All Posts by jen-burn-backbonemedia-net.
Big Agnes Launches 2025 Thru Hiker Sponsorship
/ENDURANCE SPORTSWIRE/ Steamboat Springs, CO – Big Agnes, the Steamboat Springs-based outdoor equipment brand, will support three hikers who share the brand’s commitment to caring for the environment and enjoy spending time outdoors. The program…
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Outside Interactive, Inc. Acquires MapMyFitness Outdoor Fitness Tracking Applications from Under Armour, Inc.
BOULDER, CO – August 30, 2024 /ENDURANCE SPORTSWIRE/ – Outside Interactive, Inc., the world’s leading creator of outdoor content, services, events, and experiences, today announced the acquisition of MapMyFitness from Under Armour, Inc. MapMyFitness is…
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Outside Launches Integrated Social Platform to Inspire More Adventure
BOULDER, CO /ENDURANCE SPORTSWIRE/ – Outside Interactive, Inc., the world’s leading creator of outdoor content, mapping, events, and experiences, today announced the launch of a community-based social platform. What will soon be available to more than…
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Fleet Feet Named To 2024 Inc. 5000 List of the Fastest-Growing Private Companies in America
CARRBORO, N.C. (Aug. 15, 2024) /ENDURANCE SPORTSWIRE/ – Fleet Feet announced today that it has been named to the 2024 Inc. 5000 list of the fastest-growing private companies in America. The list ranks companies based…
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TrainingPeaks Muscles Up with New Strength Feature
Louisville, Colo. (July 25, 2024) /ENDURANCE SPORTSWIRE/ – TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced the release of the Strength Workout Builder, a new feature that allows coaches to save time,…
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60 Years of Riding! — Norco Marks the Milestone with a Celebratory Video
PORT COQUITLAM, British Columbia (July 24, 2024)/ENDURANCE SPORTSWIRE/ – Norco Bikes is proud to celebrate its 60th anniversary, marking six decades of innovation and excellence in the world of cycling. Founded by Bert Lewis in British…
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Family of Norco Bicycles Founder Bert Lewis Assumes Ownership of Company
PORT COQUITLAM, British Columbia (July 16, 2024) /ENDURANCE SPORTSWIRE/ – For 60 years, Live to Play Sports Group, the manufacturer of Norco Bicycles and Canada’s largest wholesale distributor of premium bicycles, parts and accessories, has…
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TrainingPeaks Partners with the Elite Trail Team to Support the Growth of Trail and Ultra Running
Media Contact: Sean VanHorn, Backbone Media Phone: 970-963-4873 ext. 1806 Email: sean.vanhorn@backbone.media Louisville, Colo., July 2, 2024 — TrainingPeaks, the industry-leading training app for endurance coaches and athletes, announced today a new partnership with the…
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TrainingPeaks Partners with AusCycling as Official Software Provider
Louisville, Colo., June 3, 2024 /ENDURANCE SPORTSWIRE/ – TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced an exclusive partnership with AusCycling — the national sports organization responsible for the development, facilitation…
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Mongoose Launches National Partnership with DICK’S Sporting Goods
Madison, Wis. (May 2, 2024)/ENDURANCE SPORTSWIRE/ – Mongoose, the pioneering off-road bike brand founded in 1974, today announces a new partnership with DICK’S Sporting Goods (NYSE: DKS) to offer Mongoose bikes in over 650 storefronts nationwide as…
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Norco Is Bringing It Home with Bosch for a Complete Full-Power E-MTB Lineup
April 9, 2024 – PORT COQUITLAM, BC. /ENDURANCE SPORTSWIRE/ – When it looked like the roster was complete, Norco announced two more models to round out the stable in a powerful way. Design and technology…
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All New Norco Fluid VLT E-MTB Blends Power and Lightweight Performance
PORT COQUITLAM, BC. /ENDURANCE SPORTSWIRE/ – In a year when many bike brands have slowed their pace, Norco continues to innovate and push the boundaries of bike design. Today, the brand is pleased to release…
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TrainingPeaks Partners with Japan Cycling Federation as Official Software Provider
Louisville, Colo., March 14, 2024 /ENDURANCE SPORTSWIRE/ – TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced an exclusive partnership with the Japan Cycling Federation (JCF). TrainingPeaks is now the official training…
