All Posts by Endurance Sportswire MM.
VeloPress Announces New Book “THE UNFORGIVING HOURS: The Grit, Resilience, And Perseverance at The Heart of Endurance Sports” – Publishing April 8
March 25, 2025 /ENDURANCE SPORTSWIRE/ – How far can you go? What is your limit? The Unforgiving Hours: The Grit, Resilience, and Perseverance at the Heart of Endurance Sports By Shannon Hogan –on-sale April 8, 2025– For…
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Permit to Hike Mt. Fuji Now Costs $27, Plus Required Test
Tourists hoping to hike Mt. Fuji will now have to pay an increased permit fee and will be required to pass a test starting later this year.The new 4,000 yen fee (USD $27) is double…
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Study Finds Better Way For Smartwatches to Track Health
Smartwatches are tracking another measure of health that could prove even more important, a new study suggests. Smartwatches also capture a person’s average daily heart rate, and dividing that by their daily number of steps…
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Jogology® Introduces Crew Length Performance Running Socks
Wake Forest, N.C. (March 24, 2025) /ENDURANCE SPORTSWIRE/ – Launching just in time for the Spring and Summer racing seasons, Jogology adds a new Crew length style to its collection of performance running socks. Debuting…
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Rossignol Enters Trail Running Category
Rossignol officially entered the trail running category this month with its designed-for-athletes Vezor 4 shoe with soles produced in collaboration with Michelin. Rossignol also launched the Venosk for everyday trial training on all terrain, alongside…
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Bespoked Handmade Bicycle Show: 25-27 April 2025
The 14th edition of the UK and Europe’s leading handmade bicycle show, Bespoked, will take place from April 25-27, 2025, at Victoria Baths, Manchester. The exhibition is a hub for innovation, experimental design, and exceptional craftsmanship,…
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How Federal Layoffs Threaten Trail Races and Public Lands
Some of the United States’ most iconic trail races — including the Javelina 100 Mile, Badwater 135 Mile, Moab 240 Mile, Western States 100, and Hardrock 100 — take place on federally managed public lands. However, emergent changes to how…
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NIKE, Inc. Reports Fiscal 2025 Third Quarter Results
NIKE, Inc. reported fiscal 2025 financial results for its third quarter ended February 28, 2025. Third quarter revenues were $11.3 billion, down 9 percent on a reported basis compared to the prior year and down…
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Diadora Launches its Newest Super Trainer, the Atomo Star
CAERANO DI SAN MARCO, ITALY (March 20, 2025) /ENDURANCE SPORTSWIRE/ – Diadora, the Italian-born sportswear brand, announces the launch of the Atomo Star, a lightweight, responsive Super Trainer with superior cushioning. Made in Italy, Atomo…
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Lawsuit: Woman says she was injured during pierogi race at Pittsburgh’s Light Up Night
A woman has filed a lawsuit, claiming she was injured during the “Running of the Pierogis” race at Pittsburgh’s Light Up Night in Downtown Pittsburgh. Belinda Brown, of Fayette County, says she slipped on a…
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Why Athletes Cheat
This is an uneasy fact about sports — that people cheat. At the highest levels of the sport, motivations to cheat are typically apparent. Athletes vie for contracts in crowded markets, and commercial incentives are…
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EXEC: Saucony and Merrell Grow 57 Percent in China in 2024; Saucony Hits Benchmark
Xtep International Holdings, Ltd. (Group), the owner of the Xtep brand globally and the Saucony and Merrell brands in the Greater China market, reported in its 2024 Annual Report that revenue of the Group’s continuing…
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Wild Rye Introduces Spring Collection Adding Mountain Bike Offerings and New Active Lifestyle Pieces
Sun Valley, ID /ENDURANCE SPORTSWIRE / – Wild Rye, the women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, launches its spring-summer 2025 collection, expanding its mountain bike…
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Fitness Trackers Are Only 67% Accurate, New Research Finds
Fitness trackers are among the most widely used health tech devices. But are they as accurate as their manufacturers claim? According to an analysis of scientific literature conducted by the Wellnesspulse research team, fitness trackers…
Craft Sportswear Announces Global Launch of Kype Pro: The Fastest Shoe to Ever Come from Sweden
BORÅS, Sweden – March 17, 2025 /ENDURANCE SPORTSWIRE/ – Craft Sportswear, the Swedish brand renowned for its commitment to innovation and excellence in endurance sports apparel and footwear, is proud to announce the global launch…
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USA Triathlon Launches Revamped Elevate 2028 Strategic Plan
USA Triathlon has unveiled a revised strategic plan through the 2028 Olympic Games in Los Angeles, calling the revamped plan “Elevate 2028: Focus Forward.” Calling 2025 the “midpoint of our journey,” the revised plan features heavy focuses…
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Gran Fondo Hincapie returns to Chattanooga on May 3
Greenville, S.C. (March 13, 2025) /ENDURANCE SPORTSWIRE/ – Gran Fondo Hincapie has been creating cycling experiences for over 13 years and is excited to return to Chattanooga, Tenn., this Spring for its eighth year. Taking…
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Strava Bans User for Running in North Korea
Strava has implemented a strict policy of banning user accounts for uploading GPS activities from North Korea, citing compliance with US sanctions and export controls. dcrainmaker
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Track Star Who Hit Opponent in Head with Baton Breaks Silence amid Controversy Over If It Was Intentional
A controversial incident at the Virginia State High School League Championships has garnered attention after one runner struck another in the head with a baton during a relay race. Kaelen Tucker, a junior at Brookville…
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AI-driven study finds appearance, not health, is the top exercise motivator
A new study from Tel Aviv University used AI tools for the first time to discover what motivates people to exercise and which strategies are most effective for maintaining physical fitness. Medical Express
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Virginia high school runner hit in head with baton during race
A controversial incident at the Virginia State High School League Championships has garnered attention after one runner struck another in the head with a baton during a relay race. Kaelen Tucker, a junior at Brookville…
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Weltool Unveils the W7 Flashlight: The Ultimate Precision Lighting Tool for Professionals and Outdoor Enthusiasts
/ENDURANCE SPORTSWIRE/ – Weltool, a leader in high-performance lighting solutions, is proud to announce the launch of its latest innovation, the Weltool W7 Flashlight. Designed with precision engineering and built to meet the demands of…
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NiteCore Unveils the HA23 UHE: A Versatile and Powerful Flashlight Headlamp for Outdoor Enthusiasts and Professionals
/ENDURANCE SPORTSWIRE/ – NiteCore, a global leader in innovative lighting solutions, is proud to announce the launch of its latest flashlight headlamp, the HA23 UHE. Designed to meet the needs of outdoor adventurers, search and…
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Thule introduces Thule Verse, an all-new platform hitch bike carrier
/ENDURANCE SPORTSWIRE/ – The best just got even better. Thule Verse sets the new standard for safety, durability, and ease of use for hitch-mounted platform bike carriers. Developed from the award-winning Thule T2 line, the…
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How Ski Brand Salomon Hit $1B in Sneaker Sales
Salomon footwear hit $1 billion in sales in 2024 for the first time. Long known for its ski and hiking gear, the brand has become a favorite among fashion influencers. FOS
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Jetbeam Unveils the M37 MAX: A High-Performance Tactical Flashlight with Unmatched Versatility
/ENDURANCE SPORTSWIRE/ – Jetbeam, a leading innovator in lighting technology, proudly announces the launch of its latest tactical flashlight, the M37 MAX. Engineered for excellence and designed with professionals and outdoor enthusiasts in mind, the…
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BleeqUp Debuts Ranger, The World’s First 4-in-1 AI Cycling Camera Glasses at MWC 2025
AI comes to bicycling at MWC, as BleeqUp reveals Ranger, the world’s first 4-in-1 AI cycling glasses. BleeqUp pioneers in integrating an AI-powered, high-quality camera into professional cycling glasses making it possible to record videos or…
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UCI hit with EU antitrust complaint over sanctions for cycling in rival events
Cycling’s governing body the UCI has been hit with an EU antitrust complaint by a Scottish father on behalf of his 18-year-old son and bike trial rider, regarding its allegedly anti-competitive practices and sanctions against…
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Harry Styles Ran the Tokyo Marathon—with Nearly Perfect Even Splits
On March 2, pop star and icon Harry Styles ran the 2025 Tokyo Marathon in 3:24:07, averaging 7:47-per-mile pace. The 31-year-old finished in 6,010th place out of more than 37,000 runners. Runner’s World
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Assault Survivor Creates App To Keep Women Runners Safe
In an ideal world, women wouldn’t need an app to run safely or to protect them from verbal harassment or worse. But in reality, they do—and now there’s one designed just for that: Running Mate,…
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What Are the Long-Term Financial Effects of Doping Marathoners?
The Boston Marathon is rewriting the results of the 2016 race after a top-10 runner is found guilty of doping—but for affected runners like Sarah Crouch, some losses can’t be repaid. On February 13, 2025,…
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Trump says he’ll add another 10% to Chinese tariff
President Donald Trump announced on social media that he will impose an additional 10% tariff on imports from China, on top of the 10% he announced earlier this year. For many bike products, that means…
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How Pro Triathletes Make Money: A Deep Dive Into Sponsorship
Can you make a living from endorsements in professional triathlon? Is sharp social media worth more than a podium performance? Will athletes peddle any product that pays? Should you have an agent? And are negotiations…
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Belgian Cycling Factory acquires Nukeproof from Frasers Group
Following a tumultuous period for the bike industry, there’s plenty of evidence that there’s still a way to go before things go back to “normal”, not least in terms of brands finding a new home…
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OutsidePR Expands Client Roster with Strategic New Partnerships in the Outdoor Industry
Sausalito, Calif. (February 26, 2025) /ENDURANCE SPORTSWIRE/ – OutsidePR, the leading boutique PR agency specializing in the outdoor industry, is thrilled to kick off 2025 with the addition of several prestigious new clients to its…
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Organizers Canceled the Hilton Head Marathon Just 2 Weeks Before the Race. They Never Had a Permit
Earlier this month, hundreds of runners who had planned on making two loops through the picturesque parks of Hilton Head Island in South Carolina—did not. They didn’t receive their finisher medals, and they weren’t offered…
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Grand Slam Track becomes first professional track league to welcome sports betting
With the inaugural Grand Slam Track (GST) season just over a month away, the league made more headlines Tuesday going against the status quo in track and field. The league, founded by four-time Olympic champion…
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Al Trautwig, Long-Time Voice of IRONMAN Kona Broadcasts, Passes Away
Al Trautwig, known to most triathletes as the long-time narrator of IRONMAN’s NBC Kona broadcasts, has died. He was 68. Trautwig died Sunday at his home in New York due to complications from cancer. Slowswitch
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Porsche eBike building battery production facility in Croatia
Porsche eBike Performance GmbH announced it will build a battery production facility in Sveta Nedelja, Croatia, that will open next year. Aimed at strengthening collaboration between development and manufacturing, the production facility is another step…
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62-year-old Olympian breaks American record in first race in 25 years
Four-time Olympian Joetta Clark Diggs, mother of professional Adidas sprinter and world champion Talitha Diggs, made a remarkable comeback at the USATF Masters Indoor Championships in Gainesville, Fla., over the weekend, racing for the first time in…
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Study links fitness apps to disordered eating and obsessive behaviour
Young adults who use diet and fitness apps regularly are more likely to develop negative habits related to food, exercise and body image, Flinders University researchers have found. PhD candidate in clinical psychology, Isabella Anderberg,…
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Life Time Launching Free Ultimate Protein Reset
Life Time is kicking off a free, expert-led 30-day program dubbed Ultimate Protein Reset in tandem with National Protein Day on February 27 and ahead of National Nutrition Month in March. The program, which launches…
FinisherPix Announces Multi-Year Partnership Renewal with Los Angeles Marathon
BOULDER, CO. – February 24, 2025 /ENDURANCE SPORTSWIRE/ – FinisherPix, the premier provider of endurance sports photography, is excited to announce the multi-year renewal of its partnership with the Los Angeles Marathon. This collaboration continues…
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Wiley X Strengthens Sales Leadership with Key Hires Across Outdoor and Optical Divisions
FRISCO, Texas (Feb. 19, 2025) /ENDURANCE SPORTSWIRE/ – Wiley X, a global leader and pioneer in premium protective eyewear, has expanded its sales leadership team with the addition of three seasoned executives: Seth Quackenbush as…
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Nominations Now Open for the 2025 Best Running Stores Awards Program
PORTLAND, Maine (February 19, 2025) /ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier run specialty retail conference and trade show, is now accepting nominations for the 2025 Best Running Stores. This annual awards…
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Sidi unveils industry-leading technology for 2025
MASER, Italy /ENDURANCE SPORTSWIRE/ – Sidi, a pioneer in cycling innovation since 1960, is redefining performance footwear with its Spring 2025 lineup. Featuring the all-new Sidi Physis, Ergo 6, and Genius Knit 10, these cutting-edge…
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Fleet Feet Opens Fourth Location in Arizona
PRESCOTT, Ariz. and CARRBORO, N.C. (February 13, 2025) /ENDURANCE SPORTSWIRE/ – Fleet Feet, the largest franchisor of run specialty stores, today announced the opening of its newest store in Prescott, Arizona. The store, owned by…
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On IRONMAN and Prohibited Running Shoes
Super shoes are back in the news a bit, as careful eyes have noticed that IRONMAN has recently updated its list of Prohibited Running Shoes. The list, updated about a week ago, is the first time…
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MyFitnessPal Acquires Intent, Adds Personalized Meal Planning
MyFitnessPal has acquired Intent, a personalized meal-planning app, that will enable the nutrition and food tracking app to offer personalized meal planning to its members. MyFitnessPal users can expect personalized meal plans spanning several nutrition goals, streamlined meal logging,…
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Will Race Refunds and Transfers Become the New Norm in Triathlon?
When COVID-19 forced race directors to cancel races, it spotlighted the flexibility – or inflexibility – of every race’s published refund, transfer, and deferral policy. The cancellations were unprecedented and challenging to navigate – were…
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EXEC: Shimano Inc. Sees 2024 Sales Decline on Soft Bike and Fishing Demand
Shimano reported that demand for bikes and fishing tackle continued to be weak in 2024, resulting in net sales decreasing 4.9 percent year-over-year. While the strong interest in bikes continued as a long-term trend, Shimano…
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Weltool Unveils the M7 HCRl “Eyes of Heaven General” LED Flashlight: Precision Illumination for Professionals
/ENDURANCE SPORTSWIRE/ – Weltool, a leader in high-performance lighting solutions, proudly announces the release of the M7 HCRl “Eyes of Heaven General” LED Flashlight. This innovative flashlight is meticulously engineered to meet the demanding needs…
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Brooks Says It Was the Top ‘Adult Performance Running Shoe Brand’ in US in 2024, Led Specialty Channel in Q4
According to the Seattle-based performance running brand Brooks, reported revenue was up 9 percent year-over-year, fueled by growth in every region and channel. This outcome marked eight consecutive years of growth for the running brand,…
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Vuori to Add U.S. Warehouse Due to U.S. Trade Tensions with Mexico
Fallout from the tariffs imbroglio has already led to delayed spring shipments for Vuori, one of the hottest brands in the market. The Encinitas, California-based brand recently told retailers that it will be opening a second…
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Under Armour Shares Rise After Q3 Beat on Estimates; Raises Fiscal 2025 Outlook
Under Armour, Inc. raised its sales and EPS guidance for its fiscal year ended March 31 after third-quarter results topped expectations. Sales were down 6 percent in the quarter with an 8 percent decline in…
Altra Announces the All-New Timp 5 with BOA®
DENVER, Colo. (February 6, 2025) /ENDURANCE SPORTSWIRE/ – Altra, a leading innovator in performance running footwear, is proud to announce the launch of the Timp 5 BOA®. This new trail runner is designed to elevate…
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Matador Launches Global Travel Adapter: Powering All Your Adventures
BOULDER, Colo. (February 4, 2025) /ENDURANCE SPORTSWIRE/ – Matador Travel Equipment, renowned for its commitment to innovation and quality, is proud to introduce the latest addition to its product lineup: the Matador Global Travel Adapter,…
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Fleet Feet Expands Presence in North Carolina with New Concord Location
CONCORD, N.C. and CARRBORO, N.C. (Feb. 3, 2025) /ENDURANCE SPORTSWIRE/ – Fleet Feet, the largest franchisor of run specialty stores, today announced the grand opening of its newest store in Concord, North Carolina. Located at…
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Fleet Feet Acquires Flying Feet Sports Shoes in York, Pennsylvania
YORK, Pa. and CARRBORO, N.C. (Feb. 3, 2025) /ENDURANCE SPORTSWIRE/ – Fleet Feet, the largest franchisor of specialty running stores, announced the grand opening of its newly acquired location in York, Pennsylvania. Located at 1511…
La Sportiva Debuts 1000-Fill Lumina Down Series and Expands Premium Alpine Tech Line for Fall 2025
BOULDER, CO (Feb. 3, 2025) /ENDURANCE SPORTSWIRE/ – La Sportiva, the leader in mountain performance gear and apparel, announced today their apparel line for fall 2025. The new line expands the winter Alpine Tech collection…
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Cold-water plunges and your health: The science is in
Researchers have examined the increasingly popular practice of cold-water immersion – things like taking a cold shower or sitting in an ice bath – to see whether there’s any scientific basis for claiming that it…
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Hoka and Ugg Parent Raises Full-Year Guidance After Strong Fiscal Q3
Deckers Brands shares fell in the mid-teens on Thursday afternoon, January 30, after the company reported fiscal third-quarter results for the three-month period ended December 31, 2024. Net sales increased 17.1 percent to $1.83 billion…
La Sportiva Launches the Prodigio Max: A Maximal Shoe for the Mountains
Jan. 30, 2025 (BOULDER, Colo.) /ENDURANCE SPORTSWIRE/ – La Sportiva, makers of the world’s finest mountain gear, today unveiled the Prodigio Max, a highly cushioned trail shoe with an innovative midsole that changes the game…
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14 linked to figure skating were on crashed airplane in D.C.
Fourteen members of the figure skating community were passengers on an American Airlines jet that collided with an Army helicopter near Ronald Reagan National Airport and crashed into the Potomac River in Washington, D.C., on…
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QBP lays off about 2% of its workforce
Quality Bicycle Products reduced its workforce by 2% on Wednesday. A spokesperson for the distributor said the reduction was “to ensure our long-term sustainability and success as we continue to navigate the powerful, unpredictable economic…
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Fitbit to Pay $12.5M Fine for Failing to Report Ionic Smartwatch Defect
The U.S. Consumer Product Safety Commission (CPSC) announced on Friday, January 23, that Fitbit, LLC, headquartered in San Francisco, CA, has agreed to pay a $12.25 million civil penalty. The CPSC charges that Fitbit knowingly…
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What is really in your energy gel?
For many of us, energy gels are a mainstay of our race-day fuelling—they’re small, portable and packed with quick-hit carbohydrates (CHO) designed to keep us rolling with minimal digestive issues. But recent research raises some…
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UCI Approves Nix Hydration Biosensors for Race-Day Use
The UCI has approved Nix Biosenors hydration monitoring technology for race-day use. Starting in the 2025 season, teams can integrate Nix’s real-time hydration data into their fueling strategies during the race. Will this help riders…
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Study links strength and fitness to 50% reduction in cancer deaths
The benefits of maintaining and growing a decent amount of muscle mass go beyond aesthetics. Muscle is associated with a healthier metabolism, reduced risk of falls and osteoporosis and a stronger heart. Now, new research also shows just…
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Mankerlight Unveils MK39 II: The Ultimate High-Performance Flashlight with Extreme Long-Range and Brightness
/ENDURANCE SPORTSWIRE/ – Mankerlight, a pioneer in advanced lighting solutions, proudly announces the launch of the MK39 II, a cutting-edge, high-performance flashlight that combines extreme long-range spotlighting with an incredibly bright floodlight. Engineered with the…
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Fitness Level Matters More Than Weight for Longevity, Study Finds
Being in shape has a greater impact on heart health and longevity than the number on the scale, according to a recent study. People considered fit, regardless of their body mass index, had a similar…
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Gran Fondo Hincapie announces official courses for Merced event; only gravel event in series
Greenville, S.C., (Jan. 16, 2025) /ENDURANCE SPORTSWIRE/ – Gran Fondo Hincapie has been creating cycling experiences for over 13 years and today announces the official courses for their Merced, Calif. event, the only West Coast…
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The Richest Pro Triathletes of 2024
With a nearly 30% increase in prize money for pro triathletes in 2024, Triathlete crunches the numbers to see who took home the big share of the $16 million USD up for grabs. Triathlete
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Fleet Feet Opens Locally-Owned Store in Burlington, NC
BURLINGTON, N.C. and CARRBORO, N.C. (January 10, 2025) /ENDURANCE SPORTSWIRE/ – Fleet Feet, the nation’s leading franchisor of locally owned run specialty stores, will open a new location in Burlington, N.C., on Jan. 10, 2025,…
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Lululemon Now Beating Prior Expectations for the 2024 Fourth Quarter
Lululemon Athletica, Inc. reported that net revenue for the fourth quarter of fiscal 2024 will be in the range of $3.56 billion to $3.58 billion, representing growth of 11 percent to 12 percent compared to…
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Gavin Newsom Reveals Status of 2028 Olympics As Los Angeles Wildfires Roar
California governor Gavin Newsom appeared on NBC’s TODAY show and was adamant about rebuilding Los Angeles in time to host the World Cup, Super Bowl, and Olympics. FOS (Paywall)
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Runners Who Wear This Type of Shoe Are More Likely to Get Injured, Study Finds
Wearing thick-heeled shoes might make runners more prone to injury, new research shows. People who wear flatter sneakers may have a better understanding of how their feet move during running, which could lead to fewer…
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Factor receives cease and desist letter over its most recent race bike release
A recent product launch by Factor Bikes has sparked controversy within the cycling community, as its newly announced “OSTRO VAM Scarab” has drawn criticism for its name and branding. Colombian custom frame builder Scarab Cycles, known globally…
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At CES, Segway accepting pre-orders, releases more details on its e-bike models
Segway is accepting pre-orders for its two new e-bikes and offering more details about each at the CES consumer electronics trade show, running this week in Las Vegas. Segway is offering test rides at the…
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The best wearable and fitness tech of CES 2025
CES 2025 delivered it all in buckets – from the latest and greatest in fitness and health tech. Here are all favorite announcements in one place. So whether you’re looking for a new outdoor smartwatch,…
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NITECORE Unveils the EDC31: A Compact Tactical Flashlight Redefining Everyday Carry
/ENDURANCE SPORTSWIRE/ – NITECORE, a global leader in illumination technology, is proud to announce the launch of the EDC31, the latest addition to its esteemed Everyday Carry (EDC) series. This compact tactical flashlight combines cutting-edge…
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The Fastest and Slowest Ironman Races of 2024
With 2024 in the rearview mirror, we celebrate another remarkable year of triathlon racing, one that showcased the resilience and passion of the global Ironman community. With 34 Ironman races held worldwide and over 48,000…
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New York Introduces Consumer-Friendly Gym Cancellation Law
New York Governor Kathy Hochul has signed five new laws in the state, including one requiring gyms and health clubs to process membership cancellations and issue refunds within ten business days of receiving notice. Effective…
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Top Running Shoes & Trends to Look For in 2025: Prices, Launch Dates, and More
Earlier this fall, the running industry converged in Austin, Texas, for its annual pilgrimage to The Running Event. This trade show gives journalists, retailers, influencers, and more a peek at the future of footwear — and…
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Fleet Feet Expands in Puget Sound With Acquisition of South Sound Running Stores
OLYMPIA, Wash., PUYALLUP, Wash. and CARRBORO, N.C. (Dec. 26, 2024) /ENDURANCE SPORTSWIRE/ – Fleet Feet, the largest franchisor of run specialty stores, has announced the acquisition of two key locations in Olympia and Puyallup, Washington.…
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GT Bicycles planning to ‘pause’ new product releases and reduce workforce
In some more bad news for the industry, GT Bicycles, which separated from Cycling Sports Group/Cannondale to a stand-alone Pon Holdings brand in 2023 with its own design team, is reported to be pausing releasing…
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When It’s Time to Replace Your Running Shoes
The average running shoe is thought to last about 300 to 500 miles or five to eight months of regular use, but determining your shoe’s true lifespan is more complicated, says Daniel Shull, Run Research Manager at Brooks Running.…
Polartec Releases the Final Episode of ‘Beyond Begins Today’ Mini Series – Chapter 3: Product
Planet Earth /ENDURANCE SPORTSWIRE/ – Polartec®, a Milliken™ & Company brand and premium creator of innovative textile solutions for future thinking, introduces Product, the third and final chapter in Polartec’s multifaceted Beyond Begins Today mini-series. Within…
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Run Clubs Over Night Clubs: Gear and Trends From Strava 2024 Year-End Report
The folks at Strava get a lot of data on users’ exercise habits and trends. Every year, it compiles all that information, assesses and analyzes it, and releases its “Year in Sport: Trend Report” announcing the findings.…
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Spanish Olympian given four-year ban for falsifying whereabouts documents
Spanish Olympian and two-time world championship medallist Mohamed Katir was handed a four-year ban by the Athletics Integrity Unit (AIU) on Friday for falsifying travel documents in support of his explanation for his three whereabouts…
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Nike Stock Jumps After Better-Than-Expected Results Under Elliott Hill’s Turnaround Plan
Nike‘s stock got a welcome lift on Thursday after it reported earnings results led by its new chief executive officer Elliott Hill. For the second quarter, Nike reported that revenues were down 8 percent to $12.4 billion over…
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“Made in Italy, just like us”: Selle Italia acquires Vittoria cycling shoes
Selle Italia has acquired Vittoria cycling shoes – joining Selle San Marco and idmatch as part of the Asolo, Italy-set Selle Italia group. Biella, Italy-based Vittoria has been developing and manufacturing cycling shoes for almost…
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Oura Hits $5.2B Valuation
Oura has completed a $200 million Series D funding round, raising the smart ring maker’s valuation to $5.2 billion. The round saw participation from Fidelity Management & Research Company and Dexcom, which will fuel Oura’s plans to expand…
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GT Bicycles Pausing New Product Releases, Reducing Workforce
GT Bicycles, which separated from Cycling Sports Group/Cannondale to a stand-alone Pon Holdings brand last year with its own design team, will pause releasing new products while streamlining operations. GT Managing Director Jason Schiers told…
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What new tariffs could mean to the bike industry
Tariffs are coming, but exactly how they will be imposed, and what they could accomplish, is open to discussion. BRAIN
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Illuminate Every Adventure with the Nitecore HA15 UHE: Compact Power, Endless Possibilities
/ENDURANCE SPORTSWIRE/ – Nitecore, a global leader in innovative lighting solutions, proudly introduces the HA15 UHE, the flashlight built for outdoor enthusiasts, campers, hikers, and night runners seeking reliable, versatile, and ultra-efficient lighting. With its…
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Round-up of inaugural Triathlon Industry Conference powered by Scimitar
Held in conjunction with The Running Conference presented by haku at Loughborough University, the inaugural Triathlon Industry Conference powered by Scimitar featured five panels and networking opportunities, packed into a fast-moving schedule hosted by BBC,…
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Morning people make faster marathoners, study shows
If you’re the type of person who typically jumps out of bed at the crack of dawn, thrilled to greet the new day, and who feels most productive in the morning, you may be more…
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Campagnolo to Partner with Team Cofidis
Campagnolo announced a 2025 partnership with Team Cofidis, one of the World Tour’s largest teams. The company from Vicenza, Italy signed an agreement to completely equip the LOOK Cycle bikes that both the men’s and…
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Tariffs Are the Top Concern For Shoe Execs in 2025, FDRA Finds
A new survey from The Footwear Distributors and Retailers of America (FDRA) revealed that the government’s tariff policy is the top issue for a majority of shoe executives going into 2025. The FDRA’s Q4 2024 Shoe Executive…
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The year in review: Garmin releases 2024 Garmin Connect Data Report
Garmin released its 2024 Garmin Connect™ Data Report, highlighting overall health and fitness trends from its customers around the world. From detailed health and wellness stats – like how well our customers slept or how their…
BCKR Elevates Collegiate Fan Gear with Premium Outerwear Line
Austin, TX (December 12, 2024) /ENDURANCE SPORTSWIRE/ – BCKR is not just another sports merch brand; it’s challenging the industry by offering premium licensed team apparel with the latest advancements in materials technologies. The launch…
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TREW Gear Announces Season 3 of TREW To You
Portland, OR — 12/12/24 /ENDURANCE SPORTSWIRE/ – TREW Gear, pioneers in innovative technical outerwear for backcountry skiing and snowboarding, is thrilled to announce that applications are now open for Season 3 of TREW To You.…
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Leave No Trace Selects 18 Sites Nationwide for Community Conservation Initiative
Dec. 11, 2024 Boulder, CO /ENDURANCE SPORTSWIRE/ – The Leave No Trace organization has selected 18 locations nationwide for its 2025 Spotlight program. As outdoor areas are being impacted by record use, the Spotlight initiative…
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Champion cyclist pleads guilty over wife’s car death
Former world champion cyclist Rohan Dennis has pleaded guilty over a car incident in Australia which killed his wife, fellow Olympian Melissa Hoskins. Few details are known about the circumstances leading up to Hoskins’s death. However,…
La Sportiva Extends Relationship with Iconic Life Time Leadville Race Series
BOULDER, Colo. (Nov. 5, 2024) /ENDURANCE SPORTSWIRE/ – La Sportiva announced today that it is extending its relationship with the Life Time Leadville Race Series for another three years. The Italian brand will be the…
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Strava Releases Annual Year in Sport Trend Report, Revealing That Working Out Is No Longer About Burning Out
Strava, the app for active people,announced the release of its annual Year In Sport: Trend Report, which identifies the trends that shaped the global active landscape in 2024. New global data highlights a shift toward…
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Forbes 30 Under 30 list features 4 track & field athletes
On Tuesday, Forbes released its highly-anticipated annual list, Forbes 30 Under 30, acknowledging the world’s most influential individuals under 30 heading into 2025. The selection consists of 30 trailblazers in each of 20 industries, including science,…
Jogology® Announces Winner of Inaugural Future Leader Award at The Running Event
Wake Forest, N.C. (Dec. 3, 2024) /ENDURANCE SPORTSWIRE/ – As part of its ethos to support and give back to the run specialty community, Jogology® proudly announces Harry Chandler of Charlotte Running Company, as the…
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Race Directors Called Upon to Petition Against United States Forest Service Hiring Freeze
Many trail runners in the United States recreate on public lands, much of which is managed by the USFS. From clearing trails to fighting fires to keeping long-drop toilets at trailheads clean and stocked with…
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The Running Event 2024 Breaks Records with Largest Show Yet
Austin, Texas (November 20, 2024) /ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier run and outdoor specialty retail conference and trade show, kicked off yesterday at the Austin Convention Center in Austin, TX.…
The James Brand Unveils The Bolen: Premium Titanium, Twist Pen for Everyday Carry
PORTLAND, OR (November 19, 2024) /ENDURANCE SPORTSWIRE/ – The James Brand – makers of modern, minimal everyday carry products – announces the expansion of its Communication Category with the launch of The Bolen, the brand’s…
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Road Runner Sports Taps Leading Active Lifestyle Agency OutsidePR as Agency of Record
SAUSALITO, Calif. (November 19, 2024) /ENDURANCE SPORTSWIRE/ – OutsidePR, a leading public relations agency in the outdoor and active lifestyle space will now represent the running retailer Road Runner Sports. A trailblazing family business that…
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Oura Hits $5B+ Valuation, Partners with Dexcom
Medical device leader Dexcom has made a $75 million strategic investment in wearable ring maker Oura, pushing the wearable ring maker’s valuation to over $5 billion. The two companies have also partnered to integrate Dexcom’s glucose…
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UTMB TransLantau ultra race apologizes for lack of water
The TransLantau ultramarathon by UTMB came under fire last week after a logistical error left hundreds of runners without water in the 50K race. Participants, particularly in the 50km race, faced severe water shortages, insufficient…
Outside Magazine and Outside Online Win 8 Journalism Awards
Boulder, Colorado /ENDURANCE SPORTSWIRE/ – Outside Interactive, Inc., the world’s leading creator of outdoor content, services, events, and experiences, announced today that Outside magazine and Outside Online won a record number of awards in the…
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The 50 Best Places to Work in 2024
Workers nowadays want four-day work weeks, unlimited paid time off, and flexible work locations. These are the companies that have gone above and beyond to keep their employees happy, while also encouraging them to pursue…
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The Running Event and The Magic Boost Partner to Empower Young Creators and Amplify Diverse Voices in Running Media
PORTLAND, Maine /ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier run and outdoor specialty retail conference and trade show, is thrilled to announce a collaboration with The Magic Boost, a professional development program for…
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12 new riders, new bikes and now a new name – Changes keep coming at Astana Qazaqstan after Chinese investment
With Chinese carbon product manufacturer XDS Carbon-Tech on board as a sponsor for 2025, Astana Qazaqstan will have new bikes, several new riders and a new name for the coming season – XdS (Carbon-Tech) – Astana…
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Coopah Raises $1.9M for AI-Powered Run Coaching App
Coopah, an AI-powered run coaching app, has raised £1.5 million ($1.9 million) in a seed funding round backed by the London Marathon, venture capital firms and a pair of big names in endurance sports. London-based…
FinisherPix announced as official photography partner for the Denver Colfax Marathon, the largest marathon weekend in the Rocky Mountain Region
BOULDER, CO. /ENDURANCE SPORTSWIRE/ – FinisherPix, the premier provider of endurance sports photography, is thrilled to announce its latest partnership with the Denver Colfax Marathon, the largest marathon weekend in the Rocky Mountain Region. The…
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New CEO Working to Build Ironman Into a Lifestyle Brand
About 10 months ago, the Ironman Group, which is owned by Advance, the privately held family-owned company behind Condé Nast and American City Business Journals, poached Equinox president DeRue to become its CEO. Since taking on…
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Vuori Valued at $5.5 Billion in New Round of Investment
Vuori announced that two private equity firms – General Atlantic and Stripes – along with a cohort of additional investors, are sinking $825 million into Vuori. That brings the active brand’s valuation to $5.5 billion,…
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Why Blood Flow Restriction (BFR) Training Might Be the Next Big Fitness Trend
Blood Flow Restriction (BFR) training has become widely used in physical therapy contexts since it can help people regain their strength while rehabbing from an injury. Athletes also incorporate the technique in-season, when it can…
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Shop Women-Led Wednesday To Support Women In Business This Spending Season
Sun Valley, ID (Nov. 7, 2024) /ENDURANCE SPORTSWIRE/ – Women-Led Wednesday, the annual purpose-driven holiday that urges the public to shop women-led businesses, returns for the seventh year, calling on consumers to be mindful of…
Project:Moonshot
/ENDURANCE SPORTSWIRE/ – CUORE of Switzerland and VORTEQ Sports Limited are thrilled to unveil their collaboration on Project:Moonshot, a pioneering partnership dedicated to developing the world’s fastest and most efficient triathlon speed suits. By merging…
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ZIPP Owns The Wheel Count of Kona 2024
It’s that fun time of year again when we get to count up the results of the Kona count, share the data, and put our opinions next to it. Once again, Zipp owns the most…
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Ōura Acquires Sparta Science
Ōura, the parent company of the Oura Ring fitness wearable, has acquired Sparta Science, a performance analytics company. Sparta’s Trinsic software translates movement data into health insights, including strength, injury risk, and recovery status. By…
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TREW Gear Brings “TREW To You” Film Project to Salt Lake City, UT
Salt Lake City, Utah /ENDURANCE SPORTSWIRE/ – TREW Gear is pleased to announce that the TREW To You film contest is coming to Salt Lake City, UT, on Thursday, November 7th, for a special screening…
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TREW Gear Brings “TREW To You” Film Project to Truckee, CA
Tahoe, CA /OUTDOOR SPORTSWIRE/ – TREW Gear is thrilled to announce the Tahoe, CA screening of TREW To You on Tuesday, November 5th, at the Tahoe Art Haus and Cinema. This unique film contest celebrates…
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TREW Gear Brings “TREW To You” Film Project to Denver, CO
Denver, CO /ENDURANCE SPORTSWIRE/ – TREW Gear is excited to announce the Denver, CO screening of TREW To You on Wednesday, November 6th, at 14ER Brewing Company. This screening is part of a North American…
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WATCH: Multiple deer hit runners at local New York turkey trot
Encounters with deer are not unheard of in remote cross-country or trail running, but such incidents are rare in road races. The Watertown YMCA Turkey Day Run, which draws families and recreational runners from the…
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The Running Event 2024 Expands Reach with PR Project and FloSports Partnership for TRE LIVE
PORTLAND, Maine (October 29, 2024) /ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier specialty retail conference and trade show, is teaming up with PR Project and FloSports to produce the second annual TRE…
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TrainingPeaks Acquires indieVelo, Launches TrainingPeaks Virtual
Louisville, Colo. (October 29, 2024) /ENDURANCE SPORTSWIRE/ – TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced the acquisition of virtual cycling platform indieVelo, now known as TrainingPeaks Virtual. The introduction of…
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Italian man cramps up during finish-line proposal at Venice Marathon
On Sunday, Vittorio Vedovelli of Lombardy, Italy, planned the perfect proposal at the finish line of the 2024 Venice Marathon. But one detail he hadn’t accounted for: the state his body would be in after running 42.2…
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Hoka Sends Sales Surging at Deckers Brands in Second Quarter
Deckers Brands raised its 2025 guidance after net sales skyrocketed in the second quarter ending Sept. 30, helped by impressive results from Hoka and growth in both wholesale and direct-to-consumer sales. Net sales at the…
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Costco to Offer Holiday Deal on Peloton Bikes
Following agreements to sell through Amazon and Dick’s Sporting Goods, Peloton Interactive, Inc. plans to sell its Peloton Bike+ exercise bike at a discount for a limited time at some of Costco’s U.S. stores and…
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Ancient DNA suggests our love for carbs goes back 800,000+ years
Our craving for bread, pasta, and potatoes may be more than just a cultural preference – it could be encoded in our DNA. Research reveals that our ability to digest starchy foods has much deeper…
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Rival logos go missing in photos of Nike-sponsored Melbourne Marathon festival
The Nike-sponsored Melbourne Marathon festival has apologised for posting an edited image of a winning runner with the logo of a sports apparel rival obscured. The image depicted Leanne Pompeani with her arms outstretched after she won…
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BUFF® Partners with Protect Our Winters and Artist Kate Zessel to Champion Climate Action
Santa Rosa, CA (October 16, 2024) /ENDURANCE SPORTSWIRE/ – BUFF®, a world leader in headwear and neckwear for outdoor enthusiasts, is thrilled to announce its 7th year of collaboration partnership with Protect Our Winters (POW),…
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Who is Lazarus Lake Really?
Gary Cantrell, race director, is seen by some as a mad scientist who created the world’s toughest race to torture people. He wants to see people in pain, they say, and no doubt loves it…
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Optima Cycles Acquires Dolly Bikes
Optima Cycles, based in Amsterdam, Netherlands, specializing in designing, manufacturing and distributing e-bikes (Dutch ID) and e-cargo bikes (Lovens), acquired Dolly, the e-cargo bike brand based in Utrecht, Netherlands. The acquisition strengthens the company’s position…
SMITH Launches new Seeker Sunglass Merging Style & Tech for Outdoor Pursuits
PORTLAND, OREGON (Fall 2024) /ENDURANCE SPORTSWIRE/ – Performance reimagined for today’s explorers, the new Seeker sunglass from SMITH is crafted for all terrains and endless pursuits. From running, hiking, biking, and alpine adventures, the Seeker…
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New study shows diet, exercise reverses liver damage
New research from the University of Missouri School of Medicine suggests intensive lifestyle interventions are an effective way of treating and improving liver disease. Diet and exercise are the first lines of treatment for liver…
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Gran Fondo Hincapie Greenville event aims to raise one million dollars to help residents of Polk County
Greenville, S.C./ENDURANCE SPORTSWIRE/ – Gran Fondo Hincapie announces its 13th annual Greenville cycling event, scheduled to take place on Oct. 19, will instead be held as a fundraising event for the local community impacted by Hurricane…
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Strava launches AI-powered guidance feature for athletes
This week, Strava announced the launch of Athlete Intelligence, the platform’s AI-powered feature that provides personalized insights based on an athlete’s activity data. Only available to Strava subscribers, this update will make it easier to…
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8 Things No One Tells You About Marathons
Despite all your preparation for a marathon, no level of physical or psychological preparation that can prepare you for the unknowns. Here are the eight marathon secrets we wish someone had told us about before…
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Is baking soda your next great fuelling tool?
It might sound like a kitchen hack gone wrong, but many endurance athletes swear by baking soda, this household staple for improving performance (and the hydrogel company Maurten created an expensive product around it). Here’s…
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KÜHL Launches Episode Three of The Road Less Traveled Video Series and Alaska Trip Giveaway
SALT LAKE CITY, Utah (October 3, 2024) /ENDURANCE SPORTSWIRE/ – KÜHL, a premium independent outdoor brand, announces episode three of The Road Less Traveled: Alaska Aviation, continuing the new video series that dives into the lives…
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Could Small Running Races be Making a Comeback?
There are glimmers of hope beneath the surface that could show the racing community is truly rebounding post-COVID. With the rising costs associated with races, are participants opting to join smaller races? Slowswitch
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Aescape Brings Automated Massage to Four Seasons Resort Orlando, Four Seasons Hotel Baltimore
Aescape, the company pioneering automated AI massage for personalized recovery, announced its launch at both Four Seasons Resort Orlando at Walt Disney World Resort, and Four Seasons Hotel Baltimore. The on-demand, fully customizable robot massage…
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Nike Says Its Running Category Is On the Mend. But Is It Enough to Challenge Hoka, On and Asics?
