerland (April 26, 2021) – Today, Swiss holding company Conzzeta has announced the full acquisition of Mammut by the financial investor Telemos Capital. Mammut will gain a new, strong partner in Telemos, who will…
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Mammut Celebrates Earth Day with Protect Our Winters and ClimateUnited
(Williston, VT) April 22, 2021 – Mammut, premiere mountain safety and outdoor brand, announces new partnerships with Protect Our Winters (POW) and ClimateUnited as part of its ongoing commitment to sustainability. Mammut is dedicated to…
Endurance Legends Shalane Flanagan, Dean Karnazes, Rebecca Rusch Talk Longevity, Performance in Live Panel Discussion Presented by InsideTracker
CAMBRIDGE, Mass.— April 22, 2021— InsideTracker, the leading ultra-personalized performance system, is proud to present four-time Olympian and New York City Marathon winner, Shalane Flanagan; ultramarathoner and New York Times bestselling author, Dean Karnazes; and…
The National Forest Foundation Appoints Rob Leary As New Chair of The Board
Missoula, MT. (April 20, 2021)– The National Forest Foundation (NFF), the congressionally-chartered nonprofit working to improve and restore the health of our 193-acre National Forest System while inspiring millions of Americans each year to experience…
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Cotopaxi Joins Climate Neutral
Salt Lake City, UT, (April 15th, 2021)—Cotopaxi is proud to announce its carbon neutrality. As of today, Cotopaxi is Climate Neutral Certified, which is an independent and rigorous certification program that verifies a company has…
Mountain Hardwear Names Matt Burbach Director of Marketing
Richmond, Calif. (April 15, 2021)– Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has named Matt Burbach, Director of Marketing. This role will report directly to Mountain Hardwear President,…
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Mammut And The Lady Alliance Adventure Safety Festival Returns For 2021
Denver, CO. (Apr. 15, 2021) – Mammut, outdoor and mountain safety brand, and The Lady Alliance, a community providing opportunities for women+ to find empowerment through adventure and each other, are continuing their successful virtual…
Snowbasin Announces Multi-Year Partnership with Salomon
HUNTSVILLE, Utah (April 13, 2021) – Today, Snowbasin Resort and Salomon announce a new multi-year partnership in which Salomon will provide Snowbasin with equipment for rentals and lessons. The partnership between the two Northern Utah-based…
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New Holland Spirits Launches Dragon’s Share Bourbon Barrel Seltzer
Holland, MI (Apr. 13, 2021) — New Holland Spirits of Holland, MI is today launching the clever combination of world-class bourbon and seltzer, in a refreshing yet refined beverage collection; Dragon’s Share Bourbon Barrel Seltzers.…
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Machines For Freedom Launches New Category In Versatile Off-Road Collection
Los Angeles, Calif. (April 13,2021) – Machines For Freedom®, the inclusive women’s cycling apparel brand has launched two new spring collections, the Versatile Off-Road Collection and the Foundations Collection. A foray into an entirely new category…
Sun Valley Ski Resort Closes Out Successful 2020-21 Winter Season
Sun Valley, ID (Apr 12, 2021)– Sun Valley Resort is pleased to report a successful and safe 2020-21 winter season. April 11, 2021 marked a celebratory closing day after a banner season that held plenty…
BUFF® Named Top Apparel Brand in 2020 Outdoor Sports Industry Performance Award by NPD Group
SANTA ROSA, California (April 7, 2021)– Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, was awarded an inaugural Outdoor Sports Industry Performance Award by the…
Brompton Bicycle Grows U.S. Footprint Despite Brexit, Supply Chain Impacts
NEW YORK – Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, opened its U.S. flagship store in the West Village just three years ago, but is thriving in the face of two…
Mountain Hardwear Announces 2021 Non-Profit Partnerships
Richmond, Calif. (April 06, 2021)– Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, announced its 2021 non-profit partnerships will include long-time allies American Alpine Club and American Mountain Guides…
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New Holland Brewing Back to Full Production After Facility Fire
Holland, MI (April 5, 2021) — New Holland Brewing, recently included among the top-50 craft breweries in America, is back online and brewing again after a February 21st fire that occurred in their production facility.…
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HOKA x Cotopaxi “Chase The Bright Side” Questival Adventure Race Encourages Do Good and Time To Fly Participation
(Salt Lake City, UT.) Apr. 5, 2021 – Outdoor and B Corp brand Cotopaxi today announces that its flagship community-driven adventure race event, Questival, is returning in 2021 with a new theme and new challenges…
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Red Bull Raid Showcases Local Talent As Spring Conditions At Squaw Valley Shine
Olympic Valley, CA– (April 5, 2021) – Local North Tahoe-area skiers and snowboarders converged upon Squaw Valley today for Red Bull Raid–the only freeride event in the United States that blends uphill ski mastery with…
Title Nine Announces Pitchfest Dedicated to Supporting Women-Owned Nonprofits
Emeryville, Calif. (March 30, 2021)– Title Nine, the adventure and outdoor apparel retailer that encourages women to lead, risk, and own, is proud to announce its inaugural Pitchfest Nonprofit Edition (Pitchfest NPE). After three successful…
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HOKA ONE ONE® x Cotopaxi® Empowers All Athletes to Explore the Trails
(Salt Lake City, Utah and Goleta, Calif.), Mar. 30, 2021 – Outdoor and B Corp brand Cotopaxi® and leading footwear brand HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), have joined forces to…
