All Posts by Press Forward PR.
The Pro’s Closet Rebrands as TPC with new logo.
LOUISVILLE, Colo. (Mar. 27, 2023) /ENDURANCE SPORTSWIRE/ – The Pro’s Closet is streamlining: The online retailer announced a new look, logo, and brand identity this week, embracing and codifying the “TPC” acronym. With the abbreviation…
Top Executives Tackling Biggest Bike Industry Challenges at the 2023 Bicycle Leadership Conference
BOULDER, COLO. (Mar. 2, 2023) /ENDURANCE SPORTSWIRE/ – PeopleForBikes’ 2023 Bicycle Leadership Conference (BLC), taking place March 14-16, 2023, in Dana Point, California, is a three-day event bringing together CEOs and other top executives from…
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PeopleForBikes Supports NYC Council Legislation on Electric Bicycles and Lithium Ion Batteries
BOULDER, COLO. (March 2, 2023) /ENDURANCE SPORTSWIRE/ – PeopleForBikes commends the City of New York on taking action to mitigate the increase in fires from lithium ion batteries. On March 2, The New York City…
rnnr Partners with Press Forward for PR and Communications Initiatives
REDLANDS, Calif. (February 22, 2023) /ENDURANCE SPORTSWIRE/ – rnnr and Press Forward PR are thrilled to announce that they’re partnering to help bring the brand’s hats, apparel, and accessories to runners across the country. rnnr was…
Sika Henry Partners with GU Energy Labs as Elite Sponsored Athlete
BERKELY, Calif /ENDURANCE SPORTSWIRE/ – GU Energy Labs is proud to announce that triathlete Sika Henry will be fueling her 2023 training and racing with GU products as a member of the brand’s elite athlete team.…
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GU Energy Labs announces ultrarunner and Indigenous advocate Callie Vinson as 2023 WSER 100 entry recipient
BERKELEY, Calif. /ENDURANCE SPORTSWIRE/ – GU Energy Labs is excited to announce that ultrarunner Callie Vinson will receive the company’s Western States 100 entry for 2023. Vinson, a member of the Choctaw community of the…
Bivo Partners with Method Outdoor Collective, Expanding National Sales Footprint
RICHMOND, Vt. /ENDURANCE SPORTSWIRE/ – Bivo is thrilled to announce a partnership with Vermont-based specialty sales agency, Method Outdoor Collective. As part of the working partnership Method will lead and execute Bivo’s sales and service…
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PeopleForBikes Coalition Board Meets to Welcome New Members and Discuss Infrastructure, Data, and Participation Goals for 2023
BOULDER, COLO. /ENDURANCE SPORTSWIRE/ – The PeopleForBikes Coalition Board of Directors, composed of 22 of the bicycle industry’s top leaders, met virtually for their semi-annual gathering on December 14. The board’s main topic of discussion…
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PeopleForBikes Announces 2022 Industry Community Grant Recipients
BOULDER, Colo. /ENDURANCE SPORTSWIRE/ – PeopleForBikes, a national bicycling advocacy organization and the U.S. bicycle industry’s trade association, announced its latest round of community grants totaling $92,000. The 11 projects funded in 2022 will support…
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Bureau of Economic Analysis Estimates Increases in GDP for Bicycling in the U.S.
BOULDER, COLO (November 15, 2022) /ENDURANCE SPORTSWIRE/ – The Bureau of Economic Analysis (BEA) recently released their 2021 estimate of the outdoor recreation economy for the U.S., all 50 states, and the District of Columbia, linked…
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PeopleForBikes Committees Meet to Tackle Bicycling’s Biggest Challenges
BENTONVILLE, AR (October 18, 2022) /ENDURANCE SPORTSWIRE/ – Today, more than 300 bike industry leaders convened in Northwest Arkansas to take part in meetings across PeopleForBikes’ six industry subcommittees. It is the first time the…
North St. Bags Launches Upcycled Collection of Packs and Panniers Made from Life Time Athletic Events and SRAM Material Donations
Portland, OR (Oct. 17, 2022) /ENDURANCE SPORTSWIRE/ – North St. Bags is proud to launch their 2022 limited-edition Upcycled Collection of packs and panniers, made from tents and banners used at some of the country’s most…
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Full Agenda Released for PeopleForBikes’ SHIFT‘22 Conference
BOULDER, COLO. (October 4, 2022) /ENDURANCE SPORTSWIRE/ – PeopleForBikes is excited to announce the full agenda for their upcoming SHIFT‘22 conference, taking place October 18-20, 2022, in Bentonville, Arkansas. PeopleForBikes previously announced their lineup of signature keynotes.…
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Bivo Honored with Win at Title Nine Pitchest
Bivo Honored with Win at Title Nine Pitchest Richmond, VT [for immediate release] – Bivo co-founder and co-owner, Carina Hamel was honored to spend a few days in Emeryville, CA for Title Nine’s annual Pitch…
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Matt Moore Joins PeopleForBikes as General Counsel