Nike leadership on Tuesday doubled down on renewed efforts to win in running, a crucial category that has eluded the brand for several years. But some analysts say it will take more to get the struggling athletic brand back…
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Cognitive benefits from high-intensity interval training may last for years
Engaging in regular exercise is linked to multiple health benefits, including maintaining cognitive abilities and perhaps reducing the risk of dementia. Results from a study published online July 8, 2024, by Aging and Disease suggest high-intensity…
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Nike Crushes Q1 EPS Targets, Warns of Guidance Adjustment
Nike Inc. reported earnings for its first quarter handily topped Wall Street targets, but said it was postponing its upcoming Investor Day and indicated it “would address its approach to guidance” on its quarterly analyst call…
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Discover What’s Inside with the All-New Palmer Clear from The James Brand
PORTLAND, OR (October 1, 2024) /ENDURANCE SPORTSWIRE/ – The James Brand – makers of modern, minimal everyday carry products – launches the all-new Palmer Clear, a 100% translucent and post-consumer recycled version of the brand’s…
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Life Time Group Nets $65M on Two Sale-Leaseback Transactions
Life Time Group Holdings, Inc. has closed on two sale-leaseback transactions for two properties for approximately $65 million in gross proceeds. Terms were similar to recent transactions. Additional details were not disclosed. These transactions bring…
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Altra Launches the FWD VIA Road Shoe
DENVER, Colo. (October 1, 2024) /ENDURANCE SPORTSWIRE/ – Altra, a leading innovator in performance running, is proud to unveil the all-new FWD VIA—a road shoe designed to deliver premium comfort, high cushioning, and a smooth,…
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No Witnesses or Video of Muriel Furrer’s Fatal Zürich Worlds Crash
Authorities are continuing to investigate the tragic death of Swiss junior cyclist Muriel Furrer, who died from injuries following a crash during the UCI Road World Championships in Zurich. Furrer, 18, suffered a severe traumatic brain injury after falling during…
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Chinese OEM WheelTop acquires majority stake in Rotor
WheelTop, the Chinese OEM manufacturer of cranksets and other components, including its own electronic shifting systems, has acquired a majority stake in Spanish components brand Rotor. As part of this strategic collaboration, WheelTop will now serve…
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Have information about motor doping in cycling? The UCI will now pay you
People with information about potential motor doping in cycling can now receive a financial reward from the UCI, after the world governing body stepped up its efforts in combatting the risk that it described as…
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Garmin Eyes Wearables as the Future of Healthcare
At the 10th annual Garmin Health Summit held this week in Prague, Garmin pointed to a future where fitness trackers and smartwatches are an integral part of global healthcare systems, with doctors having access to…
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‘Weekend warrior’ workouts may be as effective as daily exercise, study shows
If exercise takes a back seat in the working week, take heart. Cramming the recommended amount of physical activity into the weekend still has significant health benefits, research suggests. A study of nearly 90,000 people…
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The Pro’s Closet will close in October
The Pro’s Closet — which started out of its founder’s VW bus, evolved into an eBay store, and became a used bike and component e-commerce giant — will close in October after 18 years. TPC…
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Wild Rye Breaks Into Winter Mid-Layers Introducing a Synthetic Down Collection and Cold Weather Technical Pant
Sun Valley, ID (September 24, 2024) /ENDURANCE SPORTSWIRE/ – Wild Rye, the premiere active lifestyle apparel brand designed to empower women in the outdoors and beyond, launches its fall-winter 2024-25 collection, unveiling the brand’s first-ever…
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Bicycle Transit Systems to Acquire BCycle from Trek
Trek’s bike share operator, Bicycle Transit Systems, Inc., announced that it signed a definitive agreement to acquire BCycle from Trek. The acquisition will make Bicycle Transit Systems North America’s only docked bike share company with…
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Fjällräven Launches Resale Marketplace to Extend Product Lifespans and Reduce Waste
Louisville, CO. (September 23, 2024) /ENDURANCE SPORTSWIRE/ – Fjällräven, the iconic outdoor brand known for its commitment to sustainability and timeless design, is proud to announce the launch of Fjällräven Pre-Loved, a peer-to-peer resale marketplace…
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Giant officially takes ownership of Stages
Giant Bicycles announced Thursday that it has taken full ownership of Stages Cycling via its indoor cycling subsidiary SPIA after a judge overseeing Stages’ bankruptcy approved the purchase agreement. This comes five months on from…
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The Running Event Teams Up with Footwear News for 2024
Portland, Maine (September, 19 2024) /ENDURANCE SPORTSWIRE/ – The Running Event (TRE), the premier run and outdoor specialty retail conference and trade show, is excited to announce its expanded partnership with Footwear News (FN) for…
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New HFA Report Saw Global Fitness Participation Reaching New Milestones
The Health & Fitness Association (HFA) reports that the global fitness industry reached new milestones in 2023 as more people embrace health and fitness across key regions. According to the data collected by the HFA and published…
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Tony Robbins and Sam Nazarian unveil luxury hospitality group centered on preventative medicine, longevity and AI
Lifestyle hospitality company Sbe has revealed more details about its ambitious new health and wellness lifestyle concept, The Estate, following its initial teaser in June. The Estate will comprise a global network of luxury wellness resorts and…
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IRONMAN sued by TriBike Transport
Litigation is currently underway in a lawsuit between IRONMAN and former bike shipping specialist TriBike Transport. The lawsuit was originally filed by TriBike Transport on March 25, 2024, and is ongoing. In its suit TriBike Transport is claiming…
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Triathlete Matt Hanson on partnering with AI coaching platform Humango
You can’t have a discussion about sports technology today without including athletes in that conversation. Their partnerships, investments and endorsements help fuel the space – they have emerged as major stakeholders in the sports tech…
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Maven Adds To Its C Series Spotting Scope Line With The CS.2A
LANDER, Wyo. (Sept. 17, 2024) /ENDURANCE SPORTSWIRE/ – Maven, a Wyoming-based direct-to-consumer brand known for offering world-class optics at affordable prices, has added to its award-winning line of C Series spotting scopes with the CS.2A.…
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Strava introduces Metro academic research initiative
Strava, the digital platform for athletes that now boasts more than 125 million users, has launched the Metro for Academic Researchers Programme. This programme is specifically designed for college and university students, as well as academic…
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Polartec Wins 2024 R&D 100 Award for Power Shield Pro
Planet Earth, The Universe (September 13, 2024) /OUTDOOR SPORTSWIRE/ – Polartec, a Milliken & Company brand and the premium creator of innovative and more sustainable textile solutions, is proud to announce that its Power Shield™…
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The downfall of run clubs? How capitalism has hijacked the community
A few months back, the New York Times branded running clubs the latest substitute for dating apps, capturing a growing trend that gained momentum as the pandemic upended our social lives. Run clubs offer people a way…
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Malaysian woman attacked by gang of otters on morning run
A woman’s routine morning jog in Sabah, Malaysia, took a terrifying turn when a gang of otters attacked her. Mariasella Harun was running through Tanjung Aru Recreation Park at 6 a.m. on Wednesday when she was reportedly surrounded…
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Oura Acquires Veri Amid Wider Metabolic Health Push
Oura, makers of the sleek smart ring, has acquired Veri, a Finnish personalized metabolic health company. The deal is expected to advance the Oura ring to new levels in terms of health data as it…
Dovetail Workwear Announces V-Suite Growth & Expansion
PORTLAND, OR (September 9, 2024) /ENDURANCE SPORTSWIRE/ – Dovetail Workwear proudly announces today the appointment of Linda Reese to Vice President of Marketing alongside the promotion of co-founder Sara DeLuca to Vice President of Product.…
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Survey Reveals How Much Americans Are Willing to Spend for a Longer Life
A recent survey conducted by Forbes Health and Talker Research has shed light on the financial and lifestyle sacrifices Americans are willing to make to extend their lives. With 81% of respondents expressing a willingness to…
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NFL Star Brock Purdy Joins Ariat as Brand Ambassador
SAN LEANDRO, Calif. (Sept. 4, 2024) /ENDURANCE SPORTSWIRE/ – Ariat International, the leader in innovative western and work footwear and apparel, announces a multi-year partnership with Brock Purdy, starting quarterback for the National Football League’s…
Jogology® and The Running Event Debut Future Leaders Award to Celebrate and Honor Achievement in the Running Industry
Wake Forest, N.C. (September 3, 2024) /ENDURANCE SPORTSWIRE/ – In partnership with The Running Event, Jogology® announces its inaugural award for the 2024 Future Leader of the Year, which celebrates an individual who has been…
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U.S. Paralympic Triathlon Team Wins 8 Medals to Lead All Countries at the Paris 2024 Paralympic Games
U.S. Paralympians Grace Norman (Bloomington, Ind.), Hailey Danz (Colorado Springs, Colo.) and Chris Hammer (Gilbert, Ariz.) each won gold at the Paralympic Games Paris 2024 on Monday, Sept. 2, leading the U.S. Paralympic Triathlon Team,…
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Snow sport specialists Rossignol launch new flagship trail running shoe after three years of research
Rossignol, a French brand best known for its winter sports equipment, has made a move into the high-end trail running market with the launch of its first flagship high-performance trail running shoe, the Vezor. Reportedly the result of three years…
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The Running Event Announces 2024 Keynote Speaker and Education Program
PORTLAND, Maine (August 29, 2024) /ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier specialty retail conference and trade show, today announces Johnny Cupcakes, the creator of the world’s first T-shirt bakery, as the…
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Rampaging Edmonton Marathon runner claims he was drugged with meth
On Sunday, Aug. 18, thousands of runners participating in the 2024 Servus Edmonton Marathon, were concerned when a disturbing incident involving a University of Alberta student, who was detained by police, allegedly assaulted other marathon…
Around the Crown 10K Together with Truist Announces Race Events and Expos for Labor Day Weekend
Charlotte, NC — August 26, 2024 /ENDURANCE SPORTSWIRE/ – Celebrating its sixth year, Around the Crown 10K Together with Truist (ATC10K), North Carolina’s largest 10K running race, takes place on September 1, 2024, crowning a…
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Peloton’s Q4 Earnings and Strength Push Send Shares Soaring Over 30%
The connected fitness company’s total revenue for Q4 was $643.6 million for the three months ending June 30 ($212.1 million of connected fitness products revenue and $431.4 million of subscription revenue), up from $642.1 million…
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The James Brand Expands North American Sales Team, Strengthens Support for Wholesale Partners
PORTLAND, OR /ENDURANCE SPORTSWIRE/ – The James Brand – makers of modern, minimal everyday carry products – announces a significant expansion of its sales representative team and overall brand growth through new and expanded partnerships…
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Want To Live Longer? Science Says To Stretch
Research reveals that middle-aged individuals with higher flexibility, measured by the Flexindex, show reduced mortality risks. This study, involving over 3,000 participants, found that better flexibility is linked to a significant decrease in death rates,…
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USA Triathlon Cuts Funding to Elite National Team Athletes
USA Triathlon has withdrawn funding for its top-level professional athletes, only providing financial support to these athletes at the final two World Triathlon Championship Series events for 2024. According to sources close to the team,…
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Reebok releases new fitness app
Joining other brands in launching wellness apps, Reebok debuted its Reebok Fitness app, the activewear brand announced Wednesday. Through the app, Reebok is offering access to on-demand workouts, nutritional guidance, wellness content, workout tracking and…
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Skeezy New Trend: Strava ‘Surrogates’ Are Making Money by Logging Runs for Other People
An Indonesian teenager has found a lucrative way to do just that by, well, running for other people. Wahyu Wicaksono, 17, has become what’s known in the country as a “Strava jockey,” logging running achievements…
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California family saves runner from bear attack
In Long Barn, Calif., a young man’s regular evening training run turned into a life-threatening bear chase, and a nearby family was forced to step in. Out on a regular run, the man encountered a black…
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What a New Study Tells Us About Heart Health for Aging Triathletes
In a world where triathletes, especially long-course triathletes, instinctively know many hours of training are required to race a five, six, or even 15-hour event, when it comes to heart health, scientists are learning that…
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Canyon CFR Helmet Rethinks Retention With Watt Saving HighBar System
If you’ve been watching the Olympics, World Cups, and anything bike racing with Canyon athletes, you’ve seen the Canyon CFR (Canyon Factory Racing) helmets. From afar, the design flies under the radar, but up close,…
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Paris Olympics Average 30.7M Viewers on NBCU, Biggest Since 1994
According to the final ratings tally for the 2024 Summer Olympics, the NBCU platforms averaged 30.7 million viewers per day, a composite figure that includes the live coverage in the afternoons (2-5 p.m. ET) and the…
BRANWYN Ranks 109th Among Inc. 5000’s Fastest-Growing Brands
Bend, OR – August 13, 2024 /ENDURANCE SPORTSWIRE/ – BRANWYN, the women’s seamless Merino Performance Innerwear brand, is thrilled to announce its inclusion in the 2024 Inc. 5000 list. This annual list celebrates the fastest-growing…
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U.S. Track and Field Stars Reap Rewards (and Cash) in Paris
Team USA has been cashing in at the first Olympics with a new financial incentive for track and field athletes—and they may not be done yet. In Paris, governing body World Athletics is handing out a total…
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Top Marathon Racing Shoes of the Olympics
Today, no elite runner would toe the line without their super shoes, which are readily available to amateur runners, too—at a price. With the men’s and women’s 2024 Paris Olympic marathons slated for August 10…
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OutsidePR Expands to Australian & New Zealand Markets
Sausalito, Calif. (August 8, 2024) /ENDURANCE SPORTSWIRE/ – OutsidePR (OPR), North America’s leading boutique active lifestyle and outdoor public relations agency, is proud to announce its expansion to the Australian market. With the Australian &…
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EXEC: Saucony and Merrell Gaining Traction, But Remain Down Sharply in Q2
Wolverine Worldwide became one of the few companies in the outdoor space to hike its full-year guidance in recent months after seeing second-quarter results come in better than expected due to the margin benefits from…
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Cameraman walks into 5,000m racers on the track at Paris Olympics
An unexpected participant made an appearance in the second of two first-round heats of the men’s 5,000m. Two thirds of the way through the race, while filming the women’s javelin event, a cameraman equipped with…
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The Running Event Announces New Venue for 2025
(August 6, 2024) /ENDURANCE SPORTSWIRE/ – The Running Event (TRE), the leading run and outdoor specialty retail conference and trade show in North America, is excited to announce that TRE 2025 will be held in…
Sports Nutrition Intimidation No More: Creators of RunnerBox and RiderBox Launch Sports Nutrition Marketplace
August 6, 2024 — Asheville, NC /ENDURANCE SPORTSWIRE/ – Fuel Goods proudly announces its debut as a sports nutrition marketplace brand for athletes of all levels. Created to change the momentum in the current sports…
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Kristen Faulkner Wins Gold in Major Cycling Upset, Making History as First American to Medal in 40 Years
Kristen Faulkner has made history after winning gold at the 2024 Olympic Games! The racing cyclist, 31, earned her first gold medal at the women’s road race on Sunday, Aug. 4 — becoming the first American…
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Hoka Continues to Expand Wholesale Reach, Plans Apparel Push in Future
Hoka continues to post blockbuster results for parent company Deckers Brands, with double-digit growth in both wholesale and DTC channels in the quarter ended March 31. Hoka’s revenue increased 30% to $545 million during the…
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Olympic Games Triathlon: River Seine water quality test results REVEALED after races went ahead at Paris 2024
Recent heavy rains in the French capital gave organisers a massive headache with levels continuing to prove unsafe for swimming, and early on Tuesday things came properly to head when the men’s individual race was postponed…
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Athletics-Running brand On launches spray-on marathon shoe in bid for Paris spotlight
Running brand On made its latest move in the supershoe race on the eve of the Paris Olympics, unveiling a marathon shoe produced by a robotic arm spraying material onto a mold to create a…
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EXEC: Shimano Sees Continued Headwinds Drive H1 Sales and Profits Lower
Shimano Inc. is reporting that the pace of global economic recovery was moderate during the first half of fiscal year despite some factors that continued to exert downward pressure on the current economic climate, including…
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The ACSM American Fitness Index
The ACSM American Fitness Index (Fitness Index), a ranking of America’s 100 largest cities, celebrates healthy, active lifestyles. Cities with the highest scores are considered to have strong community fitness, a concept analogous to individuals having strong personal fitness.…
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Maurten Secures $22M for Next-Gen Energy Gels
Maurten, a Sweden-based sports nutrition company that’s created an advanced carbohydrate fuel ecosystem, is having a stellar month, just in time for the Olympics. Following a €20 million ($21.7 million) investment led by IRIS Ventures,…
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Running helps prevent erectile dysfunction, new study says
According to recent research in Harvard Health, regular aerobic activity can significantly improve erectile dysfunction (ED) symptoms, offering a safe and effective solution. Running is a low-risk and inexpensive therapy that not only improves ED but…
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Brazilian Olympic marathoner receives doping suspension
Brazil’s national marathon record holder and Paris Olympic-bound athlete, Daniel do Nascimento, has been provisionally suspended by the Brazilian Doping Control Authority (BDCA) after testing positive for three banned substances: drostanolone, methenolone and nandrolone. As…
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Ironman Triathlon in Morro Bay canceled after 187 swimmers were rescued from rough waters
The Ironman Triathlon abruptly terminated its contract with the city of Morro Bay a year early, canceling the race planned for next spring after hundreds of athletes had to be rescued from strong currents in the harbor.…
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Despite DQ, Sam Laidlow given validation at Ironman Vitoria-Gasteiz so he can race in Kona
As the reigning world champion, France’s Sam Laidlow will receive a five year champion exemption to the Ironman World Championship. He does, however, have to validate his starting spot at the race. This means that…
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Are Luxury Fitness and Sports Recovery Destinations Replacing Spas?
Is the traditional spa dead? A crop of new, luxury sports destinations — think pain recovery and lavish sports facilities — say yes. As the wellness boom causes an uptick in services, high-end fitness and…
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Samsung becomes first tech giant to launch a smart ring
Samsung is hoping to lure fitness and health-tracking technology lovers with its newest wearable device – the Galaxy Ring. Smart rings can track health indicators such as your heart rate, sleep and menstrual cycle. Smart…
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New Study Reveals How Women’s VO2 Max Differs from Men’s
Based on decades of research conducted almost exclusively with male subjects, many experts consider VO2 max to be the single best predictor of long-term health and longevity. A new study out of the Federal University…
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Boston Marathon champion gets seven year doping ban
Kenyan runner Lawrence Cherono won the 2019 Boston and Chicago marathons and currently owns the 12th-fastest marathon time in history, but he won’t be racing anytime soon. He was recently banned for seven years after he…
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Cyclist has arm reattached after horrific crash at criterium
Medical professionals are calling it a miracle that Ryan Jastrab was able to have his arm re-attached after snagging it on a metal barricade in a criterium on Saturday. Jastrab, who is from California, crashed on…
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Luxury Rehab Facility Targets CEOs, Celebs for $25K a Week
Highlands Recovery, a brand new luxury rehabilitation facility in Australia, has opened its doors to welcome high-net-worth individuals looking for help and the utmost privacy – at a time when wellness and recovery services of…
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Bradley Wiggins joins Lance Armstrong’s podcast The Move
Bradley Wiggins is going through hard times financially as the former Tour de France winner was recently declared bankrupt. However, he now received some unexpected support from his old friend Lance Armstrong. He is not the only…
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Tour de France Team With ‘Smallest Budget’ Has Won The Most Prize Money So Far
Race officials provided the first prize money update going into Monday’s rest day, and the squad at the top of the list is a big underdog with Intermarché-Wanty. “We are the team with the smallest…
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Paris Olympics organizers unveil backup plans for triathlon and marathon swimming in Seine
The organizing committee for the Paris Olympics has unveiled backup plans for open-water events if the Seine River is deemed unsuitable for swimming. Triathlon and marathon swimming events are scheduled to take place in the famed river…
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French cyclist Julien Bernard fined for kissing wife, son during Tour de France
A sweet moment between French cyclist Julien Bernard and his family during the Tour de France on Friday was deemed “inappropriate behavior” by the Union Cycliste Internationale (UCI), resulting in a fine for the Frenchman. Videos on…
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What Does the Women’s Race at Unbound Mean for Other Gravel Race Organizers?
At Unbound this year, race organizers started the elite women’s field 25 minutes ahead of the amateurs at the bequest of the athletes.resulting in a a showstopping nine-up sprint in downtown Emporia, Kansas. A staggered start…
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16-year-old American sprinter named to U.S. Olympic Team
American sprinter Quincy Wilson, the teenager who made headlines at the U.S. Olympic Track and Field Trials for reaching the men’s 400m final, has been named to Team USA for Paris 2024. Wilson has been…
Altra Unveils the New Olympus 6 & Olympus 6 Hike GTX Models
DENVER, Colo. (July 1, 2024) /ENDURANCE SPORTSWIRE/ – Altra, a leading innovator in performance running, introduces the Olympus 6, the ultimate companion for trail enthusiasts seeking comfort and grip for all-day adventures. The Olympus 6…
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Data van of Tour champion’s team banned from route by cycling body
Tour de France defending champion Jonas Vingegaard’s Visma|Lease a Bike team have been banned from using a new data-collecting van on the route of the world’s greatest cycling race. The team proudly unveiled its “innovative…
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And You Thought TT Helmets Were Weird: Groenewegen Rocks ‘Aero Beak’ Glasses at Tour de France
Dutch speedster Groenewegen turned heads in the start paddocks in Piacenza ahead of Monday’s third stage with a wild new “aero beak” attachment to his sunglasses. Groenewegen explained to reporters Monday morning the plastic section…
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Tactacam Introduces Reveal X 3.0 and Reveal Pro 3.0
Kade Gewanter Darby Communications Kadegewanter@darbycommunications.com 828-254-0914 o / 413-834-1746 July 1st, 2024 – Decorah, IA /ENDURANCE SPORTSWIRE/ – Tactacam, the industry-leading manufacturer of cellular cameras designed to help hunters elevate their experience, is excited to…
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Giant making bid to buy Stages Cycling from bankruptcy for $20 million
Spia Cycling, a subsidiary of Giant Manufacturing, has emerged as a stalking horse bidder for the assets of Stages Cycling LLC. Stages, Foundation Fitness LLC and related companies filed for Chapter 11 protection in Nebraska’s…
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Nike Inc. Beats Q4 EPS Estimates But Warns of Fiscal 2025 Guidance Cut
Nike, Inc. reported earnings in the fiscal fourth quarter ended May 31 exceeded analysts’ consensus targets by 17 cents but also warned that it would downwardly adjust its guidance for the coming year due to…
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Classified Cycling Names Head of Marketing and Communications
Classified Cycling has hired James Vickers as head of marketing and communications. Vickers previously worked at Muuvr, Wahoo Fitness and Wattbike in various marketing roles. SGB
La Sportiva Launches the Prodigio Pro, A Supershoe for the Mountains
BOULDER, Colo. (Jun 27, 2024) /ENDURANCE SPORTSWIRE/ – La Sportiva, makers of the world’s finest mountain gear, today announced their Spring 2025 footwear line. The collection is highlighted by the Prodigio Pro, the most cushioned…
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Competitive Cyclist Named Official U.S. Retailer for A.S.O. Tour de France Products
PARK CITY, Utah (June 27, 2024) /ENDURANCE SPORTSWIRE/ Competitive Cyclist, the premier online retailer for premium cycling gear and apparel, proudly announced its partnership with Amaury Sport Organisation (A.S.O.) as the only official U.S. retailer…
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UCI warns cheaters “it is impossible to slip through the net” as new inspection tool set to be used at Tour de France to combat motor doping
The UCI has warned any rider attempting to race with a hidden motor in their bike during the Tour de France that it is “impossible to slip through the net”, as cycling’s governing body announced…
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Jury awards more than $13 million to ultramarathon athlete injured in fall on a Seattle sidewalk
A jury awarded $13.1 million to an ultramarathon athlete who was severely injured when she fell on a Seattle sidewalk in 2021. Lesley Mettler Auld, 53, said that she will never run again and struggles…
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Levels of contamination in the Seine remain unsafe for Paris Olympians, report says
Levels of contamination in Paris’ River Seine remain unsafe for Olympians to compete with just over a month remaining before the games, according to a monitoring report from the city of Paris. The report found…
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Kaitlin Armstrong ordered to pay $15 million to family of Moriah Wilson
A judge has ordered Kaitlin Armstrong to pay $15 million to the family of Moriah Wilson as part of a civil lawsuit. Wilson’s parents filed a wrongful death civil lawsuit against Armstrong in May, six months…
Skratch Labs Bolsters International Presence with European Headquarters and Distribution Facility
June 18, 2024 — Boulder, CO /ENDURANCE SPORTSWIRE/ – Skratch Labs, the Boulder, CO-based leader in performance nutrition, expands its distribution network to Europe. The new distribution capabilities enable Skratch Labs Europe to serve endurance…
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Micro-collapsible bike helmet packs flat, inflates in 30 seconds
Using a series of inflatable ribs, the all-new Ventete aH-1 bicycle helmet folds like an accordion when deflated to carry as easily as a laptop. When it’s time to saddle up, it inflates back into…
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VITALOOP Named Finalist at Outdoor Retailer Innovation Awards in Salt Lake City
Salt Lake City, UT – June 13, 2024 /OUTDOOR SPORTSWIRE/ – VITALOOP is thrilled to announce its selection as a Finalist at the prestigious Outdoor Retailer Innovation Awards. This recognition marks a significant milestone as…
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Study shows a simple blood test can predict cardiorespiratory fitness – VUMC News – VUMC Reporter
A simple blood test known as a proteomic profile can predict a patient’s cardiorespiratory fitness (CRF), and those with the most fitness can reduce their risk of mortality by 50%, a Vanderbilt-led study recently found. Exercise…
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UCI to introduce yellow cards in pro cycling
On Wednesday, the UCI announced several changes for rules in a bid to bolster safety in the pro peloton. Following a spring marred with crashes with many of the top riders in the world, the…
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Around 20 layoffs expected at GCN as founder buys back company
Around 20 employees are reportedly facing redundancy at GCN as the company’s founder, Simon Wear, has bought back a majority stake in the brand from Warner Bros. Discovery. Escape Collective
Jetboil® Embarks on Adventure with Bound For Nowhere Partnership
June 11, 2024 — Racine, WI /ENDURANCE SPORTSWIRE/ – Jetboil®, the #1 choice of backpackers, campers, and adventurers*, proudly unveils its collaboration with the renowned adventurers behind Bound For Nowhere, MAK and Owen. This first-of-its-kind…
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Jetboil® Embarks on Adventure with Bound For Nowhere Partnership
June 11, 2024 — Racine, WI /ENDURANCE SPORTSWIRE/ – Jetboil®, the #1 choice of backpackers, campers, and adventurers*, proudly unveils its collaboration with the renowned adventurers behind Bound For Nowhere, MAK and Owen. This first-of-its-kind…
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Rock Fight – The Bold New Voice in Outdoor Media Debuts at Summer Outdoor Retailer
San Diego, CA – June 10, 2024 /ENDURANCE SPORTSWIRE/ – Rock Fight, an unapologetically honest and fiercely entertaining outdoor industry podcast is set to make its live debut at the 2024 Summer Outdoor Retailer show…
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Sir Bradley Wiggins’ medals and trophies set to be seized after being declared bankrupt
Sir Bradley Wiggins could have all his assets, including the numerous trophies and medals he won over the course of 15 years during his stunning professional cycling career, seized after the former Tour de France winner was declared bankrupt in…
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Saucony Signs Seven-Time USA Track and Field Champion Sam Chelanga
Saucony just bolstered its athlete roster with a seven-time USA Track and Field champion. On Monday, Saucony announced track and field star Sam Chelanga, 39, has signed a professional contract with the brand.Aside from being a seven-time USA Track and…
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Butt-friendly bike seat moves with your legs
If you don’t want a part of your body to get sore, then that part shouldn’t be pushing against something that doesn’t move along with it. That’s the thinking behind the vabsRider bicycle saddle, the…
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How a coffee expert is revolutionizing the water filtration market
Willmington/ENDURANCE SPORTSWIRE/ – The launch of the Vitaloop Flexguard Water Filtration Bottle represents a significant milestone in the quest for clean, reliable water. This innovative product, crafted by Arild Vikingstad, promises to redefine water filtration…
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Investigation: Lab Tests Confirm Spring Energy Misrepresents Carbs and Calories, 7 Other Brands Have Accurate Labels
Spring Energy’s Awesome Sauce gel was a product that seemed too good to be true. A staple in many ultrarunners’ nutrition plans, it promised to deliver high carbohydrates and calories in a small package of easy-to-digest…
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Boston Marathon qualifying standards to remain the same for 2025 and 2026
The Boston Athletic Association (B.A.A.) announced that they will not raise the entry standards for the 2025 and 2026 Boston Marathons. According to the B.A.A., the qualifying standards across all age brackets will remain the same…
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Seine Still Fails Water Quality Tests Two Months Out From Olympic Games
With barely 50 days until the start of the Paris Olympics, questions persist about the viability of using the Seine for the open water and triathlon events. The latest water quality tests done by Surfrider…
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Why Vitaloop Automatic Bottle is the only reliable water filtration solution
Willmington, Delaware/ENDURANCE SPORTSWIRE/ – Vitaloop is proud to announce the launch of the next generation in portable water filtration: the Vitaloop FlexGuard Bottle. This product sets a new standard in the water filtration market by…
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FitBit Launches Gamified Fitness Watch for Kids
Fitbit, a wearable tech company that burst onto the scene in 2009 with a clip-on accelerometer gadget to track movement and calories, has now presented the ultimate solution for parents and caregivers: a connected smartwatch…
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Ultrarunning Growth in the U.S. Through a Geographic Lens
Ultrarunning and trail running have experienced explosive growth over the past several decades. In the United States alone, this proliferation has attracted new audiences and people from every corner of the country and beyond. This…
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Fitness Influencers Negatively Affect Mental Health, Research Suggests
Young adults who follow health and fitness influencers on Instagram engage in more vigorous exercise and consume more fruit and vegetables but also experience higher distress scores (depression, anxiety and negative mood) than non-followers, according…
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Merida bikes sales drop by 29.8% as industry slump rumbles on
Merida bikes are the latest firm to report a drop in sales in the current year as the effects of the global pandemic period continue to reverberate throughout the bike industry. The brand – which…
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Calgary Marathon becomes first marathon to have an on-course beer station
The Calgary Marathon celebrated its 60th anniversary on Sunday, and for the first time in event history, the race featured an on-course beer station for the marathon and half-marathon runners. Calgary-based brewery One for the…
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Suriname sprinter blames Gatorade for positive doping test
Surinamese sprinter and current world U20 100m record holder Issam Asinga was issued a four-year doping ban by the Athletics Integrity Unit (AIU) after testing positive for the metabolites of GW1516 in an out-of-competition test on July…
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Ironman offers free entries to athletes who DNFd at Ironman 70.3 Morro Bay due to tough swim conditions
Last weekend athletes competing at Ironman 70.3 Morro Bay faced tough conditions during the swim. The athletes faced a stiff current that was so strong many athletes weren’t able to make any forward progress. That strong…
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Deckers CEO Says Innovation is Hoka’s ‘Top Priority,’ as the Performance Shoe Brand Continues to Grab Market Share From Nike
On the product front, Hoka is driving growth and consumer acquisition through innovative updates and new introductions across a diverse assortment of footwear. Innovation is the Hoka brand’s top priority, continuing to develop groundbreaking products…
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Opinion: How AI will make pro racing even faster
Training diaries that live on the cloud have become the norm for most athletes over the last twenty years. And as data analysis has proliferated in everything from sleep quality to body weight, to heart…
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Nearly 400 Fail To Finish Iron Man Morro Bay After Water Currents
The Ironman 70.3 Morro Bay on California’s picturesque Central Coast had 1437 competitors this year and 378 of them didn’t finish the race, mostly due to treacherous water currents during the 1.2-mile ocean swim that…
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Cyclists rarely choose the shortest route but the one that feels shortest’ says new study – GCN
Cyclists prioritise safety and convenience, even if it means riding further, according to new research that hopes to improve analysis of cycling route planning and influence policymaking. A new paper by Miroslawa Lukawska of the…
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The Man Behind Barkley’s Live Updates
For many of us, Keith Dunn’s X account (formerly Twitter) is an outsider’s window into the Barkley Marathons. Ever wonder how he got into the business of posting updates about Barkley? Here’s an inside view…
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Gran Fondo Hincapie announces official courses for new Bentonville event designed for cyclists of all ability levels
Greenville, S.C., (May 22, 2024) /ENDURANCE SPORTSWIRE/ – Gran Fondo Hincapie has been creating cycling experiences for over 12 years and today announces the official courses for their new Bentonville, Ark. event on Sept. 7-8.…
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Kona founders buy back the brand; Kona Bikes returns to rider-owned and operated roots
Just a month after Kent Outdoors abruptly stalled Kona’s operations at the Sea Otter Classic, announced job cuts and the sale of the 36-year-old brand, the future has taken a surprising but optimistic turn. The brand has…
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Mauna Lani, Auberge Resorts Collection Partners With 3x Hawaii IRONMAN® Champ Craig “Crowie” Alexander for Exclusive Triathlon Training Experience
Kohala Coast, Hawai’i /ENDURANCE SPORTSWIRE/ – Mauna Lani, Auberge Resorts Collection, is excited to announce its exclusive partnership with 3x Hawaii IRONMAN World Champion Craig “Crowie” Alexander in the creation of its Kona Triathlon Experience, a…
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Nike Could Be Losing Its Lead in Online Running Shoe Traffic, Similarweb Data Shows
Nike is falling behind running shoe competitors when it comes to website traffic growth. Between March 2022 and March 2024, traffic to Nike.com’s running shoe category has declined steadily, according to web traffic data complied by Similarweb.…
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Olympic triathlete Taylor Knibb wins US cycling time trial to earn spot in Paris in a second sport
Olympic triathlete Taylor Knibb stunned even herself by winning the women’s time trial at the U.S. road cycling championships. Now, she will have the opportunity to compete in two different sports at this year’s Paris…
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French Olympic marathon hopeful facing possible suspension for doping violation
Parisian marathoner Mehdi Frère, 27, might lose his chance to represent his country on his home soil in this summer’s highly anticipated Olympic Games following reports that he missed three scheduled doping tests. Frère’s potential disqualification…
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EXEC: Giant Group Sees Improving Bike Picture as April Shipments Close to Flat
The Giant Group reported a sharp moderation of sales declines in April 2024 as shipments dipped just 1.75 percent year-over-year to NT$6.91 billion. The decline was the smallest year-over-year decrease in sales since April 2023, when sales…
Student-Athletes’ Data-Driven Nutrition Box from Fuel Goods Sold Out in 15 Minutes
Asheville, NC/ENDURANCE SPORTSWIRE/ –Fuel Goods, the Asheville, NC-based online marketplace that makes sports nutrition approachable for all people, is proud of its continued expansion and reach into diverse demographics through its partnership with MarketPryce, a…
Ombraz Invites Armless Sunglass Enthusiasts to Take a Walk with the New Cammina
Bellevue, WA – May 8, 2024 /ENDURANCE SPORTSWIRE/ – Ombraz, the armless sunglass vanguard, is excited to introduce the latest addition to its award-winning collection of styles— the Cammina. Fully made in Italy, this contemporary frame…
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Could your sports bra be causing your knee pain?
A well-fitting sports bra can be a game-changer in terms of comfort—but could it also impact your joint health? A recent study published in the Journal of Applied Biometrics suggests a supportive bra may actually reduce injuries to…
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Eliud Kipchoge’s family threatened after death of Kelvin Kiptum
Two-time Olympic champion Eliud Kipchoge says he feared for the lives of his family during a campaign of online abuse that wrongly linked him to the death of fellow Kenyan marathon runner Kelvin Kiptum. Kiptum,…
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Will Paris Be Ready for the Olympics?
The 2024 Olympic Games are little more than two months away. Hosted in Paris for the first time in a hundred years, it’s also a showcase for the so-called “new” Olympic model — requiring as…
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The Toronto Marathon: a series of unfortunate events
This year’s Toronto Marathon reached unprecedented levels of disorganization. There were overcrowded buses to the starting line, too few meals and fluids available to runners and plenty of other chaotic obstacles for participants to endure.…
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Equinox Rolls Out Longevity Membership Priced at $3K Per Month
Equinox and Function Health announced their partnership last month, ushering in a new era in hyper-personalized health and integrated personal training. Officially dubbed “Optimize by Equinox,” the longevity membership begins with a biomarker test from Function Health, which examines…
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Orbea reports 6.4% decline in turnover but remains optimistic
Orbea confirmed the successful execution of a business strategy that has doubled its workforce over the past three years, despite seeing turnover decline by 6.4% in the last year. The past 12 months has also seen…
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Are sleep trackers hurting runners’ performance?
With increasing studies showing that better sleep can lead to faster speeds, many runners now rely on their GPS watches’ sleep trackers for insights into how well they sleep. However, a recent study suggests that the…
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Rapha abruptly closes North America office and lays off staff
Rapha has abruptly closed its North American office and laid off six of its eight staff as the clothing brand says it is “realigning Rapha to better reflect our strategic priorities and current market dynamics.”…
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What millennials are doing to confront the ‘quarter-life crisis’
We’ve all heard of a midlife crisis, but how about a quarter-life crisis? It’s now happening to people in their 20s. Whether it’s harder, taking longer to find a career path that is meaningful to…
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The Stages Cycling Saga Is Only Going to Get Messier
As Stages product owners know quite well, the company had seemingly been on life support for the last year, visible to both consumers and industry watchers alike. This follows nearly a year of continued degradation…
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Gamification, Financial Rewards Drive Workout Motivation, Study Shows
Gamified, point-earning strategies and small financial incentives can encourage increased physical activity, especially when the two are combined, according to new research. An 18-month study presented this month at the American College of Cardiology’s Annual…
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Why REI Co-op Is Doubling Down on Running Shoes and Exiting Its Branded Footwear Business
REI Co-op confirmed that it is exiting its REI-branded footwear business after 2024, four years after the company said that it would begin producing its own shoes. In the time since its initial launch, REI…
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Cancellation of 2024 Zuma Beach Triathlon in Malibu
Early this year, Malibu City Council awarded a race permit and contract to the Zuma Foundation – with a new event, the Zuma Beach Triathlon, replacing the Malibu Triathlon and scheduled for September 14-15, 2024. However,…
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Stages Cycling executives join Giant after suit and apparent shutdown
At least four former Stages Cycling executives have joined Giant Manufacturing as the power meter and smart bike brand has apparently stopped operations. Meanwhile Giant, which manufactures many Stages products in Taiwan, is suing Stages…
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Beijing half marathon winners stripped of medals after African trio let Chinese runner win
The top four finishers of the Beijing Half Marathon have been stripped of their medals after an investigation found three African runners deliberately slowed down near the finish line to let a Chinese competitor win, according to…
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OUTRIGGER Resorts & Hotels Digs In as Title Sponsor of The Big West Men’s and Women’s Volleyball Championship
HONOLULU /ENDURANCE SPORTSWIRE/ – OUTRIGGER Resorts & Hotels, the Official Hospitality Partner of The Big West, is the title sponsor for The Hawaiian Islands presents the 2024 OUTRIGGER Big West Men‘s Volleyball Championship, April 18-20,…
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HydraPak® Sunsets Polar Bottle® Brand, Hops Back into the Saddle with Bike-Specific Squeeze Bottles
OAKLAND, Calif. (April 18, 2024) /ENDURANCE SPORTSWIRE/ – HydraPak®, global leader of high-performance hydration solutions, will be sunsetting its Polar Bottle product line, and relaunching newly designed bottles under the HydraPak brand. Today, it unveiled…
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Boston Marathon winner is still owed $100,000 prize money from the BAA 10 years later
A Boston Marathon winner who smashed the iconic course record is still waiting for her $100,000 payday a decade later. The 2014 marathon winner Buzunesh Deba says she’s owed $100,000 from the Boston Athletic Association…
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Peloton Axes Unlimited Free App Membership in Short-Lived Experiment
Peloton has quietly discontinued access to its unlimited free-membership app tier after failing to convert paid subscribers, marking a new setback in the brand’s push to conquer the digital fitness content space. The change doesn’t…
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London and Manchester Marathons to be held on the same day next year
A predicament is on the cards for UK marathoners as the two biggest marathons in the country will take place on the same day in 2025. Runner’s World
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Is AI Your Future PT? The Brain Behind Whoop Coach Explains Why Tech and Trainers Can Work in Harmony
Whoop’s Jaime Waydo has worked on self-driving cars for Apple and Google and was part of the Nasa team that put the Mars Curiosity Rover on the red planet. Her latest project: harnessing the power…
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Boston Marathon’s porta-potty plan
As thousands of eager runners gear up for the 128th Boston Marathon on Monday, April 15, a logistical marvel is unfolding behind the scenes as the city prepares to accommodate the bathroom needs of 30,000…
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HydraPak® Invites Outdoor Enthusiasts to Upcycle Used Sports Bottles
OAKLAND, Calif. (April 9, 2024) /OUTDOOR SPORTSWIRE/ – HydraPak®, global leader of high-performance hydration solutions, is excited to announce Re_Pak, a recycling initiative with a goal to upcycle used sports bottles. The Oakland-based company will…
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Swiss police called to intervene amid reports of corporate turmoil, so just what is going on at Scott Sports?
Swiss police were called to Scott Sports HQ in Fribourg on Wednesday afternoon after what was described as a “dispute between managers.” The incident has been linked to the appointment of a new CEO, with…
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NY Gov. Kathy Hochul orders MTA to stand down over NYC Marathon $750K toll fight after Post report on ‘cash grab’ move
Gov. Kathy Hochul on Thursday nixed the Metropolitan Transportation Authority’s efforts to squeeze a $750,000 toll from the organizers of the New York City Marathon — after The Post highlighted widespread outrage over the “cash…
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New York City Marathon fights massive new bridge toll
In November, more than 50,000 runners will run the New York City Marathon on an iconic route that includes numerous bridge crossings, including, at the start, the spectacular Verrazzano-Narrows Bridge, which connects Staten Island with…
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Stromer Partners with The Sweet Spot to Make E-Bikes More Accessible
Vista, CA (April 2, 2024) /ENDURANCE SPORTSWIRE/ – Stromer, pioneer in Swiss e-bike technology, is proud to partner with The Sweet Spot Bike Leasing, a cycling fintech company, to offer long-term e-bike leasing and management…
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iFIT Adds C-Suite Execs as AI Coach Launch Nears
IFIT is getting reinforcements at the executive level, announcing the hirings of Mark Phillips as chief marketing officer and Bart Muller as chief international officer as the connected fitness company looks to build out its…
Spring Edition of Runner and RiderBox Available Exclusively at Fuel Goods
April 1, 2024—Asheville, NC /ENDURANCE SPORTSWIRE/ – Fuel Goods, the Asheville, NC-based online marketplace that makes sports nutrition approachable for all people, proudly announces its exclusive release of the Spring Edition Runner and RiderBox. Featuring several…
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Beat Zaugg says he’s still CEO of Scott Sports
Industry veteran Beat Zaugg, who has been an owner of Scott Sports since 1998, says he remains the brand’s CEO, a minority shareholder and chairman of its parent company board, despite a news release Friday…
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Up to one in seven cyclists are neurodivergent – including EF boss Vaughters, who considers it a superpower
Jonathan Vaughters believes that ASD especially is “fairly common in pro cycling.” From his experience, riders from nations where cycling isn’t a mainstream sport have a higher tendency for having a neurodiversity than, French and…
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How Disney Created One Of The Most Intoxicating Running Cultures Ever
There are runners, and then there are Disney runners. While your local weekend racing crew is full of camaraderie and team culture, Disney runners form bonds that seem truly next level. These races involve live…
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Altra’s New Vanish Carbon 2 Unites Speed and Comfort
DENVER, Colo. (March 26, 2024) /ENDURANCE SPORTSWIRE/ – Altra, a leading innovator in performance running, announces the second iteration of the award-winning Vanish Carbon road racing shoe. “After years of working with elite athletes, we…
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Move over, marathons: the ultra-endurance sports that are redefining fitness
Why do people put themselves through ultra-long distance swims, runs and cycle rides? The increased accessibility of these events is one of the reasons they’re becoming more popular. People are reading about them and seeing…
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Nike Beats Sales, Earnings Projections in Q3 as Leadership Touts Innovation Pipeline
Nike Inc. reported sales and earnings results that beat expectations. For the third quarter, the athletic giant reported that revenues grew slightly over last year to $12.4 billion, ahead of the $12.28 billion expected by analysts surveyed…
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A $60K Bike Made for the Paris Olympics Raises Questions About Fairness and Equipment Regulation
UCI regulations state that all equipment used during the Olympics must be commercially available. The rule specifically states that “the entire used material must be accessible to all participants. All the components must be available…
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Lululemon Posted Strong Q4 Results but Guides to Slower Q1 Growth
Lululemon Athletica, Inc. CEO Calvin McDonald said the company was pleased with the solid finish for its 2023 fiscal year and continues to deliver ahead of its Power of Three ×2 strategy. Net revenue increased…
Stromer Joins the ‘Coalition for Cyclist Safety’ to Create Safer Roads for All Users
Oberwangen, Switzerland (20 March 2024)/ENDURANCE SPORTSWIRE/ – Stromer, the market and innovation leader in the field of Class 3 e-bikes, is proud to join the new Coalition for Cyclist Safety (C4CS) to help enable safer…
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World Happiness Report 2024
In this World Happiness Report, the focus is on the happiness of people at different stages of life. In the seven ages of man in Shakespeare’s As You Like It, the later stages of life…
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New Velo AI Copilot bike light uses AI to keep cyclists safe
A US-based company named Velo AI has introduced a bike light that harnesses the power of AI in the name of safety to help keep cyclists safe on the road. GCN
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America’s Noisiest Race Announcer Fitz Koehler Takes Center Stage in Dancing with the Stars Fundraiser
[Gainesville, FL March 20th, 2024] /ENDURANCE SPORTSWIRE/ – Fitz Koehler, renowned for her vibrant presence and happy noise in the racing world, is set to dazzle audiences in a different arena as she participates in…
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‘The ticking timebomb’ – who will get the touchscreen Barkley Marathons watch?
