All Posts by Noah McDermott.
Alete Active Nutrition Brands SaltStick® and Bonk Breaker® Join Forces with Diplo’s Run Club for First-Ever 5K and Music Festival Experience
[Thousand Oaks, CA] /ENDURANCE SPORTSWIRE/ – Get ready to run, dance, and hydrate as SaltStick and Bonk Breaker proudly announce their sponsorship of Diplo’s Run Club, a reimagined series of runs and mini-music festivals hosted by…
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SaltStick & Bonk Breaker Fuel New Partnership with Olympian and Best-Selling Author Alexi Pappas
THOUSAND OAKS, CALIF.— April 3, 2024 /ENDURANCE SPORTSWIRE/ – Alete Active Nutrition, LLC (Alete) – a portfolio company that owns multiple sports nutrition brands, including SaltStick, Bonk Breaker and Vitassium® – today announced a three-year…
SaltStick Electrolytes, Nix Biosensors Team Up with 8x IRONMAN Winner Ben Hoffman and Others for Education Campaign Around Sweat Testing & Hydration Science
THOUSAND OAKS, CALIF.— July 18, 2023 /ENDURANCE SPORTSWIRE/ – SaltStick, a leading electrolyte brand, and Nix Biosensors, a cutting-edge health biosensing company, have joined forces to educate endurance athletes about the growing use of sweat…
JoJé Bar and Ultra-Cycling Legend Lael Wilcox Join Forces for a Limited-Edition Mixed Box
Thousand Oaks, Calif. /ENDURANCE SPORTSWIRE/ – JoJé Bar (pronounced JO-JAY), makers of real-food baked energy bars, announces their latest athlete collaboration: the Lael Wilcox Mixed Box. Hand-selected alongside ultra-cycling champion Lael Wilcox, this limited-edition assortment contains Lael’s…
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