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Fleet Feet Strengthens Store Support Team with New Leadership Appointments
CARRBORO, N.C. (March 13, 2024) /ENDURANCE SPORTSWIRE/ – Fleet Feet, the largest franchisor of run specialty stores, today announced leadership appointments with new hires, expanded roles and promotions as the brand focuses on fueling growth.…
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TrainingPeaks Becomes Official Training Software of German-Based power and pace
Louisville, Colo., March 12, 2024 /ENDURANCE SPORTSWIRE/ – TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced a partnership with power and pace, Germany’s largest triathlon coaching organization. TrainingPeaks is now the…
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TrainingPeaks Becomes Official Training Software of Purple Patch Fitness
Louisville, Colo., March 8, 2024 /ENDURANCE SPORTSWIRE/ – TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced a partnership with Matt Dixon’s Purple Patch Fitness. TrainingPeaks is now the technology platform of…
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TrainingPeaks Partners with German Cycling as Official Software Provider
Louisville, Colo., March 7, 2024 /ENDURANCE SPORTSWIRE/ – TrainingPeaks, the industry-leading training app for endurance coaches and athletes, is now the exclusive training software provider for the German Cycling Federation (BDR). TrainingPeaks will be used…
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TrainingPeaks Announces Partnership With German Triathlon Union
Louisville, Colo., March 5, 2024 /ENDURANCE SPORTSWIRE/ – TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced an exclusive partnership with the German Triathlon Union (DTU). TrainingPeaks is now the official training…
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New Sight & Optic for 2024 – The names haven’t changed, but the technology has.
/ENDURANCE SPORTSWIRE/ – Norco Bicycles has unveiled a ground-up redesign for two of their mainstay models. The new Sight and Optic are here. Since introducing the bike in 2012, Sight has been the go-to for…
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Norco Factory Racing Rider Gracey Hemstreet Makes History at Red Bull Hardline Tasmania
VANCOUVER /ENDURANCE SPORTSWIRE/ – Norco Factory Racing rider Gracey Hemstreet was the biggest story of the Red Bull Hardline race in Tasmania last weekend, after becoming the first-ever female rider to complete the entire Hardline course.…
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Run for Change with Fleet Feet’s Share the Run Challenge
CARRBORO, N.C. (Feb. 1, 2024) /ENDURANCE SPORTSWIRE/ – Fleet Feet, the largest franchisor of specialty run stores, announced today its fourth annual Share the Run Challenge. Fleet Feet is partnering with Black Girls RUN! (BGR!) and…
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Fleet Feet Expands Footprint in Youngstown, Ohio
YOUNGSTOWN, Ohio and CARRBORO, N.C. (Jan, 2024) /ENDURANCE SPORTSWIRE/ – Fleet Feet, the largest franchisor of specialty run stores, announced today the grand opening of its new location in Youngstown, Ohio, which started welcoming customers in…
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Greg Minnaar is Just Getting Started as he Joins Norco
VANCOUVER, January 9, 2024/ENDURANCE SPORTSWIRE/ – In a bold move, champion downhiller Greg Minnaar has signed with the Norco Factory racing team. With four World Championship victories and 23 World Cup wins, the South African is…
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TrainingPeaks Launches Apple Watch Custom Workout Integration
Louisville, Colo. (December 14, 2023) /ENDURANCE SPORTSWIRE/ – TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today released a new integration with Apple Watch that allows users to send structured bike and run…
Runners Raise over $79,000 for First Descents at TCS New York City Marathon
DENVER, Colorado (November 9, 2023) – First Descents is thrilled to announce that 22 passionate individuals raced in the 2023 TCS New York City Marathon as part of the Out Living It Project, raising over…
Michelin Soles Takes Bigger Steps into North American Market with JV International
WOLCOTT, Vt (May 15, 2023) /ENDURANCE SPORTSWIRE/ – JV International, a manufacturer of technical soles and the worldwide licensee of soles by Michelin, is expanding its North American presence with a new office opening in Wolcott,…
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Fleet Feet Named in Fast Company’s Second Annual List of “Brands That Matter”