BOULDER, COLO. (September 13, 2022) /ENDURANCE SPORTSWIRE/ – PeopleForBikes, a national bicycling advocacy organization and the U.S. bicycle industry’s trade association, is proud to announce the hiring of Matt Moore as general counsel. Based out of…
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Bivo Launches New Custom Bottle Program
For Immediate Release (September 9, 2022)/ENDURANCE SPORTSWIRE/ – Bivo, the world’s first stainless steel sport bottle maker, is thrilled to announce a new custom engraving program that vastly expands their ability to create unique bottles for…
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PeopleForBikes Announces Keynotes for Upcoming SHIFT‘22 Conference
BOULDER, COLO. (September 8, 2022) /ENDURANCE SPORTSWIRE/ – PeopleForBikes is excited to announce the keynote presentations for their upcoming SHIFT‘22 conference, taking place October 18-20, 2022, in Bentonville, Arkansas. Over the course of three days,…
Bivo Launches New 21 oz. Insulated Sports Bottle
RICHMOND, Vt. /ENDURANCE SPORTSWIRE/ – Following the success of the original Bivo One, and more recently the Bivo Duo, the stainless steel cycling bottle manufacturer is thrilled to debut its third, and first insulated, product—the Bivo…
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PeopleForBikes Announces Two Major Staff Hires to Help Build Better Bike Networks Nationwide
BOULDER, COLO. (July 26 2022) /ENDURANCE SPORTSWIRE/ – PeopleForBikes, a national bicycling advocacy and trade organization, recently announced the hiring of Dave Snyder and Martina Haggerty as senior directors of local innovation. PeopleForBikes’ local innovation…
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PeopleForBikes Announces SHIFT‘22 Conference in Bentonville, AR, Part of 2022 Bicycle Leadership Series
BOULDER, COLO. (June 29, 2022) /ENDURANCE SPORTSWIRE/ – PeopleForBikes, a national bicycling advocacy organization and the U.S. bicycle industry’s trade association, is pleased to announce SHIFT‘22, taking place Oct. 18-20, 2022, in Bentonville, Arkansas, the…
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PeopleForBikes Unveils 2022 City Ratings: The Best Places to Bike in the U.S.
BOULDER, COLO. (June 21, 2022)/ENDURANCE SPORTSWIRE/ – For the sixth consecutive year, PeopleForBikes, in conjunction with Trek Bicycle, is proud to publish the findings from a year of research in a comprehensive guide to and ranking…
Paka Introduces The First Ever High-Performance Alpaca Running Socks
Los Angeles, CA (May 27, 2022)/ENDURANCE SPORTSWIRE/ –Paka, the sustainable alpaca fiber apparel company, has launched the first-ever high-performance alpaca running socks. Tested in both the Boston and L.A. marathons, the socks blend Paka’s dedication to…
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PeopleForBikes Coalition Board Meets to Discuss 2022 Objectives, Data Investment and Foundation Growth
BOULDER, COLO (May 11, 2022) /ENDURANCE SPORTSWIRE/ – The PeopleForBikes Coalition Board of Directors, made up of 20 of the bike industry’s top leaders, met virtually for their semi-annual gathering on May 10. The board’s…
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Be Good and Be GU’d at Sea Otter and Beyond
BERKELY, Calif. /ENDURANCE SPORTSWIRE/ – GU Energy Labs is thrilled to be working with the Be Good™ Foundation at the Sea Otter Classic and future events, including Rebecca’s Private Idaho, during the 2022 riding season. Longtime…
The Pro’s Closet Partners with Press Forward for PR Initiatives
LOUISVILLE, CO (April 4, 2022) /ENDURANCE SPORTSWIRE/ – The Pro’s Closet has partnered with Press Forward PR to help bring the online retailer’s mission and message to a broader audience. “Press Forward is a proven…
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Bivo Partners with Burlington, Vt. based Local Motion for inaugural Bivo Fund Allocation
RICHMOND, Vt. /ENDURANCE SPORTSWIRE/ – Bivo, the Vermont based stainless steel cycling bottle manufacturer is thrilled to announce that the inaugural donation from the Bivo Fund has been made, going to Local Motion, a nonprofit…
The Pro’s Closet adds two leadership hires
LOUISVILLE, CO (March 25, 2022)/ENDURANCE SPORTSWIRE/ – The Pro’s Closet (TPC) is thrilled to announce that Kaitlin Cameron has joined the company as their new Chief Marketing Officer, and Paul Calandrella as their Vice President of…
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How Outride’s Riding for Focus Youth are Pedaling for Social, Emotional and Cognitive Health
MORGAN HILL, Calif. [for immediate release] /ENDURANCE SPORTSWIRE/ – Outride, a nonprofit organization dedicated to improving the lives of youth through cycling, is pleased to announce the release of its long-awaited report, Riding for Fun, Friends, and…
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Last Chance to Register for the Bicycle Leadership Conference
BOULDER, COLO (March 15, 2022) /ENDURANCE SPORTSWIRE/ – PeopleForBikes, the bicycle industry’s trade association, is extending a last-call invitation to all industry leaders to attend their upcoming Bicycle Leadership Conference, taking place March 21-23 in Dana Point,…