“In the Barkley Marathons the athletes are not allowed to rely on technology. It is map and compass time,” according to race creator Lazarus Lake. “They need to know the time to make cutoffs so each…
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Firearms to protect athletes in the Olympic Village?
Security is crucial to the organisation of the Games. At least 35,000 police officers will be deployed on the opening day, but there will also be the need to secure the various host cities, the…
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Lance Armstrong’s Next Ventures targets $100M 2nd fund
Famed cyclist-turned-GP Lance Armstrong is targeting $100 million for Next Ventures’ second fund. The new fund is San Francisco-based Next Ventures’ first raise in nearly five years. Its predecessor, a 2019 vintage fund that had targeted…
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Marathon cheat smears made my life hell, says editor of running magazine
An editor at a leading running magazine who was accused of cheating at the London Marathon has been cleared, saying she has “been through hell”. Kate Carter, the acting commissioning editor of Runner’s World UK, was…
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FitLab Accelerates Growth With $65M in Strategic Financing
FitLab, the multi-brand performance lifestyle company behind Nike Studios, has secured a $65 million strategic financing facility from Atlas Credit Partners, made up of approximately $35 million funded at closing and $30 million of remaining…
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Running performance helped by mathematical research
A new mathematical model has shown, with great precision, the impact that physiological and psychological parameters have on running performance and provides tips for optimised training. The model grew out of research conducted by a…
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The UCI is banning time trial helmet optimisations – one day after Giro lid broke cover
Cycling’s governing body, the UCI, is to carry out a review into its helmet regulations in light of some extreme examples worn by teams. The “head sock” which accompanies Specialized’s TT5 helmet is to be…
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BMW Prizes & Forever Final Finishers: All-Women’s Triathlon is the Past and Future
After a meteoric rise and abrupt fall, women’s-only triathlons are making a comeback—we take a look back at its past and analyze why they’re the sport’s future. Triathlete
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ROKA Extends Partnership with IRONMAN World Champion Lucy Charles-Barclay
Austin, Texas (March 5, 2024) /ENDURANCE SPORTSWIRE/ – ROKA, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, is thrilled to expand their current partnership with…
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Grinduro offers free entries to laid off industry workers
Gravel event series Grinduro is offering free event entries to members of the bike industry who have been recently laid off. The company said any industry members who were recently let go can email industry@grinduro.com with…
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Supersapiens abruptly stops glucose sensor shipments and membership services
Supersapiens, the company that specializes in glucose monitoring for athletes, let its customer base know via email about the termination of all memberships and the suspension of glucose sensor shipments. This decision is attributed to…
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Life Time Group Swings to Full Year Profit as Revenue Passes $2 Billion Mark
Life Time Group Holdings, Inc. reported that fourth-quarter revenue increased 18.2 percent to $558.8 million due to continued strong growth in membership dues and in-center revenue. Center memberships increased by 38,010, or 5.2 percent, in…
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Asics Explores Link Between Women’s Exercise Levels and Mental Wellbeing in New Study
Asics has released the results of a new global study on the gender exercise gap, which aims to explore women’s exercise levels and their mental wellbeing. Commissioned by Asics and independently led by Dr. Dee Dlugonski, assistant professor…
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I got workout tips from an AI fitness coach, and it feels like the future of athletic performance tech
ai.io’s impressive 3DAT movement tracking analyzes performance and, once the trial was finished, will provide information you might expect to get on the best Garmin watches: measuring explosive power, speed, coordination, agility, and other metrics,…
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Samsung debuts a ‘smart ring’ with health-tracking features — its first foray into the product category
Samsung’s Galaxy Ring, its latest wearable, is launching with health-tracking features including heart rate and sleep monitoring while also giving users a score of their readiness for the day, a top executive told CNBC. Hon…
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Noah Lyles signs record-setting contract with Adidas
The world 100m and 200m champion, Noah Lyles, has signed a record-setting deal with Adidas that will run through the L.A. 2028 Olympics. The exact dollar figures have not been disclosed, but it has been dubbed the…
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UCI hands out suspensions after Cynisca Cycling found guilty of participating ‘in a fraud’
The UCI has suspended members of Cynisca Cycling after the team disguised a mechanic as a rider in an effort to gain entry to last year’s Argenta Classic. American team Cynisca were missing one of their…
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Peloton May Partner With Other Marathons + Content For “Performance Athletes” + Marathon Training – Peloton Buddy
In the latest Peloton earnings call, CEO Barry McCarthy discussed plans to cater towards “performance athletes” with marathon-focused content and new partnerships. McCarthy shared the company’s plans to provide special content centered around performance athletes,…
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Peter Sagan undergoes heart procedure after experiencing ‘tachycardic episode’
Peter Sagan underwent an ablation procedure at a hospital in Ancona, Italy, after his heart rate exceeded 200 bpm during a race near Valencia last weekend. Further tests were carried out on Sagan earlier this week…
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Strava is adding dog step counts and fitness rankings to its app
Strava has partnered with Fi, a smart dog collar maker that uses GPS, GLONASS, and GALILEO simultaneously — similar to a Garmin watch — to track your dog’s accurate real-time location, broadcasting it via LTE-M cellular. The…
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Merrell Expects DD Decline in 2024; Return to Growth in H2
Merrell brand parent company Wolverine Worldwide (WWW) outlined progress and planning for some of its top brands when discussing fourth-quarter and full-year results, pointing to the outdoor footwear brand as a key contributor. Wolverine’s CEO…
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Fox Factory sales down 9% in 2023
Fox Factory revenues in its Speciality Sports Group, which includes its bike-related brands, were down 43% in the company’s 2023 fiscal year, a decline the company attributed to “channel inventory recalibration” and “lower end consumer…
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Apple Secures Hydration Patent, Smart Ring Rumors Heat Up
As Apple continues to push into the health and wellness space, new intellectual property filings and reports speculate that the tech giant might be moving into the hydration-tracking and smart ring markets. Apple recently filed a…
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Garmin Posts Solid Q4 Growth in All Active Lifestyle Segments; EPS Up 27 Percent
Garmin, Ltd. reported that consolidated revenue for the fourth quarter was $1.48 billion, a 13 percent increase compared to the prior-year quarter, with growth across all segments except Aviation. Operating income was $340 million, a…
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This Is Your Endurance on Cannabis
As marijuana laws have been loosened in jurisdictions around the world, there’s been lots of discussion and debate about whether it’s a performance-enhancer. It is still a banned substance for athletes, but new research is…
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Ownership of IRONMAN is More Than the Legal Status
IRONMAN is a personal touchstone and for this reason there are no owners of it. There are only temporary custodians of a cultural institution who’ve been granted the privilege of husbanding the brand while they…
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Beleaguered New York City Triathlon Cancels 2024 Event. Organizers Tell Us Why.
In a fairly surprising move, Supertri (formerly Super League Triathlon), the new owners of the New York City Triathlon as of 2023, announced this week that the 2024 edition would be canceled before registration even…
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Research: Tai chi may be better at reducing blood pressure than aerobic exercise
A new study finds that tai chi is better than conventional aerobic exercise at lowering blood pressure in middle-aged people with prehypertension. Tai chi is a traditional form of Chinese martial arts, and it’s known…
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Odyssey Raises $6M for Mushroom-Infused Energy Drinks
Odyssey, a mushroom-infused functional beverage brand founded in 2021, announced the completion of a $6 million funding round. Richard Laver from Rocket Beverage Group joined the investor group alongside existing stakeholders, who contributed 50% of…
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SRAM AXS Battery Solar Charging Could be Coming to your Fender & Bottle Cage
A recent patent from SRAM, published February 6th 2024, details a new method for charging of AXS batteries. A solar array, integrated with front and rear fenders, as well as a bottle cage, could be…
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How Fitbit Wants AI to Help You Reach Your Fitness Goals
Fitbit Labs, an upcoming program, will use AI to provide deeper health insights, such as answering questions about why your run may have been harder today than it was yesterday. Fitbit thinks there’s big potential…
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The Rise of Indie Running Brands
Indie brands are typically independently owned, small to mid-size running companies with aesthetically distinctive (and sometimes disruptive) product offerings and a very social media savvy, direct-to-consumer business model. Why are indie brands thriving, and what…
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100 Highest-Paid Athletes in the World
Sportico recently released its list of the world’s 100 Highest-Paid Athletes in 2023, with Cristiano Ronaldo leading the way with $275 million in earnings. Two other footballers joined him in the top five, Lionel Messi…
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What is the One Cycling super league and is it really getting $270m of Saudi investment?
One Cycling is a proposed new ‘super league’, spearheaded by the sport’s top teams, with the goal of creating new revenue streams. According to reports, Visma-Lease a Bike managing director Richard Plugge and Soudal Quick-Step owner Zdeněk…
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Train Fitness: Powering Your Workout With AI
Train Fitness is capitalizing on the importance of physical health. The company is addressing the $21.8 billion global virtual fitness market through AI-powered wearable fitness trackers. Using AI to analyze motion data from Apple Watches, Train Fitness…
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Zwift announces further layoffs and Co-CEO resignation in post-pandemic streamlining efforts
Virtual cycling platform Zwift today announced a fresh round of workforce reductions. This news comes less than a year after its last round layoffs, which saw a world-wide staff reduction of 15 percent. Adding to the challenges, the…
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Delivgear RVA Model 1
Amsterdam, 05.02.2024 /ENDURANCE SPORTSWIRE/ – Today, Delivgear is proud to unveil its latest innovation, the Delivgear RVA Model 1 – a state-of-the-art Bicycle Rear View Assistant designed to enhance the safety and awareness of cyclists…
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Salomon Owner Amer Sports Raises $1.37 Billion in U.S. IPO
Amer Sports, Inc. raised $1.37 billion its U.S. initial public offering (IPO), a total that fell short of its projected $1.8 billion. The Finnish company, which owns the Salomon, Arc’Teryx, Wilson, Peak Performance and Atomic brands, sold…
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Lululemon Reveals First Men’s Shoes, Including Its Debut Casual Lifestyle Sneaker
Lululemon has officially revealed its first footwear range for men, consisting of three different silhouettes that will be released this spring. Lululemon’s first men’s style to be released this year is its first casual sneaker called…
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Altra Announces Expansion of the Timp Family with the New Timp Hiker, Timp Hiker GTX and updated Timp 5
DENVER, Colo., (January 31, 2024) /ENDURANCE SPORTSWIRE/ – Altra, a leading innovator in performance running, today announced the expansion of the Timp collection to include the new Timp Hiker and updated Altra trail running favorite…
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Planet Fitness Launches Media Network for Advertisers
Planet Fitness, the “Judgment Free” gym franchise, announced the launch of its PF Media Network. The project will operate as a multi-channel advertising solution, linking advertisers to Planet Fitness members both in-club and digitally across…
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How was fugitive Kaitlin Armstrong caught? She answered U.S. Marshals’ ad for a yoga instructor
One month after Kaitlin Armstrong disappeared, the U.S. Marshals were in hot pursuit of her in another area of Costa Rica. A source had suggested she might have gone to a small village on the…
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Inspired by Elite Road Runners, HydraPak Launches Tempo Squeeze Bottle to Support Hydration Strategies
OAKLAND, Calif. (Jan. 26 , 2024) /ENDURANCE SPORTSWIRE/ – HydraPak®, global leader of high-performance hydration solutions, today launched its Tempo squeeze bottles, a durable, ergonomic product collection designed to help runners build effective hydration strategies.…
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Target Goes All-In on Wellness
Target is leveling up its product offerings, making wellness its bullseye in 2024. The Minneapolis-based retailer is introducing over 1,000 new budget-friendly wellness products across apparel, accessories, skincare, supplements, functional beverages, vitamins and tech categories. Athletech News
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Virtual & Online Fitness Market To Top $250B as Demand Rises
The burgeoning global virtual and online fitness market is anticipated to reach a staggering $256.97 billion by 2032, a substantial increase from its 2022 valuation of $15.82 billion, according to recent findings by The Brainy…
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Smith eyes new partnership with Human Powered Health Cycling
Smith has confirmed its partnership with Human Powered Health (HPH) Cycling – a UCI Women’s World Tour team – becoming the official performance eyewear and helmet provider for the 2024-25 seasons. For use in training and competition, Smith…
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MyFitnessPal Appoints New CEO, Collabs With Kate Hudson
MyFitnessPal has named Mike Fisher as its new CEO, a move that comes after the global nutrition and food tracking app recently announced a new partnership with Kate Hudson. Fisher, who has previously served at…
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Peloton Offloads Output Park Factory in $33M Deal
Peloton has sold its spacious Peloton Output Park (POP) facility and land in Ohio to First Solar for a cool $33 million. The commercial real estate transaction closed on January 11, according to Wood County records. Athletech…
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“Guilty For Everything” – Belgian Race Organizer Faces Three-Month Suspension After Fatal Route Mishap Claims Life of 19-Year-Old Cyclist
The Belgian cycling community witnessed a stinging hearing from the Tournai police court. After a misplaced racing track claimed the life of 19-year-old rider Stef Loos, the scene sparked calamities on March 17, 2019. While…
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Sports Illustrated’s Publisher Guts Staff. Future Unclear
Staffers at Sports Illustrated were notified on Friday of massive layoffs—some immediately, others in short time, with potential for the entire staff to be gone in three months. Authentic, the licensing group that purchased Sports Illustrated for $110 million from Meredith…
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Top Finisher DQ’d from Sarasota Marathon
School Principal Disqualified from Sarasota Marathon after claiming podium spot, and editing GPS data. Apparently, she was being questioned directly by others that were questioning her results. By Monday, her Garmin data was private. Without…
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USA Triathlon cancels controversial Team USA Platinum Membership
As part of a new tiered membership structure unveiled this week, new USAT memberships featured Bronze, Silver, Gold and Platinum tiers, each with different price points and benefits. Priced at US$400, the Platinum membership was…
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Designing shoes for women’s feet with Wes and Allyson Felix of Saysh (2023)
On How I Built This Lab, Allyson and Wes talk with Guy about their journey to the top of the track and field world, the decision to leave Nike, and how they built the iconic…
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WATCH: Runner wins half-marathon, but race officials did not believe him
Argentinian runner found himself in some finish line confusion at the 2024 Merida Half Marathon in Merida, Mexico. Juan Esteban Pizarro had the half-marathon all wrapped up in the final kilometres, but as Pizarro ran…
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Ice-encrusted runners take on Siberian marathon at -52C
A group of hardy Russians took part on Friday in one of the world’s most extreme running contests – a marathon held at -52 degrees Celsius (-62 Fahrenheit). Runners underwent medical checks before the start…
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The Padded Paradox: The Cost Of Cushioned Running Shoes
Many runners find that max running shoes feel great—like soft, bouncy moon boots or like the shoe is doing the work for you. But highly cushioned shoes are not actually linked to lower levels of…
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Michael Epstein wins back Malibu Triathlon permit over Super League Triathlon
The Malibu City Council ended a months-long impasse by awarding the city’s lone triathlon permit to the previous organizer of the Malibu Triathlon over the event’s current owner, Super League Triathlon, making way for the Zuma…
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Planet Fitness Nears 20 Million Members Amid Strong Growth
Planet Fitness is winning over consumers as the low-price, high-value fitness franchise nears 20 million members, according to its year-end operational metrics. As of December 31, 2023, the “Judgement Free” fitness franchise grew its membership…
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Scam Alert: Pivot Cycles Warns Against Fake Vendors Offering High Discounts
Pivot Cycles has raised the alarm about fraudulent websites and social media accounts attempting to deceive potential buyers, usually with enticing discounts on their high-end bicycles. The company warned consumers, urging them to exercise caution…
Phil Gyori Named Chief Executive Officer of United Sports Brands
Fountain Valley, CA (Jan 8, 2024) /ENDURANCE SPORTSWIRE/ – United Sports Brands is pleased to announce the appointment of Phil Gyori as Chief Executive Officer. Phil most recently served as the CEO of Pelican Products,…
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2023 Garmin Fitness Report
Many people use the new year as an opportunity to set new goals but before getting too focused on how to change habits, take the time to appreciate how far you’ve come. New data shows…
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America’s Favorite Half Marathons
HalfMarathons.net launched their first vote for the best half marathons in the United States. Voting runs through the end of January. Four winners will be selected to receive prizes from partners training app Runna, retail partner Marathon Sports,…
Free Fly Apparel Signs Pro Surfer Evan Geiselman
Charleston, SC (January 4, 2024) /ENDURANCE SPORTSWIRE/ – Free Fly, a pioneering brand in bamboo performance apparel built for the outdoors, is thrilled to announce the recent signing of professional surfer and passionate fisherman Evan…
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Snoop Dogg to Report on 2024 Olympics for NBC Primetime Show: ‘I Will Be Bringing That Snoop Style’
NBCUniversal has announced that the iconic rapper Snoop Dog is joining its team to report on the Olympic Games this summer, and will be onsite to deliver “regular reports” on the Olympic Primetime Show beginning…
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Former cycling world champion charged with killing wife after ‘running her over’
Former world cycling champion Rohan Dennis, 33, has been released on bail until he appears in court on 13 March 2024 after Melissa Hoskins died from injuries sustained near their Adelaide home in Australia. The…
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Who made the most triathlon prize money in 2023?
Long-distance racers dominated the prize money lists in 2023, according to the detailed analysis by Trirating.com’s Thorsten Radde. While two of the top-five money earners from the year did compete in short-course races, the lion’s…
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ACSM Trends 2024; Top Fitness Trends
ACSM’s Health & Fitness Journal® recently released its worldwide survey, polling thousands of industry professionals on 45 possible trends. The No. 1 fitness trend heading into 2024 is the use of wearable technology such as…
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Muuvr secures $4.16 million in post-seed funding round
Muuvr, the activity app that motivates runners, cyclists, and triathletes to be more active through rewards and community, has announced a significant investment into the brand’s future. The $4.16 million secured capital will fuel the…
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Nike Aims to Save $2B Over Three Years With New Plan to ‘Streamline’ Organization
Nike on Thursday announced new measures to “streamline” its organization after reporting a profit beat for the second quarter. The athletic giant said in a release that it sees the potential to save up to…
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Compass Diversified Receives $75.2 Million Equity Investment
Compass Diversified (CODI), owner of Velocity Outdoor, BOA, Primaloft, 5.11, and other active lifestyle brands, reported that it had completed a private placement of approximately 3.6 million of its common shares to a mutual fund…
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What the Apple Watch Ban Could Mean for the Tech Giant’s Fitness Plans
Apple will stop selling some of its Watch models in light of one of the most significant patent disputes in recent history, a development that could impact the tech giant’s burgeoning fitness and wellness endeavors.…
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2 accused of robbing Lance Armstrong’s storage unit; over $100K in bikes stolen
Two Austin men are accused of stealing more than $100,000 of high-end bicycles and parts from the storage unit of seven-time Tour de France winner Lance Armstrong, according to arrest affidavits. Police allege Shaun Thompson,…
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Sports tech industry investments reach US$10.1 billion during Q3 2023
The global sports technology industry generated US$10.1 billion worth of deals during the third quarter of 2023, according to research from Drake Star Partners, which recorded 317 transactions during the three-month period. The quarterly study…
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The Most Innovative Fitness & Wellness Companies of 2023
Athletech News presents its list of The Most Innovative Fitness & Wellness Companies of 2023. The list serves as the ultimate authority in recognizing the organizations that are revolutionizing fitness and wellness and, by extension,…
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The Fastest and Slowest 70.3 Races of 2023
70.3s boomed from 74 races last year to 122 this year. Did any of the new races make it into the top fastest or top slowest of the 70.3 landscape? Triathlete dives into the data.…
Headsweats Celebrates 25th Anniversary In Ultra-Light Performance Headwear
(BOULDER, CO – DECEMBER 15, 2023) /ENDURANCE SPORTSWIRE/ – Headsweats, a Colorado company founded by a devoted cyclist with a product line that initially consisted of just one cotton hat, is proud to celebrate its…
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Warner Bros moves cycling coverage from GCN+ to Max
The Max streaming channel will add more than 300 live pro cycling events in February, picking up events previously streamed on GCN+, including the Giro d’Italia, the UCI Mountain Bike World Series, UCI Track Champions…
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iFit Plans AI Coach, Touts Tech in New Brand Campaigns
iFit, a global health and fitness technology subscription company with brands such as NordicTrack, ProForm, Weider and Freemotion, is gearing up for the upcoming launch of its new AI Coach, set to debut in January…
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Woman Charged With Homicide in Death of 17-Year-Old Cyclist Magnus White
Boulder resident Yeva Smilianska faces a charge of vehicular homicide for the death of Magnus White, who was fatally struck by a car while riding his bicycle in July. Police said that 23-year-old Yeva Smilianska…
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Where is The Line Between Athlete and Influencer?
“If a brand is not working with content creators or engaged in influencer marketing, they are behind,” notes Izzy Seidel, a content creator, recreational runner, running influencer, and co-creator of the meme account Sad Girl…
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20 Most Fit Countries in the World
According to the WHO, the worldwide prevalence of obesity and overweight tripled between 1975 and 2016. While some countries proved to be fit, with a significant portion of their population exhibiting normal weight, a substantial portion…
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PEARL iZUMi and Nathan owner, United Sports Brands, acquired by Norwest Equity Partners
Norwest Equity Partners (NEP), a middle market investment platform founded in 1961, has acquired United Sports Brands (USB), which has a diverse portfolio of sporting goods and active lifestyle brands. The transaction closed on November 20, 2023,…
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Tonal Sues Smart Home Gym Rival Speediance
Tonal, the smart home gym company, has filed a lawsuit against competitor Speediance, alleging the rival brand infringes on its patents and is engaging in false and misleading advertising. The China-based Speediance is also alleged…
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Performance Footwear From Hoka and On Helped Drive Shoe Sales During Thanksgiving Week, According to New Data
The U.S. footwear market had its best week of the season the week of Thanksgiving, with dollar sales down just 1 percent versus last year. Footwear’s improved results over the holiday week were driven by…
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Hot & Cold, Pilates, Assisted Stretching Named Top Wellness Trends of 2024
Ahead of the ball dropping to usher in a new year, Yelp, a crowd-sourced business review platform, is revealing its predictions for the top wellness and lifestyle trends for 2024. Since millions of consumers use Yelp’s…
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‘HEALING’ | Cork Ironman to ‘take hiatus’ in 2024 after two competitors die in race
Ironman triathlon events will not take place in Cork next year following the deaths of two participants died during the Youghal race back in August. In a statement on Tuesday, the US organisation announced that…
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Ally exceeds projected ad spend on women’s sports
Ally’s support for women’s sports has surpassed even its own expectations. Stephanie Marciano, head of sports and entertainment marketing for the financial firm, revealed that the company is now on track to spend 45% of its sports…
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Hong Kong bridge half marathon chiefs blame location for food, toilet, bus issues and apologise for finish-tape blunder
Organisers of the Bank of China Hong Kong-Zhuhai-Macau Bridge Half Marathon have apologised for a blunder at the finish line on Sunday, and attributed other problems emerging over its staging to the location and police…
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New research shows extreme exercise could weaken your defenses
Recent studies suggest intense physical activity may compromise your immune system. The study emphasizes that while moderate exercise is generally associated with immune system benefits, pushing the body to extremes may have the opposite effect. The…
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DATEV Challenge Roth media reach doubles to 324 million people
Having previously reported 300,000 spectators in Roth, southern Germany, TEAMCHALLENGE noted that the appeal of ‘the world’s largest long-distance triathlon’ remains strong and reached a new peak in 2023. The popularity of Challenge Roth was underlined by…
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Americans Are Spending More on Supplements, Especially Performance & Recovery
Health and wellness are a significant priority for Americans, and consumers are seeking an expanding number of vitamin and supplement options that range from prevention to recovery. According to NIQ, a data intelligence service provider, vitamins…
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Dick’s Sporting Goods reports record Q3 net sales of $3.04 billion
Dick’s Sporting Goods’ third-quarter net sales increased 2.8% year-over-year to a record $3.04 billion. Net income for the quarter was $201 million, down 11.8% from $228 million year-over-year. Earnings per share decreased 16.3%, from $2.94…
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Strava Data Confirms Women Are Smarter Racers
After years of stagnation post-pandemic, more women are racing marathons in 2023, with an 18 percent increase from 2022. Not only are more women racing, but they are making incredible strides. Strava said women were…
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Are fishing worms the new way of doping at the Tour de France?
Blood from worms usually used as fishing bait could be the newest doping technique in professional cycling, even at the Tour de France, reports over the weekend have alleged. Haemoglobin from arenicola marina lugworms, otherwise known as…
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Athletes file class action suit against shipper that is holding their bikes after TriBike Transport fails to make payment
After failing to get payment from TriBike Transport (TBT), New Jersey-based shipping company Horizon Entertainment Cargo was holding 180 bikes that belonged to athletes who had represented USA Triathlon at the world championship in Pontevedra,…
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The ‘Apple of e-bikes’ targets profitability next year even as rivals enter bankruptcy
Cowboy, the Belgian electric bike maker, is expecting to hit full-year profitability in 2024 even as some of its market rivals are facing financial hardship. Adrien Roose, Cowboy’s CEO and co-founder, told CNBC that he…
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Kaitlin Armstrong Found Guilty of Murdering Professional Cyclist Who Was Romantic Rival
Former yoga instructor Kaitlin Armstrong has been found guilty of murdering professional cyclist Anna Moriah “Mo” Wilson, who had previously been in a relationship with Armstrong’s on again, off again, boyfriend. During the trial, prosecutors claimed…
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Pace Sportswear closes after 45 years
After 45 years in business, Pace Sportswear closed at the end of last month, the result of declining sales following the pandemic. Company president Maria Marsh on Wednesday wrote in an email that the company…
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What is the rumoured Saudi racing league – and what would it mean for pro cycling?
Saudi Arabia’s Public Investment Fund is allegedly behind plans to create a Champions League-style format to rival the existing cycling calendar. The organisation fronting the changes – One Cycling – is the brainchild of Jumbo-Visma…
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CAA Forms Sports-Focused Investment Bank In Continued Expansion Push
In one of the first major moves since being acquired in September by French billionaire Francois-Henri Pinault in a $7 billion deal, Creative Artists Agency is forming a new sports-focused investment bank in partnership with dealmaker Michael…
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5 of the Most Interesting Bicycles Made By Car Companies Today
Bikes – particularly e-bikes – are the thing of the moment. They’re so popular that we see bike manufacturers put out bikes with electric assist. And now we’re starting to see more and more car…
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Bradley Wiggins at risk of bankruptcy as near £1m claim remains unpaid
Sir Bradley Wiggins is at risk of facing bankruptcy proceedings as the liquidators of his company reveal a claim against him for nearly £1m has still not been paid. Plus, the rights to the trademarks…
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Zwift unveils its biggest cycling esports competition after losing out on hosting the World Champs
Zwift is back with a new event called the Zwift Games, with an aim to host the “largest cycling esports event ever held.” The Zwift Games are open to all riders, so everyone has the…
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Colin Strickland’s testimony wraps up on day four of Kaitlin Armstrong trial
The state asked Colin Strickland about the race in Bentonville, and whether Strickland remembers a text exchange with Anna Moriah, or Mo, Wilson asking about their relationship status. Strickland says he does not recall those…
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Future of Tour of Britain in doubt after British Cycling ends deal with race organiser
The future of the Tour of Britain is in serious doubt after British Cycling withdrew from a deal with race promoter Sweetspot, with the termination reportedly centering around allegations that the company owes around £700,000 in race…
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Nike sues New Balance, Skechers for patent infringement over sneaker technology
Footwear giant Nike filed federal lawsuits on Monday against rivals New Balance and Skechers, accusing them of infringing patents related to Nike’s technology for making upper portions of sneakers. The lawsuits said that several New Balance athletic…
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13 of the funniest NYC Marathon signs we saw on Sunday
Aside from the sheer number of participants, the getups the runners sometimes wear and the challenge they’re all pushing through, one of the best parts of the whole marathon is seeing the signs supporters show…
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Super shoes have ‘blown distance running into a new stratosphere.’ Are they benefitting the sport?
Carbon-plated shoes – commonly referred to as “super shoes” – are rapidly changing the distance-running landscape. Today, they are worn by virtually all elite marathon runners, both for racing and for training, and by many casual…
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30 Hours at Javelina Jundred, the Burning Man of Trail Running
It’s pretty obvious that the Javelina Jundred is the zaniest event in trail running and, to be frank, nothing even comes close to this dusty desert cavalcade of curiosities. More than 850 enthusiastic runners toed…
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Altra Announces the Launch of the New VIA Olympus 2
DENVER /ENDURANCE SPORTSWIRE/ – Altra, a leading innovator in performance running, is excited to announce the launch of the VIA Olympus 2 – the second iteration of their award-winning max cushion shoe. Now softer than…
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New research suggests even 22-minute runs can help you live longer
Running for less than 30 minutes a day may not be enough to help you win a marathon, but that doesn’t mean it’s not beneficial to your health. Recent research suggests engaging in just 22…
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Vista Outdoor Reports Second Quarter FY24 Financial Results
Vista Outdoor Inc. reported financial results for the second quarter of Fiscal Year 2024 (FY24), which ended on September 24, 2023. Sales decreased $105 million to $677 million, down 13 percent, driven by lower shipments…
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Life Time revenue up 23% year to date
Life Time Group Holdings Inc., saw a 23% increase in revenue through the first three fiscal quarters of 2023 as member visits were up 24% over pre-pandemic levels at the company’s fitness clubs. Revenue in…
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Pan American Games race walk course found to be 3 km short
The first day of athletics was off to a rocky start at the 2023 Pan American Games in Santiago, Chile when the women’s 20 km race walk course was found to be three kilometres shorter…
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Kaitlin Armstrong trial starts today: here’s what we know
The criminal trial for the murder of cyclist Moriah Wilson that has gripped the nation and cycling world alike gets underway in Austin, Texas, today. Defendant Kaitlin Armstrong faces a first-degree murder charge along with two felony…
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Ousted Planet Fitness CEO Created Toxic Culture, Per Report
Recently ousted Planet Fitness CEO Chris Rondeau is facing some out-of-this-world allegations from former employees who portray a “fitness employees gone wild” atmosphere that includes on-the-job drinking and weekend getaways bankrolled by a proverbial suitcase…
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Top cycling teams explore creating new league -sources
A number of major European cycling teams have been exploring plans to create a new competitive league in a move that could reshape the sport’s landscape and allocate more funding for participants. About five teams…
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Hoka Continues to Drive Deckers Brands in Q2, Ugg Returns to Profit
Shares for Deckers Brands were up nearly 10 percent. The footwear company reported net sales in the second quarter of 2024 increased 24.7 percent to $1.09 billion, compared to $875.6 million the same time last year. Deckers…
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Skechers Beats Profit Expectations in Q3, Nets Record Sales Over $2B
Skechers reported record quarterly sales of $2.02 billion, which were up 7.8 percent from the prior year and ahead of the company’s previously outlined projection of between $1.95 billion and $2 billion. Net earnings were $145.4 million…
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FloBikes Got Caught Sneaking Subscriber Data to Facebook. That Means You’re Owed Money.
If you woke up to an email about a class action lawsuit against FloSport, it was about their subscribers being notified that FloSports disclosed its subscribers’ personal information to Facebook via the Facebook Tracking Pixel,…
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Startup Raises $3M To Help Athletes Flex Their Creator Muscles
Grandstand, the athlete empowerment startup, recently raised $2.75 million in a funding round led by Will Ventures, with plans to launch an app that would allow fans to follow and financially support their favorite players.…
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Survey Sees Nike, Jordan, Lululemon Winning Popularity Contest with Gen Y + Z
While upstarts such as Hoka and On are making noise, Cowen’s sixth annual Gen Z and Millennial survey found Nike, Air Jordan and Lululemon hit new all-time highs in brand preference and showed material growth…
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TrainingPeaks Races Forward with Backbone Partnership
Boulder, CO (October 18, 2023) /ENDURANCE SPORTSWIRE/ – TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced its partnership with Backbone to lead its public relations efforts. Backbone will focus on elevating…
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Researchers Say Run Clubs are “Therapy”
A new study suggests regular group running sessions are as effective as antidepressants in treating depression and anxiety. Over 16 weeks, researchers compared outcomes of patients taking SSRI drugs against patients practicing running-based therapy. Summarizing the findings,…
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Lease a Bike to become title sponsor of Jumbo-Visma
Jumbo-Visma will be known as Visma-Lease a Bike in 2024, following a search to find a new sponsor to replace outgoing sponsor Jumbo. The news brings an end to weeks of speculation surrounding the future…
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Lululemon Athletica to Join S&P 500 Index
Lululemon Athletica will join the S&P 500 index before the stock market opens on October 18. Stocks added to the S&P 500 and other benchmarks often see a solid near-term boost as investors add their shares…
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The Women’s 2023 Hawaii Ironman World Championship Bike Count
Unlike back in September when Canyon took a surprising and commanding victory in the Ironman World Championship bike count, longtime bike count champion Cervelo is back to its old tricks at the top of the…
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The Future of Food? Nestlé Explores AI-Powered Personalized Nutrition
Artificial Intelligence may be one of the biggest buzzwords of 2023, and for good reason: fitness and health companies are among the leading players harnessing the simulation of human superpowers. Among those major players are…
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Class-action lawsuit filed against Shimano, Specialized and Trek over Hollowtech crank failures
A proposed class action lawsuit has been filed against Shimano, Specialized and Trek in the USA in the wake of the massive Hollowtech crankset recall. The lawsuit alleges the crankset recall is inadequate, claiming that, by not…
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84 Olympic Trials Marathoners Sign Petition Asking Max Siegel to Move 2024 Trials Start Time to 6 A.M.
Top American marathoners Jared Ward, Sara Hall, and Emily Sisson will be part of a Zoom call on Thursday with USATF CEO Max Siegel to discuss the start time of the 2024 US Olympic Marathon Trials. They were among 84…
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Kaitlin Armstrong attempts escape ahead of Texas murder trial, sheriff’s office says
Kaitlin Armstrong, the woman accused of killing professional cyclist Moriah “Mo” Wilson in 2022, tried to escape the custody of corrections officers in Travis County, Texas, on Wednesday morning, sources have confirmed. Armstrong ran from officers…
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Life Time Taps WellnessSpace Brands as Personal Training Recovery Partner
Life Time has leaned further into its wellness and recovery ambitions by partnering with WellnessSpace Brands, formerly HydroMassage. The deal introduces Life Time Dynamic Personal Training members to WellnessSpace Brands’ recovery and relaxation products such as its…
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EXEC: Report Sees Crocs, Hoka, New Balance, and On Increasing Teen Appeal
Crocs, Hoka, New Balance, and On were among the brands in the active lifestyle space that increased their appeal with teens in Piper Sandler’s 46th Semi-Annual Taking Stock With Teens Survey. Nike dominated teen mindshare…
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Study shows weight training better than cardio for fat loss
In exciting news for all those who may not enjoy cardio, new research looking into the impacts of strength training compared to cardio on fat loss has revealed that strength training may be the best option if…
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The more people exercise, the lazier they are throughout the rest of the day, study suggests
The more time you spend engaging in a structured exercise routine, such as going to the gym or running, the more likely you are to cut back on other physical daily activities, according to a…
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Runners outraged after local Ontario marathon ran out of water
A marathon in Ontario’s picturesque Prince Edward County is under scrutiny following a severe water shortage in 24 C weather, which left 600 runners searching for answers. Despite assuring on their website that water stations would be…
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Runners outraged after local Ontario marathon ran out of water
A marathon in Ontario’s picturesque Prince Edward County is under scrutiny following a severe water shortage in 24 C weather, which left 600 runners searching for answers. Despite assuring on their website that water stations would be…
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Report: Vuori Mulling 2024 IPO
Fast-growing activewear brand Vuori is reportedly talking to bankers about a possible initial public offering next year. A report Friday from Bloomberg said the Encinitas, California-based company, valued at $4 billion, could look to go public as…
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Lululemon and Xponential Fitness Confirm Ongoing Retail Partnership
Peloton will develop digital fitness content for Lululemon, while Lululemon will become Peloton’s primary athletic apparel provider. Lululemon also plans to discontinue sales of its Studio Mirror product before the end of the year. SGB
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Nike Beats Profit Expectations in Q1, Misses on Sales
The athletic giant reported Q1 revenues of $12.9 billion, up 2 percent compared to the prior year. This was in line with Nike’s previously issued guidance for Q1, which projected revenues between flat to up…
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Amazon to sponsor new-look Jumbo-Visma
Multi-national technology company Amazon will step in as a new sponsor for Jumbo-Visma. Amazon is expected to put in approximately €15 million, helping to fill a budget gap of roughly €25 million left by the…
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Peloton, Lululemon Partner on Content as Mirror Gets the Ax
After abandoning the connected fitness ship and pivoting to app-based experiences, Lululemon and Peloton have teamed up in a five-year global partnership to reach a combined 20 million members and guests. Lululemon is also finally…
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Train delays Quad Cities Marathon mid-race: How race coordinators accounted for timing issues
More than 4,000 runners pounded the pavement at the 26th Quad Cities Marathon, but roughly 200 of them got a lengthy break in the middle of it. Numerous participants experienced a delay as they waited for…
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lululemon and Peloton Announce Five-Year Strategic Global Partnership
lululemon and Peloton announced a five-year strategic global partnership through which Peloton will become the exclusive digital fitness content provider for lululemon, and lululemon will become the primary athletic apparel partner to Peloton. Together, the…
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What We Know About the Future of Endurance Training
An expert panel of 25 sports scientists who work with world-leading endurance athletes and coaches peered into their crystal balls to predict why and how they think top athletes will keep getting faster. Sports scientists weigh…
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DICK’S to Hire 8,600 Seasonal Teammates for Holiday Shopping Season
DICK’S Sporting Goods announced that it plans to hire 8,600 seasonal teammates for the 2023 holiday season. The sixth-annual “National Signing Day” on October 3 will kick off holiday recruiting efforts for positions at DICK’S…
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EXEC: Superfeet’s New CEO Discusses the Untapped Insoles Opportunity
Trip Randall, a former long-time Nike executive and the third CEO in Superfeet‘s 46-year history, talks with SGB Executive about the outsized growth potential still ahead for Superfeet as well as for the overall insoles…
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Adidas tests upper limit of running market with $500 shoe
Adidas’ newest running shoes, worn by Ethiopia’s Tigist Assefa on Sunday to set a new women’s marathon world record in Berlin, went on sale on Tuesday with an eye-watering price tag that will test the…
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Kenyan runner loses two world records due to short course
Two weeks ago, Kenya’s Agnes Ngetich shocked the world at the Transylvania 10K in Brasov, Romania, when she broke not one, but two women’s world records in one 10K race. Unfortunately, Ngetich’s records will not…
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K-Swiss Parent Company Xtep International Unveils a Brand Strategy Focused on Running
Xtep International Holdings Limited gave a glimpse into the company’s future at an event in Beijing last month. The Chinese-based parent company of K-Swiss launched its milestone brand strategy dubbed the “World-class Running Shoes of…
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Samsung and the University of Michigan team up on smartwatch technology for runners
ESSI announced a research partnership with Samsung Electronics on smartwatch technology. Together, the two companies are looking to help runners manage their health and physical activity, and to provide them with more reliable and accurate data. The eight-month…
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Endangered fish endangers Malibu Triathlon
This year’s Malibu Triathlon appeared bound for cancellation Tuesday due to a combination of a flooded underpass, an endangered fish and concerns about proper public notification about a change in the race route. But the…
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Naked trail race in England brings out running buffs
Scores of runners in England joined in a bold display of raw talent this month, baring all for a 5K trail run in which participants stripped down to their socks. The Naked 5K took place…
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Rad Power Bikes Hopes To Lead E-Bike Safety
Less than a week after a court trial date was announced against Rad Power Bikes, the company says future bikes will be Underwriters Laboratory Standards and Engagement certified. Bike advocates and consumer protection agencies have…
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Why the organization behind ‘Got Milk’ is leaning into sports marketing
The “Gonna Need Milk” campaign began with a focus on flag football and women’s tackle football. This really gave us insight into the amazing athletic abilities of these female athletes, and frankly, how under-supported they…
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The Future of Fitness Wearables: How Whoop, Oura, Garmin Are Innovating
Wearables have evolved drastically in the last nine years, with more offerings than ever before. But where is the wearables industry going? Could wearables become more accepted and used by healthcare professionals to enhance and…
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Sydney Marathon runners describe chaotic race from ‘start to finish’
Questions surrounding the safety of Sunday’s Sydney Marathon have been raised after distressing scenes of runners vomiting and passing out were reported by competitors. Of the 17,000 runners in the 42.2km race, NSW Ambulance said…
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Lectric Recalls Electric Bike Company’s Mechanical Brakes
According to the U.S. Consumer Product Safety Commission (CPSC), Lectric eBikes is contacting consumers about its e-bike mechanical disk brake calipers, which could cause riders to lose control and lead to injury. The CPSC reported that…
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Life Time Expands Personal Training Offerings
Life Time says it has expanded its Dynamic Personal Training portfolio with the launch of Dynamic Stretch across its athletic country clubs in North America. Already a component of Life Time’s Dynamic Personal Training sessions,…
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Adidas’ $500 Performance Running Sneaker Is the Lightest It’s Ever Made
Coming in at just 138 grams per shoe, Adizero Adios Pro Evo 1 has been unveiled as the lightest performance running sneaker Adidas has ever made. The racing shoe boasts new tech throughout, from a recycled…
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Lumin, Led by Industry Vets, Launches ‘World’s Smartest Fitness Studio’
Lumin Fitness is entering the franchising industry with what it calls “The World’s Smartest Fitness Studio,” a modern approach following four years of research and development led by fitness, franchising and gaming veterans. The first…
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Canyon opens Innovation Lab to unlock ‘next level’ of bicycles
Canyon Bicycles has opened an Innovation Lab at its HQ in Koblenz, Germany, marking an evolution in the brand’s approach to product development. The new design and development forge is a cutting-edge facility, staffed by Canyon’s…
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Boy arrested in fatal hit-and-run spree targeting bicyclists in Huntington Beach
A Huntington Beach minor was arrested in connection with a string of three hit-and-runs that apparently targeted bicyclists, killing one of them. The unidentified child was arrested and booked into Orange County Juvenile Hall on one…
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Fitness Technology Company FORM Bolsters its Leadership Team with New Board Member and Chief Revenue Officer
FORM, the fitness technology company pioneering real-time visual feedback to elevate athletic performance, welcome Christopher Stadler and Kevin Abt to its leadership team as Board Member and Chief Revenue Officer, respectively. Stadler was most recently…
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Former Portland Marathon president apologizes for tax evasion, acknowledges he altered records: ‘I did wrong’
Largely due to his age and ailments, former Portland Marathon President Lester V. Smith Jr. was spared prison time and sentenced Tuesday to three years of probation with eight months of home detention for tax evasion amid a…
Island Optics Offers a New Perspective on Superior Polarized Sunglasses
Boca Raton, FL, USA, September 7, 2023/ENDURANCE SPORTSWIRE/ – Island Optics, a new sunglass company from a family steeped in the tradition of quality optical craftsmanship since 1922, is excited to announce its bold venture…
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Lithium-ion battery company BMZ Group acquires Nox Cycles
Lithium-ion battery manufacturer The BMZ Group acquired e-bike brand Nox Cycles Austria, its sister companies in Germany and Switzerland, and the Hawk Bikes brand. The BMZ Group has been the battery and motor supplier for…
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Keepme Uses AI To Help Gyms Create On-Brand Fitness Marketing Content
Keepme, an AI-powered platform for fitness operators, has released Creator, a new generative tool developed specifically for gym content marketing teams. Keepme Creator learns a fitness brand’s tone and voice to maintain brand consistency and…
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A ‘World-Class Gym on Wheels:’ Randy Hetrick Has Big Plans for OutFit Training
The TRX founder has begun franchising his next big fitness business idea: outdoor workouts enabled by modern tech. A couple of years ago, Hetrick started OutFit Training, a concept that offers interval-style strength training workouts…
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Saucony Reunites With Universal Works on New Suede Runner Sneakers
Within Universal Works’ Future Friendship Project initiative — where the brand joins with like-minded labels on collaborative projects — Saucony has teamed up again with the contemporary clothing label on a fall 2023 capsule collection.…
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Wahoo and Zwift agree to settle patent suit
Last October, Wahoo sued Zwift and JetBlack for patent infringement, alleging that Zwift’s new Hub trainer, which JetBlack manufactures, infringed on its patents. Wahoo quickly settled with JetBlack, with Jet Black agreeing not to sell…
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Lululemon’s Raises Outlook As Q2 Comps Jump 11 Percent
Lululemon Athletica, Inc. raised its guidance for the year as second-quarter results exceeded expectations. Earnings rose 21.6 percent on an adjusted basis in the quarter with revenues ahead 18 percent. Comparable sales increased 11 percent or…
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Alo Yoga Launches Supplement Line, Continuing Wellness Push
Alo Yoga has mindfully moved into the supplement space, recently unveiling new gel-based ingestible wellness products and partnering with Sephora to launch its beauty and recovery line in stores in early September. Athletech
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Giant aware and working to get fake website taken offline
Giant Bicycles says it is aware of a fraudulent website mimicking its U.S. domain and has started the process of eliminating it by notifying the Federal Trade Commission, which investigates online scams in the U.S.,…
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Giant aware and working to get fake website taken offline
Gympass, the leading corporate wellness platform, announced it has raised $85M in a Series F funding round at a valuation of $2.4 billion. The new investment will accelerate Gympass’ growth globally as companies prioritize decreasing healthcare…
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New York City Marathon changes pregnancy deferral policy – but it requires athletes to pay to defer
New York Road Runners (NYRR) – organisers of the New York City Marathon – updated the organisation’s pregnancy and postpartum cancellation policy in an attempt to become a ‘more diverse, equitable, inclusive, and socially responsible organisation’. It means that…
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John McEnroe Tennis Academy partners with Evolution Optiks’ OcuRay for neuro fitness wearable
The John McEnroe Tennis Academy is partnering with the OcuRay division of Evolution Optkis on a vision training wearable to improve its athletes’ neuro fitness. The youth tennis players will use FalconFrames, lens-less glasses that track…
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Two men die in Ironman Cork competition in Ireland
Two men died during the swimming portion of an Ironman event in Ireland on Sunday, local authorities said. Irish broadcaster RTE said the two men, one in his mid-60s and one in his mid-40s, died…
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Boutique American bike brand announces closure
The American parent company of All-City Cycles, Quality Bicycle Products (QBP), has announced that its boutique bike brand will be “retired in a few years,” with “no new product development beyond model year 2024.” Cycling…
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Saucony, ASICS Gaining on HOKA
HOKA’s sales grew from about $900 million to $1.4 billion from fiscal 2022 to 2023 and it’s still rocketing upward. The big movers are ASICS and Saucony and the moves are striking. Saucony has almost…
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World Athletics Championships to feature $100,000 world record reward
Athletes who break world records at the World Athletics Championships here are in line to win a $100,000 (£78.5 million/€92 million), after Japanese electronics giant TDK extended its long-running support of the event. Inside The…
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Nike and Adidas Lead Brands With Most-Placed Products in TV & Film, According to New Study
Nike and Adidas are among brands with the most-placed products in TV and film, according to new study put out by Merchant Machine which analyzed 2,227 movies and 890 TV shows. FN
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The Best Half Marathons in and Around National Parks
Running provides you with hours of time each week free from the recycled air and artificial light of your office or home. So why not take that fresh air experience up a notch and run…
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Despite surge in MTB helmet sales, Leatt revenue decreases 31% year-over-year
Leatt Corporation’s second-quarter revenue decreased 31% year-over-year despite mountain bike and moto helmet sales increasing 48% compared with the same time last year. Global revenue for the quarter ending June 30 was $12.35 million, compared…
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What Extreme Heat Does to Your Body
While the human body is able to withstand high temperatures, unprecedented extreme heat driven by climate change is challenging our ability to adapt. As heat waves become more common, it’s important to know why heat…
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Wolverine to Close Boston Campus, Consolidate US Offices to Michigan
Wolverine on Thursday announced the planned closure of its Boston headquarters by the end of the year and the consolidation of its offices across the U.S. to its Rockford, Mich., campus. The announcement came as Wolverine Worldwide announced sagging…
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ROKA Renews Partnership with Olympic Gold Medalist Gwen Jorgensen
Austin, Texas (Aug. 10, 2023) /ENDURANCE SPORTSWIRE/ – ROKA, a leading performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive endurance athletes, announced today the re-signing of Olympic gold…
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Many Pro Runners are Becoming Coaches. What’s the Deal?