CARRBORO, N.C., October 25, 2022 /ENDURANCE SPORTSWIRE/ – Fleet Feet announced today it has been named to Fast Company’s second annual Brands That Matter list for having an indisputable impact on business and culture. Honored in the Retail…
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PEARL iZUMi’s New Ten Spot Collection Pays Tribute to the Grateful Dead’s 1981 10-Day Tour Through Colorado
LOUISVILLE, Colo. (Oct 23, 2022) /ENDURANCE SPORTSWIRE/ – In 1981, the Grateful Dead played a 10-day tour in Colorado that culminated with an unforgettable concert at the CU Events Center in Boulder on December 9. PEARL…
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Saucony® Launches All-New Ride 15 TR and Ride 15 TR GTX®
WALTHAM, MA (October 11, 2022)/ENDURANCE SPORTSWIRE/ – The popularity of trail running has never been greater. With an estimated 20 million participants, trail running is one of the world’s fastest growing sports (World Athletics). With momentum…
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Filippo Ganna Smashes Cycling’s Famed Hour Record Riding World-First Pinarello Custom 3D Printed Bike
Solana Beach, CA. (Oct. 10, 2022) /ENDURANCE SPORTSWIRE/ – On Saturday, Filippo Ganna, 26, an Italian track and road cyclist who rides for the Ineos Grenadiers team, recorded the longest distance ever ridden in one hour at…
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Saucony Launches Saucony® X Cycora® Apparel Collection
WALTHAM, MA (August 27, 2022)/ENDURANCE SPORTSWIRE/ – Every second, the equivalent of one garbage truckload of clothes is landfilled or burned, contributing to the global impact of textile waste on the environment (Ellen MacArthur Foundation). Further…
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Salsa Celebrates Adventures by Bike
(Bloomington, Minn.) August 15, 2022 /ENDURANCE SPORTSWIRE/ – Since it was founded in 1982, Salsa Cycles has always done things a little bit differently. Over the years, the brand has been responsible for major industry…
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Fleet Feet Opens Second Location in Fort Wayne
FORT WAYNE, Ind. and CARRBORO, N.C. (Aug. 12, 2022)/ENDURANCE SPORTSWIRE/ – Fleet Feet announced today the opening of its latest store in Fort Wayne North, Ind. Owned and operated by Jeanice Croy, Kevin Croy and Maggie Croy-Schuck,…
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CAKE Partners with StreetsLA to Monitor Bike Lanes in Los Angeles
Stockholm, Sweden (August 11, 2022)/ENDURANCE SPORTSWIRE/ – CAKE’s Ösa+ electric motorcycles have been silently patrolling the bike paths of Los Angeles for the last three months. As part of a pilot program with StreetsLA, staff were…
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Saucony® Launches All-New Endorphin 3 Collection
WALTHAM, MA (August 2, 2022)/ENDURANCE SPORTSWIRE/ – As the popularity of carbon-plated running shoes continues to surge, global performance running lifestyle brand Saucony announces the launch of the highly anticipated Endorphin 3 Collection, engineered with the brand’s…
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Cutting Edge Textile Technology Powers Pearl Izumi’s Fall 22 Line to Keep Cyclists Warm and Dry Through Changing Seasons
Louisville, Colo. (July 31, 2022)/ENDURANCE SPORTSWIRE/ – PEARL iZUMi, the worldwide leader in premium cycling apparel and footwear, is excited to introduce its Fall 2022 line featuring Polartec® Neoshell® technology, which perfectly balances weather protection and garment…
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Saucony® Appoints Kathryn Pratt as Chief Marketing Officer
WALTHAM, MA (July 26, 2022)/ENDURANCE SPORTSWIRE/ – Saucony, a division of Wolverine Worldwide, Inc. (NYSE: WWW) and a leading global performance running and lifestyle brand, has announced the appointment of Kathryn Pratt to the position of Chief…
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Saucony Run for Good Foundation™ Announces New Round of Grant Winners
WALTHAM, MA /ENDURANCE SPORTSWIRE/ – With children’s physical activity worldwide dropping by 20% amid the Covid-19 pandemic, global performance running lifestyle brand Saucony today underscored its continued commitment to children’s health and fitness with the…
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Saucony® Unveils All-New Tempus
WALTHAM, MA (July 6, 2022)/ENDURANCE SPORTSWIRE/ – Global performance running lifestyle brand Saucony announces the debut of the all-new Tempus performance running shoe, offering one of the first superfoam-fueled guidance systems for runners who desire an ultralight…
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Saucony® Unveils All-New Endorphin Pro 3