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Cotopaxi Releases 2020 Impact Report
Salt Lake City, UT. (March 29, 2021) — Today, Cotopaxi—Benefit Corporation and outdoor gear and apparel brand—released its annual Global Reporting Initiative referencing impact report. The report aims to provide balanced and quantified information with…
Brompton, Freitag, Partner to Put Stylish, Sustainable New Spin on Backpacks for Bike Commutes
NEW YORK (March 24, 2021) – Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, and Zurich’s bag manufacturer, FREITAG, have quite a bit in common: They’re both into “re-cycling,” which means thinking…
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Mammut Unveils Sustainable Product Collection for Spring 2021
(Williston, VT) March 22, 2021 – Mammut, premiere mountain safety and outdoor brand, launches its new spring 2021 product collection for climbing, mountaineering, hiking and everyday use. Launching today, the new collection highlights Mammut’s commitment…
Brompton Collaborates with Protected Species to Evolve Women’s City Outerwear for Stylish Bike Commutes
NEW YORK (March 17, 2021) – Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, and Protected Species, a UK-based designer of sustainable, weatherproof outerwear by women, for women, today announced the availability…
Snowbasin’s Award-Winning Learning Program on Sale Now
Snowbasin, Utah (March 16, 2021)– Snowbasin Resort launched sales earlier this week for its award-winning “Learn and Earn” program for the 2021-2022 season. The program provides a road map for learning for first time skiers…
Red Bull Raid Returns to Squaw Valley to Celebrate Local Tahoe-area Rippers
Olympic Valley, CA– (March 16, 2021) – Red Bull Raid–the only freeride event in the United States that blends the endurance aspect of competitive uphill ski mountaineering with the technical, progressive style of big-mountain riding–returns…
Decathlon Showcases Innovations in Camping, Hiking, Outdoor Gear for Spring, Summer 2021
SAN FRANCISCO (March 15, 2021)— Innovation is at the heart of everything Decathlon, the world’s largest sporting goods retailer, does, and it was on full display last week when the company revealed its 2021 spring/summer…
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Cotopaxi Announces Grant Partnership with ROMP Ecuador
Salt Lake City, UT. March 15, 2021 — Cotopaxi, Benefit Corporation and outdoor gear and apparel brand, is diversifying its major grant program to include more innovative, sustainable and change-making entities, today announcing a partnership…
Mountain Hardwear Ghost Whisperer Ultralight Jacket Earns 2021 Backpacker Editor’s Choice, Gold Award
Richmond, Calif. (March 10, 2021)– Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to announce that their Ghost Whisperer Ultralight Jacket earned the coveted 2021 Editor’s Choice,…
Mountain Hardwear Partners with Professional Skier Rachael Burks
Richmond, Calif. (March 9, 2021)– Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to expand the brand’s snowsports athlete team with the addition of professional skier, Rachael…
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Machines For Freedom x Dioscvri Launch Mystic Felines Collection
Los Angeles, Calif. (March 9, 2021) – Machines For Freedom®, the inclusive women’s cycling apparel brand has joined forces with Alameda, California-based art studio, Dioscvri to launch a collaborative garment and gear collection featuring a hand-carved block…
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Mammut Announces Women’s Scholarship with American Mountain Guides Association
(Williston, VT) March 8, 2021 – Mammut, premiere mountain safety and outdoor brand, has announced a scholarship for women and non-binary people in partnership with the American Mountain Guides Association (AMGA). The recipient will be…
Sun Valley 2021-22 Winter Season Passes on Sale March 1
Sun Valley, Idaho (March 2, 2021)–The 2021-22 winter season passes for Sun Valley Resort are on sale from March 1, 2021 with special early pricing and enhanced benefits. With the purchase of any Challenger Pass,…
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Cotopaxi Announces Grant Partnership with the Mona Foundation
Salt Lake City, UT. March 2, 2021 — This International Women’s Day, Cotopaxi, an outdoor gear and apparel brand, and Benefit Corporation, has expanded its major grant program to include the Mona Foundation. The Cotopaxi…
Decathlon to Showcase New Camping, Hiking, Outdoor Gear at Live Virtual Press Event, March 9
SAN FRANCISCO (March 1, 2021) — Decathlon, the world’s largest sporting goods retailer, will host a live press event on March 9, 2021, at 8:30 a.m. PST. Attending media will meet design teams from Decathlon’s…
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Mammut Announces New Athletes As Additions To Safety Collective
(Williston, VT) Feb 24, 2021 – Mammut has announced a robust new snow safety athlete team, supporting its mission and goals as the world’s premiere snow safety brand. Boasting the most advanced and reliable avalanche…
InsideTracker Pro Gives Health and Performance Professionals Easy Access to Blood Biomarker Data, Science-Backed Client Action Plans, Additional Revenue Streams
Cambridge, MA—February 24, 2021—Blood biomarker testing was once reserved for elite athletes and medical-grade coaches. InsideTracker, the leading ultra-personalized human performance platform, today launched InsideTracker Pro, a program designed to empower registered dietitians, coaches, trainers…
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Injinji Partners with Ultrarunning Champion Jeff Browning
SAN DIEGO, Calif. (February 22, 2021)– Injinji®, the innovator of the patented five-toe- Performance Toesock™ for runners and outdoor enthusiasts, announces that Jeff Browning has joined its athlete roster. Browning’s storied ultrarunning record includes 33 career wins…
VF Corporation appoints Jan Van Mossevelde as Global Brand President, icebreaker®