As the sport of running grows, so do many of its cottage industries. Coaching has quickly become an industry that many are tapping into as more people enter the sport, but experiences may vary. Trailrunner
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The Curious Case of The Disappearing Race Volunteer
Multisport events across the country rely on volunteers to operate, but not only are volunteers not always free, they’re also becoming an endangered species. What happens when the helpers stop showing up? Triathlete
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TicketSocket teams up with The National Cycling League in a multi-year partnership to provide a white label ticketing and registration solution
Giant Group’s first-half revenue was NT$42.6 billion ($1.34 billion) in its first fiscal half, down 5.4% from the same period last year. But the company said strong sales in the China market helped. The domestic…
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New Study Highlights Critical Steps Toward Equity in the Trail Running Community
The Running Industry Diversity Coalition (RIDC) recently launched its #FreedomToRun campaign for Juneteenth on June 19, releasing a series of three studies on racial representation in running participation and industry employment. Trailrunner
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New Balance Taps Blue Bottle Coffee for New Fresh Foam X 1080v12 Sneaker Collaboration
New Balance is giving its Fresh Foam X 1080v12 sneakers a jolt of caffeine, thanks to Blue Bottle Coffee. The sneaker brand has partnered with Blue Bottle in a new collaboration, which is now live online. The duo’s…
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Netflix to release track and field documentary on world-class sprinters
Netflix is set to launch a new documentary series focused on 100m and 200m sprinters on the Diamond League circuit, featuring some of the world’s most renowned sprinters. According to The Daily Mail, the show will follow…
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Hoka Continues to Drive Deckers Brands in Q1
Deckers raised its full-year guidance on Thursday after reporting another quarter of gains driven by its Hoka brand. Net sales in the first quarter of 2024 increased 10 percent to $675.8 million, compared to $614.5 million the…
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7 weird and wonderful British running races
From pushing a hospital bed to serving time in a prison, these quirky events will have you hooked, and get you serious bragging rights. Runner’s World
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French woman becomes first to win Tahoe 200 overall
France’s Claire Bannwarth ran her way into the record books this past weekend by becoming the first woman to win the Tahoe 200 Mile Endurance Run outright. The 34-year-old ultrarunner finished the mountain ultra—billed as the…
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UCI warns it is “impossible” to get away with hidden motors, all 997 Tour de France tests negative
The UCI has today warned the peloton that the extensive testing for motors at the Tour de France makes it “impossible” to mechanically dope without being caught, and revealed that all 997 tests at this…
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BodyArmor Founder Acquires Majority Stake In NOBULL
Billionaire beverage mogul Mike Repole has acquired a majority stake in NOBULL, the footwear and apparel brand that has deals with the NFL combine, PGA Tour, and CrossFit Games. FOS
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Mirror mirror on the wall who is the fittest of them all? MAGIC raises $2.5 million
The UK fitness tech start-up Magic Mirror has raised $2.5 million to bring AI-powered workouts into the UK’s living rooms, or wherever you do your workouts. It will also tell you if your ‘form’ is…
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Tour de France Femmes avec Zwift by the numbers
Tour de France Femmes avec Zwift takes place on July 23 to 30 with 8 stages covering 960.5km in total. There are 22 teams for total of 154 riders entered. Endurance Biz
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One Runner Followed His Watch’s AI Training Plans for a Month. Here’s What Happened.
Could a Garmin watch actually know something a runner doesn’t about his training progress? Could it replace a coach? Andy Cochrane decided to be a guinea pig, making a resolution to wear his Garmin for…
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EXEC: Nike Hit by Lawsuit Over Pocket Bras
Nike is facing a lawsuit in Boston Federal Court by an inventor who claims the sportswear giant stole her technology for a line of sports bras with pockets. In court papers, SherryWear, LLC said its founder,…
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Tour de France Fan Causes Massive Crash by Taking a Sidelines Selfie
A sideline selfie had catastrophic consequences at the Tour de France on Sunday. A spectator trying to take a photo at Stage 15 of the world-famous cycling event inadvertently knocked the handlebars of rider Sepp Kuss of…
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Tour De France Fans Cause Multiple Crashes—Leading To Rider Injuries And Withdrawal From Race
Distracted fans caused multiple crashes along the Tour de France route over the weekend, leading to injuries, lost time by riders, and even the withdrawal of one rider from the entire race as fan interactions…
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Peppermint Cycling Co. Gaining Momentum in the US
MONTREAL, QUEBEC (July 10, 2023) /ENDURANCE SPORTSWIRE/ – Less two months after its official launch in the US, Peppermint Cycling Co., maker of performance cycling apparel for women, is quickly adding new retail partners that…
Saucony® Launches All-New Kinvara Pro
WALTHAM, MA (July 6, 2023) /ENDURANCE SPORTSWIRE/ – Carbon-plated shoes married with PEBA-powered midsoles first burst onto the scene in marathon racing products because the unique combination of the responsive foam and propulsive carbon plate…
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Brooks Launches ReStart Recommerce Program to Support Sustainability Goals and Increase Access to the Run
Brands that sponsor the Ladies Professional Golf Association (LPGA) are found to have gained up to a 400 per cent return on their investment, according to a report from SponsorUnited. The LPGA Marketing Partnerships Report for…
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Higher VO2 max may protect against certain cancers, study shows
Researchers from the Swedish School of Sport and Health Sciences have linked cardio-respiratory fitness to a lower risk of dying from prostate, colon and lung cancer—the three most common types of cancer in men. Running…
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ChatGPT on Wheels: Here’s How the ‘World’s Smartest Bike’ Works
ChatGPT — the increasingly ubiquitous artificial intelligence software — now powers a bicycle. Urtopia, the brand behind this innovation, touts its ChatGPT-integrated e-bike as “the bicycle with a mind.” What it boils down to is an advanced Siri-like utility…
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Pinarello has been sold
Global investment firm L Catterton – whose owners include luxury behemoth LVMH – announced the sale of iconic Italian bicycle brand Pinarello to a “private family office.” The assumption is that the total was greater than…
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2023 Tour de France: A visual guide to cycling’s most challenging race
The 110th edition of the Tour de France, the most challenging and best-known bicycle race in the world, starts July 1 in Bilbao, Spain, and ends 2,115 grueling and painful miles later on the Avenue des Champs-Élysées in Paris…
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How AI Is Helping Shoe Retailers Solve One of the Biggest Consumer Pain Points
Experts believe the solution to online shopping challenges lies in the rapidly growing field of artificial intelligence. FN
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Is Physical Activity Good for Bone Density? A New Study Reveals the Answer
Osteoporosis impacts almost 20% of women and 5% of men ages 50 and up, according to the Centers for Disease Control and Prevention, making it a concern for many. Now, a new study suggests that working…
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The Vents in Nike’s New Jacket Open Automatically When You Sweat
The new Nike Aerogami Jacket is meant to both warm and cool an athlete by automatically opening vents for added breathability when they start to sweat and then closing in the absence of moisture. Gizmondo
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What you should know about muscle memory to help you stay fit
Understanding how both kinds of muscle memory work can help you get off to a strong start if you’re establishing a new fitness routine or rebooting one after a break. cnn Health
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Asics Invests In Virtual Reality Exercise
Asics Corp. announced that its investment subsidiary, Asics Ventures Corp., had invested in Valkyrie Industries, Ltd., a London-based startup that combines virtual reality with electrical muscle stimulation. The funding will accelerate the product development of EIR…
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Cyclist Gino Mäder, 26, dies after a high-speed crash in the Swiss Alps
Swiss cyclist Gino Mäder died Friday, one day after suffering a terrible crash during a mountain descent in stage 5 of the Tour de Suisse. Both Mäder and another racer, Magnus Sheffield of the U.S.,…
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Porsche eBikes Go Higher End with Builds Topping $15k
After already releasing two eBikes, Porche announced two new models at a price point only Porsche owners could likely afford. The eBike Cross Performance and eBike Cross Performance EXC were developed in a collaboration with…
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Specialized Drops $3,800 Turbo Levo SL 24″ Kid’s E-Bike
The new Specialized Turbo Levo SL Kids gives a whole new avenue for fun on the trails (or the ability to keep up with adults). It’s 36.6 lbs of a legit e-bike equipped with the…
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Nike’s New Well Collective to Shift Focus From Sports to Holistic Health
In an effort to take its reach beyond just sports, Nike has announced the launch of the Nike Well Collective. Debuting today, the initiative looks to expand on ideas of mind, body and life, serving…
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The 16 Best Running Books to Inspire and Motivate You
Running books are looking different these days. In the past, running books have largely covered what you can do to become a faster and more efficient runner. And while these types of running books are…
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Royal Robbins Launches Spring 2024 Collection
SAN FRANCISCO (June 9, 2023) /ENDURANCE SPORTSWIRE/ – Royal Robbins is excited to launch its Spring 2024 apparel collection with focus on enabling adventure. As one of the outdoor apparel industry’s most authentic brands, Royal…
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Pinarello nears sale to billionaire Ivan Glasenberg, according to reports
Italian bike brand Pinarello could be sold to billionaire Ivan Glasenberg, according to reports. The South African was previously the CEO at Glencore, one of the world’s largest commodity trading and mining companies before retiring in 2021.…
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Jumbo-Visma left with €5 million budget shortfall as Gorillas fail to deliver sponsorship
Jumbo-Visma have reportedly lost the sponsorship funding of German ultrafast grocery delivery company Gorillas, leaving an estimated €5 million hole in their 2023-2024 budget. Cycling News
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Tailwind Nutrition Launches Dauwaltermelon, Courtney Dauwalter’s Signature Watermelon with Lime Flavored Endurance Fuel
Durango, Colo. /ENDURANCE SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, introduces its newest Limited Edition Endurance Fuel flavor, ‘Dauwaltermelon’, inspired by Tailwind Nutrition athlete, Courtney Dauwalter. This…
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New Balance plans 120,000-square-foot manufacturing facility in Londonderry
Footwear maker New Balance wants to build a factory in Londonderry as part of its larger effort to expand manufacturing capacity in the U.S. The 17-acre property is intended to be the sixth U.S. manufacturing…
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WatchOS 10 adds huge features improving cycling and hiking
There are some features that cyclists and hikers have been requesting from the Apple watch for years. Apple announced that a lot of the most requested features, like more cycling and hiking information, will be…
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25 entrants disqualified from 2023 Comrades Marathon for ‘cheating’
Comrades Marathon disqualified 25 entrants from this weekend’s race for supplying false information. The esteemed South African event features a number of entry restrictions and requires competitors to have run at least one qualifying race…
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REI Introduces Its First Trail Running Shoes Since 1970s
REI jumps back with a brand-new trail runner line called Swiftland. Not only is this shoe a big deal for REI, which has been out of the running shoe game for almost half a century,…
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Equinox Unveils Luxury Loyalty Program
Equinox is playing the part of concierge to its clientele. The high-end health club operator announced an exclusive program called Equinox Circle, granting gym members access and perks to luxury brands across healthtech, nutrition, travel,…
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Peloton seeks to rebrand as ‘more than a bike company,’ shift from ‘exclusivity to inclusivity’
Peloton is shifting perceptions from in-home to everywhere, fitness enthusiasts to people at all levels, exclusivity to inclusivity across all Peloton Members present and future. Its app will now offer five membership tiers, including three…
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G.O.A.T. Fuel closes funding round, eyes nationwide distribution
The Jerry Rice-backed energy drink company G.O.A.T. Fuel has closed a $5 million seed funding round co-led by venture firms Stage 1 Fund and Morrison Seger Venture Capital Partners. The company has now raised a…
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Fleet Feet Announces Seventh Annual Big Run Event
CARRBORO, N.C. (May 22, 2023)/ENDURANCE SPORTSWIRE/ – Fleet Feet, the largest franchisor of locally owned and operated run specialty stores, announces more than 120 stores will participate in The Big Run, the brand’s nationwide event that…
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Will ‘Superfood Powders’ Actually Make You Healthier?
You’ve probably noticed ads for these “superfood powders” scattered across social media or on your favorite podcast. Athletic Greens, Daily Greens, Supergreens — mix just one scoop of these multivitamin powders into a glass of…
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Just one run changes how your brain reacts to food, new study shows
Going out for just one run can curb your appetite while also heightening your response to food cues in parts of your brain, according to a new study published in the journal Human Brain Mapping. Running…
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New Suit Comes for Nike’s ‘Misleading’ Sustainability Marketing
In a complaint filed Wednesday in a District Court in Missouri, plaintiff Maria Guadalupe Ellis claimed that Nike uses “deceptive and misleading” statements when marketing its sustainability collection. Specifically, the suit claims that Nike “deceives…
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Suunto Announces Partnership with Ogden Marathon and Ragnar Races
HELSINKI (May 15, 2023)/ENDURANCE SPORTSWIRE/ – Suunto, known for their high-end navigation products featuring some of the world’s highest-performing GPS-watches and pinpoint accurate compasses, officially announces their partnership with the Ogden Marathon/Goal Foundation and Ragnar races. The…
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Toronto Marathon slammed for cars driving through the race course and medals being stolen at the finish line
Dozens of Toronto Marathon participants are expressing concerns about the way the races played out, a lack of water and medical personnel available for runners, and a finish line that was, at best, disorganized, and…
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EXEC: Giant Sees Inventory, Weather And Tough Comps Hurting Q1 Sales And Profits
Giant sees inventory, weather and tough comps hurting Q1 sales and profits. Revenue for the first quarter was NT$20.12 billion, a decline of 9.6 percent year-over-year. Net profit after tax declined 54.1 percent from the…
Altra Running Appoints Joe Toth as Head of Sales, North America
May 8th, 2023 – Denver, Colorado /ENDURANCE SPORTSWIRE/ – Altra Running, a VF Corporation brand, today announced the appointment of industry veteran Joe Toth to the position of Head of Sales, North America. Toth will…
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Peloton Touts Subscriber Growth Amid Heavy Losses
Peloton CEO Barry McCarthy described its fiscal quarter as the best he has seen with the company, but investors were left cold. The connected fitness giant booked $748.9 million in the fiscal third quarter ending…
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A Triathlon Champion’s Positive Test Jolts the Sport, Creating a Soap Opera
Collin Chartier tested positive for erythropoietin, the well-known illegal stamina enhancer. It came as a shock to devotees of one of the ultimate endurance pursuits, where stamina is everything. NYT
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Processed Food Perfection
It’s important to define what constitutes a processed food before passing judgment on them. There’s a range of refinement on our supermarket shelves. Slowtwitch
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No Shortage of Imposters at The Boston Marathon
Every year after The Boston Marathon, some runners take to social media to report on some form of bib stealing. In the days following the marathon, runners flock to Marathonfoto.com to look at their photos,…
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Exercise May Help People Cut Back on Drugs and Alcohol, Study Suggests
A new research review suggests physical activity may also help people cut back on drug and alcohol use. Adding physical activity to traditional treatment for substance-use disorder seems to lead to better results, says review co-author…
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Former Penn State Professor and Cycling Coach Honored with Amateur Race Series in His Name at the Valley Preferred Cycling Center
Trexlertown, PA/ENDURANCE SPORTSWIRE/ – The Valley Preferred Cycling Center, the home of cycling in the Lehigh Valley and host of the world’s premiere weekly professional and amateur racing series, is thrilled to announce the Jim…
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Ultra-marathoner breaks silence after being exposed in car drama
The top British runner who used a car to drive part of a 50-mile (80km) ultra has broken her silence after being disqualified. Joasia Zakrzewski, 47, finished third in the 2023 GB Ultras Manchester to…
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Boston Athletic Association responds to allegations a cheering squad was racially targeted by police in Newton during Marathon
The response answers allegations that two running groups comprised of people of color were racially targeted by police while they cheered along the Boston Marathon route in Newton. CBS
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Lululemon Exploring Sale Of Mirror Fitness Platform
Lululemon Athletica, Inc. is working with an adviser to explore selling the Mirror connected fitness business, which has underperformed since LULU acquired the company in 2020, sources told Bloomberg. The report comes as Lululemon on March…
Aleck’s Tocsen Crash Sensor Now Available to Cyclists in U.S. and Canada
South Lake Tahoe, CA (Apr. 17, 2023) /ENDURANCE SPORTSWIRE/ – Following their recently announced acquisition of impact detection technology company Tocsen, Aleck®, the industry-leading maker of wireless helmet audio systems for outdoor sports, announced today…
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Fitstop To Expand Into U.S. Market; Hires NA Athletic Director
Australia-based fitness chain Fitstop reported plans to enter the U.S. market with a flagship location opening in Santa Monica, CA. The company also plans to open ten U.S. locations by the end of 2023. Peter…
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Eating too much ‘free sugar’ has 45 negative health effects, study finds
Are you a sweet tooth? In a large review of 73 meta-analyses – which included 8,601 studies – high consumption of added sugar was associated with significantly higher risks of 45 negative health outcomes, including diabetes, gout,…
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Horrendous Tour of Flanders crash sees Bahrain Victorious pro disqualified
Bahrain Victorious’ Filip Maciejuk was disqualified from the Tour of Flanders for causing a shocking crash which brought down most of the men’s peloton, injuring many riders. road.cc
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Exercise May Help Counteract the Toll of Poor Sleep
In an ideal world, experts say, you would get both ample exercise and ample sleep. But a new study suggests that exercise could potentially help counteract the health consequences of not getting a proper amount of…
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Nike Q3 Earnings Beat Expectations, Wholesale Revenue Up 18%
Nike reported better-than-expected results for the third quarter — despite recent inventory excesses and challenges in China. The athletic giant reported Q3 revenues of $12.4 billion, up 14% from the same time last year and…
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Nationwide E-Bike Tax Credit Bill Returns to Congress
The Electric Bicycle Incentive Kickstart for the Environment Act first arrived in Congress in 2021. Like most bills that come to America’s legislative chambers, it never passed into law. But five politicians and bike industry advocates…
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Garmin becomes official timer for Schneider Electric Marathon de Paris
Garmin has become the official timer for the Schneider Electric Marathon de Paris, with the event’s 46th edition set to take place on April 2, 2023. Endurance Biz
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Altra Announces New Athletes to Elite Team
DENVER (March 7, 2023) /ENDURANCE SPORTSWIRE/ – Altra, a leading innovator in performance running, is excited to welcome its newest trail athletes, Careth Arnold and JP Giblin, to the Altra Elite Athlete Team. Throughout the…
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Hi-Torque closes Road Bike Action and Electric Bike Action magazines
Hi-Torque Publications has laid off at least three editors at its road bike and e-bike media titles. The publisher plans to close Road Bike Action and Electric Bike Action, which have print titles and websites. Hi-Torque is continuing…
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Influencer under fire for blocking Austin Marathon route with ebikes
The 2023 Austin Marathon’s biggest story to come out of the race is not one of triumph or success, but one of disruption and annoyance. Influencer Matt Choi of Gaithersburg, Md., upset many of his fellow…
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Life Time, The Largest Provider of Permanent Pickleball Courts, Hosting and Presenting Nine Pro Pickleball Tournaments Nationwide in 2023
CHANHASSEN, Minn., Feb. 20, 2023 — Life Time (NYSE: LTH), the country’s largest owner and operator of pickleball courts across its network of more than 160 luxury athletic country clubs, is bringing nine tournaments with thousands of players…
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Quell Raises $10M In Series A Funding Round
Quell, the UK-based fitness gaming developer and publisher, completed a $10 million Series A funding round led by Tencent with follow-on investment from Khosla Ventures, Heartcore Capital, Social Impact Capital, and entrepreneur Naval Ravikant. This…
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Outside Is Launching a New Dynamic Paywall
Starting today all users will be able to view a limited number of articles across Outside Online each month—and soon to be rolled out on all of its sites—means readers no longer find certain stories…
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Parlee Cycles files for Chapter 11 bankruptcy protection
Custom carbon frame maker Parlee Cycles Inc. filed for Chapter 11 bankruptcy protection on Monday and will continue operations during the process. A balance sheet in its filing showed Parlee’s liabilities totaled $4.4 million and…
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PEARL iZUMi Announces 2023 Athlete Roster
Louisville, Colorado (February 7, 2023) /ENDURANCE SPORTSWIRE/ – PEARL iZUMi, the Colorado-based global leader in cycling apparel and footwear, proudly announces its 2023 athlete roster–consisting of six returning riders and two fresh faces. PEARL iZUMi…
2x Olympian Nick Symmonds Launches the ‘Impossible Obstacle Course’ Competition with a Grand Prize of $25,000
Eugene, Oregon – February 6, 2023 /ENDURANCE SPORTSWIRE/ – Nick Symmonds, 2x Olympian in Track & Field, is on a mission to find the strongest, most well-rounded athlete in the world – and reward them…
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If the Ironman World Championship Doesn’t Happen in Kona, Did It Even Happen?
The iconic one-day world championship event has outgrown the small town on the island of Hawaii. But will triathletes follow the race outside of Kona? NYT (PAYWALL)
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Most Americans aren’t getting enough exercise, study finds
Less than a third of U.S. adults meet suggested benchmarks for aerobic and muscle-building activities set out by health officials, according to a new study released Thursday. The U.S. Department of Health and Human Services…
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Adidas, MSG Sports Among Backers of Sapphire Sport’s Venture Fund
Some of the largest companies in sports have invested in a new venture capital fund. Sapphire Sport has raised $181 million from a group of investors that include Sinclair Broadcast Group, Adidas, Madison Square Garden Sports, Arctos Sports Partners,…
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Pickleball Soars to 37M Players in U.S.
Pickleball is coming off of its best year yet. The sport, which exploded in popularity during the pandemic, saw more than 36.5 million people in the U.S. play between August 2021 and August 2022, according to a report…
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Peloton fined $19 million for dropping the ball on Tread Plus safety issues
Peloton is starting off 2023 with a $19 million fine. According to the US Consumer Product Safety Commission, the company has agreed to pay the civil penalty to settle charges that the company knowingly failed to…
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Active Lifestyle Stocks Face Turbulence In 2022
The majority of stocks in the active lifestyle space took it on the chin in 2022 as broader stock markets in the U.S. saw their worst performance since the 2008 financial crisis. All three of…
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Hydration can significantly impact your physical health, study finds
Drinking enough water is associated with a significantly lower risk of developing chronic diseases, a lower risk of dying early or lower risk of being biologically older than your chronological age, according to a National…
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Trek ranks high for trademark oppositions
Trek has opposed more than 400 applications for trademarks the company felt came too close to its turf, earning it the #4 spot on a list of prolific opposers, just behind Apple, Inc. and ahead…
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Parents of girls in fatal e-bike crash settle with each other; Rad Power files cross-complaint
A Los Angeles judge has approved a $1.5 million settlement between the parents of a 12-year-old girl who died following an e-bike crash and the parents of the 11-year-old girl who was piloting the bike.…
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Worldwide Survey of Fitness Trends for 2023
The annual ACSM’s Health & Fitness Journal® worldwide survey to determine industry trends by health and fitness professionals is now in its 17th consecutive year. The COVID-19 pandemic certainly made an impact on the 2021 survey and…
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Life Time Survey: Building Muscle Tops Weight Loss as Primary Focus for 2023
Life Time’s annual health and wellness survey of more than 1,000 fitness enthusiasts finds that building muscle topped weight loss as primary focus for the year ahead – an increase of 10 percent from last…
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Professional Triathletes Organization Raises $30 Million in Series B
The Professional Triathletes Organisation (PTO) has completed a $30 million Series B funding round led by Divergent Investments, a Luxemburg-based private equity fund. Majority investors in the round included the Welsh billionaire Sir Michael Moritz and Warner Bros. Discovery, which…
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Men set to compete in Olympic artistic swimming for first time at Paris 2024
Men will now be eligible to compete in the team event, which features eight athletes on each team. The new rules will permit a maximum of two men to feature on each squad at the…
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Netflix to Stream Nike Training Club Video Workouts Starting Dec. 30
More than 30 hours of Nike training sessions will be released on Netflix, beginning with five training programs this month with other workouts being added throughout 2023. A dozen Nike trainers will lead the workouts,…
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A High Schooler’s AI-Infused Running App: Fast and Fit
Joshua Joseph, a 17-year-old senior at Foothill High School in Pleasanton, California, stands out is he has developed an app called Fast and Fit that helps runners improve in two distinct ways. Letsrun
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Confirmed: Italy to host Tour de France Grand Départ in 2024
Italy will host the first three stages of the Tour de France in 2024, organisers ASO confirmed. The 111th edition of the race will start on the other side of the Alps for the first time…
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Does Running Have a Drinking Problem?
A growing body of research says that no amount of alcohol is good for our fitness and health. It’s time to rethink our relationship with booze. The running culture—which is otherwise populated by protein-shake-drinking, heart-rate-tracking,…
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Nike, Inc. Fiscal Q2 Results Beat Street Expectations; Inventories Up 43 Percent
Nike, Inc. reported fiscal 2023 second quarter revenues were $13.3 billion for the three-month period ended November 30, up 17 percent compared to the prior-year comparable period and up 27 percent on a currency-neutral basis.…
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2-Minute Bursts of Movement Can Have Big Health Benefits
A new study confirms that you don’t have to do a hard workout to reap the longevity rewards of exercise. NYT (Paywall)
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Lululemon Lifts Outlook As Q3 Comps Surge 22 Percent
Lululemon Athletica, Inc. again raised its outlook for sales and earnings for the year after reporting third-quarter results that topped guidance. Comparable sales in the quarter increased by 22 percent, or 25 percent on a constant…
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Former Hydro Flask CEO to Lead Puffin Drinkwear
Puffin Drinkwear, makers of personality-infused apparel for your drink to wear, announced that Scott Allan is being brought on as interim CEO starting immediately. Allan led Hydro Flask initially as President & CEO and following…
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Strava Year in Sport Report: Athletes Want To Work Together — And Benefit When They Do
Exhausted by pandemic restrictions and hungry for socialization, athletes around the world looked for more opportunities for interaction in 2022. And they actually performed better when they took those opportunities. That’s the message from Strava’s…
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Anta Exploring Amer Sports IPO
Anta Sports Products, Ltd., the Chinese sports equipment corporation headquartered in Jinjiang, is reportedly holding preliminary talks with investment banks for an IPO of Amer Sports that could raise about U.S.$1 billion or more, according to Bloomberg.…
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New Pace-Tuned Running Shoes Introduced By Vimazi at The Running Event 2022
Portland, Ore. (Dec. 6, 2022)/ENDURANCE SPORTSWIRE/ – Vimazi introduced its first collection of pace-tuned shoes during the 2022 TRE show in Austin, Texas last week. Each of the company’s 10 shoe models are engineered to perform best…
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Metabolism tracker Lumen raises US$62 million
Metabolism measurement platform Lumen, has raised US$62 million in a series B funding round led by Pitango Venture Capital. Participating investors include Hanwha Group, Resolute Ventures, RiverPark Ventures, Unorthodox Ventures, Almeda Capital and Disruptive VC.…
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UCI bans team cars from following time trial riders too closely
Tthe UCI has ruled that cars must now follow riders at 15 metres rather than 10 as before, although it is not known how commissaires will measure this in race. Cyclingnews spoke to an aero expert,…
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USATF CEO’s $3.8 million salary for 2021 sparks outrage
Team USA athletes and track fans are outraged after it was reported that USA Track & Field (USATF) CEO Max Siegel earned a whopping $3.8 million last year, according to his tax form posted on the USATF…
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Wattbike secures £3.25m for global growth
Wattbike has partnered with Praetura Commercial Finance to help fund its ambitious global expansion plans. The £3.25 million asset-based lending facility will help the team invest in its Hub App, which works in tandem with…
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“It Was an Eye Opening Experience”: Lance Armstrong Recalls His First Ever Trip Down the PED Lane
In a recent podcast with Paul Kimmage, Lance Armstrong revealed his first PED experience. Somehow, even after getting all his titles taken away from him, he has no regret for using PEDs. Essentially Sports
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MADE handmade bike show announces dates and venue for inaugural show
MADE, a new handmade bicycle showcase being organized by PR outfit ECHOS Communications, will take place August 24 to 27, 2023, at the Rose Quarter in Portland, Oregon. Announced earlier in 2022, the show says…
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Meta’s Plans for VR Fitness Could Hit Snag
A government agency is looking to block Meta’s acquisition of a virtual fitness company. In October 2021, the tech giant agreed to acquire virtual realty company Within, the developer of Supernatural — a VR fitness app made exclusively…
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Nike Opens First Nike Rise Location In North America
Nike opened Nike Aventura in Miami, FL. It is the first Nike Rise store in the U.S., signaling the next stage of its retail expansion in North America. The Nike Rise concept features a Sport…
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You Can Now Shop For Vans, Merrell and Saucony Sneakers With Google’s New 3D View Feature
Google has launched a new way to shop for shoes – in 3D. The company has expanded the three-dimensional and augmented reality (AR) shopping technology it uses for home goods and beauty to the footwear space. Now,…
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Music That Makes You Move
Did you know that what you listen to while working out can impact your results? To dive deeper into the mind/body/music connection, Velotric surveyed 1,000 fitness fanatics about their preferred playlists while exercising. They also…
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Amazon gets back into the virtual care space with the launch of Amazon Clinic
Amazon announced the launch of Amazon Clinic, which it calls, “a virtual health storefront, bringing together clinical offerings from national, award-winning telehealth providers.” With Amazon Clinic, customers are able to select the third-party telehealth provider that best…
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Bradley Wiggins disputes near £1m claim against him by liquidators
Sir Bradley Wiggins is disputing a near £1m claim against him made by the liquidators of his companies and is selling a property to raise funds. In an update on the liquidation filed at Companies…
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Why The Running Event Is Welcoming New Brands and Embracing the Outdoors
Last November, in its return to in-person events, The Running Event (TRE) reported a slight dip in exhibitors, but record high attendance for retailers and media. Headed into its upcoming show this month in Austin, Texas,…
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Life Time Lifts Guidance As Q3 Beats Plan
Life Time Group Holdings, Inc. slightly lifted its outlook for the year after reporting third-quarter results that topped its guidance. Sales were ahead 28.9 percent as fitness center memberships were up 9.0 percent year-over-year. Total…
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Wolverine Stock Slides as Company Misses Revenue and Profit Targets in Q3
Total revenue in the third quarter of 2022 was $691.4 million, which represents growth of 8.6% versus the prior year. Net earnings were $38.8 million, down 0.8% from the same time last year. By brand,…
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Roark Run Amok Launches A Capsule Collection with Artist Travis Weller
LAGUNA BEACH, CA./ENDURANCE SPORTSWIRE/ – Roark announces the launch of a capsule collection created in collaboration with longtime co-conspirator and friend, the artist and ultra distance runner, Travis Weller. As part of Roark’s Run Amok…
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Planet Fitness Revenue Bulks Up to $244.4M
Planet Fitness is making its pandemic comeback. The large fitness center operator reported third-quarter revenue of $244.4 million, marking a 58.4% increase from the same period last year. Net income reached $30.7 million, up $12 million from the same…
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WHOOP and TYR Partner to Optimize Swimming Performance
WHOOP, the human performance company, and TYR, the leader in swimming innovation, announced an apparel partnership to bring the world’s first truly smart swimsuits to market. The two brands have developed swimwear that pairs TYR’s famed…
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Wasserman Adds Providence Equity as Investor; Redbird, Madrone Cash Out
Sports and entertainment talent representative Wasserman has taken on private equity firm Providence Equity as an equity investor. Providence, which counts Learfield and The Chernin Group. Sportico
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Thule reports ‘rapidly declining’ demand for bike-related products in third quarter
Thule Group has published its interim report for July to September 2022, reporting a 23% decline in third-quarter sales year-on-year. Net sales for the quarter amounted to SEK 2,139m. Adjusted for exchange rate fluctuations, sales…
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Kanye West Peloton Swears Off His Music …For All Future Classes
Kanye West is persona non grata for Peloton — the exercise company is banning his music from any new future classes. The statement comes on the heels of Peloton’s Alex Toussaint — a popular cycling instructor…
Race Across America and Inifinty Seats Announce 2023 Partnership
Boulder, CO /ENDURANCE SPORTSWIRE/ – Race Across America (RAAM) is pleased to announce a new partnership with Infinity Seats. Both brands are recognized world-wide for their excellence in their respective industries. 2023 marks the 41st…
First Round of Official Nonprofits Selected for Austin Marathon
AUSTIN, Texas/ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon is excited to announce the first round of selected 2023 charities for their Austin Marathon Gives program. Austin Marathon Gives, presented by the Moody Foundation, is…
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Will Ventures closes second fund with $150M to invest in sports technologies
The low-flying, Boston-based venture outfit Will Ventures just tripled the size of its second fund to $150 million thanks to its approach of investing in sports technologies with the help of its community of athlete…
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Thule makes 34 staff cuts in US
As Sweden-based Thule Group’s executives are warning investors of a sharp decline in sales and earnings due to a softening bike sector, the company’s Americas division is making organizational changes that include 34 staff cuts…
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World Triathlon Confirms: Iden’s IMWC Shoes Not “Illegal,” No Rules On Running Shoes
An investigation into the legality of Gustav Iden’s prototype Hawaii Ironman run shoes has lead to a surprising conclusion: anything goes. ON, who signed Gustav Iden in the week leading into the race on the…
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Saris Cycling Group Acquired By C+A Global At Bankruptcy Auction
C+A Global acquired Saris Cycling Group at a bankruptcy auction and will rename the brand Saris Equipment. Based in Edison, NJ, C+A is a worldwide manufacturer and online retailer of consumer products and electronics. It…
Range of Motion Project Uses Funding from Gnarly Nutrition’s Fuel For Life Grant to Lead Global Mobility Campaign Providing Prosthetic Care to Amputees in Need
DENVER, CO — October 11, 2022 /ENDURANCE SPORTSWIRE/ – Range of Motion Project (ROMP) is thrilled to share that they were selected as the Gnarly Nutrition Fuel for Life Grant recipient. ROMP was chosen as…
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EVENT INSIGHTS: Increase Registrations with Pricing and Referrals
Events across the country are looking for ways to help increase registrations in the midst of an uncertain economy and lingering effects of pandemic challenges. One of the most effective ways to help increase registrations…
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Kaitlin Armstrong trial date set as judge rejects defense motion to toss evidence in pro cyclist murder
Kaitlin Armstrong, the Austin, Texas, woman accused of gunning down pro cyclist Anna Moriah “Mo” Wilson earlier this year, returned to court Wednesday as the judge rejected her defense’s motions to suppress evidence and set…
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Ironman World Championship: Increased equality comes at a cost
The question many are pondering at this year’s Ironman World Championship is whether the decision to have the female triathletes compete two days before the men has been an entirely positive development. The organizers argued that having the…
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The Fastest Shoes of The 2022 Hawaii Ironman World Championships
Curious what shoes the fastest pros at the 2022 Hawaii Ironman World Championship were wearing? Triathlete tracked down the shoes worn by the top women and men who led the way down Ali’i Drive. Triathlete
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New Study Strengthens the Link Between Exercise and Memory
Experts have long known that fitness is good for the brain. A recent paper connects different types of workouts with assorted improvements in memory. NYT (paywall)
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“You Are An IRONMAN”: How Mike Reilly Became The Voice Of IRONMAN
After 40 years on the microphone, the inimitable Mike Reilly is preparing to call time on his illustrious announcing career. Ahead of his final Kona race, he explains how it all began… 220Triathlon
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Rad Power Bikes disputes State Farm fire claim
Rad Power Bikes denied that one of its e-bikes started a residential fire that caused property damage and led to a lawsuit being filed against the brand on Tuesday. The lawsuit states Luff’s Rad Power…
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Pacific Cycle reduces North American workforce
Pon’s Pacific Cycle has reduced its North American workforce in an attempt to restructure operations in response to what it called “challenging economic conditions in the retail mass market segment.” A Pacific Cycle spokesperson said…
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Collisions and close calls: The e-bike boom is getting increasingly dangerous, creating a push for stricter cycling rules
The rise of electric bicycles is sparking criticism of their potential danger to pedestrians and traditional cyclists. Fortune
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Judge Dismisses Peloton’s Lawsuit Against Lululemon Regarding Apparel Infringement
Peloton’s lawsuit against Lululemon, which sought a judgment ruling that Peloton’s apparel did not infringe on Lululemon’s design patents, has been dismissed. A judge in the Southern District of New York on Thursday granted Lululemon’s…
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Tracksmith launch their first running shoe
Known for its for high-quality, vintage-inspired running clothing, Tracksmith has now, in a surprising but intriguing move, gone into high-performance footwear. The shoe, which Tracksmith is calling the Eliot Runner, uses Pebax foam to provide…
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InsideTracker Raises $15 Million Series B Round Led by PeakBridge
InsideTracker, which applies machine learning algorithms to wellness data and biomarkers, has raised a $15 million Series B round led by PeakBridge. Returning investor BASF Venture Capital GmbH joined the round, as did Cornucopian Capital…
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Oofos Receives Investment From Derek Carr
Las Vegas Raiders Quarterback, Derek Carr, has invested in the recovery footwear maker Oofos as part of a multi-year partnership that also sees Carr as a brand ambassador. SGB
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This Runner Couldn’t Find the Right Shoes for Races, So She Launched Her Own Women’s-Focused Brand
Hilma, was founded by Brooke Torres in 2019, when she could not find running shoes that fit her properly. Torres was disappointed with the one-fit shoes that were on the market, as well as the…
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Here is the New Apple Watch Ultra – Built for Athletes and Adventurers
Apple announced their new Apple Watch Series 8 but they also unveiled the Apple Watch Ultra. Here is a look at some of these features that set it way above the regular Apple Watch to…
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Lululemon Shares Soar After Earnings and Revenue Beat in Q2
The Vancouver, British Columbia-based athleisure brand Lululemon reported that second quarter net revenues increased 29% to $1.9 billion versus an expected $1.77 billion. In North America, revenues increased 28%. Adjusted diluted earnings per share were…
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Mike Reilly, “Voice of Ironman,” Announces Retirement
After 33 years of calling races, well-loved race announcer, author, and speaker, Mike Reilly announced his upcoming retirement on Instagram. Over the course of his career, “Voice of Ironman” Reilly had been behind the microphone…
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How much protein do runners need?