WALTHAM, MA (June 22, 2022)/ENDURANCE SPORTSWIRE/ – As the popularity of carbon-plated running shoes continues to surge, global performance running lifestyle brand Saucony announces the unveiling of the highly anticipated Endorphin Pro 3, the most cushioned…
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Saucony® Debuts All-New Xodus Ultra
WALTHAM, MA (June 21, 2022) /ENDURANCE SPORTSWIRE/ – Ultrarunning is booming: according to The State of Ultrarunning 2020, a study conducted by Run Repeat and the International Association of Ultrarunners, there has been a 345…
To Celebrate Pride 2022, Schwinn Partners With LGBTQ+ Artists, Lisa Congdon & Rae Senarighi, to Create One-Of-A-Kind Bikes That Will Support The Venture Out Project
MADISON, Wis. (June 1, 2022)/ENDURANCE SPORTSWIRE/ – Schwinn, a brand of Pacific Cycle, Inc., announces the launch of its first-ever Pride Artist Series bikes in collaboration with LGBTQ+ artists, Lisa Congdon and Rae Senarighi. Congdon’s canvas…
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United Sports Brands Acquires Iconic Cycling Brand PEARL iZUMi
FOUNTAIN VALLEY, CA and LOUISVILLE, CO (May 5, 2022) /ENDURANCE SPORTSWIRE/ – United Sports Brands (“USB”), a global leader in sports performance and protective products, today announced that it has acquired PEARL iZUMi USA (“PEARL…
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Saucony® Unveils Reimagined Stopwatch Apparel Collection
WALTHAM, MA (April 13, 2022)/ENDURANCE SPORTSWIRE/ – Today, global performance running lifestyle brand Saucony unveiled the reimagined, all-new Stopwatch Apparel Collection, made from 100 percent recycled polyester and featuring best-in-class wicking and drying technologies to keep…
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Sage Titanium Bikes Introduces a Hardtail for Going Big
Beaverton, Ore. (April 4th, 2022) /ENDURANCE SPORTSWIRE/ – Sage Titanium Bikes, the boutique manufacturer of titanium bikes that counts Beaverton, Ore. as both its physical and spiritual home, is proud to release a wholescale overhaul…
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Saucony® Launches New Video Series to Celebrate All Runners
WALTHAM, MA (March 2, 2022)/ENDURANCE SPORTSWIRE/ – Today, global performance running lifestyle brand Saucony launched a video series titled “Call Us Runners,” which offers an introspective look into the lives of four people to highlight what…
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New riders focus of unique collaboration between Decathlon and Schwinn
MADISON, Wis. /ENDURANCE SPORTSWIRE/ – Schwinn, a brand of Pacific Cycle, Inc., and Decathlon, the world’s largest sporting goods retailer, announce a new partnership designed to introduce the next generation to the joys and fun…
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La Sportiva’s Fall 2022 Footwear Demonstrates Commitment to the Mountain Athlete
January 26th, 2022 (Boulder, Colo.) /ENDURANCE SPORTSWIRE/ – La Sportiva, makers of the world’s finest mountain footwear, has been dedicated to producing high-performance shoes and boots for the mountain athlete since 1928. For Fall 2022, the…
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Elite Ultrarunner Kelly Wolf Joins La Sportiva
January 19th, 2022 (BOULDER, Colo.) /ENDURANCE SPORTSWIRE/ – La Sportiva, makers of the world’s finest mountain footwear, today announces that elite ultrarunner and mountain athlete Kelly Wolf joins the La Sportiva ambassador team. Effective immediately,…
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Pinarello US Announces New Scuderia Roster for 2022
Solana Beach, CA. (1/6/22) /ENDURANCE SPORTSWIRE/ – Following its bold move into the gravel sector in 2021, Pinarello, the storied Italian bicycle maker, announces the expansion of its Scuderia ambassador program for 2022. The Scuderia brings…
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Pickleball Central Announces a Majority Investment from Dundon Capital Partners LLC
KENT, Wash.(December 27, 2021) /ENDURANCE SPORTSWIRE/ – Pickleball Central, the largest company in the world devoted to the fastest growing sport in America, has announced a majority investment from Dallas-based investment firm Dundon Capital Partners…
Headsweats Debuts New Look with Updated Logo and Product
BOULDER, Colo. (November 30, 2021) /ENDURANCE SPORTSWIRE/ – Headsweats, the leader in high performance headwear, is rolling out an updated logo across all current and new product as part of a revamp to their brand…
Lolë Welcomes New Vice President of Digital Omni-Commerce