DENVER –February 18, 2021– VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear and accessories, today announced the appointment of Jan Van Mossevelde to the position of Global Brand President, icebreaker®. Van…
CamelBak® Partners with Melanin Base Camp® and Diversify Outdoors®
PETALUMA, Calif. (February 17, 2021) – CamelBak®, the global leader in award-winning personal hydration products, announces a new partnership with two organizations of record in the diversity, equity and inclusion (DEI) space, Melanin Base Camp® and…
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Mountain Hardwear Partners with ENDVR to Bolster Education and Sales Incentives for Retail Partners
Richmond, Calif. – Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, announced a new partnership with ENDVR, a retail sales app that bolsters the relationship between brands and their…
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Cotopaxi Announces Bold Sustainability Goal
(Salt Lake City, UT) Feb. 3, 2021 — B Corp and outdoor brand Cotopaxi announced today its goal that 100% of its product line be certified as using materials certified as either responsible, recycled, or…
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Sun Valley Opens Sunrise Ski Zone
Sun Valley, ID. (Feb. 3, 2021)– After a record-breaking 51” of snowfall over the past seven days, Sun Valley Resort today announces the opening of Sunrise, the much anticipated expansion plan of over 380 acres…
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Mammut And POWDR Partner For Uniform Upgrade
(Williston, VT) – Mammut has announced the roll-out of their partnership with POWDR. The leading Swiss-born premium outdoors brand has proven itself as the snow professionals’ uniform and gear of choice, and will be POWDR’s…
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Machines For Freedom Named Title Sponsor of Stamina Racing Collective
Los Angeles, Calif. (January 27, 2021) – Machines For Freedom®, the inclusive women’s cycling apparel brand has been named title sponsor of Stamina Racing Collective, a Minneapolis, Minnesota based cycling team. Stamina Racing Collective is a…
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Mammut Wins Outdoor Retailer Innovation Award With Sustainable Rope Collection
(Williston, VT) Jan 26, 2021 — Mammut, leading Swiss-born outdoors brand, is proud to announce that it is a recipient of the coveted Outdoor Retailer Innovation Award 2021. The Mammut 9.5 Crag We Care Classic…
UltraRunning Magazine Celebrates 40 Years
January 25, 2021 – BEND, OR – Founded in 1981, UltraRunning Magazine is celebrating 40 years as the Voice of the Sport.™ The February 2021 issue will provide comprehensive and in-depth historical coverage featuring a…
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Mammut Wins ISPO Gold Award with the World’s First Climbing Tracker
25.01.2021 – Mammut is the recipient of three awards at the ISPO Online Munich 2021 for product innovation in the category, Outdoor. The Mammut Climbax climbing tracker received the Gold Award by the international jury…
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Decathlon Wins Prestigious Outdoor Retailer Innovation Award
San Francisco, Calif. (Jan. 25, 2021) — Decathlon, the world’s largest sporting goods retailer, is proud to announce that it is a recipient of the coveted Outdoor Retailer Innovation Award 2021 for its 2 Second…
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OutsidePR Adds Emily Banks to Strengthen Account Teams
SAUSALITO, Calif. (January 14, 2021)– OutsidePR, an integrated marketing agency for outdoor and active lifestyle brands, appoints Emily Banks to the position of Account Director. Banks joined the California-based agency on January 11th and will…
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New Holland Brewing Medal Haul at US Open Beer Championships
Holland, MI (Dec. 21 2020) – New Holland Brewing of Holland, MI is proud to announce that it is a recipient of three medals at the prestigious 2020 US Open Beer Championships. New Holland, known…
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New Holland Brewing Announces New Vice President of Marketing
(Holland, MI) Dec. 14, 2020 — New Holland Brewing, the leading craft brewery and distillery based in Holland, MI, is proud to announce Arturo Rojas as Vice President of Marketing. Rojas comes to New Holland…
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Cotopaxi and Wolfgang Man & Beast Partner Launch GoodDog Holiday Gifts
(Salt Lake City, UT.) Dec. 7, 2020 –Impact-driven outdoor gear brand and B Corp Cotopaxi has teamed up with fellow Salt Lake City brand Wolfgang Man & Beast to announce a unique and coveted brand…
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Made in the Mitten – A Story of Snowboarding
(Holland, MI) Dec. 5 2020 — New Holland Brewing of Holland, MI is partnering with Vermont-based iconic snowboard brand, Burton, to support director Zeppelin Zeerip’s new short film, Made in the Mitten. Harkening back to…
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Mountain Hardwear and American Alpine Club Extend Deadline for Women’s Climbing Grant
Richmond, Calif. (December 1, 2020)– Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes in partnership with the American Alpine Club (AAC) have extended the deadline for the McNeill-Nott Award…
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Snowbasin Partners with Roosters Brewing for 80th Anniversary Beer
Snowbasin, Utah (December 1, 2020) – Snowbasin Resort, known as ‘Ogden’s Winter Playground’ and one of oldest continuously running resorts in North America, is excited to announce its collaboration with Roosters Brewing to release the…
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Ride for Racial Justice and SBT GRVL Announce Groundbreaking Partnership and Athlete Program for 2021
DENVER (Nov. 18, 2020) – Ride for Racial Justice and SBT GRVL today announce a new, trailblazing partnership and athlete program that will bring greater diversity, equity and representation to one of the world’s most…
