All Posts by Kate Gaeir.
Bright Colors, Big Glasses: The New Smith x Lisa Congdon Artist Series
PORTLAND, OREGON (October 22, 2024) /ENDURANCE SPORTSWIRE/ – Sparking joy across two best-selling frame styles, SMITH tapped internationally recognized illustrator, author, and avid cyclist Lisa Congdon to create a capsule collection of limited-edition eyewear for…
Carbitex Closes Funding Round for Next Growth Phase
KENNEWICK, Washington /ENDURANCE SPORTSWIRE/ – Carbitex, the leader in flexible carbon fiber composites, announces the successful close of a new funding round, marking the culmination of a two-year effort to restructure the company. With five…
BOA Fit System Proven to Enhance Cycling Footwear Performance
Denver, CO (July 18, 2024)/ENDURANCE SPORTSWIRE/ – BOA® Technology, the creators of the award-winning patented BOA® Fit System, partners with leading brands to create high performance fit solutions that enable the world’s best athletes in…
Polartec Proudly Announces the Milliken & Company 2023 Sustainability Report
Planet Earth, The Universe (April 29, 2024) /ENDURANCE SPORTSWIRE/ – Polartec, a Milliken & Company brand, is pleased to underscore its dedication to building a more sustainable future as it pursues the 2025 People, Product and…
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Carbitex Fortifies Global Team with Strategic New Hires
KENNEWICK, Washington (April 10, 2024) /ENDURANCE SPORTSWIRE/ – Carbitex – the leader in flexible carbon fiber composites focused on footwear, travel, and accessories – announces the appointment of Filippo Sartor to Vice President of Global…
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2023 Polartec Apex Award Winners Announced
Planet Earth, (November 6th, 2023) /ENDURANCE SPORTSWIRE/ – Polartec®, a Milliken™ & Company brand, and premium creator of innovative and more sustainable textile solutions, is excited to announce the winners of the 2023 Polartec Apex…
Polartec Power Shield Debuts in Santini Adapt Multi Jacket
September 19, 2023/ENDURANCE SPORTSWIRE/ – Polartec®, a Milliken™ & Company brand, launches all-new bio-based Polartec® Power Shield® fabric technology to market, debuting in the Adapt Multi Jacket by renowned cycling brand, Santini. The launch of the…
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Footwear Study Reveals Data Proving the BOA PerformFit Wrap Improves Runner Speed, Stability, Efficiency on Trail Terrain
Denver, CO (August 22, 2023)/ENDURANCE SPORTSWIRE/ – BOA®, creators of high-performance dial-based fit solutions, unveils trail run-specific footwear study that scientifically proves the BOA® Fit System and its PerformFit™ Wrap improves athlete’s speed, stability, and efficiency on…
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Carbitex Announces Leadership Appointments, Manufacturing Shift
KENNEWICK, Washington (July 19, 2023) /ENDURANCE SPORTSWIRE/ – Carbitex – the leader in flexible carbon fiber composites focused on footwear, travel, and accessories – is pleased to announce key updates that will further strengthen its position…
KOROYD-Equipped Helmets Debut with Four Pro Tour Teams Racing on Cycling’s Largest Stage
MONTE CARLO, MONACO (July 6, 2023) /ENDURANCE SPORTSWIRE/ – KOROYD® – a global leader in advanced impact protection technology – is excited to announce the launch of two new helmet models in partnership with French…
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SMITH Announces New Ultrarunning Team & The Launch of The Vert Pivlock Performance Sunglass
PORTLAND, Oregon /ENDURANCE SPORTSWIRE/ – SMITH is excited to announce the growth of its performance running category with new innovative eyewear, the Vert PivLock™ sunglass, along with the addition of several industry-leading professional ultrarunners expanding…
Jeremy Dunn Named Bike Marketing Manager at SMITH
PORTLAND, Oregon (March 13, 2023) /ENDURANCE SPORTSWIRE/ – SMITH – global market leader in snow goggles and helmets and industry innovator across bike helmets, sport, lifestyle, and prescription eyewear – is excited to announce the…
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SMITH Announces New Partnership with Santa Cruz RockShox Pro XC Team
Portland, Oregon (February 16, 2023) /ENDURANCE SPORTSWIRE/ – Smith is excited to announce this week its global partnership with the Santa Cruz RockShox Pro XC team as the official supplier of bike helmets and performance eyewear…
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Polartec Introduces Shed Less Technology to Reduce Textile Fiber Fragment Shedding
Planet Earth, The Universe /ENDURANCE SPORTSWIRE/ – Polartec®, a Milliken & Company brand, announces Polartec® Shed Less Fleece, a new milestone in its industry-leading efforts to reduce textile fiber fragment shedding. Shed Less is a…
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SMITH Promotes Rob Retzlaff to Global VP of Sales
PORTLAND, Oregon (September 20, 2022)/ENDURANCE SPORTSWIRE/ – SMITH – global market leader in snow goggles and helmets and industry innovator across bike helmets, sport, lifestyle, and prescription eyewear – is excited to announce the promotion of…
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Scott Randall Named Global VP of Product at SMITH
PORTLAND, Oregon (July 18, 2022) /ENDURANCE SPORTSWIRE/ – SMITH – global market leader in snow goggles and helmets and industry innovator across bike helmets, sport, lifestyle, and prescription eyewear – is excited to announce the…
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Carbitex Expands Flexible Carbon Plate Innovations for Work and Sport
KENNEWICK, Washington (June 13, 2022) /ENDURANCE SPORTSWIRE/ – Carbitex – the leader in flexible carbon fiber composites – expands its advancements across its flexible AFX technology platform with two new carbon fiber innovations. AFX anti-puncture…
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Polartec Names Akimbo Communications PR Agency of Record
Planet Earth, The Universe /ENDURANCE SPORTSWIRE/ – Polartec®, a Milliken™ & Company brand – the global premium provider of innovative and sustainable textile solutions – announces its partnership with Portland, Oregon-based Akimbo Communications as the…
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BOA Technology Dials In New Marketing Campaign, Expanding Consumer Outreach
Denver, CO (May 9, 2022)/ENDURANCE SPORTSWIRE/ –BOA® Technology – makers of the BOA Fit System – dials in new global brand campaign, as it expands its marketing to speak more directly to consumers. The campaign focuses…
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