MONTREAL (September 28, 2021) – Lolë, the fashion-forward active lifestyle brand, is pleased to announce the appointment of Rob French as the brand’s new vice president of digital omni-commerce. “We’re thrilled to have Rob join the…
Saucony’s® New Endorphin Pro+ Sets the Pace for a World Record and Seven Personal Records in Germany
WALTHAM, MA (September 23, 2021) /ENDURANCE SPORTSWIRE/– Yesterday in the Zollverein Coal Mine Industrial Complex in Essen, Germany, Saucony athletes took off into the night on an unconventional race in the new Saucony Endorphin Pro+.…
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Honey Stinger Launches NIL Program to Support Collegiate Athletes
STEAMBOAT SPRINGS, Colo. (Sept 22, 2021) /ENDURANCE SPORTSWIRE/– Honey Stinger is pleased to introduce its Hive College Ambassador Program, supporting student-athletes across the country in compliance with the NCAA’s recently updated name, image, and likeness…
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Kodiak Steps into New Territory in Fall ’21 Collection
Cambridge, Ontario, September 22, 2021 /ENDURANCE SPORTSWIRE/ — Kodiak, the 110-year-old boot brand, is adding both more trail and urban inspiration to its Fall 2021 line. A new “sniker” collection that blends sneaker comfort and…
Mongoose Resurrects Legendary Designs In Classics Collection
MADISON, Wis. (September 20, 2021) – Few bikes have defined a generation of innovation and design the way Mongoose’s iconic designs of the 1970’s and 1980’s did for BMX. The brand’s Supergoose and California Special inspired…
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Saucony® Unveils New Endorphin Pro+
WALTHAM, MA (September 14, 2021) – Today, global performance running lifestyle brand Saucony announces that fast just got faster with the launch of the Endorphin Pro+, the latest iterative advancement in the brand’s award-winning Endorphin…
Honey Stinger Partners with Soccer Star Catarina Macario
STEAMBOAT SPRINGS, Colo. (August 18, 2021) – Honey Stinger is excited to announce its partnership with professional soccer player Catarina Macario. Born in Brazil, Macario’s passion for the game started at an early age, and…
Saucony® Launches the All-New Triumph 19
WALTHAM, MA (August 17, 2021) – According to the latest Running USA Survey, 61 percent of runners expect to participate in more races in 2021 than they were able to in 2020. With this optimism…
Saucony Announces Collaboration with Children’s Hospitals Across the U.S. and Canada To Empower Kids Through Design
WALTHAM, Mass. – July 29, 2021— Global performance running lifestyle brand Saucony, today announced its latest Run For Good Children’s Program with children’s hospitals across the country. Saucony is uniting with Children’s Healthcare of Atlanta,…
PEARL iZUMi Fall 2021 Collection Helps Riders Perform Through Changing Seasons
LOUISVILLE, Colo. (July 29, 2021) —PEARL iZUMi the worldwide leader in cycling apparel and footwear, introduces its Fall 2021 line, featuring a range of new styles designed to keep riders pedaling comfortably through all conditions. The…
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Kodiak Commits to Sustainability with “Built for What Matters” Initiative
Cambridge, Ontario, July 7, 2021– Kodiak, the 110-year-old Canadian boot brand, is taking steps to reduce its environmental footprint and improve sustainability through a new multi-year, multi-faceted initiative dubbed, Built for What Matters. The initiative…
Saucony® Launches The All-New XODUS 11
WALTHAM, MA (June 29, 2021) – As trail running continues its growth trajectory, so too is the mileage that trail runners are racking up in the rough stuff. For long-haul runs, off-road adventurers need a…
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Saucony® Signs American Ultrarunner Katie Asmuth
WALTHAM, MA – With an award-winning performance trail line in place, global performance running lifestyle brand Saucony is further solidifying its commitment to trail running with the signing of American ultrarunner Katie Asmuth, a mom…
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PEARL iZUMi’s Pedal to Zero™ Initiative Calculates Pedaling Distance to Balance Out the Impact of Garments
LOUISVILLE, Colo. (June 17, 2021) — PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is excited to launch Pedal to Zero™, a first-of-its-kind initiative to motivate and inspire people to choose bicycles as an alternative…
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Big City Mountaineers Welcomes New Executive Director
GOLDEN, Colo. (June 15, 2021) – Big City Mountaineers (BCM), a leading provider of wilderness experiences for youth in the outdoors for more than 30 years, is pleased to announce the appointment of David Taus,…