Protein is a big discussion in gym and weightlifting culture, but it’s a less-prevalent conversation among runners. This is something that needs to change, though, as runners should focus on their protein intake just as much…
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Peloton Delays Filing Amid Cost-Cutting Restructure
Peloton’s issues have reached the accounting department. The company is delaying its annual 10-K filing with the Securities and Exchange Commission as it irons out details related to its ongoing restructuring effort. The comprehensive annual filing, which typically…
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Trademark filings hint at future ‘Reality’ AR/VR product from Apple
There are number of indications pointing towards a major announcement from Apple within months regarding an entirely new tech ecosystem based around a “realityOS” or “rOS.” Popular Science
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Spat at, abused and run off the road: why do some people hate cyclists so much?
Bike riders have always faced aggression from car drivers. But they now find themselves on the latest front in the culture wars – with anger whipped up by the rightwing press. The Guardian
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Mountain biker Haley Batten reaches World Championship podium twice in Les Gets
Haley Batten was aiming for a world championship podium finish this week in Les Gets, France. She captured two. Four days after helping the U.S. to a third-place finish in the cross-country team relay at…
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Runner collapses and dies at Comrades Marathon
On Sunday, at the return of the world’s largest and oldest ultramarathon, The Comrades, a South African runner – Hollywoodbets Athletics Club athlete Mzameleni Mthembu from the Toti branch – died after collapsing on the 90…
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American ultrarunner completes barefoot trek of California’s John Muir Trail
New York-based ultrarunner Kenneth Posner completed a 22-day trek along California’s 210-mile (337K) John Muir Trail on Saturday. While Posner didn’t run the route, he is an avid trail runner and ultrarunner, and he almost exclusively runs…
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Kenyan Suleiman Kangangi dies after high-speed crash at cycling event in Vermont
Kenyan cyclist Suleiman Kangangi has died following a high-speed crash in a race in the United States on Saturday. The 33-year-old, who raced for the East African based Team Amani, was taking part in the…
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TRX Acquired By Founder In Bankruptcy Proceedings
TRX, which filed for bankruptcy in June to pursue a sale, announced that its founder and former CEO, Randy Hetrick, and partner, Jack Daly, have acquired the fitness brand. Hetrick founded TRX in 2004 after…
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The Athlete’s Foot Launches a Council With Industry Veterans and Activists Focused on Community Empowerment
The Athlete’s Foot is increasing its focus on community empowerment with the creation of a new council. The Impact Council, according to The Athlete’s Foot, was created with uplifting neighborhoods in mind via initiatives, enrichment and…
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UTMB: Canadian Marianne Hogan runs to heroic 2nd-place finish
Katie Schide, the American who lives and trains in France, led UTMB aggressively from the start, took the win Saturday in Chamonix in 23 hours, 15 minutes, 12 seconds. Montreal’s Marianne Hogan maintained a beautifully tenacious performance, finishing in…
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Is the Great Bicycle Shortage Coming to an End, or Just Getting Started?
Depending on where you live and the types of shops around you, finding the perfect bike can still be a difficult task, even if conditions are improving. The bicycle market, in particular, was acutely impacted…
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Mountain bike rider Rab Wardell dies aged 37, days after winning Scottish title
Scottish Cycling confirmed on Tuesday evening that 37 year old Wardell died in his sleep of a cardiac arrest. Wardell won the elite men’s title at Kirroughtree Forest in Dumfries & Galloway on Sunday, overcoming…
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4 reasons fall is the best time to race
Every fall, it’s rarely too warm or too cold, there’s a fresh feeling and smell to the air, and you can’t beat the fall colours. So if you don’t have a fall race on your…
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Peloton expanding distribution to Amazon
Peloton will expand the distribution of its bike, Guide, and selected accessories and apparel to Amazon’s U.S. stores. Bike delivery will be available to most in the U.S. Products and accessories previously were sold exclusively…
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Olympic Mountain Bike Silver Medalist Tests Positive for Doping
Swiss anti-doping officials provisionally suspended Mathias Flückiger after the successful cyclist tested positive for a cattle growth hormone substance called Zeranol. Flückiger’s suspension comes just ahead of the UCI European MTB World Championships. It results…
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Leadville was an unassuming, old mining town — until COVID brought the deep-pocketed tourists
The influx of newcomers to Leadville has infused the city and county with new tax dollars, but created a housing crisis and worker shortage. The Colorado Sun
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Nike And Adidas Settle Flyknit Infringement Lawsuit
Nike filed paperwork with the U.S. District Court in Portland, OR, to settle its patent infringement lawsuit against Adidas over the alleged use of Nike’s knitted footwear technology. Nike charged Adidas had stolen its “game-changing”…
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Focusing on diversity and inclusion, gravel bike racing welcomes all to this sport
Gravel racing, known to embrace all, regardless of race, gender, weight or age, is steadily becoming the most welcoming sport. npr
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SKion takes 20% stake in battery manufacturer BMZ
Investment company SKion GmbH has announced that it has taken a 20% stake in battery manufacturer and supplier to the bike industry BMZ. For SKion the investment is aligned to the investment targets related to renewable…
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Owners sells American Cycle & Fitness to Trek Bicycle
Co-owner Michael Reuter and Kenny Stonehouse are selling their eight-store retail chain, American Cycle & Fitness, to Trek Bicycle. The transition will be complete by mid-October and Trek reps are already present and planning for the future…
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‘Ultramarathon man’ Dean Karnazes attacked by coyote during 150-mile race
Acclaimed ultrarunner and author Dean Karnazes can boast some of the wildest accomplishments in endurance sports, but a coyote attack mid-race was a first for him. Karnazes was running Headlands 150-mile Endurance Run, a race held…
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Xponential Fitness Generates $60M in Q2 Revenue
Xponential Fitness – the largest boutique fitness franchiser in the U.S. with 2,357 studios – generated $59.6 million in revenue in Q2 — a 66% increase year-over-year. Net income reached $31.5 million in Q2, compared…
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SoulCycle to hit brakes on nearly 25% of its locations
The once-hot exercise chain is closing 20 of its 82 studio locations nationwide within the next few weeks. The privately-run company, owned by Equinox Group, will shutter four New York City locations – in Midtown, Soho,…
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Peloton to cut nearly 800 jobs, raise prices amid declining sales
Peloton will embark on a sweeping overhaul that includes cutting nearly 800 jobs, raising prices for its Bike Plus and Tread machines, and outsourcing functions such as equipment deliveries and customer service to outside companies.…
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Peloton must face lawsuit claiming it misled over “ever-growing” classes, judge rules
The class-action lawsuit was filed on behalf of customers who were angered by the company’s decision to cut its number of exercise classes while continuing to market its service as offering an “ever-growing” library of…
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Why Nike Is Closing Offices Around the World Next Week
Nike is again closing its global offices next week to encourage employee well-being, a move the company first announced in May. To encourage employees to enjoy some R&R and sunshine with their families, the global…
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Cadence Performance acquires Evernden Cycles, soon to be a Giant brand store
Cadence Performance has announced the acquisition of Evernden Cycles in Kent, taking the firm’s retail portfolio to six branches. With Evernden Cycles’ owner retiring, the third-generation family business passes the torch after more than 70 years…
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Brooks Running Sees Double-Digit Growth In Q2
Brooks Running reported sales grew 11 percent year-over-year in the second quarter. The Seattle-based running brand said that for the second consecutive quarter, it held the top spot in the U.S. adult performance running footwear market…
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Solo Stove to be the Official Fire Pit of Spartan US
Grapevine, TX (August 11, 2022) /ENDURANCE SPORTSWIRE/ – Solo Stove is excited to announce a new partnership with Spartan, joining as an official sponsor of the Spartan Race US Series and provider of the Official…
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USADA hands Jackson Huntley Nash a lifetime ban for multiple anti-doping rule violations
After receiving a tip from a whistleblower, the USADA’s investigation found evidence and testimony that Nash was guilty of seven violations, was also found to have trafficked or attempted to traffic prohibited substances to another…
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Life Time’s Q2 2022 Results Show Slow and Steady Growth Amidst Economic Headwinds
Total revenue increased 42.7% to $461.3 million in second quarter 2022 for Life Time Group Holdings, Inc., Chanhassen, Minnesota, leading to an upbeat albeit realistic tone in its earnings conference call on Aug. 10. Club…
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Garmin Enduro 2 ultraperformance smartwatch adds mapping, touchscreen and its longest-ever battery life
OLATHE, Kan., August 09, 2022 – Garmin International, Inc., a unit of Garmin Ltd. (NYSE: GRMN), today announced the Enduro™ 2 ultraperformance multisport GPS smartwatch. Purpose built for endurance athletes, the rugged yet lightweight Enduro 2 includes built-in…
tentreeⓇ to launch Circularity by tentree program to keep secondhand clothing out of landfills
Vancouver, BC (August 9, 2022) /ENDURANCE SPORTSWIRE/ – tentreeⓇ is thrilled to announce the launch of their new Circularity by tentree program, a one-of-a-kind initiative that will bring the brand closer to a full closed-loop…
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Mazama Designs Launches New Soft Bottles
Bend, OR – August 2nd, 2022/ENDURANCE SPORTSWIRE/ – Mazama Designs, outdoor-products development company located in Bend, Oregon, recently announced the release of their new Soft Bottles to complement their ever-growing arsenal of hydration solutions for outdoor…
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LeBron James’ investment group invests $30M in Canyon Bicycles
Canyon Bicycles announced that two investment groups have taken strategic equity investments totaling $30 million in the Germany-based company. One of the groups, LRMR Ventures, is the investment group of basketball star LeBron James and…
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F45 Training Shares Tumble as CEO Quits, Wahlberg Sells
Australian fitness class company F45 Training saw shares plummet more than 60% this week following the departure of chief executive and co-founder Adam Gilchrist. Gilchrist relinquishing his role as CEO comes amid a strategic reorganization by F45…
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Kaitlin Armstrong’s medical records subpoenaed by prosecutors in cycling pro Mo Wilson murder case
Texas authorities are looking into medical records of Austin murder suspect and former fugitive Kaitlin Armstrong, who is accused of shooting the pro cyclist Anna Moriah ‘Mo’ Wilson. Prosecutors applied for a subpoena seeking Armstrong’s medical records…
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Sidi Sports bought by Italmobiliare for € 66 million
Sidi Sports, makers of cycling shoes worn by multiple cycling champions across CX, road, MTB and track, have been acquired by one of Italy’s leading investment holding companies. Italmobiliare manages a diversified portfolio of investments…
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‘Lack of Support’ Shutters 2022 North American Handmade Bicycle Show; ‘MADE’ Show to Debut in 2023
Organizers canceled this year’s North American Handmade Bicycle Show (NAHBS) on July 20 after nearly a year of anticipation for its post-pandemic return. Primary organizer Don Walker announced that an unexpectedly low number of commitments…
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Thule Group’s Q2 Sales Expand 2.6 Percent
Thule Group reported earnings slipped 6.8 percent in the second quarter ended June 30 as sales grew 2.6 percent. In the second quarter of 2022, net sales amounted to SEK 3,314m (3,229), representing an increase…
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London Marathon changes policy for pregnant and postpartum participants
London Marathon Events has made immediate policy changes to make the event more inclusive. Participants who are pregnant or postpartum – including general entry participants and participants with a Good For Age or Championship place…
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Chris Froome out of Tour de France with COVID-19
The four-time Tour de France champion pulled out of cycling’s biggest race after testing positive for COVID-19. In a video message, he said he will take a few days off and refocus on competing at…
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How Does COVID Impact a Tour de France Cyclist?
A fitness tracker from the exercise tracking company Whoop provides some insight into how the COVID virus affected Danish cyclist Magnus CortDanish rider of the American team EF Education-EasyPost. Outside
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Lululemon Is Debuting Another ‘Female-First’ Training Sneaker This Month
Lululemon is rolling out the next silhouette in its new collection of footwear, designed for women first. The Vancouver, British Columbia-based athleisure brand will launch its second sneaker style on July 26: the Lululemon Chargefeel,…
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You can’t exercise your way out of a bad diet, study shows
A new study published in the British Journal of Sports Medicine examined the diets and exercise patterns of 360,600 British adults over the course of 11 years. They looked at the amount of exercise each…
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Cycling Star Daniel Oss Fractures Neck In Brutal Crash At Tour de France
Cycling star Daniel Oss is out of the Tour de France … after the Italian fractured his neck in an insane, high-speed crash with a fan during the race on Wednesday. Oss was able to cross…
Priority Bicycles Announces Cruise the Coast Summer Tour
New York, NY /ENDURANCE SPORTSWIRE/ – Priority Bicycles, leaders in low maintenance bicycles, announces the Cruise the Coast summer tour designed to allow residents and vacationers to experience its market-leading, Gates belt-driven coastal beach cruiser…
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A California REI Store is Looking to Unionize, Amid an Uptick in Retail Unions
Another REI store has started the process of organizing a union. A store in Berkeley, Calif. on Tuesday filed a request with the National Labor Relations Board to hold a union election. The group is looking…
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Same county tops healthiest US community ranking for the third year in a row
Los Alamos County, New Mexico, has been ranked the healthiest US community for the third year in a row. However, the county and the four runners-up — Falls Church, Virginia; Douglas County, Colorado; Morgan County, Utah; and Carver County,…
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UCI changes transgender participation rules
The UCI governing body is changing two key metrics. First, it is increasing the “transition period” to low testosterone from 12 to 24 months. Second, it lowered the maximum permitted plasma testosterone level from the current level…
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Catch up with the crazy runners competing in California’s The Speed Project
A race without sponsors, without rules, without even a website. Where no spectators are allowed and there’s no purse at the end – and yet it attracts some of the world’s best athletes, drawn by…
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Better Bike Share Partnership Awards $75,000 in Grants
BOULDER, COLO. /ENDURANCE SPORTSWIRE/ – The Better Bike Share Partnership (BBSP) awarded $75,040 in grants to nine projects that will reach and engage traditionally underserved populations through shared micromobility. This is the seventh round of…
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Peloton Appoints CFO
Peloton Interactive, Inc. announced it had appointed Liz Coddington as chief financial officer, effective June 13, 2022. Coddington brings more than 20 years of experience in financial planning, analysis and operational finance. She succeeds Jill Woodworth, who…
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New clues are revealing why exercise can keep the brain healthy
Scientists are learning how muscles in motion can improve cognition and shield against diseases like Alzheimer’s, paving the way for new treatments. National Geographic
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Be Inspired Brands (formerly ZOOMA Women’s Race Series) Acquires She Runs This Town
June 1, 2022, Orlando, Florida /ENDURANCE SPORTSWIRE/ – Be Inspired Brands, the owner of Skirt Sports, Momentum Jewelry and ZOOMA Women’s Race Series has acquired She RUNS This Town/Moms RUN This Town, effective June 1, 2022.…
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Quinn Simmons and Kira Payer win Iron Horse Bicycle Classic Coca Cola Road Race
Durango, Colo. (May 29, 2022) /ENDURANCE SPORTSWIRE / – Quinn Simmons and Kira Payer won the Iron Horse Bicycle Classic Coca Cola Road Race this morning in Silverton. The road race and non-competitive, gran fondo-style…
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Sponsors Cut Ties with Colin Strickland Following Death of Moriah Wilson
Pro cyclist Colin Strickland has lost multiple sponsors amid the Moriah Wilson murder investigation. Strickland became a central figure in the case after police accused his girlfriend and business partner, Kaitlin Armstrong, of shooting and killing Wilson in Austin,…
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Outside Inc. Lays Off 15% of Staff as It Transitions to Digital
Outside Inc. told staff on Friday that it would be laying off around 15% of its 580-person workforce––between 85 to 90 people––as the bundled publisher continues its transition to a primarily digital company, the Denver Business…
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Austin woman, accused of love triangle killing of Moriah Wilson, is a fugitive
Federal agents said Saturday that Kaitlin Marie Armstrong, accused of killing a cyclist who had once dated her boyfriend, remains at large. Agents said they have not found Armstrong’s black Jeep Cherokee, Texas license plate LDZ5608,…
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Adidas & Other Companies Accused of $109 Million Worth of Wage Theft in Cambodia
Adidas is refuting claims that it stole millions of dollars worth of wages from garment workers. The Clean Clothes Campaign, an activist group that advocates for workers, said in a recent blog post that Adidas and other…
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Peloton Announces Rower Hardware, New Upcoming Features Outlined
Peloton kicked off their annual ‘Homecoming’ weekend event, starting with a keynote of upcoming plans from their new CEO as well as existing Peloton instructors. This 21-minute-long keynote highlighted a slew of milestones over the…
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Giro d’Italia video: Spectator takes down Sam Oomen in crash after stage 5
A spectator at the side of the road appeared to accidentally take down Sam Oomen (Jumbo-Visma) in a crash at the conclusion of stage 5 at the Giro d’Italia when a spectator reached out to…
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Why did one in five people drop out of the Ironman World Championship St. George?
An increasing number of age group athletes either dropped out of the race or missed one of the cut offs. In the end 21.9 per cent of the field wouldn’t make it to the finish…
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Mt. Hood Skibowl bans summer mountain biking after paying $10.5M in crash that paralyzed Oregon man
Mt. Hood Skibowl will keep cyclists off its forested trails this summer after losing a lawsuit from a man who said he slammed into a signpost in the recreational area and was paralyzed from the waist…
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Peloton Borrows $750M As Downward Cycle Spins
Peloton reported third-quarter revenue of $964.3 million, a 24% year-over-year drop from the $1.26 billion it posted the year prior, and a net loss of $757.1 million, a significant difference from last year’s third-quarter net…
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Planet Fitness Stock Climbs After Earnings Top Wall Street Estimates
Shares of Planet Fitness climbed Tuesday after the operator of fitness centers reported first-quarter earnings that beat Wall Street expectations and reiterated its 2022 outlook. Planet Fitness reported first-quarter adjusted earnings of 32 cents a…
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Former Tour de France winner Stephen Roche guilty of fraud
Stephen Roche, one of only two cyclists to ever win cycling’s triple crown, has been found guilty of fraud. The Irish rider won the Tour de France, the Giro d’Italia and the road worlds in…
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Core Health & Fitness Acquires Wexer
Core Health & Fitness LLC announced that it had acquired Wexer Holding, LLC, a specialty brand in digital health and fitness. Financial terms of the transaction weren’t disclosed. The deal will provide Wexer with the…
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Blue Goji Acquires Interactive Fitness Holdings and Accompanying Assets of Expresso and CyberCycle Exercise Bikes
AUSTIN, Texas, April 25, 2022 – Blue Goji® announced that it has acquired the assets and intellectual property of fellow health and wellness technology company Interactive Fitness Holdings (IFH). Through this acquisition, Blue Goji will manage…
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Why Cyclists Can Handle Heat Better Than Runners
A team of Spanish researchers coordinated by David Barranco-Gil of the Universidad Europea de Madrid pooled eight years of data from 74 world-class cyclists (48 men and 26 women) and asked a simple question: how…
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The most physically active cities in the U.S.
A study conducted early in the pandemic found that overall physical activity for adults was significantly lower than prior to the pandemic. Researchers ranked cities and states by the share of adults who self-reported engaging…
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Armed Thieves on MTB Trails ‘Alarming’ CA Police
A rash of recent bike robberies in the Oakland and East Bay areas has cyclists and police on high alert. Masked individuals have robbed victims at gunpoint in five possibly related incidents in Oakland, Calif.’s…
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Fitr Training Closes SaaS Fit Tech Fundraising Round at $1,200,000 to Fuel Further Expansion
Fitr Training, the global SaaS business which provides unique all-in-one remote coaching software, announces the closing of its highly anticipated, oversubscribed fundraising round at $1,200,000. The additional cash reserves provide liquidity for the business to…
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Speculation On Potential Athleta Spinoff Returns
Speculation that Gap, Inc. could explore a spinoff of its Athleta brand has returned. Speculation about the spinoff first arrived in July 2021 after the Wall Street Journal reported that Fabletics was looking to hire…
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Breaking Up With Peloton
The stationary bike’s convenience made it a pandemic winner, but some former fans are done working out at home. NY Times
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Cycling investment group director Samuel Mancini pleads guilty to securities fraud
Samuel Mancini, the director of a Denver-based fund that planned to invest in several well-known cycling brands, has pleaded guilty to one count of securities fraud. Mancini, arrested last July, could be sentenced to up…
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Boston Marathon excludes runners residing in Russia, Belarus
Athletes from Russia and Belarus previously accepted to compete in this year’s Boston Marathon who are currently residing in either country will no longer be allowed to participate, the Boston Athletic Association announced Wednesday. The…
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Flexia Raises $4 Million In Funding Round
Flexia, the at-home Pilates start-up, announced a $4 million seed round led by ADvantage, an early-stage VC fund investing in tech companies involved in sports, fitness, health, and gaming. Other strategic investors in the round…
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Lululemon Taps Adidas, Nike Veterans for Key Footwear Roles as Brand’s New Shoe Biz Threatens Industry Giants
Lululemon announced the appointments of Simon Atkins to the role of SVP of footwear and Phil Dickinson to the role of SVP and global creative director. Atkins joins Lululemon after a 25-year stint at Adidas,…
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IRONMAN athlete dies in Galveston after receiving medical attention during swim portion of event
46-year-old Daniel Miller from Arlington, Massachusetts, a participant in the Texas IRONMAN 70.3 Texas triathlon in Galveston, died over the weekend. He required and received medical attention from swim safety personnel who recognized that he…
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Altra Launches Premium Road Racing Shoe
DENVER (March 28, 2022) /ENDURANCE SPORTSWIRE/ – Altra, a leading innovator in performance running, today announces its Vanish Carbon road racing shoe, highlighting a new speed category for the brand. Weighing in at just 6.2…
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US Gov suspends 25% China trade tariff on select bicycle products
A 25% trade tariff on a variety of bicycles and accessories imported into the USA, from China, has been paused, ensuring the products are excluded from the import duty. Bloomberg reports, “the U.S. Trade Representative’s…
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New Balance Opens Factory In Methuen, MA Producing MADE 990v5 Running Shoe
New Balance opened an 80,000-square-foot footwear factory in Methuen, MA, after undergoing a $20 million renovation. The factory began production in January 2022, signaling its commitment to U.S. manufacturing. The factory currently employs more than…
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Who’s earning what? Report reveals top-20 pro cycling salaries
Ever wondered how much you’d earn if you won the Tour de France twice before you turned 23? Six million euros ($6.6 million) a year, that’s how much. The Calcio e Finanza study shows the top…
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On Reports 70.4% Increase In Full-Year Net Sales
The sustainable footwear and activewear company saw positive results globally. In Q4, net sales in North America jumped 100.1% to roughly $142.7 million, and 96.8% to around $438 million for the full year. Net sales in Asia-Pacific…
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Two Kenyan marathoners suspended for doping
The two prominent Kenyan marathoners have been suspended from competition. The Athletics Integrity Unit (AIU) has banned Paul Lonyangata for 19 months for use of the drug Furosemide, and Edward Kiprop Kibet has been banned for three years for nandrolone.…
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Netflix Tour de France series struggling to convince biggest teams to join
The Netflix Tour de France ‘Drive to Survive’ documentary series is struggling to secure the participation of several leading teams due to concerns about editorial control, privacy, and polemics during the sport’s biggest race of the season, as…
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Doing 30 to 60 minutes of one exercise weekly could help you live longer, study says
Strengthening exercises most benefit your muscular and skeletal health, but they could have two other big perks: helping you prevent disease and live longer, according to new research published in the British Journal of Sports…
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Zwift plugs cheating hole allowing in-game height and weight adjustment
Zwift made an announcement regarding the updates to the companion app in a forum on its website. The updates, which Zwift terms “security changes,” are meant to address an exploit that permitted a Zwifter to change…
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Supreme Court reimposes death sentence for Boston Marathon bomber
The Supreme Court on Friday reimposed the death sentence for Boston Marathon bomber Dzhokhar Tsarnaev, reversing a federal appeals court ruling that had voided it. By a vote of 6-3, the court rejected defense claims that the…
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iFIT Raises $355 Million, Settles Lawsuit, Lays Off Staff
iFIT Health & Fitness, Logan, Utah, raised $355 million in capital, settled a lawsuit with an investor, installed new leadership and laid off an undisclosed number of staff members, the company announced. Club Industry
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B.A.A. Offering Refund Or Deferral For All Ukrainian Runners Registered For Boston Marathon
The Boston Athletic Association is offering full refund or deferral options for all 43 Ukrainian runners who are currently registered for the upcoming Boston Marathon, slated for April 18. Refunds will also be available for the…
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Zwift Bans Cheat Whistleblower: A Deeper Dive Into the Issue
The UCI sanctioned Esports World Championship, Zwift has managed to get themselves into another cheating and rider ban debacle. This time for banning an individual that published a post of a previously known bug that…
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Will Ironman and Challenge Cancel Their Russia Events?
The International Olympic Committee called for all sporting events to be canceled or relocated from Russia and Belarus. This came three days after Russian President Vladimir Putin announced the start of military operations and a full-scale war…
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Fox Factory reports 57.8% rise in cycling product sales
Fox Factory this week reported sales for the year ended December 31, 2021, were $1,299.1 million, an increase of 45.9% compared to fiscal year 2020. With the release of Fourth Quarter and Fiscal 2021 Financial…
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Planet Fitness Reports Gen Z Boost in Memberships
In reporting Q4 earnings, Planet Fitness announced it’s made major gains with one age demographic in particular: Generation Z. The generation — which encompasses people born between 1997 and 2012 — is signing up for…
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Bull Charges and Crushes Cyclist in Middle of Race
Cyclist Tony Inderbitzin somehow survived the attack of a big ass bull which ran him over right in the middle of a race.in Bakersfield, CA during a rural off-road bike race called the Rock Cobble…
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Digital Fitness Platform – FitOn – Announces $40M in New Funding & Acquisition of Peerfit
LOS ANGELES, Feb. 15, 2022 — FitOn, the No. 1 fitness app and digital fitness platform, announced today it has raised $40M in new funding and is expanding its reach in healthcare and wellness through the acquisition of Peerfit, a corporate…
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Under Armour Reports $1.53B In Q4 Revenue
With a net income of $109.7 million, Under Armour saw revenue increases across the globe during the quarter, with help from higher prices of hoodies and leggings. North American revenue jumped 15% to $1.1 billion, with international…
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Peloton posts loss, slashes its full-year revenue outlook as founder steps down from CEO post
Peloton posts loss, slashes its full-year revenue outlook as founder steps down from CEO post Summary: Barry McCarthy, the former chief financial officer of Spotify and Netflix, will become CEO and president and join Peloton’s…
Marmot Continues Success with Ever-Expanding WarmCube® Collection to Now Include WarmCube Active Insulation
Rohnert Park, Calif. — Feb 8, 2022/ENDURANCE SPORTSWIRE/ – Marmot continues to innovate with its award-winning WarmCube insulation technology, adding an active line for fall 2022 focused on high-output cold-weather adventures. WarmCube Active technology is…
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Walmart named title sponsor of 2022 Joe Martin Stage Race
The northwest Arkansas Joe Martin Stage Race celebrates its 45th anniversary and is on the calendar for May 19-22. Walmart has signed on as title sponsor for the 2022 edition. VeloNews
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In 2020, the Running Industry Promised Inclusivity. We Still Have Work to Do.
A big frustration in current social justice movement has been seeing how quickly people move on once a topic was no longer trending—as if posting a black square and hashtagging a run with #IRunWithMaud had…
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Emerald Releases First B2B Events Research Report
Emerald Holding released its first annual research report reflecting the changing expectations influencing and shaping the future of the business-to-business (B2B) events industry. Developed by the company’s content strategy and marketing agency Content4Demand, G3 Communications,…
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Specialized to add consumer-direct sales on Feb. 1
Specialized Bicycle Components will begin direct online sales of bikes to U.S. consumers next week, adding a “Rider Direct” option for the purchase of non-electric bikes from its website. Bicycle Retailer
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Peloton’s archrival – maker of NordicTrack bikes – faces crippling lawsuit
The maker of NordicTrack exercise bikes has been slapped with a $300 million lawsuit that threatens to force the company toward bankruptcy, The Post has learned. iFIT Health & Fitness – which scrapped plans to…
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MUST READ: Exploring Zwift’s Fitness Metaverse
A fitness company born out of gaming, Zwift is reimagining exercise, starting with indoor cycling. Having raised more than $600 million in funding, the billion-dollar company plans to launch its own smart bike and aspires…
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Welcome to Outside Run
PodiumRunner is becoming part of Outside Run, a new destination on Outside Online where you’ll find the most authoritative, authentic advice and commentary on the sport. At Outside Run, runners of all ages and levels are provided…
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Study reveals impact 10 minutes of exercise can have on adults over 40
More than 110,000 US deaths could be prevented each year if adults over 40 added 10 minutes of daily moderate to vigorous physical activity to their normal routines, according a study published Monday in the journal…
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Peloton Can’t Catch A Break
Peloton continues to struggle following a tumultuous year and revelations of potential layoffs, halted production, and a stock sale by insiders. The company reported a net loss of $372 million in fiscal Q1 2022, a steep increase…
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Sports Illustrated’s Fittest 50 2022
Each year Sports Illustrated accepts the challenge and ranks the best-conditioned athletes in the world, consulting the expertise of trainers, exercise physiologists and performance experts with experience across the college, pro and Olympic levels of sports. The…
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National Running Show Birmingham looking to welcome over 20,000 runners
The National Running Show Birmingham, in partnership with Birmingham Children’s Hospital Charity, is getting set to welcome over 20,000 runners to the NEC, Birmingham, UK. Spanning the weekend of 22-23 January and running from 09:00-17:00,…
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Study says wearing a mask while running decreases performance
Should you wear a mask when running? New research published in the Journal of Sports Medicine says that wearing a cloth face mask significantly affects performance while running. Same research suggests one must consider modifying…
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FitLab Raises $15M, Acquires Fitplan, Ragnar, and Electric
An integrated operating company of performance lifestyle brands, FitLab raised $15M in Series A funding. The funding fuels FitLab’s integrated fitness platform. Adding to its new growth capital, the company has acquired digital fitness app Fitplan, adventure…
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Fitness Tech Company Myzone Hits $102M Valuation After BGF Investment
Myzone, the manufacturer of wearable fitness tracking technology, has secured a $17.2 million investment from BGF, the UK’s growth capital investor, with tech entrepreneur Vin Murria OBE, who also joins as Non-Executive Chair. Designed to…
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Industry Shocker – Shimano’s Wayne Stetina Moves To SRAM!
After 37 years, Wayne Stetina is leaving Shimano and taking a job with SRAM in Chicago as a “Senior Field Guide.” Wayne sees an opportunity to concentrate on making better parts for road and gravel…
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Lululemon Hit Hard By Omicron
Lululemon released preliminary earnings for its fiscal fourth quarter ending Jan. 31 and expects net revenue to be on the lower end of its previous guidance – between $2.125 billion and $2.165 billion. The low…
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No Retreat: Business Bootcamp: New CNBC Series Takes Companies to the Next Level (Watch)
No Retreat: Business Bootcamp is coming to CNBC, and the cable channel has released a trailer. In the new business reality series, Joe De Sena, Spartan founder and CEO, will work with companies and help…
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Zwift Keeps Pace In At-Home Fitness Market with New Products
Online fitness training platform Zwift is expanding its footprint in the competitive at-home fitness market with the release of a smart bike and indoor trainer. The Zwift Wheel and Zwift Ride are the result of a recent customer survey…
HOKA® Reimagines The Run With The All-New Kawana
(GOLETA, Calif.), January 3, 2022 /ENDURANCE SPORTSWIRE/ – HOKA®, a division of Deckers Brands (NYSE: DECK), announces the launch of the all-new Kawana. A revolutionary new shoe for the start of a new year, the…
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Saucony President Anne Cavassa on How the Supply Chain Backlog Will Impact 2022 and Maintaining the Brand’s Momentum in the New Year
When parent company Wolverine World Wide Inc. revealed its first-quarter 2021 earnings in May, it stated sales at Saucony surged close to 60% for the three months ended April 3. And most recently, Saucony continued to prove it is…
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How the Apple Watch could turn you into a serious cyclist in 2022
Apple gave its smartwatches some cool new cycling features in this year’s WatchOS 8 update, and you don’t have to buy an Apple Watch Series 7 to try them. The new features, which include automatic cycling detection, fall…
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Beijing Olympics Sponsors Find No Easy Choices as Games Approach
Guest columnist Rick Burton of Syracuse University attempts to explain how the world’s sponsors sell products or services in almost every country, and how one country’s attempt to stage the Olympics runs the risk of…
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Peloton Plunges in Google Search Trends
U.S. search trends for Peloton show a 30% year-over-year drop in the fourth quarter of this year. U.K. and Germany showed an even larger year-over-year decline. The brand’s U.S. search trends are up 10% from last quarter, less than…
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Fitness Apps Market Could Be Worth $120.37B by 2030
According to a study by Allied Market Research, in 2020, the fitness apps market was worth a total of $13.78 billion, and the compound annual growth rate would be 24.3%. The study suggested that an increased awareness…
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Jan Ullrich hospitalised after relapse, according to report
Jan Ullrich has been taken to hospital, following a reported relapse into alcohol addiction. The 48-year-old was reported by the newspaper Bild to have been in Cuba, celebrating his birthday with friends. Cycling Weekly
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Women Set the Pace/100 Challenge
Toronto, Canada /ENDURANCE SPORTSWIRE/ – Keep moving. Keep fit. Keep having fun. And be ready to rock the 2022 race season when the warmer weather hits! That’s the message that the Toronto Women’s Run Series…
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Cyclist and Cycling Electric acquired by London publisher Metropolis
Cyclist and sister title Cycling Electric have been acquired by London Publishing House Metropolis, which has also secured the assets of Fortean Times and VIZ from a holding group. Metropolis is largely a B2B publisher, hosting titles…
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Echelon Heats Up Peloton Rivalry with New Bike
The 125-pound EX-8S bike — which sells for $2,399 — features a 24-inch HD touchscreen display that flips 180-degrees. It also supports Wi-Fi and Bluetooth connectivity. Front Office Sports
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Verlinvest invests in US E-Bike retailer Pedego
With the largest retail footprint of branded stores, Pedego is a leader in the rapidly growing electric bikes (e-bikes) category in North America. With this announcement, Pedego now joins Oatly, Vita Coco, Who Gives a…
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Study: Listening to Drake Significantly Slows Down Runners
According to a study conducted by Pour Moi, a British fashion retailer, listening to Drake during a run is not going to set you up for a personal best. As part of a promotion for the shop’s new activewear,…
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Future Publishing to cease ProCycling publication
Future Publishing has opted to discontinue ProCycling Magazine and will transfer existing subscriptions to Mountain Bike Rider magazine. Cycling Industry News
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CriticalPoint Capital Completes Sale Of JackRabbit To Fleet Feet
Affiliates of CriticalPoint Capital, LLC announced the closing of the sale of JackRabbit to Fleet Feet. Headquartered in Denver, CO, JackRabbit is the second-largest running specialty retailer in the U.S. and is the largest franchisor…
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Corporate Well-Being Platform Gympass Acquires Trainiac
Trainiac, a one-on-on fitness platform, is now Trainiac by Gympass. The latter announced its acquisition of the one-on-one fitness platform on Wednesday. The news comes after Gympass’ $220 million funding round in June valuing the company at $2.2 billion. At…
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USA Cycling CEO Rob Demartini Is Leaving the Role for A Job Outside of Cycling
He will become the acting CEO and a board member at Purple, which makes mattresses, pillows, and other comfort products. DeMartini’s departure comes days after the US national cyclocross championships in Illinois, where the presence…
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How long does it take to get out of running shape?
Most runners worry that if they break, all of their training will go to waste, but a 2008 study in the Journal of Physiology suggests that what changes is the body’s ability to consume and process oxygen. In…
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World Triathlon sanctions Russian Triathlon Federation
World Triathlon’s Executive Board has decided to sanction the Russian Triathlon Federation due to… ‘the significant number of doping cases in Russia.’ The sanction will be effective for one year, and World Triathlon will review quarterly…
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Peloton Looks for Revival with ‘And Just Like That’ Ad
Peloton is looking to turn its fortunes around, starting with an ad that responds to the company’s surprising role in a new HBO show. The company’s stock tumbled 16.1% from close of market Wednesday to close of…
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Paris to hold ‘most accessible’ opening ceremony of 2024 Olympics on River Seine
The opening ceremony of the Paris Olympics on July 26, 2024, will be held on the River Seine, organisers announced on Monday, breaking the long-held Summer Games tradition of a stadium procession of athletes and…
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Report: To Sustain the Cycling Boom, U.S. Must Build Up American Bike Manufacturing
America’s Covid-induced cycling boom is being stifled by massive over-reliance on overseas bike manufacturers — and the nation needs to follow Europe’s example and re-shore this essential industry to achieve social and environmental impacts far…
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Salt Lake City outlines projected budget of $2.2 billion for Winter Olympics
Salt Lake City-Utah Bid Committee President and chief executive Fraser Bullock said the budget has been calculated in 2030 dollars, an estimated 24% inflation on present day figures. The figure consists of a $1.75 billion…
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Adventure 1 Sanctioned as the Adventure Race World Series
Lausanne, Switzerland /ENDURANCE SPORTSWIRE/ – World Obstacle, the international governing body for Ninja, OCR and Adventure Racing announced today Adventure 1 is being recognized as the official World Series for the sport of Adventure Racing. The…
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Peloton Rolls Out Boxing Classes
The at-home fitness giant Peloton announced the new offering, showing top instructors shadow boxing with no specialized devices or equipment. Peloton subscribers can access a two-week program called “Get Hooked” from the company’s app or…
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US confirms diplomatic boycott of Beijing 2022 Winter Olympics over “genocide” in Xinjiang
United States Government officials will not be attending Beijing 2022 in response to China’s record on human rights, as the White House finally confirmed that it will employ a diplomatic boycott of the Winter Olympics.…
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A New Gold Standard of Exercise Is Here
Thirty minutes of sweat a day, five days a week, is no longer the sweet spot. New research from Columbia University and Glasgow Caledonian University found the amount of exercise you need is directly proportional…
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Hong Kong Marathon organisers delay 2022 race to November as city continues Covid-19 curbs
The 2022 Standard Chartered Hong Kong Marathon has been pushed back from February to November, in a move aimed at giving local runners more time to train – and the race a better chance of attracting overseas…
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Study finds reverse running to be a fitness trend in 2022
PureGym, a chain of health clubs in the U.K., conducted a study based on Google searches of new trends and fads in the fitness industry. At the top of the list, with a 234 per…
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Safe Cycling Around The World Is Goal Of New Guide
The cycling surge is seen as an opportunity to transform streets and cities safely and sustainably on a broader scale. A new guidebook was created to help cities plan, design and implement high-quality bike lanes.…
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Are Workout ‘Highs’ Real? Study Finds Cannabis-Like Substances Released After Exercise
New research finds that exercising can increase production of our body’s own cannabis-like substances, which reduce inflammation and could potentially help prevent conditions like arthritis, heart disease, and even cancer. The study, published in the journal Gut…
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Auto interest in electric bikes grows as Porsche buys Greyp
GreyP Bikes has announced that Porsche has upped its stake in the business from ten percent to a holding that gives it a majority control of the company. Porsche first took an interest with its…
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Busted: Police Capture Massive $1.5M Bike Theft Ring
On Wednesday, a grand jury indicted eight individuals for causing $1.5 million in damage to bikes and vehicles during a crime spree in Colorado’s Front Range. They face a total of 227 counts, ranging from…
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Nike teams up with Roblox to create a virtual world called Nikeland
Nike is teaming up with Roblox to create a virtual world called Nikeland, where users will be able to dress up their avatars in Nike-branded sneakers and apparel. Nikeland will be free for now, but could…
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Beachbody Q3 Revenues Decline 17 Percent
The Beachbody Company, Inc.’s sales declined 17% due to a drop in new health and wellness subscriptions. Total revenue was $208.1 million, a 17% decrease compared to 2020 and a 6% increase compared to 2019.…
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World Triathlon and RaceRanger team-up on anti-drafting tech
World Triathlon has teamed up with RaceRanger, an electronic sensor system designed to improve fairness around the issue of drafting on the bike section of non-drafting triathlons, which make up approximately 85% of triathlon competitions…
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Saucony® Appoints Brian Moore as Senior Vice President Of Global Product
WALTHAM, MA (November 10, 2021) /ENDURANCE SPORTSWIRE/ – Saucony, a division of Wolverine Worldwide, Inc. (NYSE: WWW) and a leading global performance running and lifestyle brand, today announced the appointment of industry veteran Brian Moore to…
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Peloton Introduces Peloton Guide, First Connected Strength Product
NEW YORK, Nov. 9, 2021 — Peloton (NASDAQ: PTON) today announced its first connected strength product, Peloton Guide. The AI-enabled device easily connects to televisions, providing Members instant access to a suite of expert Instructors and the well-loved Peloton content library.…
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Dorel reports its Sports division saw revenue decline 1% in Q3 ahead of sale to Pon
Dorel Industries reported sales of $304 million in its Dorel Sports division in its third fiscal quarter this year, a 0.6% decline over sales in the same period last year. For the Sports division, organic…
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Nike Trademark Hints at Metaverse Sneakers
More than one major company is going meta: Nike appears to be gearing up to offer its branded sneakers and apparel in virtual environments. The company filed a trademark application for its signature swoosh logo and “Just Do It”…
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Turns out, how far, fast and often has little to do with how likely a runner is to get hurt, suggests study
There’s a rule of thumb for the prevention of running injuries that is simple, time-tested, and – according to a new review of the evidence – wrong. The “10 per cent rule” suggests that you…
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From Nike to Peloton, Supply Chain Issues Unavoidable
Global supply chain issues have affected major corporations, forcing them to rethink their manufacturing strategies. Some companies have even considered shifting to a more domestic approach. Read more to understand the current predicament corporations are faced…
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Romanian police recover Italy’s stolen gold Pinarello track bikes
A week after the Italian national track team had 22 bikes stolen from their hotel at the UCI Track World Championships in Roubaix, Romanian police have recovered the several hundred thousand Euro haul in their country. The Pinarellos,…
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Cyclist survives mauling from brown bear in Alaska
The cyclist in a rural borough of Alaska managed to survive after he dropped to the ground to cover his head, kicking at the bear. Alaska Wildlife Troopers were notified of the attack after a man…
State Bicycle Co. X Ozzy Osbourne
/ENDURANCE SPORTSWIRE/ – Celebrate the season of Halloween with a limited-edition collaborative collection of bicycle jerseys and gear from Ozzy Osbourne and State Bicycle Co. This officially licensed program (through Ozzy’s merchandising partner, Global Merchandising…
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Lululemon Awarded Patent for Branded Shoe Line
Lululemon is preparing to launch a sneaker line with help from talent associated with the biggest names in athletic apparel, after being awarded a patent on October 12 for its shoe brand, leaning on designers…
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Google’s Fitbit Purchase Under Regulatory Scrutiny
Google’s $2.1 billion purchase of wearable company Fitbit, finalized in January, is under regulatory scrutiny in the U.S. and Australia. The company is appealing an antitrust fine from the European Commission regarding privacy issues about…
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Can eating hot peppers improve endurance performance?
