All Posts by Hyla Strategies.
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Kathrine Switzer Celebrates 50 Years Since Historic NYC Marathon Win
FNew York, NY—October 29, 2024 /ENDURANCE SPORTSWIRE/— Women’s running pioneer Kathrine Switzer celebrates the 50th anniversary of her 1974 win of the New York City Marathon by accepting the NYRR Legacy award. The anniversary marks…
Runzy Launches Revolutionary Personalized Running Coaching Platform
January 9, 2024 – Boston, MA /ENDURANCE SPORTSWIRE/ – Runzy, a state-of-the-art personalized coaching and training platform officially announced its launch. Designed to cater to athletes of all levels, Runzy integrates expert coaching, real-time feedback, and…
Marathon Handbook Signs Running Legend Amby Burfoot as Editor-at-Large
October 12, 2023 /ENDURANCE SPORTSWIRE/ – Marathon Handbook, a renowned online platform dedicated to the running community, is excited to announce a new collaboration with legendary marathoner and journalist, Amby Burfoot. Starting this month, Burfoot’s…
WRCC Achieves Non-Profit Status, Launches Membership
CONROE, TEXAS – FEBRUARY 9, 2023 – The Women’s Running Coaches Collective (WRCC), a non-profit dedicated to promoting the opportunities and culture of track, field, and distance running for female coaches and athletes, is proud…
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Burrowes Brothers Bikes officially opens in Brooklyn
Brooklyn NY — October 25, 2022 /ENDURANCE SPORTSWIRE/ – Burrowes Brothers Bikes officially opened its doors in Brooklyn. The community bike shop located at 755 Flatbush Avenue is two blocks from Prospect Park and steps from major…
Road Runner Sports Absorbs Kelly’s Running Warehouse
SAN DIEGO — October 19, 2022 /ENDURANCE SPORTSWIRE/ – After 19 years in independent operation, Kelly’s Running Warehouse will officially be absorbed by its parent company. Road Runner Sports, one of the largest running specialty retailers…
Bras for Girls Launches as 501c3 Non-Profit Organization
SEATTLE, WA – APRIL 21, 2022/ENDURANCE SPORTSWIRE/ – Bras for Girls has formally launched as a 501c3 non-profit organization. The mission originated in 2017 as an internal giveback initiative for Oiselle, a women’s running apparel…
Hands-Free Running Stroller Now Available Through Road Runner Sports
Bend, OR – April 5, 2022/ENDURANCE SPORTSWIRE/ – KidRunner, the first-of-its-kind hands-free running stroller is now available at RoadRunnerSports.com. The product retails for $748.99. KidRunner is the lightest weight, highest performing, multi-terrain running stroller on the…
&Mother and Oiselle Set New Gold Standard for Gender Equity in Sports
BERKELEY, CA & SEATTLE, WA – NOVEMBER 17TH, 2021 /ENDURANCE SPORTSWIRE/ – &Mother, a social change nonprofit focused on gender equity and working motherhood, and Oiselle, a by women for women apparel brand, announced the public…
Advocate Alison Mariella Désir Launches Street Style Collection with Oiselle
Seattle, WA /ENDURANCE SPORTSWIRE/ – Oiselle, a by woman for woman athletic apparel company, partners with Alison Mariella Désir, an activist and founder of Harlem Run, on a three-piece collection inspired by Harlem street style.…
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Women Run The Vote Relay Raises $111,000 In Second Annual Event
SEATTLE, WA – September 28, 2021 – The Women Run the Vote Virtual Relay, co-sponsored by Oiselle and Run 4 All Women, raised $111,000 for three organizations whose work focuses on environmental justice and indigenous…
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Registration Now Open for Second Annual Women Run The Vote Relay
Seattle, WA – August 23, 2021 – The 2021 Women Run the Vote Virtual Relay, co-sponsored by Oiselle and Run 4 All Women will take place from September 20 – 26, 2021. The second annual…
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Colorado-Based Xero Shoes Tops Inc. 5000 for the Fifth Year in a Row
Broomfield, CO (August 17, 2021) – Inc. magazine today revealed that Xero Shoes ranked No. 1498 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. This is the…
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Oiselle Signs On as Founding Sponsor of &Mother
Seattle, WA – May 6, 2021 – Oiselle signs on as a Founding Sponsor of new US non-profit &Mother. Co-founded by US Olympian Alysia Montaño, &Mother is dedicated to breaking barriers limiting a woman’s choice…
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TrackGirlz Teams with Oiselle on Masterclass Featuring the Legendary Tigerbelles
Frisco, TX – May 1, 2021 – TrackGirlz and Oiselle have partnered on the TrailblazHer Masterclass to honor female athletes who paved the way for future generations. This event will feature four members from the…
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Oiselle + Allbirds Launch Limited Edition Shoe by Designer Mia Saine
Seattle, WA – April 14, 2021 – Oiselle and Allbirds have teamed up on an exclusive collaboration to launch a limited edition version of Allbirds’s Tree Dasher. The running shoe will feature illustrations by Memphis-based artist…
Girls on the Run Celebrates 25 Years of Empowering Girls
Charlotte, N.C. – March 11, 2021 – National non-profit Girls on the Run celebrates 25 years of service as a leader in positive youth development programming. The organization will celebrate the anniversary on Thursday, March…
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Oiselle Expands Bras for Girls Program with In2Sports Bra Launch
Seattle, WA – March 8, 2021 – Oiselle announces an expansion to their successful Bras for Girls program on International Women’s Day. For each purchase of the newly launched In2Sports Bra, a sports bra will…
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Oiselle Hires Alison Mariella Désir as its Director of Sports Advocacy
Seattle, WA – January 27, 2021 – Oiselle is excited to announce that Alison Mariella Désir is joining its Leadership Team in Seattle as the Director of Sports Advocacy. The newly created role combines community,…
TZP Group Provides Strategic Investment in Xero Shoes
BROOMFIELD, CO– (December 17, 2020) -TZP Group announced a strategic investment and partnership with Feel The World, Inc. dba Xero Shoes, a leading provider of natural movement footwear. Launched in 2009 by Lena Phoenix and…
Run Matters Launches New Podcast Episode with Edward Cheserek
Run Matters Powered by Skechers Performance is a new podcast that offers a unique take on the sport of running during the pandemic era. The six-episode series, which debuted earlier this fall, is quickly gaining…
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Womxn Run The Vote Relay Raises $270,620 For Black Voters Matter
Washington, D.C. – September 28, 2020 – The Womxn Run the Vote Virtual Relay, co-sponsored by Oiselle and Run 4 All Women, raised $270,620 for Black Voters Matter. 10,000 participants paired off into 667 teams…
Flame Bearers Highlights Stories of Female Olympians and Paralympians
BOSTON, MA – August 8, 2020 – Flame Bearers, a podcast profiling female Olympic and Paralympic athletes from around the world, is now available for download. The launch occurs on what would have been the…
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USA Artistic Swimming Announces Partnership with Xero Shoes
COLORADO SPRINGS, CO– (July 8, 2020) -USA Artistic Swimming signs Xero Shoes as its official footwear partner providing athletes innovative shoes that match the team’s style in the water. “They are not your conventional shoe,…
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