After Bite® Earns No. 1 Pharmacist Recommendation for Insect Bite and Sting Management for Third Consecutive Year
LITTLETON, N.H. (June 9, 2021) – As mosquito, bee and insect season ramps up, U.S. News & World Report and Pharmacy Times® recognize After Bite® as the No. 1 brand recommended by pharmacists for the…
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Alpine Parrot Spreads its Wings with Backbone Media Partnership
DENVER, Colo. (May 25, 2021)– Alpine Parrot, maker of technical apparel for women sizes 14-24, has partnered with Backbone Media to help build brand awareness through public relations. Backbone will help Alpine Parrot promote its…
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Honey Stinger Helps Fuel Spartan Race Athletes
STEAMBOAT SPRINGS, Colo. (May 19, 2021) —Honey Stinger, the sports nutrition brand, has partnered with Spartan, the world’s leading endurance sports and wellness brand, becoming the official “on-Course Energy Partner” of the 2021 and 2022 Spartan US…
Miraflora Expands Hemp Infusions CBD Sparkling Beverage Line
BOULDER, Colo. (May 6, 2021)—Miraflora Naturals, purveyor of 100% organic hemp flower oil products, today announced the launch of Miraflora Hemp Infusions +Relax and +Sport CBD sparkling beverages. Infused with 35 mg of hemp flower…
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Honey Stinger Partners with Professional Snowboarder Mick Dierdorff
STEAMBOAT SPRINGS, Colo. (May 4, 2021) Honey Stinger, the sports nutrition brand, announces today that they have entered into a three-year partnership with 2019 Snowboardcross World Champion and 2018 Team USA Olympian, Mick Dierdorff. Dierdoff, a…
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Saucony® Unveils All-New Ride 14
WALTHAM, MA (May 3 2021) – As the pandemic-driven growth of running continues to evolve with seasoned runners running more and new runners finding their pace, the demand for a versatile, reliable trainer has never…
Saucony® Unveils All-New Freedom 4
WALTHAM, MA (April 26, 2021) – Whether running stairs at the stadium, tackling boot camp at the park, or counting reps at the gym, a running shoe that can transition between varied workouts is a…
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Kodiak® Takes PrimaLoft P.U.R.E. Insulation for a Stroll
Cambridge, Ontario, April 22, 2021 – Kodiak®, the 110-year-old Canadian boot brand, is pleased to be the first footwear company to adopt PrimaLoft P.U.R.E. insulation. PrimaLoft P.U.R.E., short for Produced Using Reduced Emissions, is an insulation,…
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Honey Stinger Launches Rapid Hydration Mix, First-Ever Hydration System Fueled by Honey
STEAMBOAT SPRINGS, Colo. (April 12, 2021) — Honey Stinger is excited to introduce Rapid Hydration Mix, an all-natural, three-part system to help athletes of all abilities perform at their peak. Developed by a team of nutritionists and tested…
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Saucony® Appoints Fábio Tambosi as Chief Marketing Officer
WALTHAM, MA (April 5, 2021) –Saucony, a division of Wolverine Worldwide, Inc.(NYSE: WWW) and a leading global performance running and lifestyle brand, has announced the appointment of Fábio Tambosi to the position of Chief Marketing…
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Kodiak Hikes to New Heights in Spring ’21 Collection
Cambridge, Ontario, April 1, 2021 – Kodiak is taking its 110 years of boot-making expertise to the trails with the Skogan, a new premium hiking boot. The Skogan is the hero of Kodiak’s Spring 2021…
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Honey Stinger Partners with WNBA Legend Angel McCoughtry
STEAMBOAT SPRINGS, Colo. (March 29, 2021)— Honey Stinger, the sports nutrition brand, is excited to announce its partnership with Olympian and professional basketball player Angel McCoughtry. McCoughtry is a five-time All-Star, two-time scoring champion, seven-time all-defensive player, and two-time Olympic gold medalist. She…
Headsweats Partners with Humane Society of Central Oregon to Give Animals a New Life through Baxter Collection
BOULDER, Colo. March 16, 2021 – Headsweats, the leader in high performance apparel and headwear, has partnered with the Humane Society of Central Oregon to support their mission to advocate and care for animals. Twenty…
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Headsweats Takes to the Court with US Open Pickleball Championships Partnership
BOULDER, Colo. (March 2, 2020) – Headsweats, the leader in high performance apparel and headwear, has partnered with the US Open Pickleball Championships as the official headwear sponsor of the largest Pickleball event in the world.…