A recent systematic review of research concluded that capsaicinoids, the compounds responsible for giving spicy foods their kick, improve performance during exercise, and may even may help you become a better runner. Canadian Running
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Diamondback’s Eat My Dust Gravel Scholarship Returns for its Second Year
KENT, Wash., (October, 15, 2021) — Diamondback, a leader in the gravel cycling space, and professional triathlete and gravel racer Rach McBride have teamed up for the second annual Gravel Scholarship. This year with a…
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Altra Announces Partnership with Elite Distance Runner Frank Lara
DENVER (Oct. 14, 2021) – Altra, a leading innovator in the performance footwear category, has announced the signing of professional road runner Frank Lara to its Elite Athlete team. Lara, who is the 2020 USATF 15K…
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Zwift to host 2022 UCI Cycling Esports World Championships
Zwift is set to host next year’s UCI Cycling Esports World Championships on February 26, 2022. The next UCI Cycling Esports World Championships will move from Zwift’s Watopia to its New York Map. Centred around Central…
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Miles into a Utah ultramarathon, ‘near whiteout’ conditions forced a rescue of more than 80 runners
Stray snowflakes lashed at participants of Saturday’s DC Peaks 50 race with winds of up to 40 miles per hour and erasing the path through the desolate terrain. 87 runners were caught and rescued from…
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Marion Rousse appointed race director of Tour de France Femmes
Race organizers ASO confirmed Sunday that the French former rider and current television analyst Marion Rousse will head up the organization of next summer’s inaugural Tour de France Femmes avec Zwift. The women’s Tour de…
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NYC cycling surge: 530K daily bike trips represents 26% increase in recent years
On Thursday, the Department of Transportation released its annual Cycling in the City report, detailing the steady increase in daily cycling in New York City in recent years. NYC saw approximately 530,000 daily bike trips…
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Liv Unveils New Alight Disc Range
NEWBURY PARK, Calif. (Oct. 5, 2021) – Liv, the company dedicated to getting more women on bikes, today introduced its new Alight Disc range. Featuring the Alight DD Disc series and the Alight Disc series,…
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FIFA, Orreco to Study Menstruation’s Impact on Women’s Soccer Player Performance
FIFA is launching a new study on the health and performance of female soccer players in partnership with Western Sydney University and Orreco, a company that analyzes athlete blood tests to recommend recovery and training programs.…
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North American Handmade Bicycle show to make 2022 comeback
The internationally popular North American Handmade Bicycle Show will make a comeback in 2022, the organiser has confirmed in a short video announcing Denver, Colorado as the destination. Registrations placed for the 2020 Dallas event…
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Sponsors investigating Black Cyclists Network over bullying allegations against founder
Following allegations of bullying and harassment by a member of the Black Cyclists Network, sponsors have taken action to distance themselves from the grassroots organisation while the claims are investigated. Cycling Weekly
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‘You’ve atoned’: Man finally returns Mile-Marker 22 sign stolen from 1977 Charlotte Marathon
A 40-year-old Ed Easton returned to the Ultra Running Company a box containing sign he stole as a 12-year old child – 22-mile marker from the first-ever Charlotte Marathon back in 1977 – with his…
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Sena Releases New R2 and R2 Evo at Sea Otter 2021
IRVINE, Calif. (September 29, 2021) – Sena Technologies, Inc., the global leader in Bluetooth® communication solutions for the powersports and outdoor sports markets is excited to announce the upcoming launch of the new R2 and…
Athletic Brewing Hosts First Official Non-Alcoholic Beer Mile
STRATFORD, CT AND SAN DIEGO, CA (September 27, 2021) — Leading craft non-alcoholic beer maker Athletic Brewing Co. is excited to announce that it will host the first-ever NA Beer Mile on October 17 in…
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Study: do ultra-endurance events harm your long-term health?
Ultras rarely result in serious acute health problems, but research shows they may have a negative impact over time. Canadian Running
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They Can Get You Disqualified, But are Thicker Shoes Faster?
The recent disqualification of the Derara Hurisa from the Vienna marathon was the first high-profile disqualification of an athlete for a violation of the new footwear rules from World Athletics on the roads. Hurisa’s shoe,…
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Tokyo Marathon postponed, 2022 race canceled due to COVID-19
The Tokyo Marathon has been postponed until March, and the 2022 edition canceled due to the COVID-19 state of emergency in Japan’s capital. The race had been set for Oct. 17 but has now been…
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Chris Anker Sørensen killed in crash while cycling at world championships
Retired pro rider and television pundit Chris Anker Sørensen has been killed after being struck by a van driver while cycling in Belgium. Sørensen was attending the world championships to work for Danish television channel…
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The New Science on How We Burn Calories
If you take in more calories or energy than you use, you gain weight; if the output is greater than the input, you lose it. But how does that change our understanding of obesity? NY…
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THE EXTRA 1/3 MILE Brighton marathon runners furious after blunder made course 620 yards too long – and leader had victory snatched away
No one realised the botch-up until well after the 7,500 marathon participants had set off on what they thought was a 26.2 mile long route. It was a blow for race leader Ollie Garrod, who…
PeopleForBikes Celebrates $7.4 Billion for Bikes in New House Tax Bill
WASHINGTON, D.C. (Sept. 11, 2021) — PeopleForBikes applauds the hard work of the U.S. House of Representatives Ways and Means Committee in producing the GREEN Act, which proposes a monumental $7.4 billion investment in bicycles…
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Gravel race organizers intent on keeping rules minimal
Are more rules needed to ensure fair play? Do men and women need separate starts, and should teamwork be forbidden? The experience of the masses outweighs the need to enact new rules to govern a…
Enduro Bearings Hires Cycling-Industry Veteran Rick Sutton to Head Up Marketing
Oakland, California (Sept 9th, 2021) — Enduro Bearings, innovators of a wide range of bearings, seals, components, and tools for the cycling industry, recently contracted longtime industry veteran Rick Sutton to help build and drive…
Kitsbow Welcomes New Bike Shop to the Old Fort Ride House
OLD FORT, North Carolina (Sept. 9, 2021) — Kitsbow, maker of premium cycling clothing and accessories, will be bringing bike service and repair needs to Old Fort, North Carolina with the opening of the Old…
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Why Fitter People Drink More Alcohol
Why Fitter People Drink More Alcohol. Regular exercisers drink more, a new study confirms, but they are less likely to be problem drinkers than less fit people. The association between exercise and drinking is perhaps…
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Best Buy adds e-Bikes & Geek Squad assembly; Bird takes off with new BirdBike
Mega-retailer Best Buy is throwing its weight into e-mobility by offering electric transportation products including scooters, mopeds, and, yes, e-bikes. It also aims to compete with local bike shops with its Geek Squad, which will…
Ultimate Direction Athlete Jon Albon Wins UTMB OCC Race
September 3, 2021 – Broomfield, CO – Ultimate Direction, inventor of the original hydration pack, congratulates brand athlete Jon Albon for his victory in the UTMB Mont-Blanc world summit of trail running. A multiple world…
Rebecca’s Private Idaho (RPI) Race Introduces Two New Categories, Kicks off Ninth Year
KETCHUM, Idaho (August 31, 2021) – With a mission of people, purpose, and place, the gravel race founded by 7x World Champion Rebecca Rusch begins on Thursday, September 2, and continues through Sunday, September 5.…
Schwinn and Mongoose Roll with Backbone Media
MADISON, Wis. – Iconic cycling brands Schwinn and Mongoose, two brands of Dorel Industries, Inc. (TSX: DII.B, DII.A), have hired active lifestyle agency Backbone Media as its public relations agency of record. Backbone will work…
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Lululemon Raises Minimum Base Pay
Effective Sept. 27, 2021, lululemon will raise the minimum base pay for the majority of its store and Guest Education Centre) employees in North America. As part of the additional investments, people who are currently…
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PeopleForBikes Announces Major Investments to Grow Electric Bicycle Market and Access
BOULDER, COLO (August 25, 2021) — PeopleForBikes, a national bicycling advocacy nonprofit and the bicycle industry’s trade association, is committing more staff and resources to support the use of and access to electric bicycles across…
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Superfeet Introduces ADAPT™ Run Insole Family
FERNDALE, Wash. (August 24, 2021) – Superfeet, the global insole industry leader known for their iconic shape, introduces the all-new ADAPT™ Run Collection of insoles. Easy to wear and easy to run in, these insoles…
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Meet the couple who completed every Olympic event in 17 days
Stuart Bates and Charlotte Nichols of the U.K. have officially completed the “Spennylympics,” completing every event from the Tokyo Summer Olympics over the course of 17 days. The massive undertaking was a fundraiser for the…
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Exercise Vigorously for 4 Seconds. Repeat. Your Muscles May Thank You.
High-intensity interval training has surprising benefits for fitness and physical power, but don’t stay seated the rest of the day. A mere four seconds of all-out exercise, repeated two or three dozen times, could be…
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Katie Compton banned for four years by USADA
Katie Compton has accepted a four-year suspension after testing positive for an anabolic agent following an out-of-competition test on Sept. 16, 2020, the US Anti-Doping Agency (USADA) announced. The 44-year-old had planned to retire after…
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Boston Marathon Announces Its 2021 Elite Field – Jordan Hasay, Molly Huddle, Des Linden, and Abdi Are All Running
The first-ever fall edition of the Boston Marathon will feature more than 140 elite athletes across all divisions on Oct. 11. Organizers, state and local authorities are permitting a field of 20,000 runners, and up…
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Runners wearing Nike ‘super shoes’ dominated in the Olympics, taking more than 60% of podium spots
Nike has led the way in creating “super spikes” — track shoes that help athletes run faster.Many brands have their own super spikes, but Nike runners wearing the Vaporfly shoes took most podium spots at…
The Scotiabank Toronto Waterfront Marathon Returns to In-Person Racing with a 10K on October 17th
After 19 months, Canada Running Series will be celebrating a long-awaited return to in-person racing with the Scotiabank Toronto Waterfront Marathon 10K on Sunday October 17th. Open to runners across the country, the 10K race…
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2020 Tokyo Olympics medal count: USA tops China in gold, silver, bronze and overall medal totals
The U.S. led the way at the 2020 Games with China, Japan, Great Britain and the Russian Olympic Committee rounding out the top 5. Overall, 339 medals were handed out across 33 sports and Team…
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Garmin Adds New ‘Adventure Race’ Activity Profile: An Explainer
While scanning through the list of beta firmware updates posted this week, a new ‘Adventure Race’ activity profile designed for races that prohibit GPS navigation during the race. This means that some races require competitors…
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Dorel Sports’ Q2 Revenues Climb 11 Percent
Dorel Industries reported its Dorel Sports brands, which include Cannondale, Schwinn, GT, Mongoose, Caloi, and IronHorse, posted its ninth consecutive quarter of revenue growth. Revenue in the segment was US$317.3 million, an increase of US$31.7…
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Pedego’s $121 million progress is a classic e-Bike biz story
Pedego has this week revaeled that in the past 12 months the business has turned $121 million in retail sales, illustrating that a shift in the demographics buying is accelerating the pace of e-Bike adoption.…
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Levi Strauss & Co. to Acquire Activewear Brand Beyond Yoga
The acquisition will bring the athletic and lifestyle apparel brand Beyond Yoga brand to more consumers through direct-to-consumer expansion, including brick-and-mortar retail, gender and category growth, and further develop its wholesale footprint with premium partners.…
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Adidas Revenue Up 51% in Q2
Adidas released second-quarter earnings Thursday, and sales are strong everywhere except China. Quarterly revenue was up 51% year-over-year to $6 billion. Net income hit $470 million, a sharp pivot from the net loss of $349…
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Concerns over pollution and hot weather add another challenge to marathon swimming
The Tokyo Olympics’ open-water competition and swimming portion of the triathlon at the Odaiba Marine Park comes after persistent controversy over high water temperatures and pollution raised safety concerns among some athletes and coaches. Los…
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The Making of an Olympian
A new study of the athletic backgrounds of thousands of successful athletes finds that most world champions sample one sport after another as children and gain mastery in their chosen activities considerably later than other,…
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Why The Rocky Mountain Slam Is The Toughest Race Series In Ultrarunning
To complete the Rocky Mountain Slam, men and women have to finish four out of five annual races in the Rockies: the Bighorn 100 in Montana in June, the Hardrock 100 in Colorado in July,…
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Former Nike Manager Sentenced to 31 Months in Prison on Embezzlement Charges
A federal judge on Tuesday sentenced a former Nike Inc. marketing manager to 31 months in prison and three years of supervised release on charges related to embezzlement. Errol Andam, who worked at Nike between…
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Hydrow In Talks to Go Public at $1 Billion Valuation
Hydrow, seller of connected fitness rowing machines, is in talks with Sandbridge X2 Corp. to go public via SPAC, which would reportedly value the company at more than $1 billion. Front office Sports
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Wolverine Acquires Sweaty Betty for $410 Million as It Looks to Expand Digital and Reach More Women
Wolverine World Wide is furthering its goal to expand its digital presence with the acquisition of fitness lifestyle brand Sweaty Betty. The move represents Wolverine’s commitment to e-commerce, which also gives Wolverine a stake in…
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Under Armour Raises Full Year Outlook As Q2 Blasts Past Analyst Targets
Under Armour, Inc. surpassed Wall Street’s estimates: revenue was up 91% to $1.4 billion, up 85% currency-neutral, compared to the prior year. Wholesale revenue increased 157% to $768 million and direct-to-consumer revenue increased 52% to…
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What 5 Olympians Eat in a Day of Training
Demanding training schedules call for ample energy and the right nutrients at the right time. The nutritional needs of every sport, and every individual, are different, meaning that each athlete has to figure out a…
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Around the Island Swim halted with no finishers after 10-plus hours
Competitors in the 55th Around the Island Swim ran into difficult ocean conditions Sunday, and the race couldn’t come to a typical conclusion. The rules of the 22.75-mile race around Absecon Island called for a…
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Why Open Water Swimming Can Make You Smarter
A growing body of research suggests that swimming might provide a unique boost to brain health. Regular swimming has been shown to improve memory, cognitive function, immune response and mood. Swimming may also help repair…
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“Multiple” athletes may face punishment over drinking alcohol at Olympic Village
Multiple athletes have landed themselves in hot water and could face disciplinary action after being caught drinking at the Olympic Village. Toshirō Mutō, director general of Tokyo 2020, has confirmed that athletes and other members…
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Facebook’s Oculus Move Taps Into Apple Health
Apple and Facebook have the potential to collaborate on something truly special – a gamified universe centered around health. A potential integration between Oculus Move and Apple Health has big implications, as the future of…
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Britain win first-ever Olympic Games triathlon mixed relay at Tokyo 2020
Alex Yee delivered a superb final leg as Great Britain won the inaugural Olympic Games triathlon mixed relay gold medal on Saturday. The victory takes Britain’s medal tally to eight, including three golds. ESPN
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This Is How Safe It Is to Go to the Gym Right Now
As COVID-19 cases begin to rise again in all 50 states and the CDC is now recommending even vaccinated individuals wear masks indoors in certain cases, is it safe is it to go to the…
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IOC acknowledge current transgender guidelines out of date with new framework to be revealed
International Olympic Committee (IOC) medical and scientific director Richard Budgett has acknowledged current guidelines around transgender athletes are no longer fit for purpose, with the organisation set to publish an updated framework to guide International…
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Liv Launches New Breakaway Collection
NEWBURY PARK, Calif. (July 22, 2021) – Liv, the company dedicated to getting more women on bikes, today introduced its new Breakaway Collection for road cyclists. Featuring performance level gear including a jersey, bib short,…
Global Packs Leader deuter Launches Aircontact Core and Ultra Backpacking Packs, New Ascender Running Collection
LONGMONT, Colo. (July 15, 2021) —deuter, the global leader in backpacks and outdoor equipment, announces the launch of its new Summer 2022 collection, delivering functional, stylish and sustainabily produced outdoor goods that include bluesign® certified materials…
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How Hot Is Too Hot to Run?
As events as big as the Olympic Trials get rescheduled because of heat, Women’s Running went to the science to find out how you should decide when it is too hot to run safely. Women’s…
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What makes a city runnable? Canadian researchers find out.
A team from Simon Fraser University in Burnaby, B.C., surveyed over 1,200 recreational runners about what makes a city a good place to run. Their goal was to investigate the type of built and natural…
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Superfit former gymnast, 58, sues for more than £150,000 after smashing her leg in fall on Bear Grylls obstacle course
Former gymnast Margot Harrison was left with a dislocated shoulder and a shattered shin bone after falling from monkey rings during a 5km obstacle course designed by Mr Grylls. She claims those marshalling the race…
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Global poll finds weak interest in Tokyo Olympics as Thomas Bach makes China gaffe
A new international poll has revealed that global interest in the Tokyo Olympics is waning, with hosts Japan one of the least enthusiastic countries. The Ipsos Global Advisor survey of more than 19,000 adults across…
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TransRockies Race Series Announces Garneau as Apparel and Stage Title Sponsor for TransRockies Gravel Royale
Calgary, A.B. (July 8, 2021) — TransRockies Race Series, a global leader in adventure stage races, today announces Garneau, creator of durable and performance cycling apparel, as the official apparel and stage title sponsor for…
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IZIP Bikes Celebrates 15 Years of Innovation and Good Vibes
KENT, Wash. (July 8, 2021) — IZIP Bikes, a long-standing leader in the electric bike industry, celebrates its 15 year anniversary this summer. Founded by electric car pioneer Malcolm Currie, the company’s origins are rooted…
Kitsbow Unveils Updated Haskell Mountain Bike Short
Old Fort, N.C. (July 8, 2021)– Kitsbow, maker of premium cycling clothing and accessories, is now accepting pre-orders for its updated and fan-favorite Haskell mountain bike short. Leading the outdoor apparel industry in lean manufacturing,…
Hyland’s Doubles Down on Cycling, Adding Paul Thomas to the Hyland’s Powered Family
LOS ANGELES – June 28, 2021 – Hyland’s, a century-old leader in products to support a healthy, active lifestyle, is proud to announce the addition of elite cyclist Paul Thomas to the Hyland’s Powered athlete roster. Thomas will…
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Tour de France organisers aim to sue spectator who caused mass stage 1 crash
The Tour de France spectator who caused a massive crash on stage 1 could be facing legal action from the race organisers. Race deputy director Pierre-Yves Thouault said they are suing this woman so that…
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Driver Rams Cyclists In Arizona Race, Critically Injuring 6
A driver in a pickup truck plowed into bicyclists during a community road race in Arizona on Saturday, critically injuring several riders before police chased the driver and shot him outside a nearby hardware store.…
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Transgender athlete named as alternate to U.S. Olympic women’s BMX team
No openly male-to-female transgender athlete has ever competed on the women’s side in the Olympics, but Chelsea Wolfe is coming close. Wolfe was named last week as a reserve for the U.S. women’s BMX Freestyle…
KOM Cycling Expands into On-Bike Storage Category with Two New Products
East Lansing, Michigan (June 17, 2021) — On the heels of launching the highly touted Full-Motion Indoor Cycling Rocker Plate, KOM Cycling is adding two clever new products, on June 22nd, to its problem-solving line…
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China punishes 27 officials over cross-country marathon event during which 21 people died
A sudden cold snap during the ultramarathon caused 21 people to die of hypothermia, but investigators say the tragedy was brought about by a combination of extreme weather, unprofessional organization and operation. Punishments imposed on…
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Danish safety video is the best PSA we’ve seen promoting bicycle helmets
A video by the Danish Road Safety Council is quite brilliant, and a fun reminder that everyone should be wearing helmets when they ride. Even if they’re a careful rider…or a Viking. BikeRumor
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Chinese official found dead and five arrested during probe into marathon deaths
He was identified as Jingtai County Communist Party Secretary Li Zuobi. Last Friday, the Gansu provincial government handed down punishments to 27 officials, posthumously exempting Li but sacking his deputy, Zhang Wenling. Two other lower-ranking…
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Wearables Connecting Athletes to Fans
Wearables, which have become popular with the world’s top athletes, produce a wellspring of data that companies can leverage in any number of ways. Wearable makers appeal to both athletes and fans, sometimes even connecting…
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Liv Cycling Welcomes Anita Naidu
NEWBURY PARK, Calif. (June 8, 2021) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced its Liv Global Ambassador program with the announcement of new ambassador Anita Naidu. Celebrating the…
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Implus LLC Announces Balega Brand Leadership Transition Appoints Jenna Campbell as VP Category and Brand Development
DURHAM, N.C. (June 7, 2021) — Balega International founders Tanya and Bert Pictor will be stepping away from the day-to-day business. Tanya and Bert have shepherded and guided Balega since its inception in 2003 to…
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TriggerPoint Launches Compact GRID Travel Foam Roller
CARLSBAD, Calif. (June 2, 2021) — Today, TriggerPoint, the leader in recovery and massage products in the athletic and wellness markets, announces the launch of the travel-size GRID Travel. Ideal for foam rolling on-the-go, the…
Gnarly Nutrition Launches Fuel2O Sport Nutrition Drink Mix
Salt Lake City, UT (June 1, 2021) — Gnarly Sports Nutrition, the makers of clean, effective, and great tasting sports nutrition supplements, is proud to announce the launch of Fuel2O; a high-calorie, electrolyte-rich, easy-to-digest, powdered…
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Why is the peloton hiding its true colours?
Of the 978 riders in the men’s pro peloton, none are gay. While this statement is true on the surface – not a single male rider at WorldTour or ProTeam level publicly identifies as gay.…
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State Bicycle Team x Rapha
State Bicycle Team is releasing a capsule collection produced by Rapha for the 2021 Season. Each piece is adorned with the team’s signature tie-dye pattern adding to the unique style State Bicycle Co. Team is…
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UCI and Zwift reveal schedule for Olympic Virtual Series cycling events
A month after the UCI announced its partnership with Zwift to host the inaugural Olympic Virtual Series cycling events, the event schedule has now been unveiled. The Olympic Virtual Series — a new virtual event…
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The Pro’s Closet receives $40M in funding
The additional $40 million in Series B funding that will be used by the used bike and component retailer to grow its workforce, develop new technological customer solutions, and possibly expand into new regions. It…
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Velocio launches 2021 Unity Jersey to support climate focused non profit partners
Velocio Apparel, a New England-based cycling brand specializing in performance apparel, announced today the launch of a benefit jersey to benefit climate focused non profit partners. Founded in 2017 with the goal to “Make a…
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Why Aren’t Races Requiring Vaccination?
The Boston Marathon and the New York City Marathon are making triumphant returns this fall. Neither is requiring vaccination for participants. NY Times
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21 runners dead after ‘disastrous weather’ hits ultra-marathon in China
Twenty-one people were killed after hail, freezing rain and high winds hit runners taking part in a 100-kilometre cross-country mountain race in China. Among the dead in Gansu province were elite Chinese long-distance runners, local…
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Authentic Brands Group Reportedly Offers $1B For Reebok
Adidas has been trying to offload Reebok since December. And now, Authentic Brands Group, owner of Sports Illustrated and athletic apparel and equipment brands like Airwalk, Prince Sports, Tapout, and Volcom, reportedly made an offer…
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Petition to cancel Tokyo 2020 Olympics submitted with 350,000 signatures
The submission of the petition comes amid rising COVID-19 cases in Japan, while concerns over the fate of the Games have grown due to Japan’s low vaccination rate, the spread of new variants and the…
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Brazilian Olympic Committee transports 20 tonnes of sports equipment and PPE to Tokyo
The Brazilian Olympic Committee has now sent the last of 20 containers of sports equipment and COVID-19 protection materials to Japan ahead of the Tokyo 2020 Games’ scheduled opening on July 23. Transported were 68,000…
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Adidas Raises Outlook, Sales Jump 156% in China
Adidas released first-quarter earnings Friday, reporting net income of $605 million with revenue growing 27% for the first three months of the year.Footwear sales increased 31%; sales in China grew 156% and E-commerce sales rose…
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IOC and Pfizer strike vaccine deal for Tokyo 2020 athletes
The British Olympic Association has been handed a boost in its bid to vaccinate all its athletes and support staff prior to the start of the Olympic Games in Tokyo in less than 12 weeks’…
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IRONMAN St. George: IRONMAN confirms death of participant during triathlon
A participant died during the first part of the IRONMAN St. George 70.3 course Saturday, just over an hour after the race had officially concluded. The assistant personnel overseeing the 1.3-mile swim course noticed the…
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Emerald Holding Sees Steep Q1 Revenue Drop
Emerald Holding Inc. reported revenues tumbled 87% as results continue to be negatively impacted by event cancellations due to the pandemic. Emerald is actively pursuing collection of the remaining unpaid amounts of filed insurance claims…
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British Cycling launch new research project into off-road e-Bikes
British Cycling has announced that it will be working with other cycling organisations and land managers to support a new, long-term research project into the use of off-road e-Bikes, including electric mountain bikes. The project…
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Peloton, Strava and TrainerRoad collect and share the most personal data, finds new cycling app study
Peloton, Strava and TrainerRoad have been found to be the most ‘personal data-hungry’ cycling apps, according a recent study by Supplement Timing. The study looked at over 100 of the most popular fitness and health…
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The Startup that Makes Fitness a Video Game
The gaming craze and at-home fitness come together in Ergatta’s rowing machine. The connected rowing company gamifies workouts, with its machine effectively acting as a controller, allowing people to race and compete on a screen…
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Diamondback Adds City Bikes and Hardtails to Spring 2021 Collection
KENT, Wash., (April 28, 2021) — Diamondback Bicycles is furthering its commitment to exploring the road less traveled with the addition of the Division, Hatch and Metric bikes to its collection. Striking a balance between…
Kitzuma Cycling Logistics Opens Delivery Service to Independent Bike Dealers
Asheville, North Carolina — Continuing its rapid, disruptive path through the bike shipping industry, Kitzuma Cycling Logistics is proud to announce they’re now delivering bikes for Independent Bike Dealers (IDB) across the country. Retailers who…
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Peloton Spiraling Over Treadmill Safety
The connected fitness company is in hot water over injuries and a death related to its Tread+ treadmill. Following reports of 39 incidents, one fatal, related to the Tread+, the Consumer Product Safety Commission released…
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Skechers’ Profits Surge In First Quarter
Skechers U.S.A., Inc. saw its earnings double in the fourth quarter as sales grew 15%. International Wholesale sales grew 23.8% while direct-to-consumer (DTC) sales jumped 18.1%. The company also predicted sales would advance about 26%…
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Lael Wilcox Joins Gnarly Nutrition Athlete Team
Salt Lake City, UT — Gnarly Nutrition is excited to announce the official signing of ultra-endurance cyclist Lael Wilcox to its athlete team. Wilcox boasts a jaw-dropping cycling resume, most notably winning the 4,300-mile Trans…
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Kitsbow Furthers Made in the USA and Lean Manufacturing Efforts with Launch of New Mountain Bike Shorts
Old Fort, N.C. (April 15, 2021) – Kitsbow, maker of premium cycling clothing and accessories, continues to lead the cycling apparel industry in lean manufacturing with the introduction of the new Mescal Ventilated Short and…
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Tokyo 2020 expected to use hotel as isolation facility during Olympics and Paralympics.
The hotel will be used to isolate any athletes suspected of having contracted COVID-19 at the Olympic and Paralympic Games. Those isolated would remain quarantined for 10 days. Inside The Games
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Arkansas cycling industry responds to trans legislation
BRAIN has reached out to several industry members based in Arkansas for their take on the recent state legislation regarding transgender people. Bicycle Retailer
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Louis Garneau hopes to go public in 2 years, with assistance from e-bikes
Just a few months after emerging from Canada’s equivalent to Chapter 11 bankruptcy, Louis Garneau Sports’ president said his goal is to take the company public in two years. He’s planning on e-bike sales providing…
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U.S. Considering Boycott of 2022 Beijing Olympics
United States-China tension is spilling into sports: The U.S. is considering a boycott of the 2022 Beijing Olympics. The potential boycott of the Winter Games could be in concert with other countries, though it is…
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What Makes a Pro Runner Valuable to a Brand?
Race performance still matters more than social media. For now. Outside
World-class Athletes Join Altra’s 2021 Elite Ambassador Team
Denver, Colo. (March 25, 2021) –Altra, a leader in performance footwear innovation, has finalized their 2021 Elite Ambassador Team with the addition of Ryan Montgomery and Justin Grunewald. They join an impressive collection of athletes…
KOM Cycling Hires SIMBOL Communications as PR/Marketing Agency of Record
East Lansing, Michigan (March 23, 2021) — KOM Cycling, creators of various problem-solving cycling and indoor cycling accessories, has hired Park City-based SIMBOL Communications to handle a variety of PR and marketing services for the…
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LIV Cycling Debuts Latest “LIV Committed” Global Brand Campaign
NEWBURY PARK, Calif. (March 23, 2021) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced the second installment of its global brand campaign Liv Committed, celebrating the resilience the cycling…
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The 2021 Barkley Marathons Had No Finishers
For the third time in a row, the course at the Barkley Marathons has won again. Sixteen runners completed the first loop, and just two runners attempted a third loop – which they didn’t finish…
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How Gyms Found a Way Through the Pandemic
Many gyms have closed during the pandemic, but some have found creative ways to persist. Fifty-four million Americans have received at least one COVID-19 vaccination shot as of last Thursday, and with that comes more…
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Inov-8 Relaunches Under Original Founder
Inov-8 founder Wayne Edy quietly bought back the footwear company from Descente last year and is planning a relaunch with a new running shoe for trail and ultramarathon runners. Edy, who founded Inov-8 in 2003…
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Trek-Segafredo to donate Strade Bianche prize money to women’s cycling projects
Following the great prize money debate of Omloop Het Nieuwsblad, fans raised €26,668 for the women’s prize purse for Strade Bianche. The money is to be given directly to the top 5 riders of the…
Rebecca Rusch Partners with Chamois Butt’r for the 2021 Season
Pleasant Valley, MO (March 8, 2021) – Chamois Butt’r, the ultimate skin lubricant and chamois cream, is thrilled to partner with seven-time world champion, MTB Hall of Famer, and Emmy Award winner, Rebecca Rusch. Rebecca…
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Boston Marathon plan to hand out 70,000 medals for 2021 virtual race polarizes runners
The first 70,000 people aged 18 or older who sign up and pay a fee will be able to earn a finisher’s medal simply by covering the classic distance wherever they happen to be. They…
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All eyes on Duluth as Grandma’s Marathon becomes one of first big races in COVID era
Grandma’s Marathon, which is poised to be one of the largest in-person races held since the COVID-19 outbreak is scheduled for June 17-19. Organizers have teamed up with world experts on crowd control to devise…
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Most customers will abandon a brand after three – or fewer – negative experiences, finds study
Customer retention and customer satisfaction could actually play a much larger role in growing revenue. New data shows that customers are abandoning brands after a maximum of three poor experiences, reflecting the need for brands…
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Reebok Appoints VP Of Apparel
Reebok announced the appointment of Portia Blunt to vice president, apparel. Blunt most recently served as director of apparel operations at New Balance. SGB Media
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Hugging also banned: UCI urges riders to set example in fight against COVID-19
The UCI has called on riders to stop hugging after winning races to set a good example to fans and spectators in the global fight against the COVID-19 pandemic. Cycling News
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Canyon issues stop ride notice to current Aeroad CFR and CF SLX riders after Mathieu van der Poel’s handlebar snaps
Canyon’s sponsored pro teams will switch bikes following the incident. bikeradar
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Crowdfunding campaign started to match men’s prize money for women’s Strade Bianche
Could the men and women be awarded the same amount of prize money? €5,000 has already been raised to distribute to the top five finishers at the women’s Strade Bianche. VeloNews
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Obstacle Course Racing’s Greatest Challenge: Reemerging for Battle in 2021
Obstacle course racing was the endurance-sports juggernaut of last decade. That came to a bruising halt with COVID-19. After a lost year, obstacle course racing is picking itself back up. Men’s Journal
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How Exercise Enhances Aging Brains
Sedentary, older adults who took aerobic dance classes twice a week showed improvements in brain areas critical for memory and thinking. The New York Times
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Could Nike and Former Top Exec Face Legal Action Over Resale Saga?
The multi-layered story has exposed the many challenges and opportunities defining the lucrative and, at times, shady world of sneaker resale. It’s brought to light major issues and questions surrounding corporate governance, greed, and power,…
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Boston Marathon announces virtual race, expects smaller field for in-person event amid coronavirus pandemic
The Boston Athletic Association has announced that it will offer a virtual Boston Marathon for up to 70,000 people on Oct. 11 as it anticipates the in-person race this fall will have a smaller field…
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Could You Do the ‘Strongman Marathon’? 26.2 Miles of Tire Flips, Burpees, Handstands, and More
The endurance event is made up of 26 movements, each performed for a mile. So that’s a mile of burpees, a mile of tire flips, a mile of sled pulls, and more total insanity. GearJunkie…
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Nike’s North American Head Resigns After Sneaker Resale Story Spotlights Her Son’s Business
Nike VP and GM Ann Hebert made the decision to resign a few days after Bloomberg Businessweek released a story featuring Hebert’s 19-year-old son, Joe, who runs a sneaker resale business called West Coast Streetwear,…
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Gatorade made a smart patch that measures your sweat and hydration
Sports drink maker Gatorade is launching its first ever wearable device, the Gx Sweat Patch. The patch is a one-time-use wearable that analyzes sweat to provide athletes with insights about their athletic performance and hydration…
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Lance Armstrong could have won without the drugs, says Phil Liggett
According to the legendary cycling commentator, dubbed the ‘voice of cycling’ after decades of Tour de France TV commentary, he admired the Texan for his achievements off the bike but that he “can’t condone drug…
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Adidas launches clip-in version of Samba street shoe
The Velosamba is a two-bolt SPD-compatible urban cycling shoe based on the brand’s classic Samba street shoe. Bike Radar
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Unique race venues in running history
Races don’t have to stick to the track, trails or road – a paring garage, a mall, or even a helipad will do. Canadian Running
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Fox wins critical round in long-running patent fight with SRAM
In 2015, SRAM sued RaceFace (which Fox had acquired in 2014) for infringing on two of its chainring patents. Several other brands offering similar chainrings had agreed to license the X-Sync technology from SRAM, but…
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NOBULL, CrossFit Ink Three-Year Games Title Sponsor, Apparel, Footwear Deal
After months-long speculation as to who would be the new title sponsor of the CrossFit Games, CrossFit announced a three-year minimum deal with NOBULL to be not only title sponsor of the Games but Official Footwear…
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Singapore Marathon no longer in the running for Abbott World Marathon Majors
The IRONMAN Group’s independence from Wanda Sports, following its sale, means that IRONMAN’s Singapore Marathon is no longer on the table to be a Abbott World Marathon Majors event. Endurance Biz
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The Case for Running ‘Naked’: Ditch the Electronics for a Happier, Healthier Run
Most runners make their strides weighed down by watches, cellphones, iPods, and a whole assemblage of other smart wearables. But sometimes it’s better to hit the trail “naked” – without the distraction of gadgets. GearJunkie
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Fox Factory Sees Q4 Sales Climb 41 Percent
Reported were a 44.6% increase in Specialty Sports Group sales and a 38.7% increase in Powered Vehicles Group sales. Sales increased 41.2% to $262.4 million, compared to $185.9 million in the same period last fiscal…
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A Chicago gym saw dozens of COVID-19 cases after infected people attended HIIT classes without masks
In one week in August, 55 who attended exercise classes at a Chicago gym contracted COVID-19 after only less than a quarter of gym-goers wore masks during their workouts, and almost none socially distanced. Business…
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Runner Dismissed From UCLA Team For Using Racist, Sexist, and Homophobic Language
Runner Chris Weiland has been kicked off the UCLA track and field and cross-country team after a video surfaced of him allegedly using racist, sexist, and homophobic language. Runners World
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Cycling groups call for an end to helmet laws after a study showed inequity of enforcement
With a new study showing Seattle police have ticketed Black riders not wearing helmets nearly four times the rate as white riders since 2003, multiple advocacy groups are working to decriminalize helmet use in the…
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Alpenrose permanently closes its Velodrome, an institution for Portland’s cycling community
In a Facebook, Alpenrose Velodrome director Jen Featheringill and Oregon Bicycle Racing Association executive director Chuck Kenlan released a statement informing friends of the Southwest Portland facility that the Alpenrose Dairy property has been closed…
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Jogger who had COVID knew something was wrong after his run — very wrong
Larry VanDusseldorp tested positive for COVID-19 on Oct. 1, returned to work 24 days later, resumed jogging, and in late November, following a run, suffered a heart attack caused by a COVID-related blood clot. Miami…
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SRAM acquires Time road and mountain bike pedal business
SRAM has purchased clipless pedal manufacturer Time from the Rossignol Group. The acquisition includes the entire range of road and mountain bike pedal systems, Time’s shoe range and all associated intellectual property. bikeradar
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Hylete’s Revenues Slide 12 Percent In 2020
Hylete, the direct-to-consumer fitness apparel brand, reported sales of $11.1 million in 2020, down 11.9% from $12.6 million in 2019, gross margin of 51% in Q4 2020 versus 43% in Q4 2019 and Q4 2020…
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Study finds 20% of people are genetically resilient to the cold
The authors of the study found that people who lack the protein α-aktinin-3 are better at handling harsh weather conditions, and might be better distance runners. Canadian Running
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Everything you need to know about the Tokyo Olympics
After an unprecedented year-long delay, the Tokyo Olympics are on course to take place this summer, with fans wondering what to expect from the global sporting event. The Washington Post
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Bikerumor merges with GearJunkie, Switchback Travel & more!
Bikerumor has joined Lola Digital Media, aligning with leading outdoor sites like GearJunkie, Switchback Travel, AutoWise, iRunFar, and others to create the AllGear Media Group. BikeRumor
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Emerald’s New CEO Sees Digital Shift Supporting 365-Day Engagement
Hervé Sedky, the new president and CEO of Emerald Holding, sees “early signs of a comeback” with two shows, including Surf Expo Winter, delivering 365-day customer engagement with digital tools rolled out over the pandemic.…
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A 3D-printed custom cycling shoe, the LoreOne, will launch in April
Olympian and longtime bike fitter Colby Pearce has partnered with a new company Lore for a 3D-printed custom road cycling shoe, the LoreOne, a hardshell, carbon cycling shoe, which 3D prints the shoes using scans…
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Emerald Holding Posts Q4 Loss
Emerald Holding Inc. recognized a net loss of $58.1 million for the fourth quarter of 2020 compared to a $68.2 million net loss for the fourth quarter of 2019. Revenue was $12.2 million compared to…
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Planet Fitness: 4Q Earnings Snapshot
Planet Fitness Inc. reported fourth-quarter profit of $8.7 million. On a per-share basis, the company said it had profit of 11 cents. Earnings, adjusted for non-recurring costs, were 17 cents per share. Revenue was $133.8…
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Sports Media Embraces Paywall Trend. Paywalls
Paywalls, which only grants access to a site to users who have paid to subscribe, have been posited as a potential savior for media outlets in a volatile industry. A reported 76% of U.S. newspapers…
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The Tokyo Olympics Appoint Seiko Hashimoto As Chief
The Tokyo Olympics are making a major statement in Japan – they’ve put a woman in charge, right after former chief Yoshiro Mori resigned last week following scrutiny over sexist remarks. Seiko Hashimoto, a former…
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January retail sales show strong increase
Retail sales grew sharply in January as government stimulus checks provided a boost and momentum from 2020’s record holiday season carried over into the new year, according to the National Retail Federation. Shop Eat Surf
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Professor launches anti-racism cycling website.
Dr. Marlon Moncrieffe has launched a cycling site dedicated to anti-racist discussion. VeloNews
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Do You Even Zwift? The Indoor Cycling Platform Is Having A Moment
Riding in a virtual environment with friends from all over the world on a real bike attached to a trainer on any computing platform is “to Zwift.” Forbes
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This year is very different for the hundreds of marathons taking place. Here is a look at how two major marathons are handling the registrations in very different ways. Running with Miles
This year is very different for the hundreds of marathons taking place. Here is a look at how two major marathons are handling the registrations in very different ways. Running with Miles
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Wellness firm Therabody attracts celebrity investors Marcus Rashford, Jay-Z and Daniel Craig.
Tech wellness firm Therabody has raised funding from over 100 celebrities, a star-studded line up of investors hailing from sport, business, culture and entertainment. Therabody, which makes massage therapy guns, will use the raised capital…
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Garmin Earnings, Revenue Beat in Q4
Garmin announced earnings per share of $1.73 on revenue of $1.35B. Shares are up 10% from the beginning of the year, still down 0.67% from its 52 week high of $133.38 set on February 16.…
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Brooks Has a Top 10 Selling Sneaker for the First Time and Bests Nike as the No. 1 Women’s Running Shoe Brand
The list of top-selling sneakers for January featured plenty of Nike and Jordan Brand, which is typical. However, Brooks entered the top 10 for the first time ever. Footwear News
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Run Specialty’s Sprint To Omnichannel
Run specialty has finally embraced online retailing due to COVID-19 to support a strong sales recovery in the second half of 2020, according to the latest survey from the Running Industry Association (RIA). SGB Online
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2020 Prize Money Lists Show Massive—And Expected—Drops in Pro Payouts
For 2020, the prize money list was publicized last week and the message is clear: with almost no races last year, pros struggled to earn any prize money at all. triathlete
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POC launches “world’s first self-powered cycling helmet” with integrated lighting
The Omne Eternal, a “self-powered cycling helmet,” integrates solar technology into the shell that charges via ambient light to power a rear light. The helmet uses Powerfoyle, a “light-harvesting material” that, like other solar cells,…
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Garmin launches Enduro smartwatch focused on trail running as activity grows 70% during lockdown
The watch’s chief feature is its incredibly long battery life: using solar charging built-in to its screen, the Enduro can last up to 65 days, and can even last even longer. With the GPS and…
LIV Racing Women’s Worldteam Announces New Satellite Rider For 2021
OOSTERHOUT (The Netherlands)– Feb. 16, 2021 – The Liv Racing Women’s WorldTeam today announced the addition of American Ayesha McGowan as a satellite rider for 2021. McGowan will train with the WorldTeam with the goal…
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Bicycle maker Dorel ends take-private deal with Cerberus Capital
Canadian bicycle maker Dorel Industries Inc has terminated its deal weeks after the private equity firm sweetened its bid for the company. Cerberus this month raised the deal value to about C$16 a share from…
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Michigan man who broke ankle at ‘Tough Farmer’ obstacle course wins appeal
The man was hurt on a spongy tire while running through the “Tough Farmer” obstacle course, an autumn attraction at the farm near Belleville. mLIVE
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A Facebook smartwatch? It could be coming for your health data in 2022.