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Mountain Hardwear Bolsters European Presence With New Distribution Partners
Richmond, Calif. (November 17, 2020) – Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to announce the expansion of their international distribution to include four new distribution…
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icebreaker to plant a tree for every holiday purchase
DENVER, CO. (November 17, 2020)— Icebreaker, the New Zealand-based apparel brand and leader in sustainable clothing, is giving back to nature this holiday season by planting one tree for every purchase made through icebreaker.com in…
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Cotopaxi and MiiR Create Sustainable New Partnership And Drinkware Collection
(Salt Lake City, UT.) Nov 16, 2020 – Outdoor brands Cotopaxi and MiiR have created a powerful partnership to not only tackle the single use plastics crisis, but also to reinvent corporate expectations of “collaboration…
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New President Named at OutsidePR
Sausalito, CA, November 2020– OutsidePR, which last month celebrated its 25th Anniversary, is proud to announce that Jess Smith has assumed the title of President of the agency. Founder and current President, Gordon Wright, will…
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Sun Valley Takes Gold In Prestigious Resort Awards
Sun Valley Resort, the fabled, prestigious and original North American destination ski resort, is proud to announce it has been named as the top ski resort in the 2021 Annual Ski Resort Awards by SKI…
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Brompton Bicycle Launches Campaign for Movement
NEW YORK (November 11, 2020) – Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, launches its Campaign for Movement initiative today along with a partnership with Transportation Alternatives, a New York City-based…
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Snowbasin to Open for 80th Winter Season
With the recent foot of fresh snow, Snowbasin, one of the longest operating resorts in the United States, is looking forward to celebrating its 80th season with a target opening in late November/early December, pending snowfall…
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Climbing with Refugees: Mammut Becomes a Partner of the Non-Profit Organization Climbaid
United by their shared passion for mountain sports and climbing, MAMMUT and the Swiss non-profit organization ClimbAID are embarking on a partnership designed to allow people affected by war, poverty and displacement to discover the…
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Tracksmith Introduces New York Pioneer Club Collection
BOSTON (Oct. 29, 2020) – Inspired by the legacy of New York Pioneer Club athlete Ted Corbitt and in celebration of 50 years of New York’s marathon, Tracksmith today introduces the New York Pioneer Club…
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OutsidePR Adds To Client Roster
Sausalito, CA, October 22, 2020– OutsidePR, one of the outdoor industry’s leading public relations agencies, is going into the end of the year with three new clients added to its roster. Sun Valley and Snowbasin…
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Machines For Freedom x Filmed By Bike Accepting Applicants for BIPOC Filmmaker Grant
Los Angeles, Calif. (Oct 22, 2020) – Machines For Freedom®, the inclusive women’s cycling apparel brand is proud to announce the new BIPOC Filmmaker Grant in partnership with Filmed By Bike. The grant program is now…
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EY Announces Davis Smith and Stephan Jacob of Cotopaxi as an Entrepreneurs of The Year® 2020 Utah Region Award Winner
SALT LAKE CITY, UT 10/20/2020 – Ernst & Young LLP (EY US) recently announced that CEO and co-founder Davis Smith and COO and co-founder Stephan Jacob of Cotopaxi were named an Entrepreneur Of The Year®…
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Mammut And The Lady Alliance Announce Second Adventure Safety Tour
(Denver, CO.) Oct. 19, 2020 — Mammut and The Lady Alliance are teaming up again to host a second virtual Adventure Safety Tour, in response to an overwhelming positive and successful first event in June…
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Tracksmith Introduces the Off Roads Collection
BOSTON (Oct. 15, 2020) – Tracksmith, an independent running brand, today launches its Off Roads Collection, designed for exploration and featuring pieces crafted for the challenges of running outside the lines. Runners of all levels…
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Mammut: New Firmware Upgrade for Barryvox
The BarryHeart 3.4 firmware upgrade makes searching for avalanche buried subjects using the market leading Barryvox avalanche transceiver even faster and more intuitive. The upgrade includes improved sound quality and optimized resolution of amplifying stages…
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CamelBak® Supports Students Staying Hydrated
PETALUMA, Calif. (Oct. 13, 2020)– CamelBak®, the global leader in award-winning personal hydration products, announces a new program offering discounts on group orders for educational institutions. As students have limited access to water faucets and fountains…
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Ride for Racial Justice Announces Final Ride of 2020 in Colorado Springs
DENVER (Oct. 7, 2020) – Ride for Racial Justice today announces its fourth and final ride-event of the season, to take place on Saturday, October 10 in Colorado Springs, Colo. As consistent with all three…
Taiga Coolers Unveils First Sustainably-Built, Hard-Sided Cooler
MESQUITE, Texas (Oct. 6, 2020)– Taiga Coolers, the American-made, veteran-owned brand known for crafting customizable, high-performance coolers, is proud to officially announce the launch of its sustainably-built cooler, the Taiga Terra. Developed with a plant-based…
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Tracksmith Launches Alumni Championship