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Stio Appoints Evan Torrance as Vice President of Marketing
JACKSON, Wyo. (February 24, 2021) – Stio, the Jackson Hole mountain lifestyle brand, has named Evan Torrance as vice president of marketing. Torrance joins the executive leadership team and reports to president Noah Waterhouse. In…
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Saucony® Peregrine 11 ST Named Editor’s Choice by Runner’s World in Spring 2021 Shoe Guide
WALTHAM, MASS. (Feb. 24, 2021) – Global performance running lifestyle brand Saucony is excited to announce that the Peregrine 11 ST has been named Editor’s Choice in the Runner’s World Spring 2021 Shoe Guide. The Peregrine…
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Honey Stinger Expands Classic Waffle Lineup with New Short Stack Flavor
STEAMBOAT SPRINGS, Colo. (Feb. 22, 2021) —Honey Stinger, the honey-powered sports nutrition brand, today introduces the newest flavor to join its beloved Classic Waffle family: Short Stack™ Inspired by the warm and cozy tastes of a…
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Dragon Eyewear Debuts XP Fishing Collection
SAN CLEMENTE, Calif., (Feb. 19, 2021) –Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, introduces its first sunglass collection dedicated to fishing. The four new sun…
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PEARL iZUMi Pedals into Spring 2021 with New Styles, Steadfast Commitment to Sustainability
LOUISVILLE, Colo. — PEARL iZUMi, the world leader in cycling apparel and footwear, today debuts its Spring 2021 collection, featuring a range of new and revamped styles and key technologies designed to provide maximum comfort, performance and…
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Thule to Open First Brand Store in North America in Downtown Denver
Seymour, CT USA – February 16, 2020. Thule, a global leader in products designed for an active lifestyle, will be opening its first-ever brand store in North America in downtown Denver, Colorado. This new retail…
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Saucony® Celebrates 40 Years of the Jazz with Limited-Edition Icon Pack
WALTHAM, MA (Feb. 16, 2021) –With its award-winning build and low-key vibe, the Saucony Jazz became an instant classic when it debuted in 1981. Now, global performance running lifestyle brand Saucony celebrates the 40th anniversary of…
Klean Kanteen Expands Reusable Lineup to Include Food Solutions
CHICO, Calif. (Feb. 8, 2021) – Klean Kanteen, the Climate Neutral Certified, family and employee-owned leader in sustainable drinkware, is pleased to introduce new food box storage solutions and improved food canisters. The new Klean…
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Saucony® Unveils the Kinvara 12
WALTHAM, MA (Feb. 4, 2021) –Global performance running lifestyle brand Saucony announces thelaunch of the Kinvara 12, the latest iteration of its award-winning, athlete-loved running shoe franchise. Featuring the brand’s exclusive PWRRUN™ cushioning technology, updated…
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Saucony Runs with Backbone Media
WALTHAM, MASS. (Jan. 13, 2021)– Saucony, the global running lifestyle brand, has teamed up with Backbone Media to run point on its public relations efforts. As Saucony’s PR agency of record, Backbone will help bolster…
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Pinarello Accelerates: A New Organization for a Sustainable Future
Fausto Pinarello, together with majority shareholder L Catterton, announced today key investments in top management creating an organizational structure which has been designed to boost growth initiatives and accelerate the brand’s development. The objective is…
Kilian Jornet’s 24-Hour Attempt Ends After 10 Hours
OGDEN, Utah (Nov. 30, 2020) – After 10 hours and 83 miles of running during the Phantasm-24 challenge, Kilian Jornet was forced to halt his 24-hour running attempt due to the sudden onset of dizziness…
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Big City Mountaineers Announces Summit for Someone 2021 Fundraising Adventures
GOLDEN, Colo. (November 12, 2020) – Big City Mountaineers (BCM), a leading provider of outdoor experiences for youth from unfairly marginalized communities announces Summit for Someone 2021 fundraising campaign. The BCM Summit for Someone program gives everyone the opportunity…
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The Dragon x 686 Collaborative Jacket and Goggle – A cross-inspired dual camo colorway