Facebook, the social media company that definitely cares a lot about user data, is reportedly developing a smartwatch. The rumored wearable, to be released in 2022, is powered by an open source version of Android,…
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Olympics content expanded as Discovery and Snapchat renew deal
The US-based mass media company will bring Olympic Games coverage to the photo and video sharing platform’s European users. The agreement covers the Tokyo 2020 Games and the Beijing 2022 Winter Games. SportsPro
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Asics Sees North America Revenues Fall 12 Percent In Q4
Asics reported sales in its North American region fell 11.9% in the fourth quarter and were down 17.2% in the year, but forecast a return to double-digit growth in 2021. SGB Media
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Norwegian Runner Sets New Record for Fastest Barefoot Half Marathon on Snow
Jonas Felde Sevaldrud, who is also a YouTuber who goes by the name Sevald, ran 13.1 miles in 1:44:58, breaking the previous record of 2:16:34, set by ‘The Iceman’, Wim Hof, in 2007 yahoo!style
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Lifetime Achievement: 6 Marathoners Vie for a Spot on the Olympic Team
‘A Time and Place’ running documentary, profiles Northern Arizona Elite’s head coach Ben Rosario and six marathoners, who have spent their entire lives seeking perfection, as they prepare for the 2020 Olympic Trials. GearJunkie
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Tokyo Olympics President to Step Down
A week after his sexist comments about women, Yoshiro Mori is reportedly stepping down as president of the Tokyo Olympic organizing committee on Friday. Front Office Sports
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The Chrono Show – Tina Wilmott, Ep. 11
Interested in learning a bit more about how Endurance Sportswire was founded and some PR tips. Check out The Chrono Show’s podcast interview with Endurance Sportswire founder Tina Wilmott here.
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Peloton Interactive, Inc. Announces Closing of $1.0 Billion
Peloton Interactive, Inc. announced that it has closed its offering of 0% convertible senior notes due 2026 for gross proceeds of $1.0 billion. PR Newswire
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Strava adds activity filters and search functionality to history in mobile app
Strava has let loose updates to the mobile app that will allow you to more easily find activities in your history without thumbing through the endless activity feed. VeloNews
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Sponsor-A-Song: the new way to fundraise
This new fundraising platform allows your friends and family to create a running playlist for you while supporting a worthy cause. Canadian Running
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If the Shoe (Contract) Fits: What’s Behind Pro Runner Sponsorship Shakeups.
Elite runners make most of their money by signing with shoe and apparel brands. Here’s why so many are changing allegiances this year. Women’s Running
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Tim Cook Pivots to Fitness
Apple’s CEO wants to make health and wellness the company’s greatest legacy. Outside
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Beachbody Plans To Go Public By Merging With SPAC And Myx Fitness
The Beachbody Company will become the parent of Myx, Openfit and Beachbody On Demand upon the closing of the merger, and will be listed on the NYSE under the “BODY” ticker symbol. PYMNTS
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Why Fitness Ad CTRs Rose 45% Higher Than Other Advertisers’
Changes in the health and fitness rocked the industry in 2020, prompting more consumers to buy home fitness equipment. MediaPost
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How New Balance Won One of the Largest Trademark Settlements in China to Date
The judgment, which was first reported by The Financial Times, is being described as one of the biggest ever awarded to a foreign brand in a Chinese trademark case. Footwear News
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The Trek WaveCel Helmet Lawsuit, Explained
Everyone says modern lids are better than ever. But because of outmoded testing and unreliable information, it’s never been harder to figure out whether that’s true. Outside
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Shimano’s Earnings Climb In 2020
Shimano reported net income increased 22.5 percent in 2020 as sales grew 4.1 percent. SGB Media
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RETAIL Under Armour shares rise as retailer reports surprise profit for holiday quarter
Earnings per share is 12 cents, adjusted vs. a loss of 7 cents expected, while revenue was $1.4 billion vs. $1.27 billion. Sales dropped 3% to $1.40 billion from $1.44 billion a year. CNBC
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Industry veteran Tony Karklins and partner buy Time Sport from Rossignol
The Rossignol Group has sold Time Sport’s frame and bike business to the Cardinal Cycling Group, whose partners include French engineer Martial Trigeaud and American Tony Karklins, founder of Allied Cycle Works and the former…
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Pandemic fuels break-ins — and retailer cooperation
Smash-and-grab thefts from bike shops have risen dramatically during the COVID-19 pandemic, leading shop owners to start organizing and cooperating to minimize the chance of break-ins and getting their stolen goods returned. Bicycle Retailer
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Mount Sinai study finds Apple Watch can predict COVID-19 diagnosis up to a week before testing
The Warrior Watch Study observed the primary biometric signal – heart rate variability (HRV) – which is a key indicator of strain on a person’s nervous system, combined with information around reported symptoms associated with…
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The Fitbit app now helps you track your blood glucose level
Fitbit is kicking off 2021 with a helpful new feature: blood glucose tracking. The new feature is simply meant to track blood glucose level – Fitbit’s devices aren’t equipped with the technology that can read…
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Wind tunnel experts on UCI position bans: Racing will be slower and less exciting
How much will racing be affected by position bans? Two leading aerodynamicists share their data. VeloNews
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Green light for Tour de France, Giro Rosa riders to race Olympics
IOC confirms there will not be a 14-day quarantine or a vaccine requirement as part of series of COVID controls for Olympic Games. VeloNews
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Nike Continues to Build on Digital Momentum With Data Platform Acquisition
Nike Inc. continues to fuel its digital momentum with the acquisition of data integration platform Datalogue, which uses proprietary machine-learning technology that automates data preparation and integration. Footwear News
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GYMS Act To Provide $30 Billion Recovery Fund For The Fitness Industry Introduced In Congress
The act would establish a program to help distressed health club operators and would allow them to recoup as much as 45$ of 2019 revenue to replace revenue lost in 2020 due to COVID-19. Club…
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Will women ultrarunners surpass the best men?
A new science paper explores the subject at great depth, and concludes that it’s possible, but not likely. Podium Running
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Athlete Recovery from COVID-19
Seven different Slowtwitch forum members shared their COVID-19 stories and their unique paths to recovery. Slowtwitch
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10 Black-Owned Tri Businesses to Support
Supporting Black-owned businesses should be more than a trend or a one-time action. It should be a part of your tri life—diversifying where and how you spend your hard-earned dollars. triathlete
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UCI bans forearms-on-bars aero position, adds penalties for littering
The UCI is likely to anger riders in the professional peloton for banning the forearms-on-bars aerodynamic position commonly used in breakaways. Riders can also be fined, docked ranking points and penalised time if they throw…
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The Most Puckering Bike Run You’ll See This Week
Danny MacAskill is not from this earth, but a planet filled with mountain bikers who can’t touch the ground with their feet, maybe because it is lava. This is MegaSkillz descending the Dubh Slabs on…
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RIA Survey Details Run Specialty Channel Recovery In 2020
The latest survey from the Running Industry Association (RIA) found that in spite of store closures in March and April, the run specialty channel proved resilient and rebounded nicely in the back half of 2020.…
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Gatorade Lures New CMO From Nike.
Former NFL player Kalen Thornton takes the helm at the PepsiCo-owned sports drink behemoth AdAge
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Peloton Announces $600 Million Convertible Note Offering
The notes are to be sold via a private offering, with a due date of 2026. The Deep Dive CA
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Ted Metellus named race director of TCS New York City Marathon
This makes him the first black race director of any of the Abbott World Marathon Majors races, right on the heels of large-scale allegations of sexism and racism in NYRR by current and former employees.…
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Peloton wants to make ‘tens of millions’ of bikes and treads — and says its recent acquisition will help it get there
Peloton has plans to dominate the at-home fitness industry through its acquisition of fitness manufacturer Precor, allowing the firm to ramp up production across the US. Business Insider
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Colorado and Georgia high school leagues leave NICA
Two of the longest-standing high school mountain bike racing leagues in the country, the Colorado High School Cycling League, and the Georgia Interscholastic Cycling League, have decided to go it alone, withdrawing from the National…
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UCI to ban ‘super tuck’ with suspension touted as possible punishment
The aerodynamic position that allows riders to descend faster is often criticised as being a dangerous manoeuvre, and cycling’s governing body are banning it alongside a range of new measures to improve rider safety. Cycling…
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Endurance sports tired of sitting on sidelines
The California Coalition of Endurance Sports has a two-pronged objective: to get athletes — especially in San Diego County — back running, swimming and biking. The San Diego Tribune
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S.F. gyms challenge city over Covid restrictions: Prove it
A group representing dozens of local gyms has lobbed another legal challenge at San Francisco officials demanding further justification for what has been throughout most of the pandemic some of the strictest regulations on indoor…
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Peloton Q2 earnings outperform expectations
Yahoo Finance
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Deckers Brands Posts Solid Fiscal Q3 On Hoka Surge, E-Commerce Jump
SGBMedia
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Skechers (SKX) Misses Q4 Earnings Estimates
Zacks
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Former Nike Manager Charged in Million-Dollar Plot to Defraud the Swoosh
Federal prosecutors in Oregon charged Errol Andam, a former marketing manager at Nike, with wire fraud, money laundering and making false statements on a loan application as part of a scheme to defraud his former…
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Cheap $45 Cycling Shoes Versus An Expensive $400 Pair: What’s The Real Difference?
Wondering whether to buy a cheap pair of cycling shoes or a pricey set? Is there really a difference between a budget pair of shoes and one almost ten times the price? Forbes
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How Purging of Classes Could Cost Peloton Big
A lawsuit filed against Peloton that could cost the company hundreds of millions of dollars claims that the fitness brand’s mass deletion of its music library in 2019 without warning led to false and misleading…
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Under Armour’s Strange New Shirt Makes Exercising in a Mask Easy
The new ColdGear Sportsmask Mock Long Sleeve has a mask built right into a shirt, essentially making it the perfect garment for winter workouts during a pandemic. Gear Patrol
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First Tokyo Olympics ‘playbook’ advises against chanting in venues
Singing and chanting will be discouraged as part of the International Olympic Committee’s bid to combat coronavirus and stage a successful Games in Tokyo this summer. It is one of a series of measures outlined…
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Nike’s First Hands-Free Sneaker Go FlyEase Comes With a Kickstand Heel
The sportswear giant unveiled its first-ever hands-free sneaker – the Go FlyEase – designed for easy access, making mundane tasks like tying laces a thing of the past. The sneaker is equipped with a Bi-stable…
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New Balance Sued For Exaggerating Claims On Its ‘Made In USA’ Sneakers
New Balance is being sued for falsely marketing its sneakers as being “Made in the USA,” according to The Fashion Law. Plaintiffs Matthew Cristostomo, Anthony Bollini, Spencer Verrilla, Derrick Evans, Clifton Bradley, and Robert Kaminsky claim that…
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USA Cycling’s doctor doubtful for spring races: ‘My gut instinct is the fall can be fairly normal’
Dr. Michael Roshon, USA Cycling’s chief medical officer, says U.S. races in March and April are unlikely to be safe from COVID-19. VeloNews
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Nike Loses Appeal In Fleet Feet Lawsuit
In September 2019, Fleet Feet sued Nike over Nike’s use of phrases such as “Change Everything” and “Running Changes Everything,” claiming that it has trademarked the two phrases and spent substantial resources making those slogans…
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TransRockies Gravel Royale Names Easton Cycling as Title Partner of the Four-Day Royal Flush Event
Panorama, B.C. (January 28, 2021) — TransRockies Race Series, a global leader in adventure stage races, today names Easton Cycling as the title partner of the TransRockies Gravel Royale four-day event — “Easton Cycling 4-Day…
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Pro Triathlete Ashleigh Gentle Re-Signs with Felt Bicycles for 2021
Rancho Santa Margarita, California (January 28, 2021)— Felt Bicycles is excited to announce that pro triathlete Ashleigh Gentle has renewed her partnership with the Southern California brand for the 2021 season. The Australian star first…
Liv Ladies AllRide: Powered by SRAM 2021 Mountain Bike Skills Camps – Registration is Open!
BEND, Ore., (January 28, 2021) – Ladies AllRide mountain bike skills camps are all about bringing people who identify as female together to learn skills on their bikes and share the joys of mountain biking…
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Should Men and Women Race the Same Distance?
Several British stars, including Paula Radcliffe, recently spoke out against an initiative to equalize cross-country distances for male and female athletes. The debate is more complicated than it seems. Outside
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Startup Talent Hack Raises $4.7 Million For B2C Fitness Platform
New York-based startup Talent Hack raised $4.7 million in seed funding for its brand-to-consumer fitness platform Spaces, with Global Founders Capital leading the funding round. Talent Hack provides software for fitness instructors and studios to…
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Hyperice Acquires Another Sports Recovery Firm
Hyperice is using its influx of investors to purchase San Diego-based thermal technology company RecoverX, developers of products that deliver heat and cold therapies in under a minute. The deal is valued in the eighth-figure…
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LA Marathon Rescheduled Again Due to Coronavirus
The 2021 Los Angeles Marathon 36th edition of the annual race is now set for some time in the fall. NBC Los Angeles
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The North Face Just Dropped the First Carbon-Plated Trail Running Shoe
After the initial noise, the show is poised to take over other sub-sections of the sport. The North Face dropped a first look at its VECTIV series, the world of trail running’s first official carbon-plated…
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NPD Report: Athletic Footwear And Activewear Sales Decline in 2020
U.S. athletic footwear dollar sales declined in the mid-single-digits in 2020 although sport-lifestyle, running, and golf outperformed, according to The NPD Group. Activewear sales were also down in the mid-single-digits for 2020, but sweatshirts and…
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2021 Boston Marathon Is Scheduled For October 11; All Six World Marathon Majors to Be Contested in 6-Week Span
The race had already been postponed from its traditional April spot and remains to this day as the only World Marathon Major to announce a date for its 2021 edition. However, it will only take…
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USA Triathlon of Colorado building sells for $4.65M
The 40,084-square-foot office building was sold to local investment group Dormie Capital Partners which plans to modernize its common areas and add amenities. The Colorado Springs Business Journal
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PeopleForBikes Joins The Big Gear Show as Presenting Sponsor
PARK CITY, UT – The Big Gear Show, the first of its kind outdoor and bike hardgoods buying and demo experience debuting in Park City, Utah in August of this year, announces PeopleForBikes as presenting…
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Tour De France Broadcaster NBC Sports will shut down by the end of the year
This leaves a question mark over the way fans will watch the network’s premier cycling property, the Tour de France, as well as a collection of other major races. Cycling Tips
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Peloton braces for COVID disruptions as European race calendar draws closer
A wave of early season cancelations and worsening health conditions in Europe have pro teams on edge again. VeloNews
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Nike Exits 280,000 Square Feet Of Office Space
Nike moved out of two offices, an 84,000-square-foot space at S.W. Karl Braun Drive and 195,000-square-foot space at S.W. Alan Blumlein Way, according to according to a report from the real estate firm JLL Capital…
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PeopleForBikes Announces Ravi Rajcoomar as Vice President of Business Network
BOULDER, COLO (Jan. 21, 2021) — PeopleForBikes, the nation’s leading bicycle industry trade association, is proud to announce the addition of Ravi Rajcoomar as the vice president of the organization’s Business Network. In his new…
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Everything runners need to know about caffeine
Here’s a breakdown of the International Society of Sports Nutrition’s official report on the favourite pre-run pick-me-up. Canadian Running
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Tokyo Olympics “looks unlikely,” says London 2012 chief
Sir Keith Mills, the deputy chairman of the organising committee for the 2012 Olympic Games, is doubting whether the delayed Tokyo Olympics will take place, insisting rising coronavirus rates make it “unlikely” to happen. However,…
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Lululemon Ranks Eighth On Glassdoor’s Best Places To Work List List
Lululemon Athletica was the only company in the active lifestyle space to land in the Top 10 of Glassdoor’s Annual Ranking, coming in at No. 8. Other companies in the industry landing on the list…
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How Covid-19 Has Permanently Changed the Fitness Industry
Virtual classes and mental health options were turbocharged by the pandemic. Gym chain executives expect that to continue. Bloomberg
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Shimano takes over neutral support at Tour de France
Shimano will be taking over the neutral support role at the Tour de France and other marquee races in 2021, replacing longtime partner Mavic that began race support with its distinctive yellow vehicles in the…
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LIV Cycling Grows Commitment to Women in Professional Cycling
NEWBURY PARK, Calif. (Jan. 19, 2021) – Liv Cycling, the company dedicated to getting more women on bikes, today announced the expansion of Liv Racing and their 2021 roster, officially welcoming Linda Indergand (SUI), Sarah…
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Update on the 2021 Race Season
After speaking to dozens of race organizers, influencers on the ground in key regions, and after having polled Slowswitch readers, here is their best current guess on the landscape of triathlon for 2021. Slowswitch
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Here’s why Joe Biden might not have his Peloton bike in the White House
Indoor training bike’s camera, microphone and internet connection could pose security risk, say experts. VeloNews
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Gainful Receives $7.5 Million in Series A Funding
Gainful, which offers personalized subscriptions for protein powder blends and hydration products, received the funding led by BrandProject and Courtside Ventures, with participation from AF Ventures, Round13 Capital, Barrel Ventures and the founder of Polaris…
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RRW: Boston Marathon Race Director Now Directing Mass Vaccination Sites
With mass-participation running events on hold, longtime Boston Marathon race director Dave McGillivray has shifted his event-organizing skills to perhaps the most important race of the 21st century: getting every American vaccinated against COVID19, aiming…
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Adidas Reveals the UltraBoost 21 — Here’s How the Brand Improved the Beloved Running Shoe Franchise
The sneaker features Primeblue upper, a recycled material that incorporates at least 50% Parley ocean plastic, and an all-new Adidas LEP (Linear Energy Push) torsion system which provides a 15% increase in forefoot bending to…
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The science behind cold weather and running performance
Here is the physiology behind why the cold weather can make one slow down – and how to counteract it. Canadian Running
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OnePlus reveals budget fitness tracker Band
The OnePlus Band can track fitness and sleep, as well as blood oxygen saturation and heart rate, with a battery life of up to two weeks, in an 1.1-inch AMOLED display with touch controls. It…
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Group Fitness Trends Set To Shape The Next Decade
What trends will define the 2020s? A new book from EuropeActive, “HORIZON 2030 – The future of the health and fitness sector,” sets out to address that very question, combining expert insights with the latest…
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Nike Sues Nearly 600 Websites For Selling Counterfeit Sneakers
The lawsuit was filed against 589 websites allegedly selling counterfeit versions of its Nike and Converse shoes online, including the owners of 676 social media accounts and more than 100 unidentified companies and individuals for…
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The Best Fitness Tech of CES 2021
The fitness cupboard was hardly bare at this week’s virtual Consumer Electronics Show, which showcased not only some excellent at-home fitness tech, but also promising releases for shaping up outside. Here are some eye-catching trends…
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Google completes purchase of Fitbit
Google has completed its $2.1 billion acquisition of Fitbit, its devices, not data. The deal won’t affect how third-party fitness trackers work with Android, or how Fitbit works with other non-Google services. The Verge
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Kitzuma Cycling Logistics Goes National with Coast-to-Coast Shipping
Asheville, North Carolina (January 14, 2021) — Only a few months after their official launch – and well ahead of schedule due to high demand – Kitzuma Cycling Logistics will begin offering national coverage on…
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Big 5 Q4 Comparable Sales Jump 10.5%
Big 5 Sporting Goods Corporation reported sales results for the fiscal 2020 fourth quarter and full year ended January 3, 2021. Net sales were $290.5 million compared to net sales of $244.1 million for the…
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The science behind the runner’s high
Recent research suggests endorphins may not be behind the mood-boosting effects of running. Canadian Running
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Lights & helmets that talk to cars? Trek & Specialized get closer w/ B2V prototypes
Still in the prototype phase, but Trek and Specialized have come up with intriguing prototypes that include B2V integration. Trek is working on a prototype Flare RT+B2V tail light, while Specialized is working on integrating…
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Leadership Changes, Mass Layoffs Continue at NYRR
New York Road Runners (NYRR) made another round of large-scale staff cuts following the cancellation of almost a year’s worth of road races amid the pandemic. Jim Heim, race director of the New York City…
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Tracksmith Made Running Culture Something You Can Buy
The brand’s ethos signals a departure from an apparel industry that has been dominated by giant shoe companies. But can it stay true to the soul of the sport? Outside
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Lululemon Adds Another Nike Veteran to its Exec Team
Blanca Gonzalez will join the fitness company on Feb. 1 as its head merchant, SVP, global merchandising. Gonzalez was most recently VP and GM of Nike North America’s Los Angeles/West territory. Footwear News
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Keep’s $2B Valuation
Keep, China’s most popular fitness app, closed a $360 million Series F financing round, putting Keep’s current value at approximately $2 billion. SoftBank’s Vision Fund led the round, which also included Hillhouse Capital, Coatue Management…
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TREK sued for $5 million over Wavecel helmet claims.
Treks claims that the Wavecel’s honeycomb-like design was found to be 48 times more effective in preventing concussions from cycling accidents. The suit, however, states Trek’s claims of improved safety are “false, deceptive and misleading”…
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NY man charges that Trek’s Bontrager WaveCel helmet safety claims are misleading
Trek Bicycle is being sued for $5 million by a New York man who says the company is making misleading claims that its Bontrager WaveCel helmets are safer than other brands. Bicycle Retailer
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Liv Cycling Debuts as Exclusive Title Sponsor for New Liv Racing Women’s WorldTeam and Unveils Kit for 2021
OOSTERHOUT (the Netherlands) – Jan. 7, 2021 – The Liv Racing Women’s WorldTeam, formerly CCC-Liv, will unveil its new team kit to the public for the first time on Sunday, January 10 when new team…
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Emerald Acquires Company Behind Elastic Suite
Emerald, the parent company of Surf Expo and Outdoor Retailer announced that it has acquired PlumRiver, the company behind Elastic Suite, a digital B2B platform for a total purchase price at closing $34 million, including…
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Endurance Exchange request for proposal for 2021-23 conference now available
USA Triathlon has released the Request for Proposal for the next Endurance Exchange, set to occur in late 2021 or early 2022, then again in late 2022 or early 2023. This is open to all…
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More Than Ever, Triathlon Clubs Matter
When COVID-19 restrictions put a halt to workouts and adventures with training buddies, what did that mean for triathlon clubs? Here are four clubs who are doing it right from which we can all learn…
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A OnePlus fitness tracker is on the way — here’s what we know
OnePlus Band is launching on January 11 in India, and here are some of its specs: 24/7 heart rate + SpO2 blood saturation monitoring, sleep tracking, 1.1″ touch amoled display, 14 days battery, IP68 and…
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Most Fitness-Friendly Places for 2021
To locate the most fitness-friendly places for 2021, Smart Asset compared 301 metropolitan areas across the following metrics: percentage of residents who walk or bike to work, fitness professionals per 10,000 workers, fitness establishments per…
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There’s a New Way to Choose the Right Running Shoe
Pronation – ensuring that your shoe enabled your foot to roll inward with the right amount with each stride – is out, comfort is too vague, but measuring “habitual motion path” can guide one to…
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Nike Has Two New Running Shoes Releasing in Early 2021 Made to Reduce Injuries and Help You Run Faster
The pair of road-ready shoes, the ZoomX Invincible Run and the React Infinity Run 2, are part of its mission of creating a future where no runner gets injured and every runner gets faster. Footwear…
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Olympic Games quarantine could disrupt rider plans for Tour de France and Giro Rosa
Reports emerged that athletes will have to quarantine in Japan for 14 days before the 2021 Tour de France competition starts, causing some participants travelling from other countries to miss the race. Cycling News
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2021 Boston Marathon Still in Limbo Amid Surge in Mass. Cases, BAA Says
The 2021 Boston Marathon was already postponed from its traditional date in April until at least the fall, given that it would be impossible to safely hold the event until Massachusetts reaches Phase 4 of…
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Nike Confirms No Employees Were Injured in Memphis Logistics Center Shooting
Local reports indicated that there was a shooting at the athletic brand’s Memphis-based distribution center on 3100 New Frayser Blvd, but no one was hurt in the incident, which is possibly related to city-wide car…
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Runner at The Marathon Project tests positive for COVID-19
The race organizers of The Marathon Project put several COVID-19 testing protocols in place to keep athletes and support personnel safe. Unfortunately, despite the best efforts of race officials, one athlete tested positive for the…
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Adidas Plans to Make 17 Million Pairs of Shoes With Recycled Plastic Waste in 2021 — Here Are Its Other Sustainability Goals
The German athletic powerhouse stated that more than 60% of its products will be made with sustainable materials in 2021, marking the next step in Adidas’ mission to end plastic waste. It will also produce…
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Echelon Fitness Raises $65 Million
The financing is led by Goldman Sachs Growth, along with participation from existing investor, North Castle Partners. Echelon produces over 30 live classes daily and offers a library of nearly 5,000 on-demand, led by its…
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Yes, Walking Is Sometimes Faster than Running Uphill
Top trail runners mix running and walking on steep terrain, but even scientists aren’t sure how to choose which is better. Outside
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Covid-19: Concerns over ‘insane’ mass start at Cornwall half-marathon
The Indian Queens Half Marathon held on Sunday in Cornwall did not feature a staggered start as recommended by Covid-19 safety advice. Although promised, apparently, the staggered start did not happen when an insane mass…
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The US wasn’t equipped for 2020’s cycling boom. Its failures stem from a century of leaving bikes behind.
When COVID-19 hit last spring, transportation departments began designating temporary bike lanes to accommodate a pandemic-era surge in cycling. Although the pandemic highlighted some cities’ ability to innovate, it also forced the US’ longstanding lack…
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Ex-employee sues Specialized for wrongful dismissal, alleges sexual harassment
The graphic designer is charging that she was terminated in violation of federal and state civil rights and employment laws, claiming she endured a hostile work environment where women were treated as less competent than…
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Will the Home Fitness Boom Stretch Beyond the Pandemic?
What will be the new “normal” for fitness? Are people are going to rush back to crowded gyms? With the surge in sales of home fitness equipment and the popularity of home and gym workouts,…
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24 Hour Fitness Sees Bankruptcy Emergence By Year End
The U.S. Bankruptcy Court for the District of Delaware late Tuesday confirmed the reorganization Plan for 24 Hour Fitness, reducing approximately $1.2 billion of funded debt and expects to emerge from Chapter 11 by December…
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They Went Out for a Bike Ride. They Never Came Home.
In 2020, Outside tracked every cyclist who was killed by a driver. And as the end of the year nears, the death toll is at 675 – mothers, fathers, sons, daughters, friends, husbands, wives, coworkers…
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2020 Tour De France Winners Could be First Vaccinated in Sports
The 2020 Tour De France champion UAE Team Emirates will likely be the first major professional sports organization in the world to receive COVID-19 vaccines. The team’s cyclists and support staff — about 100 people…
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Peloton shares soar after company announces $420 million deal for fitness equipment maker Precor
Peloton shares soared Monday after the company announced it plans to acquire the exercise equipment manufacturer Precor for $420 million, with its stocks jumping more than 6% in after-hours trading. CNBC
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Writer and adventurer Roy Wallack dies after mountain biking accident
Wallack, a longtime contributor focusing on fitness and the outdoors to the Los Angeles Times, was an avid hiker, runner and cyclist who completed extreme challenges. Wallack was biking with friends on the Guadalasca Trail,…
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Yahoo Finance Digital sales and China emerged as the twin pillars lifting Nike’s Q2 earnings
The sportswear giants’ Q2 revenue came in at $11.2 billion vs. $10.55 billion expected and $10.33 billion year over year. Earnings per share came in at 78 cents vs. 62 cents expected and 70 cents…
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DUI charges filed against box truck driver who killed five cyclists
The Clark County District Attorney’s office filed a criminal complaint against Jordan Barson for operating a vehicle with methamphetamine in his system when he drove off the road and onto the shoulder where he struck…
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Dick’s SG Partners For Same-Day Delivery
Dick’s Sporting Good and Instacart announced that the companies have partnered to launch same-day delivery from more than 150 stores to provide another safe and convenient shopping option for its customers during the holidays and…
ARCHER Components adds an exciting new Gravel system with New Drop Bar Remote
Scotts Valley, California (December 17, 2020) —ARCHER Components’ proven wireless electronic system is shifting the paradigm of electronic componentsin the bike industry, and they’ve widened their reach with the launch of their eagerly awaited Drop Bar…
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Will We See an American Record Fall at The Marathon Project?
When COVID-19 postponed or canceled all of the year’s major marathons in the U.S., Ben Rosario, the coach of NAZ Elite in Flagstaff, and Josh Cox, an agent to many marathoners, brainstormed a way for…
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Thieves nab $160,000 in bikes from Specialized headquarters
Thieves made off with museum pieces and bikes owned by employees of Specialized Bicycles last Dec. 13, with bikes valued at more than $160,000 taken from its headquarters during a daytime break-in and robbery. VeloNews
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Will the Gym Industry Embrace Apple Fitness+?
The launch of Apple Fitness+ has already been embraced by one of the largest gym chains in North America. Life Time will offer the $9.95 per month Apple Fitness+ subscription free to all its more…
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Zwift sponsors L39ION team to help drive diversity
To celebrate multi-year sponsorship, Zwift and L39ION will be hosting two social rides on December 22. Like L39ION, Zwift isn’t afraid to challenge the norm, promoting women’s cycling and offering complete gender parity for all.…
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2020: A Year in Fitness Like No Other
The novel coronavirus crept into and transformed every aspect of our lives, including how people work out, their choice of running shoes, and bone health. NY Times
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USA Cycling just overhauled its youth development system. Here’s why.
The new Olympic Development Academy system charges riders $10,500 to participate, but offers high-performance coaching and racing opportunities to a wider group of cyclists. VeloNews
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Canyon bicycles set to be acquired by Groupe Bruxelles Lambert
Canyon sought a new equity partner after its relationship with TSG Consumer Partners concluded earlier in 2020. Canyon founder Roman Arnold still however remains the largest individual shareholder in Canyon, with 40% of its shares.…
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Under Armour Sued Over Claims About Rush Workout Fabric
Under Armour Inc.’s claims about performance-enhancing technology in its UA Rush line of workout wear are allegedly fraudulent. The sports-apparel manufacturer says materials in the Rush fabric absorb energy emitted by the body and reflect…
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Walmart Goes Big for Bicycling: Corporation Joins PeopleForBikes Coalition
BOULDER, COLO (Dec. 14, 2020) —The PeopleForBikes Coalition, the national bike industry trade association representing nearly 300 companies that manufacture and sell bicycles, is pleased to announce that Walmart signed on as one of their…
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Here’s When Lululemon Will Launch Its First-Ever Shoe Collection
Lululemon Athletica Inc. has confirmed the upcoming debut of its inaugural shoe line as it plans to enter the footwear market in the back half of 2021, and will begin selling in early 2022. Footwear…
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Lululemon’s Quarterly Revenue Jumps 22% as Online Sales Soar
Athleisure giant Lululemon reported $1.1 billion in net revenue for its 2020 fiscal third quarter after markets closed on Dec. 10. Quarterly revenue jumped 22% as the as an online sales surge more than compensated…
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Louis Garneau Completes Financial Restructuring
The Louis Garneau Sports Group, which filed for creditor protection in Canada in March, announced a new investor to complete a reorganization and has set a brand relaunch. Its company founder, Louis Garneau, remains the…
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Exercise Blocks Pain, But Only For Believers
A new study explores the links between exercise and pain perception, and how easily they can be manipulated. Outside
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Peloton grows Plano Campus by more than 100,000 square feet
The additional space allows the company to significantly expand its current business presence and supports Peloton’s plans to bring up to 1,600 more jobs in a variety of corporate functions and experience levels to the…
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5 bicyclists killed, 4 injured after truck hits group on ‘retirement ride’ in Nevada
On a highway ride to celebrate a cyclist’s retirement, four male one female bicyclist were killed and four others were injured in a crash involving a truck, which struck the group of about 20. USA…
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The king of Strava art is back with another amazing Christmas drawing
Anthony Hoyte has impressed us all yet again with his creativity and patience, as he creates a 127km bike route which spells out a simple message: Merry Christmas. Cycling Weekly
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Greg LeMond receives Congressional Gold Medal
The 59-year-old Californian has now become the first American cyclist and 10th athlete to win the honor, which is regarded as the highest civilian accolade in the U.S. VeloNews
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Peloton shares briefly fall as Apple announces cheaper rival fitness service launches Dec. 14
Apple announced Fitness+, a digital fitness subscription service, will launch on Dec. 14 at $9.99 per month. With this, shares of Peloton fell 2% in pre-market trading on the news but recovered after markets opened.…
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Triathletes Set to Race in Inaugural Esports World Championship
The start list for the event includes pro triathletes Lionel, Angela Naeth, and former pro Holden Comeau—the current Zwift national champion. The Zwift-hosted event is 50km long and takes place in the virtual world of…
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Apple Fitness+: The future of fitness launches December 14
Apple announced Fitness+, the first fitness experience built around Apple Watch, brings studio-style workouts to iPhone, iPad, and Apple TV, intelligently incorporating workout metrics from Apple Watch. It offers a first-of-its-kind personalized and immersive experience…
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Olympic Games to reach equal gender participation for 2024 event
The UCI and IOC (International Olympic Committee) confirmed there will be an equal number of female and male cyclists taking part at the Paris Olympic Games in 2024, with 90 athletes from each gender participating…
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Pocket Outdoor of Boulder raises additional $5.27M
Pocket Outdoor Media LLC raised $5 million more within its Series A round, bringing its total funds raised in the round to just less than $16.5 million, according to filings with the U.S. Securities and…
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PeopleForBikes Announces New Coalition Members and Subcommittee Volunteers
BOULDER, COLO (Dec. 7, 2020) — Despite the many challenges our nation faced in 2020, PeopleForBikes was hard at work this year supporting the bike industry and getting more people on bikes. Working to ensure…
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Research suggests that dogs experience runner’s high, just like humans
A study of treadmill-using dogs, ferrets and humans reveals that dogs might feel better after they run. Canadian Running
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Refunds requested for 18% of Tokyo 2020 tickets.
Refunds for roughly 810,000 tickets have been sought, out of a total of 4.45 million initially sold during the domestic lottery. Ticket holders in Japan were given the option in November to ask for their…
Core-Tex Fitness Reactive Trainer Is Like Christmas For Your Hips
(San Diego, CA – December 3, 2020) Reactive Training, a company known for manufacturing fitness and therapy used by gyms and professional leagues worldwide, answers the call to home gym fitness monotony with the consumer…
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Champion ultrarunner, Andrea Huser, dies in tragic accident
Swiss ultrarunner Andrea Huser, 46, has died after slipping and falling on a training run. According to Police, Huser fell 140m when crossing a stream. Runner’s World
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How WorldTour riders use motorpacing to simulate the demands of racing
Motorpacing is a training technique where cyclists are paced by a motorized vehicle. Riders use motorpacing in training to simulate what they’ll face in a race: Spinning high cadence at high speed and lower torques,…
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11 Minutes of Exercise a Day May Help Counter the Effects of Sitting
Walking for at least 11 minutes a day could lessen the undesirable health consequences of sitting for hours and hours, according to a new study of the ways in which both inactivity and exercise influence…
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Michael Capiraso To Step Down As NYRR President & Chief Executive
Kerin Hempel, a former New York Road Runners executive and consultant, has been named interim CEO. Capiraso’s departure was preceded by a tumultuous time for the 62 year-old NYRR, hit hard by the pandemic, thus…
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Running writer Matt Fitzgerald details months-long struggle with PACS-like symptoms
Fitness and running writer Matt Fitzgerald posted an article outlining his struggle with what he thinks is post-acute COVID-19 syndrome, or PACS. Fitzgerald believes he contracted COVID-19 in March after the Atlanta Marathon. Eight months…
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Tokyo 2020 delay set to cost organisers US$1.9bn
Organisers of the rescheduled Tokyo 2020 Olympic and Paralympic Games are estimating that the event’s postponement will cost 200 billion yen (US$1.9 billion). Additional costs include expenses related to securing Games venues, equipment rental and…
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Tokyo Olympic organizers plan to host 18 test events
The postponed Tokyo Olympics local organizers announced a series of 18 test events, including swimming, gymnastics, diving and volleyball. The announcement is the latest in a campaign to convince a global audience, sponsors and the…
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Altra Partners with Still I Run to Promote the Benefits of Running for Mental Health
Denver, Colo. (November 30, 2020) – Altra, an innovator in the performance footwear category, is excited to announce its partnership with Still I Run, a running community and non-profit with a mission to promote the…
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Shanghai marathon defies coronavirus with 9,000 runners
Around 9,000 runners – some wearing face masks – took part in the Shanghai International Marathon on Nov 29, a rare mass event in a year when coronavirus laid waste to most sports. Runners had…
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Nike Unite
Nike is testing a chain of new shopping experiences called “Nike Unite,” which are tailored to local communities in select locales around the world. Each store will have unique decorations that represent the local culture,…
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WHO announces new physical activity guidelines
The World Health Organization announced their physical activity guidelines, taking aim at the inactivity caused by the global pandemic. WHO is recommending up to 300 minutes of activity a week in adults and 60 minutes…
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Brooks Has a New Ugly Sweater-Inspired Running Shoe Coming Soon — Here’s When You Can Get a Pair
Throughout the years, Brooks has delivered ugly holiday sweater takes of its acclaimed running shoes — and this year is no different. The new Christmas-inspired shoe for 2020 – the Run Merry Revel 4 –…
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“Alexa, Start My Run”
Amazon is deepening its health and wellness involvement as fellow big tech companies Apple and Google fight for fitness-related dollars. “Alexa, start my run,” will now trigger the company’s Echo Buds headphones to start tracking…
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Dick’s Earnings and Sales Blast Past Forecasts, Names New CEO
Dick’s Sporting Goods announced that its board of directors unanimously elected president Lauren Hobart to the post of CEO, effective Feb. 1. Dick’s also posted stronger-than-anticipated quarter: For the three months ended Oct. 31, it…
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Athleta’s Q3 Sales Jump 35 Percent
Net sales were flat year-over-year at $4.0 billion, above Wall Street’s consensus estimate of $3.80 billion. The performance reflected a 61% increase in online sales, offset by a 20% decline in store sales. Notably, 40%…
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Adidas releases first road cycling shoe in more than 15 years
Inspired by “iconic silhouettes of the sport”, the mid-range shoe is aimed at a young and burgeoning generation of cyclists. Simply called ‘The Road Shoe’, these new kicks from Adidas are compatible with all common…
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Banned Zwift racer issues statement of defense: ‘I have always been a transparent athlete’
Banned Zwift racer Lizi Duncombe explained the circumstances that led to her suspension from ProAM racing. She was banned earlier this month after a ZADA investigation had discovered that her data file only contained 90…
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JFK 50 Mile criticized for COVID risks as cases surge in rural Maryland
With close to 1,200 runners set to race, the JFK 50 Mile is getting negative press this week due to the local surge in COVID-19 cases. Its existence is being questioned within the ultratrail community…
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PTO adopts Maternity Leave Policy for female pro athletes
Under the policy, a woman PTO Professional athlete shall be entitled to take up to 15 months of maternity leave, beginning from her pregnancy date and ending six months after birth. At the time of…
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Japanese study finds 1 case of COVID-19 linked to running
Of the close to 700,000 people involved in 787 races since July, there has only been one reported case of coronavirus. One reported case doesn’t mean there weren’t other cases that went unreported or that…
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Zwift bans two riders from racing for modifying data
Zwift has banned the two riders for six months each after virtual races. The online training platform has issued suspensions for riders Lizi Duncombe and Shanni Berger, after the two riders were found to have…
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Mars to buy Kind bars maker to push into healthy snacks market
Candy manufacturer Mars Inc will buy Kind North America, the company that makes healthy granola and energy bars, as the Snickers and M&M maker looks to extend its global reach. Kind will operate as a…
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POM hires former Bike editors, will launch mountain bike title
Pocket Outdoor Media is adding scale to its Active Pass membership by hiring five Bike magazine editors who were furloughed this fall. The crew will lead the effort to launch a new mountain bike title…
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Harley-Davidson Unveils E-Bike Models: The First Serial 1s Are Available Now
A couple weeks ago, motorcycle manufacturer Harley-Davidson announced its spinoff bicycle brand, Serial 1 Cycle Company. A first look at the new e-bike models is now here. GearJunkie
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San Antonio Rock ‘N’ Roll Marathon canceled
Organizers of San Antonio’s Rock ‘N’ Roll Marathon & Half Marathon, scheduled for Dec. 5 and 6, have decided to postpone the 2020 events due to concerns about COVID-19. Following a recent spike in COVID…
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Tokyo Olympics could look to secure own vaccine supply, says Thomas Bach
International Olympic Committee (IOC) president Thomas Bach has not ruled out seeking to source a supply of coronavirus vaccine doses to ensure the safe staging of the Tokyo Games in 2021. He will visit the…
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The 2020 Outsiders of the Year
Typically, the annual Outsiders of the Year package highlights only people, but because 2020 was unusual, Outside took a different approach to its latest edition of the list. Items, trends, plus two very good dogs…
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Peloton, Beyoncé Ink Multi-Year Content Partnership
Connected fitness company Peloton and 24-time Grammy award-winning singer Beyoncé have a multi-year content partnership that includes elements to honor Historically Black Colleges and Universities. The first initiative between the parties is a series of…
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Adidas Earnings Recover in Q3, But Lockdowns Could Affect Outlook
The German-based sportswear company reported that income for the three months ending Sept. 30 was $683 million down from $761.5 million a year earlier. Revenues in Q3 decreased 7% to $7.04 billion; Q2 revenue decreased…
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PeopleForBikes Unveils Toolkit for Improving Bicycle Networks in Cities and Towns
BOULDER, CO. (Nov. 10, 2020) — PeopleForBikes is launching the Advocacy Academy, an extensive online toolkit of educational resources to help city leaders, local advocates and other stakeholders improve bicycle networks and programs in their…
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Peloton Nets Another Bump in Revenues, Subscribers
Peloton’s drive for two million subscribers by next fall for its connected bikes and treadmills is ahead of schedule, reporting a gain of another 240,0000 users after markets closed on Nov. 5. Peloton reported revenues…
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Wolverine Eyes Market Share Gains At Saucony And Merrell Amid Pandemic
In the third quarter ended Sept. 26, revenues declined 14.1% to $493.1 million due to the pandemic’s ongoing impact. On a constant-currency basis, revenue was down 14.6%. Net earnings fell 55.3% to $21.7 million. Reported…
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Study shows running can boost mental acuity
A recent study out of the University of Calgary found that running has cognitive benefits and performing other aerobic exercises on a regular basis for just six months can boost brain function by 5.7%. The…
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British Cycling suspends all cycling activities and events
British Cycling has taken the decision to suspend all cycling activities and events in England, as new national restrictions come into force. The suspension will last until Dec. 3. However, there are new restrictions to…
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Weight Training May Help Ease Anxiety
According to a timely new study of anxiety and resistance training, which involved healthy young adults, barbells and lunges, regular weight training substantially reduces anxiety, a finding with particular relevance during these unsettling, bumpy days.…
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Fitbit’s Q3 Revenues Expand 5 Percent
Fitbit Inc., which reached an agreement to be acquired by Google, reduced its loss in the third quarter as sales grew 4.8%. Revenue reached $363.9 million against $347.2 million a year ago. The net loss…
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Breakaway professional cycling union launches for men’s peloton
A new representative body for pro male cyclists has officially launched this week with the intention of securing top road riders a greater say in how the sport is run. The Riders Union is spearheaded…
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Endurance Exchange: ‘Athlete Insider’ track, keynote and Mike Reilly to emcee
USA Triathlon has announced Olympic speedskater Apolo Anton Ohno as a keynote speaker for the second annual Endurance Exchange. The 2021 edition will be hosted by USA Triathlon on Jan. 21-23, 2021 and will be…
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The 50 Best Places to Work in 2020
Work life got turned upside down this year, and many people are just thankful they have any job at all. But some companies have gone above and beyond to not just survive, but thrive. Outside…
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Big Data Reveals New Marathon Training Approaches
Tracking what successful marathoners actually do reveals new optimal training patterns of hard weeks and easy weeks. Read more on Women’s Running.