BOSTON (Oct. 6, 2020) – Tracksmith, an independent running brand, today announces the launch of the Alumni Championship, a new virtual race aimed at reigniting the competitive spirit, and from which profits will go to…
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Machines For Freedom Launches Cool Weather Cycling Essentials Fall Collection
Los Angeles, Calif. (Oct 6, 2020) – Machines For Freedom®, the inclusive women’s cycling apparel brand, today announces the launch of its fall 2020 collection, to continue delivering problem solving, performance-wear for womxn cyclists. The new…
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Brompton Bicycle Selects OutsidePR as Agency of Record
NEW YORK (Oct. 1, 2020)– Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, has selected OutsidePR as its public relations agency of record. OutsidePR will manage Brompton’s public relations and communications strategy…
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BUFF® Expands on Filter Mask Offerings with New Filter Tube
SANTA ROSA, California (Sept. 30, 2020) – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes is proud to officially announce the launch of its BUFF®…
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New Holland Brewing Celebrates Black Is Beautiful
(Holland, MI) Sept. 30 2020 — New Holland Brewing of Holland, MI is partnering with Michigan-based non-profit The Diatribe, as part of the the Black is Beautiful Beer initiative; “a collaborative effort amongst the brewing…
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Third Annual Title Nine Movers and Makers Pitchfest Announces 2020 Winners
Emeryville, Calif, Sept. 25, 2020 – Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, held its third annual Movers and Makers Pitchfest today. In a year particularly fraught…
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Machines For Freedom and ROKA Launch Eyewear Collab For Bike And Outdoor Pursuits
Los Angeles, Calif. (Sept 22, 2020) – Machines For Freedom®, has teamed up with ROKA, to design two pairs of versatile, innovative and stylish cycling sunglasses. Machines, the inclusive women’s cycling apparel brand and ROKA, the…
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Mountain Hardwear Launches F20 Super/DS Stretchdown Collection
Richmond, Calif. (September 15, 2020)– Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, launched their Fall 2020 Super/DS Stretchdown collection earlier this week. Three new styles were added to…
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Mammut Joins Forces With Jackson Hole Mountain Resort
(Williston, VT) Sept. 15, 2020 — Mammut, a leading Swiss-born premium outdoor brand with over a century and a half of experience in mountain safety and outdoor activity, is honored to announce a partnership as…
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OutsidePR Adds Sarah Niklas As Account Manager
SAUSALITO, Calif. – OutsidePR, the outdoor industry’s leading public relations agency, is pleased to announce the hiring of Sarah Niklas as account manager. Sarah joins the team with over eight years of expertise in the…
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New Holland Brewing Rolls Out Iconic Dragon’s Milk Reserve For Fall Savoring
Holland, MI, Sept. 14 2020 — As the summer of 2020 draws to a close, New Holland Brewing Co. is releasing an updated throwback Dragon’s Milk Reserve bottling for nostalgic and fall-inspired enjoyment. Available beginning…
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CamelBak® Brings Lightweight Performance to Redesigned Bike Packs for Spring 2021
PETALUMA, Calif. (Sept. 14, 2020) – CamelBak®, the global leader in award-winning personal hydration products, introduces a redesigned collection of its most popular bike packs for spring 2021 as part of its continued focus on delivering…
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Ride for Racial Justice Announces Ride and Rally in Fort Collins, Adds New Board Member
DENVER – Ride for Racial Justice today announces its third ride-event, to take place on Saturday, Sept. 12, to rally support in the fight against systemic racism in the sport of cycling and beyond. Ride…
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Article One Unveils GTGlass Collection with Ciele Athletics™ in a Performance Driven Collaboration
FLINT, Mich (Sept. 2, 2020)– Article One, the independent eyewear brand based in Flint, Mich., today announces the Sept. 3 launch of the GTGlass collection in collaboration with running brand Ciele Athletics™. In homage from one style-driven…
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icebreaker commits to Plastic-Free by 2023
This year, icebreaker celebrates 25 years of creating world class natural apparel, challenging the status quo on how clothing is made and what it is made from. Not only leading the charge with its transparent, ethical…
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Title Nine Movers and Makers Pitchfest Announces 2020 Finalists
Emeryville, Calif. (Sept. 1, 2020)– Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, is proud to announce the nine incredible woman-owned brands chosen as finalists in its…
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Cotopaxi Welcomes Wendy Yang As Newest Board Member
Salt Lake City, UT. Aug, 2020 — Cotopaxi, the rapidly growing humanitarian-focused outdoor brand, has added industry veteran Wendy Yang to its board. Wendy serves as the President of Decker’s Brands’ Performance Lifestyle Group, leading…
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Mammut And The Lady Alliance Announce DEI Partnership
(Denver, CO) Aug. 28, 2020 — Mammut, premiere mountain safety and outdoor brand, and The Lady Alliance, a community built to unite mental health and adventure to bring confidence and community to womxn around North…
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CamelBak® Reimagines Spring 2021 Bike Collection With New Pro Series Bike Packs