SAN CLEMENTE, CA, (November 12, 2020) –Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, and 686, an apparel company known for uniquely crafted designs and collaborations,…
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Gerber Launches Reserve Program Featuring Exclusive American-Made Knives
PORTLAND, Ore. (Oct. 22, 2020) – Gerber, an industry-leading manufacturer of knives and multi-tools, launches the Gerber Reserve® program featuring premium, American-made products exclusively available on gerbergear.com/reserve. Proudly made in Portland, this new line of…
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Honey Stinger Ups its Recovery Game with New Cracker Bar
STEAMBOAT SPRINGS, Colo. (Oct. 15, 2020) —Honey Stinger, the honey-powered sports nutrition brand, today debuts its new and improved Cracker Bar, a flavorful, protein-packed, on-the-go recovery solution primed to satisfy hunger and tastebuds alike. The revamped…
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Headsweats Releases Exclusive Collection to Support Breast Cancer Awareness
BOULDER, Colo. (Oct. 8, 2020) – Headsweats, the leader in high performance apparel and headwear, has partnered with the science-based advocacy organization Breast Cancer Prevention Partners to raise funds for breast cancer awareness by donating 20%…
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Gerber Partners with Team Rubicon to Raise Funds for Wildfire Relief
Portland, Ore. (Oct. 1, 2020) – Gerber Gear, an industry-leading manufacturer of knives and multi-tools continues its partnership with Team Rubicon, a veteran-led non-profit organization whose primary mission is to provide disaster relief for underserved…
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Dragon Alliance Debuts New Lens Changing Technology in Winter 2020 Goggles
SAN CLEMENTE, CA, (Oct. 1, 2020)–Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, rounds out its extensive goggle lineup with the addition of the PXV2 and…
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Protekt Products Partners with PEAR Sports to Develop Health and Wellness App
SAN DIEGO, Calif. (August 10, 2020) – Protekt Products, the new natural wellness brand, is pleased to announce the launch of the Protekt App, powered by PEAR. PEAR Sports is a health and fitness software…
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Headsweats Masks Up with New Reversible and Sustainable Styles
BOULDER, Colo. (July 20, 2020) – Headsweats, the leader in high performance apparel and headwear, has expanded its line of non-medical face masks to include reversible masks, petite masks and sustainable REPREVE masks made from recycled plastic…
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Protekt Launches Wellness Products Focused on Getting People Outdoors
SAN DIEGO (June 9, 2020)– Protekt Products, a new brand founded by two military veterans and renowned waterman Mark Healey, today launches its line of nutritional supplements and reef-safe zinc oxide sunscreen to arm people…
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Headsweats Launches Face Masks and Gives Back to Grassroots Aid Partners
BOULDER, Colo. (April 23st, 2020) – Headsweats, the leader in high-performance apparel and headwear, has teamed up with Grassroots Aid Partners (GAP) to donate masks for volunteers who provide hot food to communities that have…
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Ultra Trail du Mont Blanc Champion Courtney Dauwalter Extends Partnership with Salomon
American ultrarunning star to continue as member of Salomon’s global athlete team OGDEN, Utah (January 21, 2020) – Salomon, the global leader in trail running and winter sports equipment, announces an extension to Courtney Dauwalter’s…
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Salomon Partners with USA Champion and Elite Coach Lauren Fleshman
One of the leading advocates for inclusivity in running joins Salomon’s athlete team for 2020 OGDEN, Utah (January 14, 2020) — Today, Salomon proudly announces that Lauren Fleshman will be representing Salomon footwear and hydration…
Suunto Now Accepting Applications for 2020 Suunto Multisport Team
OGDEN, Utah (October 30, 2019) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the second year of its athlete program. This year, the team is revamped to span across…
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Top Trail Runners Gather in Nepal for Golden Trail World Series Final
NEPAL (October 22, 2019) – The second season of the Golden Trail World Series (GTWS) will culminate with the Grand Final this Saturday, October 26 at the Annapurna Trail Marathon in Nepal, where the crowning ceremony…
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