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GU Energy Labs Debuts Salted Lime ROCTANE Flavor to Benefit Western States Foundation
BERKELEY, CA (March 1, 2022) /ENDURANCE SPORTSWIRE/ – GU Energy Labs announces the release of a new Salted Lime ROCTANE gel flavor in celebration of the brand’s renewed partnership with the historic Western States Endurance Run, the…
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GU Energy Labs Partners with Press Forward for PR Initiatives
BERKELEY, Calif. /ENDURANCE SPORTSWIRE/ – GU Energy Labs and Press Forward PR are thrilled to announce that they’re partnering to help bring the iconic sports nutrition brand’s mission and message to a wider range of athletes.…
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PeopleForBikes Announces Agenda and Speakers for 2022 Bicycle Leadership Conference
BOULDER, COLO (Feb. 15, 2022)/ENDURANCE SPORTSWIRE/ – PeopleForBikes, the U.S. bicycle industry’s trade association, is proud to announce the agenda and list of speakers for their upcoming Bicycle Leadership Conference (BLC), taking place March 21-23,…
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Bivo Duo: Restocked and Re-Energized
Richmond, Vt. /ENDURANCE SPORTSWIRE/ – After a quick initial sell-through Bivo is pleased to announce that it’s new 25oz bottle — the Bivo Duo — is back in stock and available in three additional colors.…
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PeopleForBikes Invites Industry Leaders to California for Bicycle Leadership Conference
BOULDER, COLO. (Jan. 11, 2022) /ENDURANCE SPORTSWIRE/ – PeopleForBikes’ Bicycle Leadership Conference returns with an in-person gathering in March, providing industry leaders a forum for deep-dive conversations around the global supply chain, welcoming new riders,…
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PeopleForBikes Staff to Speak at Upcoming CES Tech Convention
BOULDER, COLO. (Jan. 4, 2022) /ENDURANCESPORTSWIRE/ – PeopleForBikes, a national bicycling advocacy nonprofit and the U.S. bicycle industry’s trade association, will have several staff members participating in panels and presentations at the upcoming CES trade…
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PeopleForBikes Coalition Board Meets to Discuss Plans for 2022 and Vision for the Future
BOULDER, COLO /ENDURANCE SPORTSWIRE/ – The PeopleForBikes Coalition Board of Directors, composed of 20 of the U.S. bicycle industry’s top leaders, met for their semi-annual gathering on Dec. 14, with some members in-person and others…
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House Votes in Favor of Billions for Bike Incentives and Infrastructure in Build Back Better Act
WASHINGTON, D.C. (Nov. 19, 2021) /ENDURANCE SPORTSWIRE/ – After months of debate and negotiations, the U.S. House of Representatives voted to send the Build Back Better (BBB) Act to the Senate, approving with it billions of…
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PeopleForBikes’ Vice President of Finance Erik Esborg Departing Organization
BOULDER, COLO (Nov. 15, 2021) /ENDURANCE SPORTSWIRE/ – After more than 17 years overseeing the financial operations of both the PeopleForBikes Coalition and Foundation, beloved staff member Erik Esborg announced he will be stepping down…
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Billions in Funding Advanced for Bikes in Federal Votes on Infrastructure and Reconciliation Bills
WASHINGTON, D.C. (Nov. 8 2021) /ENDURANCE SPORTSWIRE/ – After months of debate and negotiations, the U.S. House of Representatives made progress on trillions of dollars in infrastructure and government spending, including billions in programming and…
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PeopleForBikes Works With Call2Recycle to Establish First Industrywide Electric Bicycle Battery Recycling Program in the U.S.
BOULDER, COLO (Nov. 3, 2021) /ENDURANCE SPORTSWIRE/ – PeopleForBikes, a national bicycling advocacy organization and the bicycle industry’s trade association, is teaming up with Call2Recycle, the largest, most reliable battery recycling program experts in the…
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PeopleForBikes Announces Spring Bicycle Leadership Conference as Part of 2022 Bicycle Leadership Series
BOULDER, COLO (Oct. 26, 2021) /ENDURANCE SPORTSWIRE/ – PeopleForBikes, a national bicycling advocacy organization and the bicycle industry’s trade association, is pleased to announce its 2022 in-person Bicycle Leadership Conference (BLC), taking place March 21-23,…
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PeopleForBikes Announces Speakers and Agenda for Virtual Bicycle Leadership Conference and In-Person Electric Bicycle Summit
BOULDER, COLO (September 30, 2021) — PeopleForBikes, a national bicycling advocacy nonprofit and the bicycle industry’s trade association, is pleased to announce the agenda of its latest virtual Bicycle Leadership Conference (BLC) and upcoming in-person Electric…
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