PETALUMA, Calif. (Aug. 20, 2020)– CamelBak®, the global leader in award-winning personal hydration products, introduces the new Pro series for spring 2021 as part of its continued expansion of the brand’s award-winning bike pack collection. Packs in…
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Mammut Pushes BarryHeart 3.4 Firmware Update for Barryvox S and Barryvox
(Williston, VT) August 18, 2020 — Mammut, leading Swiss-born premium outdoors brand with over a century and a half of experience in mountain safety and outdoors activity, is rolling out new BarryHeart 3.4 Firmware updates…
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CamelBak® Introduces The Redesigned Forge
PETALUMA, Calif. (August 13, 2020)– CamelBak®, the global leader in award-winning personal hydration products, is excited to announce the launch of the new Forge®Flow, the redesigned travel mug for convenient one-handed use, for spring 2021. “Forge…
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CamelBak® Introduces 50% Recycled Material into Spring 2021 Product Line
PETALUMA, Calif. (August 6, 2020)– CamelBak®, the global leader in award-winning personal hydration products, announces the introduction of Tritan Renew, a 50% recycled material, into the brand’s everyday bottle collection for the first time in…
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Icebreaker announces expansion of Denver-based team
Auckland, New Zealand, Aug. 3, 2020— Original natural fibre apparel brand, Icebreaker is proud to announce the expansion of its executive and marketing teams in the recently relocated Denver office, as part of the VFC…
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ElliptiGO Bike for Humanity II with Bill Walton and Friends Sets Participation Records
SAN DIEGO, Calif. (July 30, 2020) – ElliptiGO Inc., creator of the world’s first elliptical bicycle, is proud to announce that the ElliptiGO Bike for Humanity II cycling event with Bill Walton and Friends (www.bikeforhumanity.com)…
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BUFF® Launches Performance Filter Mask
SANTA ROSA, California (July 28, 2020) – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes launches its BUFF® Filter Mask and BUFF® Replacement Filters. Incorporating…
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Teva and Cotopaxi Team Up to Create a Sustainable Collection
(GOLETA, Calif.) July 28, 2020 – Teva®, a division of Deckers Brands (NYSE: DECK), is excited to announce an adventure-ready collaboration with fellow outdoor brand and benefit corporation, Cotopaxi. The Teva x Cotopaxi collection is…
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Tracksmith Launches Fellowship to Support New Voices in Running
BOSTON (July 23, 2020) – Tracksmith, an independent running brand, today announces the launch of the Tracksmith Fellowship, a grant program to support emerging voices in the sport. Creatives across all disciplines are invited to apply…
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BUFF® and UNICEF Join Forces to Provide Global COVID-19 Relief
SANTA ROSA, California (July 14, 2020) – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, today announced its corporate alliance with UNICEF. Having had a…
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Utah Jazz, Cotopaxi Team Up to Support COVID-19 Relief with Exclusive #OneUtah T-shirts
Salt Lake City, UT. July 8, 2020 – B Corp and outdoor brand Cotopaxi and the Utah Jazz have joined together to support their home state’s COVID-19 relief efforts through sales of limited edition #OneUtah T-shirts,…
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ElliptiGO Named Title Sponsor of Bike for Humanity II with Bill Walton and Friends
SAN DIEGO, Calif. – ElliptiGO Inc., creator of the world’s first elliptical bicycle, announced today that it is the title sponsor of the ElliptiGO Bike for Humanity II cycling event with Bill Walton and Friends…
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Tracksmith Introduces the Amateur Support Program for 2021 Olympic Trials
BOSTON (July 6, 2020) – With just under a year until the U.S. Olympic Track and Field Trials in Eugene, OR., independent running brand Tracksmith is launching its Amateur Support Program, a platform to support up-and-coming…
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Global Sports Brand, Decathlon, Unveils Innovative 2 Seconds Easy Tent
San Francisco, Calif. (July 1, 2020) — Today, Decathlon, the world’s largest sporting goods retailer, announced the launch of the new 2 Seconds Easy Tent — a groundbreaking, state-of-the-art, easy-to-pitch tent designed to make the…
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Mountain Hardwear and American Mountain Guides Association Announce LGBTQIA2S+ Climbing Instructor Course
Richmond, Calif. (Julio 2, 2020)– Mountain Hardwear, in collaboration with American Mountain Guides Association (AMGA) and guidance from Lila Leatherman at Lamella Consulting has announced a three-day climbing course instructed by and in celebration of…
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Title Nine Announces Third Annual Movers and Makers Pitchfest
Emeryville, Calif, July 1, 2020 – Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, is proud to announce its third-annual Movers and Makers Pitchfest. The Pitchfest is…
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Thousand Launches Chapter Helmet Collection
LOS ANGELES (June 23, 2020)— Thousand, creators of classically-designed and innovative bicycle helmets, is proud to launch the new Chapter helmet. Designed specifically with urban mobility and performance in mind, the Chapter helmet offers modern…
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Mammut Joins Forces With The Lady Alliance For The Adventure Safety Tour
(Williston, VT) – Mammut, leading Swiss-born premium outdoors and mountain safety brand, is honored to partner with The Lady Alliance, a community providing opportunities for women to find empowerment through adventure and each other. Mammut,…
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Machines For Freedom Partners with OutsidePR as Agency of Record
SAUSALITO, Calif. (June. 8, 2020) – Machines For Freedom, the inclusive women’s cycling apparel brand has named OutsidePR as the brand’s public relations agency of record. OutsidePR will manage public relations and communications strategy in North…
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Cotopaxi Produces Essential PPE Masks
Salt Lake City, UT. June 2, 2020 — Cotopaxi, Benefit Corporation and outdoors brand, has stepped up to support COVID-19 relief in not only its home state of Utah but also globally, by pivoting to…
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Run the Perfect Mile in Support of Frontline Workers
BOSTON (May 26, 2020) – Today, a cohort of outdoor industry brands announced the Perfect Mile, a global virtual run to raise money for those helping to fight COVID-19. Inspired by the legacy of Sir Roger…
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Decathlon is committed to preserving biodiversity
With the launch of its biodiversity project, Decathlon has signed up to the 10 principles of the “Act4nature” France initiative. This strategy from the French government brought together 38 businesses in December 2019 so that…
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Cotopaxi Announces Seize The Día Questival Virtual Adventure For Community Connection And Covid-Relief
Salt Lake City, UT. May 19, 2020 — Cotopaxi, Benefit Corporation, outdoors brand, and founders of the popular Questival event series, today announced a second virtual adventure race for 2020, the Seize the Día Questival.…
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Documenting the Anthropocene
This Fall/Winter ’20, icebreaker has created a collection in partnership with artist Justin Brice Guariglia. The New Zealand-based apparel brand, a leader in sustainable clothing, is celebrating its 25th anniversary in 2020. The brand believes that…
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Thousand Launches 110% Campaign to Achieve Climate Positivity
LOS ANGELES (April 22, 2020)— Thousand, creators of classically-designed and innovative bicycle helmets, is proud to announce its commitment to becoming a climate positive brand by offsetting 110% of its annual carbon emissions. In 2019,…
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Mountain Hardwear Supports Retail Partners with Commission Program
Richmond, Calif. (April 21, 2020)– Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to announce that effective immediately, they are launching a program to support authorized specialty…
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Thousand Launches Climate Collection Benefitting 1% for the Planet
LOS ANGELES (April 16, 2020)— Thousand, creators of classically-designed and innovative bicycle helmets, announced today the launch of its Climate Collection. The charitable assortment will feature Thousand’s evergreen collection of Heritage helmets in new, distinct…
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Cotopaxi Launches 72-hour Questival Quaranteam
Salt Lake City, UT. April 13, 2020 — Cotopaxi, Benefit Corporation, outdoors apparel and gear brand, and founders of the popular Questival event series, today announced Questival Quaranteam, a virtual adventure experience during the nationwide…
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Thousand Responds to COVID-19 Relief Efforts with Launch of Courier Care
LOS ANGELES (March 31, 2020)— Thousand, creators of classically-designed and innovative bicycle helmets, announced today its launch of Courier Care. The initiative is a helmet donation program dedicated to keeping essential services bike courier and…
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Thousand Selects OutsidePR as Agency of Record
LOS ANGELES (March 30, 2020) — Thousand, creators of classically-designed and innovative bicycle helmets for modern urban cyclists, has named OutsidePR as the brand’s public relations agency of record. OutsidePR will manage Thousand’s public relations…
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Lake & Trail From New Holland Brewing Returns for Second Release
Holland, MI, March 30, 2020 — New Holland Brewing, craft brewery and distillery based in Holland, MI, is proud to announce the return of Lake & Trail Lager to its delicious quiver of beers. Lake…
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Cotopaxi Announces #OneUtah Campaign
Salt Lake City, UT, March 30, 2020– The Utah community is unique in the way it comes together in times of crisis. At the first sign of the COVID-19 crisis, the Utah business community rallied…
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Herbalife Nutrition’s Herbalife24 Triathlon, 5k and Bike Tour Event Rescheduled for October 25, 2020
LOS ANGELES–March 25, 2020— Herbalife Nutrition (NYSE: HLF), a premier global nutrition company, today announced it has rescheduled the Herbalife24 Triathlon Los Angeles, 5k and Bike Tour for Sunday, October 25, 2020. “After careful consideration…
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New Holland Brewing Announces Virtual Concert Series Supporting Local Musicians and Artists
Holland, MI, March 23, 2020 — New Holland Brewing, craft brewery and distillery based in Holland, MI, reacts to the current global COVID-19 pandemic with a show of support to affected communities. As part of…
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Herbalife Nutrition Postpones Herbalife24 Triathlon, 5k and Bike Tour Event
LOS ANGELES–March 16, 2020— Herbalife Nutrition (NYSE: HLF), a premier global nutrition company, today announced that the Company and the event operator have postponed the Herbalife24 Triathlon Los Angeles, 5k and Bike Tour originally scheduled…
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Tracksmith Debuts Spring Collection
BOSTON (March 10, 2020) – Tracksmith, an independent running brand based in Boston, introduces its Spring 2020 Collection, featuring performance pieces inspired by the runner’s journey from early season training to a goal race. Spring…
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New Holland Announces Partnership with Ragnar Trail Series
Holland, MI, March 9, 2020 — New Holland Brewing, craft brewery and distillery based in Holland, MI, today announced a partnership with Ragnar Trail Series as the race’s Official Beer Partner. Renowned for flavorful and…
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French Sporting Goods Brand Builds USA Presence
San Francisco, Calif., – A long string of bankruptcies and store closures – from Macy’s to Pier 1 – has illuminated the striking decline of traditional brick and mortar retailers in the United States. But…
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Red Bull Homerun Combines Après Party With Costumed Downhill
Santa Monica, Calif., February 26, 2020 – Red Bull Homerun is returning in 2020 to close out the ski season simultaneously at two iconic resorts–Crystal Mountain, WA, and Aspen, CO–with the biggest après party and…
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Tracksmith Supports 138 Amateur Runners for the U.S. Olympic Marathon Trials
ATLANTA (Feb. 26, 2020) – The 2020 U.S. Olympic Marathon Trials in Atlanta will feature the largest field in Trials history, with the majority of athletes competing as non-professionals. Tracksmith, an independent running brand based in Boston,…
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CamelBak® Bolsters 2020 Running Team Roster with Three New Additions
PETALUMA, Calif. (Feb. 25, 2020)– CamelBak®,the global leader in award-winning personal hydration products, today announces the expansion of its running team athlete roster for 2020. Focused on road, track and trail running athletes, the strongly positioned team…
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Julbo Expands Leadership Team; Welcomes Rick Randall As National Sales Manager
WILLISTON, Vt. (Feb. 18, 2020)– Julbo Eyewear, the premium French eyewear brand, with its US headquarters located in Vermont’s Green Mountains, is excited to announce Rick Randall as the company’s new national sales manager. Rick will work closely…
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First Of Its Kind, Red Bull Raid Levels Up And Returns to Squaw Valley In 2020
Human Powered Ski And Splitboard Event Combines Speed And Form In Uphill Battle Olympic Valley, CA. (FEB 11, 2020) – Red Bull Raid, the only freeride event in the United States that blends the endurance…
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CamelBak® Expands Leadership Team with Key Marketing Hire
CamelBak welcomes Natasha Schroth as director of global brand marketing. PETALUMA, Calif. (Feb. 11, 2020)– CamelBak®, the global leader in award-winning personal hydration products, welcomes Natasha Schroth as the brand’s new director of marketing. Natasha will manage…
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Lightpoint From New Holland Brewing Races Into The Active Beer Space
Michigan-based Craft Brewery Develops Exemplary Low-Cal, Low Carb, High Taste Brew Holland, MI, Jan 27th, 2020 — New Holland Brewing, craft brewery and distillery based in Holland, MI, is proud to announce the upcoming launch…
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BUFF® Bolsters Cold Weather Collections in Fall 2020 Line
(Santa Rosa, CA) January 23, 2020 – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts, athletes, and anglers, is excited to announce its Fall 2020 collection headlined…
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POWDR and Mammut Announce New Apparel, Equipment and Marketing Partnership
Mammut to Outfit More Than 8,000 POWDR Employees as the Official Uniform and Technical Safety Equipment Supplier Park City, UT, Jan. 22, 2020 – POWDR, an adventure lifestyle company with destinations across North America, announced…
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Mountain Hardwear Partners with OutsidePR
Iconic Mountain Brand Joins Forces for Publicity Outreach Sausalito, CA, January 14, 2020 – Mountain Hardwear has selected Sausalito-based OutsidePR to represent the brand and communicate its iconic mountain heritage to the world. OutsidePR, located…
Injinji Launches Everyday Upcycled Collection in North America
SAN DIEGO, Calif. (Nov. 6, 2019)– Injinji®, the innovator of the patented five-toe- Performance Toesock™ for runners and outdoor enthusiasts, announces the launch of its newest addition to the Injinji Everyday line with the Everyday Upcycled collection.…
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Casting for Recovery adds BUFF® as a 2020 National Sponsor
Santa Rosa, CA (Oct. 31, 2019) — In an effort to provide support, relief, and a healing resource to women with breast cancer, Casting for Recovery® (CfR) and Buff, Inc., the U.S. subsidiary of BUFF®,…
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HOKA ONE ONE Named Presenting Sponsor of Western States 100
AUBURN, Calif. – HOKA ONE ONE® has been named the presenting sponsor of the Western States 100-Mile Endurance Run, WSER President John Medinger announced. “As one of the leading premium running brands in the world,…
Decathlon Collected 124 Tons of Trash on World Cleanup Day
EMERYVILLE, Calif. (October 22, 2019) – Decathlon today announced that the company collected 124 tons of trash at its World Cleanup Day events, held across 42 countries with over 24,000 participants worldwide. In the East…
World’s Best Water Athletes dive into San Francisco Bay for Red Bull Heavy Water
San Francisco, Calif. (Oct. 15, 2019)– Red Bull Heavy Water, a highlight on the pro Standup Paddleboard circuit, today announced a 5-day green light for the competition weather window, as forecasting indicates that Friday October…
Mammut-North America Adds Talent To Growing CO-based Team
(Williston, VT) Oct. 3, 2019 — Mammut, the leading Swiss-born premium outdoors brand with over a century and a half of experience in mountain safety and outdoors activity, has added three key team members to…
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