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Nike Is Now Laying Off 700 — Not 500 — Workers at Oregon HQ
The Swoosh, which indicated in a WARN notice in July its plans to lay-off 500 HQ workers, has upped that number to 700 job cuts, and expects to complete the staff reductions by Jan. 8,…
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Skechers (SKX) Tops Q3 Earnings and Revenue Estimates
Skechers came out with quarterly earnings of $0.53 per share, beating the Zacks Consensus Estimate of $0.35 per share. This compares to earnings of $0.67 per share a year ago. Skechers posted revenues of $1.30…
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Harley-Davidson unveils a gorgeous new electric bike called Serial 1
The stunning new electric bike that it says will go on sale in March 2021 – and the motorcycle manufacturer is also spinning out its e-bike division as a separate company, called Serial 1 Cycle.…
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Whoop, maker of the fitness tracker that pro athletes love, is now valued at $1.2 billion
Some of the biggest names in sports are investing in the wearable company Whoop amid a global pandemic. The fitness tracking company announced it closed a $100 million financing round. Whoop is the fitness tracker…
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Shimano’s Earnings Climb In Nine Months
Shimano Inc. reported earnings rose 10.4% in the nine months ended September 30 despite a 2.0% dip in sales. Earnings reached ¥47,231 million, up from ¥42,799 million a year ago. Sales were ¥264,174 million against…
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How to Run a Race in a Time of Surging Coronavirus
Runners registered for races must decide whether they feel comfortable racing in-person and, if so, how they can best protect ourselves and other runners. To learn more and gather cautions and reassurance about racing safely,…
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Next year’s Boston Marathon will be postponed, BAA announces, with eye toward Fall 2021 date
The marathon will not be held on its traditional Patriots’ Day date in 2021, but the org is aiming to reschedule the race later in the year. Massachusetts’ reopening plan, which prohibits road races until…
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Garmin (GRMN) Q3 Earnings and Sales Beat Estimates, Up Y/Y
GRMN has reported third-quarter 2020 pro-forma earnings of $1.58 per share, beating the Zacks Consensus Estimate by 56.4%. Moreover, the bottom line improved 24.4% on a year-over-year basis and 73.6% sequentially. Net sales were $1.11…
Mind Body Tri presented by Hyperice Announces Successful Inaugural Event Featuring World Class Yoga, Famous Race Announcer and Top Notch Prizes
October 27, 2020 – Organizers of the Mind Body Tri presented by Hyperice celebrates its successful inaugural virtual event held on October 24, 2020. Participants from 26 states and six countries exercised their bodies and…
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Triathlon Apparel Brand HUUB Secures Pre-Launch £575,000 Crowdfunding After 681% Sales Lift
The British triathlon apparel brand secured the investment in a 48-hour private launch ahead of the public release of a crowdfunding campaign on Oct. 28. HUUB had set a minimum target of £250,000 on the…
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The Cyclists’ Alliance: Women’s cycling faced unique set of challenges due to COVID-19
A new survey conducted by advocacy group The Cyclists’ Alliance shows inequity in medical support for women’s teams. Read more on VeloNews.
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Coronavirus’s Toll on Marathons and Other Races: A 95% Drop
Last Sunday’s four-mile race in New York’s Central Park had no runners bunched shoulder-to-shoulder, no cowbell-clanging spectators. This race used to draw about 5,000 runners, but on Sunday, it capped at 300. This is what…
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2021 Running USA Industry Conference cancelled
Running USA made the difficult decision to cancel its 2021 Industry Conference, which was previously set for February 2021 in New Orleans. All registered attendees have received communications with their follow-on options laid-out. Read more…
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Women Are Better Runners Than Men [2020 Analysis]
An analysis that covers 2,348,505 marathon results achieved during the 2009-2019 period sought to see the differences in pace throughout a marathon between women and men. The data has shown that women are 18.33% better…
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Los Angeles Marathon Rescheduled For May
The 36th edition of the marathon had been scheduled to run March 21 and the LA Big 5K for March 20. The McCourt Foundation also announced Tuesday format changes to two other races it operates:…
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Is Adidas Selling Reebok?
The German sportswear giant is reportedly looking to sell the athletic brand and could decide in the next few months whether to move forward with the process. An internal review is said to be in…
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Canyon Bicycles Draws Takeover Interest From Carlyle, KKR.
Canyon Bicycles GmbH has drawn takeover interest from private equity giants. Investors are looking to capitalize on renewed enthusiasm for one of Europe’s favorite pastimes. The bike maker is working with bankers at Robert W.…
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Tailwind Athlete Courtney Dauwalter Wins U.S. Big’s Backyard Ultra, Running 283+ Miles Over 3 Days
Durango, CO (October 21, 2020) – Tailwind athlete Courtney Dauwalter wins the 2020 U.S. Big’s Backyard Ultra, two years after a second place finish in 2018. This year, the ultrarunner also tied the record for…
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Run Show USA landing in Boston in January 2022
Raccoon Events, the company behind the award-winning National Running Show in the UK, has announced it will be expanding its flagship event into the USA. The first in a series of Run Show USA events…
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Courtney Dauwalter Runs 283.3 Miles, Setting Big Dog’s Backyard Ultra Records
This year’s Big Dog’s Backyard Ultra was held a little differently due to COVID-19 – conducted in groups organized by country. Courtney Dauwalter was the last runner standing, becoming the second woman ever to win…
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PeopleForBikes’ Work on Section 301 Tariffs Saves Bike Industry Millions
BOULDER, CO (Oct. 20, 2020) — PeopleForBikes, with the assistance of their nearly 300 member companies, saved the bike industry more than $130 million in Section 301 tariffs since September 2018. Section 301 tariffs represent…
BikeFlights.com Introduces New Reusable Bike Box, A Pro-Level Solution for Protecting Bikes in Transit
PORTLAND, OR (October 20, 2020) – Drawing from 11 years of experience shipping bicycles to every corner of the world, the bicycle shipping experts at BikeFlights.com have developed an entirely new, reusable bike box system.…
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After 50 hours, 9 runners remain in Big’s Backyard Ultra
With 50 laps and more than 330K under their belts, nine runners are still on their feet at Big’s Backyard Ultra. Belgium, Sweden and the U.S. each have two runners left, and Mexico has three.…
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YogaWorks Files For Bankruptcy, To Closes All Studios
YogaWorks has filed for Chapter 11 bankruptcy protection but will continue to offer its digital and live-stream content. Serene Investment Management has agreed to acquire the YogaWorks digital and education business and intellectual property. YogaWorks…
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Peloton Recalls Pedals That Might Break on 27,000 Stationary Bikes
The stationary bike juggernaut Peloton announced that it was recalling about 54,000 clip-in pedals off 27,000 stationary bikes. The brand received 120 reports of pedal breakage, including 16 incidents leading to leg injuries, with some…
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COVID-19 outbreak at cycling studio leads to 69 cases and counting
At least 69 people, spread among staff and patrons at Spinco from Sept. 28 to Oct. 4, have been infected with the coronavirus in Hamilton Ontario, Canada, after a series of classes at a cycling…
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Cancellation of 2020 Spartan Trail World Championship series
In a year that has hit everyone across the endurance sports industry very hard, Spartan Trail has confirmed the cancellation of the 2020 edition of the Spartan Trail World Championship series. With the cancellations of…
MBT Unveils Its Most Ambitious Performance Running Shoe Yet
Saint Louis, Missouri — Blending their renowned health properties with decidedly modern running-shoe design and materials, global footwear brand MBT – who invented the now-ubiquitous deeply cushioned, rocker-midsole shoes – is thrilled to announce its…
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Why Don’t Runners’ Knees Fail More Often?
Biology suggests that decades of running should invariably blow out your knees. Scientists are trying to understand why that doesn’t happen. Find out why in this study on Outside.
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Running Industry Executives Discuss Maintaining Momentum and Improving Diversity in This Running Boom
Footwear News gathered together a number of executives from the industry for a conversation on “Making the Most of the Running Boom.” The event took place on Oct. 14, with the panel discussing the impact…
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Fitness tech company JAXJOX raises $10M as it gets ready to ship AI-enabled workout system
JAXJOX, a fitness technology company, has raised $10 million in a new funding round to help pay for the research and development of its signature InteractiveStudio workout equipment. The Series A round included investors Dowgate…
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UCI finds Doltcini-Van Eyck director Marc Bracke guilty in harassment case
The UCI said that Marc Bracke, the general manager of women’s pro team Doltcini-Van Eyck, violated the organization’s code of ethics following an official investigation into allegations of harassment filed against him by two separate…
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SPORTS Performance tech company Hyperice attracts slew of star athlete-investors, valued at $700 million
Performance technology company Hyperice has completed a Series A funding round for $48 million, which puts the firm at a $700 million valuation. The prominent athlete-investors, include NBA stars Anthony Davis, Chris Paul, Russell Westbrook,…
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Dick’s Sporting Goods Is Hiring 9,000 Workers to Meet Online Demand During the Holidays
Dick’s Sporting Goods will employ the seasonal associates as part of its third annual “National Signing Day” on Oct. 14. They will provide extra staffing to their stores and distribution centers across the country, as…
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Nike Cutting 7-10% of Workforce as Part of Reorganization
Nike CEO John Donahoe sent a letter to employees in June where he wrote the company would overhaul its management structure that would likely result in job cuts. Nike has already laid off more than…
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Why Endurance Athletes Feel Less Pain
Compared to athletes from other sports, endurance athletes have a unique relationship with discomfort. After all, embracing open-ended challenges is exactly what endurance athletes do every day in training, so they are no stranger to…
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Why Women Are Biking in Record Numbers in N.Y.C.
When the pandemic hit, the subways were emptied of wary riders and the streets were drained of traffic. Cycling suddenly seemed like a safer way to get around, so more women began using the city’s…
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ESPN Poised to Potentially Lay Off Hundreds
The economic shutdown caused by the pandemic is sparking painful fallout for media companies. ESPN could lay off hundreds of – sources pegged the potential number of job losses between 300 to 700 employees. The…
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Emerald Holding Launches Stock Buyback Plan
Emerald Holding Inc., the parent of Outdoor Retailer, Surf Expo and other trade shows, announced that its Board of Directors has approved the repurchase of up to an aggregate of $20 million of its common…
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New Study Predicts Marathon Performance from Wearable Data
Scientists from France and Finland have come up with a way to make predictions from smart-watch data logged during the last six months of an athlete’s training. They use mathematical models to accurately predict marathon…
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TV helicopter causes freak crash in Giro d’Italia finale
Two riders from Italian team Vini Zabu-KTM were caught up in a freak crash during Tuesday’s stage 4 of the Giro d’Italia after a wind blast from a low-flying helicopter blew metal barriers into the…
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New Running Industry Diversity Coalition Pushes for Equity and Inclusion
Two runner-activists, Verna Volker and Alison Mariella Désir, have been working to make the running community more inclusive, through founding Native Women Running and Harlem Run, respectively. They teamed up with six others and created…
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Strava Seeks New Investors at $1 Billion-Plus Valuation
Strava Inc., a social network for athletes with nearly 70 million global registered users, is looking to raise its equity by more than $1 billion, also hiring an adviser to raise between $150 million and…
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Can Neck Gaiters Really Be Just as Effective as Masks?
Researchers from the University of Georgia found that single-layer gaiters provided a 77% average reduction in respiratory droplets versus no face covering at all. Two-layer masks just edged them out at 81%. However, multi-layer gaiters…
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Runners Should Trust Thirst, New Study Says
Not only does your brain sense when you’re dehydrated, it monitors what you drink and eat and adjusts your thirst immediately. Runners should pay attention. Read more on Podium Runner.
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How the Pikes Peak Apex MTB stage race operated amid COVID-19
The four-day Pikes Peak Apex MTB stage race was held last week, Sept. 24-27 in Colorado Springs, with a series of safety measures around COVID-19. The race one of the first mass-participant cycling races to…
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Dick’s Sporting Goods Commits to Remove All Single-Use Plastic Bags From Stores by 2025
The Coraopolis, Penn.-based retailer also revealed that it has joined forces with Closed Loop Partners’ Center for the Circular Economy to seek more sustainable solutions to replace the current retail bag through the Beyond the…
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Companies are releasing shoes that aren’t race-legal
Running brands are releasing shoes that aren’t WA-compliant by raising the stack height on their trainers beyond what’s legal in races. Read more on Canadian Running.
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Sports doctor confesses to distribution of illegal drugs and doping in Germany and Austria
Sports doctor Mark Schmidt, in an ongoing trial that started on Sept. 16, admitted that since 2012, he had been using doping methods and given prohibited substances to athletes. Read more on Inside the Games.
Pinarello Introduces Limited Edition Hani Rashid Dogma F-12
TREVISO, Italy – Pinarello, a leading brand of premium road bicycles, accessories, and apparel, today announced a new collaboration with Hani Rashid, a visionary architect, educator, and co-founder of New York City based architecture firm…
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Flywheel Files Chapter 7 Bankruptcy, Closes All Of Its Studios
On Sept. 14, Flywheel Sports Inc. closed its 42 studios, laid off its 1,200 employees and filed for Chapter 7 bankruptcy in U.S. Bankruptcy Court in New York. Flywheel had $10 million to $50 million…
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UCI plans to introduce time penalties for riders littering during races
David Lappartient, President of cycling’s governing body, says he saw unacceptable behaviour during the recent Tour de France of riders incorrectly disposing of their rubbish in nature – which is unacceptable. Read more on Cycling…
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4 Ways Climate Change Affects You As a Runner
Rising temperatures, extreme weather, degraded air quality, and ravaged ecosystems could hold catastrophic consequences for endurance sports. Read more on Podium Runner.
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Specialized Recalls 36,000 Bikes With Faulty Cranks
Last week, Specialized initiated a voluntary recall of about 36,000 Sirrus and Sirrus X bikes in the U.S. and another 3,200 in Canada after it learned the crank arms could disengage from the bike while…
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Tokyo Olympics announces potential cost-reduction plan for 2021 event
The Tokyo Olympics organizers announced a proposal to cut the number of officials for next year’s event by 10 to 15 per cent in order to save money. This is just one part of their…
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OCR 100m international standard course draws 60M video views
Rybnik, Poland: The international standard OCR 100m course was unveiled for the first time in Europe at the 2020 Polish OCR Championships and has drawn over 60 million views of the live coverage and over…
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Walton Family Foundation and PeopleForBikes Partner to Support Increased Bicycling Through Area Businesses in Northwest Arkansas
BOULDER, CO (Sept. 24, 2020) — PeopleForBikes announced a five-year program to help Benton County, Arkansas businesses become national leaders in bicycling, realize the return on investment from an active workforce that embraces bicycling, both for…
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Walton Family Foundation and PeopleForBikes Partner to Support Increased Bicycling Through Area Businesses in Northwest Arkansas
BOULDER, CO (Sept. 24, 2020) — PeopleForBikes announced a five-year program to help Benton County, Arkansas businesses become national leaders in bicycling, realize the return on investment from an active workforce that embraces bicycling, both for…
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Strava Metro now free for urban planners and advocates
Strava has announced that its Strava Metro data, which compiles anonymous ride data from Strava users for transportation planners, is now free of charge for urban planners, city governments and safe infrastructure advocates. Read more…
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French lead chorus of doubt in wake of Tour de France
Following a stunning comeback from Tadej Pogačar to win the yellow jersey in Saturday’s time trial and the domination of Jumbo-Visma throughout much of the race, some within the French cycling establishment are publicly questioning…
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Reebok Has a Plant-Based Performance Running Sneaker Coming Soon — With Some Veggies on the Side
Reebok is set to deliver a USDA-certified, plant-based sneaker in the performance-focused run category. The athletic brand announced that it will launch the Forever Floatride Grow next month, an athletic shoe crafted with breathable eucalyptus…
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Nike Blows Past Analysts’ Estimates, Sending Stock Up High Single Digits
Shares for Nike Inc. are up in the high single digits at market close on Tuesday after the sportswear giant posted better-than-expected earnings and sales. For the three months ended Aug. 31, Nike’s posted diluted…
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Tour de France draws 40m domestic TV viewers
The 2020 Tour de France proved a domestic TV ratings hit for France Télévisions (FTV) as more than 40 million viewers tuned into the public service broadcaster’s coverage of the three-week cycling grand tour. FTV…
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Amazon taps Echelon for the Prime Bike, a $500 Peloton knock-off.
Amazon teamed up with Echelon to build and sell the Prime Bike. The $500 exercise bike is a virtual clone of the $1,900 Peloton bike minus the screen — even the color scheme and design…
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LeMond relaunches with two upscale, carbon fiber city e-bikes; road and gravel to come
The first two models feature carbon frames and upscale parts for the category: Shimano GRX 1×11 drivetrains, Deore XT hydraulic disk brakes and with Di2 shifting as an option. They also have carbon seatposts, integrated…
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Chicago Bike Industry Leaders Team Up With The Newberry Library to Benefit Blackstone Bicycle Works
CHICAGO, IL (Sept. 22, 2020) — PeopleForBikes Ride Spot, the Newberry Library and the CRR1919 Commemoration Project invite Chicagoland residents to participate in the Chicago Race Riot of 1919 Route, a historical biking tour to…
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ABC Financial Acquires Trainerize
ABC Financial (ABC), a provider of technology and related services for the fitness industry, has acquired Trainerize, a Vancouver-based mobile fitness solution for personal training and member engagement. With Trainerize, ABC can extend the health…
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Two arrested following hotel raid at Tour de France
Two people were in police custody after an investigation was opened into suspected doping at this year’s Tour de France by the Arkéa-Samsic team, French prosecutors announced. Laurens added that the two people had many…
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Cowboy introduces free software update to detect crashes and collisions
Belgium start-up Cowboy is introducing Crash Detection – software designed to detect crashes and collisions. Using sensitive built-in sensors combined with GPS signal tracking, the bike communicates with the Cowboy app to detect a fall.…
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Viral Video: Athlete lets competitor finish race after latter takes wrong turn
Spanish triathlete Diego Méntriga stopped in his tracks to let his fellow competitor, British triathlete James Teagle, take a lead after the latter took the wrong turn just 100 metres before the finishing line. Read…
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Two in custody in Tour de France doping probe – Marseille prosecutor
Two people were taken in custody on Monday after an investigation was opened into suspected doping by the Arkea-Samsic team at this year’s Tour de France, according to a Marseille prosecutor. The prosecutor did not…
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CDC Just Issued a Warning About Gyms
While health experts have remained cautiously skeptical, warning that exercising in an indoor space around others could potentially expose you to the virus, the fitness industry has attempted to promote a message that there is…
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Wattie inks deal with California Triathlon as official apparel partner
California Triathlon has partnered with Wattie Ink, makers of endurance sports apparel, to outfit 5,000 California Triathlon members and the participants in the Cal Tri Events Race Series. Wattie Ink will supply the official California…
Endura Launches Improved MT500 Waterproof Range: A Force For Good
Endura introduces the fourth generation of The MT500– Undisputed King of Mountain Jackets, along with the rest of the committed, feature-packed and majorly breathable MT500 line. This much-loved bombproof kit has been redesigned in conjunction…
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New Salomon TV Film Tells Rich Story of American Culture Through Rickey Gates’s Cross-Country Run
OGDEN, Utah (Sept. 17, 2020) – Today, Salomon announces the release of TransAmericana, a feature-length film that follows ultrarunner Rickey Gates on his 2017 journey to run across the Continental United States. Available online and…
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Santa Cruz, Cervélo, Gazelle Bikes Join the PeopleForBikes Coalition
BOULDER, CO (Sept. 16, 2020) — Santa Cruz Bicycles, Cervélo and Gazelle Bikes are proud to become new members of the PeopleForBikes Coalition, an industry-wide trade group of more than 270 bicycle brands and suppliers…
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Balega Debuts 2020 Limited Edition ‘Grit and Grace’ Collection to Benefit Breast Cancer Prevention Partners
DURHAM, N.C. — Balega International, a leading sock brand in the run specialty market, is proud to announce its continued support of Breast Cancer Prevention Partners (BCPP) with the release of its Fall 2020 limited…
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Sea Otter Play virtual event opens Thursday with 250+ brands
Sea Otter Play, a virtual event for consumers, will have more than 100 participating companies representing 250 brands, offering chances to interact with brands, visit virtual expo booths, win product prizes, and watch the world…
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USA Swimming has announced the formation of two new committees focussed on providing strategic guidance with regard to equity, diversity, and inclusion.
The first group, the Black Leadership in Aquatics Coalition (Team BLAC), is comprised of a group of past and present US national team swimmers, while the second group, called the DEI Council will consist of…
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Tour de France peloton gets all-clear from second rest-day COVID checks
The Tour de France peloton riders and staff on the race were tested for coronavirus Sunday night through Monday, and got its second collective “all-clear” approval. The first batch had revealed four staffers and race…
IZIP Partners with Cascade Bicycle Club to Provide Resources for Seattle Riders
KENT, Wash. (September 15, 2020) — IZIP, a leader in the eBike space, is excited to partner with Cascade Bicycle Club for fall 2020. Together they have created a number of resources for the wave…
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Liv Cycling Introduces Intrigue Advanced Pro 29
NEWBURY PARK, Calif. (Sept. 15, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced its new Intrigue Advanced Pro 29 trail bike featuring an Advanced-Grade Composite frame, suspension tuned…
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PepsiCo to launch drink to aid sleep as consumers struggle with stress
Pepsi employees came up with an idea for a beverage to help consumers de-stress and relax before bed as part of an internal competition started last year. Driftwell is an enhanced water drink that contains…
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Fitbit Receives Regulatory Clearance For ECG App To Identify Atrial Fibrillation (AFib)
Fitbit has received 510(k) clearance from the U.S. Food and Drug Administration, as well as Conformité Européenne marking in the European Union, for its electrocardiogram (ECG) app to assess heart rhythm for atrial fibrillation, a…
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The new drug in endurance doping
Operation Aderlass, an investigation into the doping allegations brought against German physician Mark Schmidt, has discovered the use of a new endurance drug called synthetic hemoglobin H7379, a synthetic form of oxygen-transporting hemoglobin, but is…
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Why Did a Virtual Ultra Ban “Black Lives Matter”?
The infamous race director Lazarus Lake and runner Ben Chan disagree on whether the running community is a place for serious debate. Read more on Outside Online.
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Survey finds that morning exercise can boost creativity, productivity at work
Exercise has many positive impacts, but when it comes to work, it can really make a difference throughout the day. A recent study shows that a far higher percentage of people who exercised in the…
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RETAIL Peloton crushes estimates as sales surge 172%, expects strong demand to continue into 2021
Peloton’s fiscal fourth-quarter sales surged as its high-tech stationary bike and treadmill became two of the hottest commodities for people looking to work out at home. Its shares were up nearly 8% in after-hours trading;…
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Four teams on edge after COVID ‘yellow cards’ at the Tour de France
There are nerves behind the scenes as four teams face possible expulsion after staff members as well as Tour director Christian Prudhomme tested positive for COVID-19 in mid-race controls. Under Tour rules, if two members…
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Under Armour Is Laying Off 600 Employees
Under Armour is the latest company in the retail space to resort to mass layoffs as the pandemic continues to take its toll on the U.S. economy. The athletic apparel and footwear maker also raised…
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Tour de France peloton reacts to positive COVID-19 tests of Christian Prudhomme, four team staffers
Monday’s PCR testing for COVID-19 at the 2020 Tour de France revealed zero positive tests amongst the pro peloton. But five positive tests amongst team staff and race management created a stir within the race’s…
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LimeLight Sports buys mass participation company Virgin Sport
Sports marketing group LimeLight Sports has announced its acquisition of Virgin Sport, the five-year-old mass participation events business. The deal means that three of the UK’s top participation events – the Asics London 10k, Oxford…
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IOC, Tokyo organizers to push forward with 2021 Games ‘at any cost’
Officials from the International Olympic Committee and the Tokyo Organizing Committee have said the postponed Olympic Games will go ahead no matter what next summer – not even the global pandemic will not stop the…
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Virtual Mammoth Gran Fondo introduces ‘e-Fondo’
The Mammoth Gran Fondo is introducing its first ‘e-Fondo’ for electric bicycles during its first virtual event during the month of September. The Virtual Mammoth Gran Fondo features a month-long challenge from September 1-30. In…
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Lululemon quarterly sales top expectations, CEO ‘cautiously optimistic’ for rest of 2020
Lululemon reported surprise revenue growth, despite lockdowns, as stores started reopening and consumers stocked up on workout apparel and yoga accessories. Lululemon’s net income shrank during the second quarter to $86.8 million, or 66 cents…
NinjaUSA Announces Technical Committee to Lead the Sport of Ninja in the United States
Colorado Springs, Colorado. NinjaUSA announced today the appointment of a steering (technical) committee to represent the needs of Ninja athletes and the sport in the United States. The goals of the Ninja Technical Committee are…
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Nasal Breathing: the Secret to Optimal Fitness?
Most of us breathe through our mouths while exercising, especially during intense aerobic workouts. However, emerging research suggests nasal breathing might be more effective. Read more on U.S. Health News.
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Riders dismayed at number of fans on Tour de France climbs
Riders and teams took to social media to ask fans to have more respect for the peloton, being that they are already feeling the pressure about racing under strict health protocols and possible exclusion from…
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Registration for 2021 Boston Marathon postponed
Participants who hope to run in the 125th Boston Marathon next April will have to wait a bit longer to register. The Boston Athletic Association’s COVID-19 Medical and Event Operations Advisory Group have yet to…
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34 Members of The Bike Cooperative Donate More Than $13,000 to Support Youth Bicycling
BOULDER, CO (September 3, 2020) — Through a partnership with PeopleForBikes, member businesses of The Bike Cooperative have donated more than $13,000 that will enable youth from across the U.S. to attend the 2021 Youth…
Salomon Introduces its First Recyclable Performance Running Shoe, Index.01
ANNECY, France (Sept. 3, 2020) — Salomon, the global leader in trail running and winter sports equipment, unveils the Index.01, a ready-to-recycle performance road running shoe. The shoe is the result of three years of…
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Making Gyms Safer: Why The Virus Is Less Likely To Spread There Than In A Bar
America’s empty gyms are beckoning the public back for a workout. To reassure wary customers, owners have put in place a variety of coronavirus control measures. The fitness industry is also trying to rehabilitate itself…
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New Zealand runner disqualified from cross-country race for spitting
Robbie Johnston, a former Olympian, was disqualified from a cross-country race that took place in Dunedin over the weekend for spitting. In the age of COVID-19, spitting is now a major running no-go. All runners,…
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What Triathletes Need to Know About Open-Water Quality
Before jumping into local swimming holes, one should be aware of the potential microscopic dangers of water quality for swimming. Swimmers can be exposed to water contaminants by swallowing them, making skin contact, and even…
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‘Virtual London Marathon’ sells out as 45,000 sign up to run alone
More than 45,000 people have signed up to run the first “virtual” London Marathon in October after the actual race, was cancelled due to the risk of coronavirus spread. To give disappointed runners an alternative…
State Bicycle Co. Introduces Limited-Edition “Rick and Morty” Series
Tempe, AZ – State Bicycle Co. http://www.statebicycle.com – known for high-quality bikes, well thought out aesthetics and exciting collaborations, announces a partnership with Warner Brothers and Rick and Morty. Get ready to blast off into…
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Canyon cycling company reveals bike-car hybrid ‘concept vehicle’ as it launches new ebikes.
The bike company, better known for producing racing bikes used at the Tour de France, says that it wants to disrupt the automotive industry by creating a vehicle that brings bike and car technology together,…
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Peloton Introduces Health And Wellness Advisory Council
The council will work closely with the brand to support the physical and mental wellbeing of its members. Peloton will collaborate with the council, which includes five doctors, researchers and medical professionals and draw on…
Meet the Future of Sneakers: The Deckers X Lab K-ST 21
GOLETA, Calif. – September 1, 2020 – Deckers X Lab, the innovation department of Deckers – owner of HOKA ONE ONE®, UGG®, Teva®, Koolaburra by UGG®, and Sanuk® – today announces the launch of the…
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UCI order investigation into item removed from Evenepoel’s pocket after crash
The UCI has asked the Cycling Anti-Doping Foundation to investigate a video showing a Deceuninck – Quick-Step sports director removing an item from Remco Evenepoel’s pocket in the immediate aftermath of his Il Lombardia crash.…
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With Halo, Amazon’s entry into the fitness space is ambitious, but odd
Amazon’s new health service and fitness band offers a new take on health metrics that includes a body fat analysis using your phone’s camera and voice analysis to determine how you sound to others. Read…
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UCLA Sues Under Armour For Ending $280 Million Sponsorship Deal
UCLA filed a lawsuit against Under Armour for ending the University’s $280 million sponsorship deal. The school is seeking more than $200 million in compensation, claiming that Under Armour is opportunistically using the global pandemic…
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What do the Tour de France jerseys mean?
The Tour de France is a colorful affair, with multiple competitions going on simultaneously. Their jerseys are just as colorful, with the leader of each competition wearing a special yellow, white, green, or polka-dot jersey.…
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Dick’s Sporting Goods Reports 194% Q2 Increase in Online Sales
A number of sporting goods retailers have reported major boosts to their sales, with people embracing fitness and outdoor activities, while other pastimes are inaccessible. Dick’s Sporting Goods’ digital sales skyrocketed in the quarter running…
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Exercise May Boost Your Vaccine Response
Athletes may gain greater immunity from a flu shot than people who are less active, according to two complementary and timely new studies of exercise and vaccinations. The studies suggest that intense training amplifies vaccine…
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Runner-Friendly Face Coverings
Searching for runner-friendly face coverings? Here are 15 runner-friendly masks and neck gaiters that offer a variety of unique features to fit what is best for one’s particular preferences – particularly for running ease and…
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Run Specialty Still Eyes Slow Recovery Ahead
The Running Industry Association (RIA) found sales for the majority of respondents recovered in June, but sales slowed in July, returning to pre-COVID-19 levels. The August report found that in June most run specialty shops…
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Only 30 per cent of gym goers have returned post-lockdown, study finds
A recent survey found that the vast majority of people have yet to go back to their gyms since they reopened. A staggering number of people have already cancelled their gym memberships, and those who…
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The JPB Foundation Awards Multi-Year Grant to PeopleForBikes to Support The Better Bike Share Partnership
BOULDER, CO (August 25, 2020) — The PeopleForBikes Foundation is pleased to announce the award of a three-year grant from The JPB Foundation to support the Better Bike Share Partnership (BBSP), a national collaboration focused…
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Here’s how the Tour de France will be broadcast in the era of COVID-19
Some of the Tour de France’s biggest international broadcasters are staying at home this year due to the pandemic. Dozens of producers and on-air commentators must now do their jobs from thousands of miles away.…
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IPF and World OCR Agree to Historic Partnership
Lausanne, Switzerland (August 24, 2020): The International Parkour Federation (IPF) and World OCR announced today that they have agreed to a single, collaborative governance framework to further the development and growth of Obstacle Sports worldwide.…
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Teams unhappy with strict COVID protocol at Tour de France
Team managers will meet Tuesday via videoconference with Tour de France race officials to clarify health protocols ahead of the 107th edition, set to start August 29 in Nice. An 18-page document outlining health rules…
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Big Sur Marathon 2021 latest casualty of COVID-19
The North American road running scene took a big blow when it was announced that the Big Sur International Marathon will not be run in 2021, with the race’s return date set for 2022. Read…
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Teams with two COVID-19 cases will be removed from Tour de France
Complete teams will be removed from the Tour de France if two riders or staffers show serious symptoms or test positive for COVID-19. But will the entire Tour would be shut down if there is…
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Active Lifestyle All Over 2020 Inc. 5000 List
A number of companies in the active lifestyle space landed on the 2020 Inc. 5000. The magazine’s annual ranking of the fastest-growing private companies in America, a snapshot of how well companies were performing. The…
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New job roles and expanded carbon tech as AREVO raises US$25m in Series B funding
AREVO, the Silicon Valley company behind the Superstrata custom 3D printed bike concept, has opened up a number of new job positions. The company has been buoyed by a recent US$25 million Series B funding…
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Tour de France does away with podium girls
ASO, parent company of the Tour de France, announced that the era of podium girls has come to an end. There will be just one hostess on one side of a stage-winner or jersey recipient,…
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Wearable Tech Enters the Fight Against Covid-19
Health trackers like Fitbits and smartwatches can help detect the coronavirus before symptoms appear. But will this open new opportunities for data gaps and privacy issues? Read more on Bloomberg.
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Fall / Winter REVEAL Digital Media Conference Announced with Focus on Outdoor, Bike and Consumer Tech
BOULDER, Colo. – August 19, 2020 – Having held two successful REVEAL digital media conferences in April (Outdoor/Bike) and July (Moto), ECHOS Communications is proud to announce the third event in the series: Scheduled for…
Brave — Overnight Breakfast Made from Organic, Plant-Based Ingredients — Expands Product Line, Releasing a Spin on a Timeless Flavor Combo, Peanut Butter Banana
Portland, Maine (8/19/2020) — Overnight Breakfast brand Brave is thrilled to announce the launch of their newest flavor, Peanut Butter Banana. Loaded with gluten free oats, black chia seeds, dried bananas, pecans, hemp seeds, peanut…
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Run every street or trail in your town with the latest virtual running challenge
Aravaipa Running’s newest challenge will see participants run, walk or bike every street – wherever they live – to give runners and cyclists a chance to rediscover their city, their town, or their neighbourhood. Read…
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High-Fat Diets Still Don’t Boost Endurance
A recently published study in PLOS One on the long-standing controversy about whether low-carb, high-fat (LCHF) diets enhancing endurance performance produced negative results, so scientists made adjustments and ran the study again. Read more on…
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Every Breath You Take: Air Pollution and Exercise
What is air pollution, what risks does it pose to us endurance runners, and how can we best protect ourselves from it? Read more on I Run Far.
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BikeFlights.com Hires ECHOS Communications for PR and Marketing Services
Eugene, OR (August 2020) – BikeFlights.com has retained ECHOS Communications as PR and Marketing Agency of Record. Founded in 2009 to help fellow cyclists adventure with their bike, BikeFlights.com has become the premier service provider…
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Liv Cycling Unveils All-New Tempt Mountain Bike Series
NEWBURY PARK, Calif. (Aug. 18, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, introduced the new Tempt series today built for women seeking the perfect bike for their first off-road…
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Fitbit Premium Reaches 500,000+ Paid Subscribers in First Year
Fitbit announced that Fitbit Premium, its paid membership service that gives guidance to help users move more, manage stress, sleep better and eat well, has reached more than 500,000 paid subscribers in less than a…
Bivo Launches Industry First Stainless Steel Bike Bottle
PORTLAND, Ore. — After 18 months of research and development Bivo is prepared to release its first product, the flagship Bivo One. This stainless steel bike bottle features a gravity flow pour designed in conjunction…
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Nike’s controversial Vaporfly shoes make runners faster — so runners sponsored by other brands are blacking them out to wear in secret
Research suggests the Vaporfly soles give runners more energetic efficiency: at least a 4% boost over shoes from competing brands. Some runners sponsored by other brands have worn the shoes, but blacked out the Nike…
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Riders hit by ‘icy ping pong balls’ as hailstorm descends on cycling’s Critérium du Dauphiné
The second stage of the race ended in chaos as riders were pelted by large hailstones, with riders running for cover, hit hard and some with painful welts on their backs and necks. Read more…
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Mask Production: Protection for Runners Developed by Leading Brands
Runners are increasingly looking to add face masks to their run routine to keep themselves, their running partners and even passers-by safe during the pandemic. Brands across the sports spectrum have responded, with innovative and…
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Are Neck Gaiters Really ‘the Worst’ COVID-19 Face Covering?
The easy up, easy down, flexible, outdoor exerciser’s BFF, the neck gaiter face covering, got lots of hate this week, after a Duke University study said that they are “worse than wearing no mask at…
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Runner breaks European record, disqualified for wearing NEXT% shoes
Sondre Moen of Norway broke the European one hour track record, running over 21K in an hour and clocking 56:53 in the 20,000m en route, another national record. Unfortunately, the new World Athletics shoe rules…
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Asics Sales Drop 21.5 Percent In Half
Asics Corp. reported a loss in the six months ended June 30 as sales dropped 21.5%. In North America, sales were down 27.1% but online sales grew 151% in the region. Read more on SGBMedia.
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Apple reportedly taking on Peloton, Nike with online exercise classes
As the pandemic continues to keep people away from gyms, Apple is developing online exercise classes available through a monthly subscription. The classes would stream on Apple products including iPhones, iPads, and Apple TVs. With…
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Inside The Call: Nautilus Sees Long-Term Benefits As COVID-19 Changes Behaviors
Nautilus Inc. reported its strongest year-over-year growth as the at-home fitness trend took off during the coronavirus crisis. In the quarter ended June 30, Nautilus’ revenues grew 93.5% year-over-year to $114.2 million—its second-best quarter in…
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SoulCycle Just Launched Outdoor Classes Across the U.S. — and They’ll Make You Feel Like You’re Back in the Studio
The boutique spinning studio has launched an outdoor iteration of its cult-favorite workout, aptly named SoulOutside, taking their outside classes to Boston, Hoboken, and Santa Monica, Dedham and Chestnut Hill. The outdoor classes differ from…
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How the Pandemic Running Boom Affects Pro Athletes
Runners who are sponsored by smaller companies might be in a better position than those who are signed by major brands. For professional runners, the cancellation of big-ticket races signifies a loss in prospective appearance…
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Total of US$9m to delivered to swimming community in pandemic support
USA Swimming, the national governing body for the sport of swimming in the US, concluded its COVID-19 Relief Program with a second round of funding to member clubs on August 11 – with an amount…
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Thinking About Using Your Neck Gaiter As a Coronavirus Mask? Don’t
It’s tempting to repurpose your Buff or other neck gaiter as a face mask in this time of coronavirus. But a new study from Duke University in North Carolina shows that using a gaiter is…
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Dorel Sports’ Q2 Sales Jump 18.5 Percent
Dorel Industries Inc. reported operating profits nearly tripled at its Q2 segment in the second quarter as sales rose 18.5%. The segment includes Cannondale, Schwinn, GT, Mongoose, Caloi and IronHorse. Revenue was $285.6 million, up…
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Sports Industry Execs Launch NextUp Ventures And NextUp Partners
The executives set to launch the companies include Craig Heisner, formerly at Newton Running and Rob Purvy, formerly at Hoka One One and And1. NextUp Ventures offers capital investment while NextUp Partners provides sports-focused organizations…
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Gyms Face Consumer Blowback Over Cancellations During Pandemic
Planet Fitness, LA Fitness and Town Sports International are all each facing at least one federal lawsuit related to allegations of charging members while their respective gyms were shut down, and have been singled out…
Aprch Welcomes Sage Cattabriga-Alosa to Brand Ambassador Family
Portland, Ore. (August 11, 2020) – Aprch, a wellness beverage company inspired by adventure, integrity, health and the environment, welcomes Sage Cattabriga-Alosa to its brand ambassador family. “Sage’s thoughtful approach to being a father and athlete…
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Liv Cycling Adds Gravel To Its Lineup With New Devote Series
NEWBURY PARK, Calif. (Aug. 11, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, entered the gravel bike market with the unveiling of the new Devote series. Designed as the go-to…
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Jackie Tyson joins Cyclingnews
Cyclingnews announced today that Jackie Tyson has joined the editorial team as online production editor for North America. Tyson founded the sports marketing and public relations firm Peloton Sports in 1998, managing projects for elite…
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If You’re Diagnosed with Cancer, Don’t Quit Exercising
The American College of Sports Medicine (ASCM), the American Cancer Society, and 15 other international organizations published new exercise guidelines for people with cancer. Researchers cited the fact that exercise not only bolsters physical and…
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Water bottle branding perpetuates eating disorder culture in endurance sport
Cycling company Rapha, a premier brand in the sport known for cool and minimalist gear, has athletes abuzz when a water bottle of theirs with a worrisome message has been circulating Twitter over the past…
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Fitbit Reports Second Quarter Results for the Three Months Ended July 4, 2020
Fitbit, Inc. reported revenue of $261 million, GAAP net loss per share of $(0.39), non-GAAP net loss per share of $(0.12), GAAP net loss of $(104) million, non-GAAP net loss of $(32) million, cash flow…
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Merrell and Sperry Parent Handily Tops Forecasts Despite Widespread Store Closures
Amid the coronavirus pandemic, business at Wolverine World Wide Inc. appears to be bouncing back. Reported second-quarter financial results beat analysts’ expectations: For the three months ended June 27, it logged adjusted diluted earnings per…
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Fitbit Sees 17 Percent Q2 Revenue Decline
Fitbit Inc., which has agreed to a merger with Google, reported sales fell 16.7% in the second quarter, to $261.3 million from $313.6 million a year ago. The net loss came to $104.1 million, or…
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BYOB: Runners must carry own bottles for trash-free Shonan Marathon
For the first time ever, marathon runners will cover the entire 42.195-km course while carrying something in their hands: their own bottles. In order to reduce waste, participants will run with their own bottles or…
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The Great American Outdoors Act has become law
One of the largest conservation bills drafted in recent memory was signed into law today, ending a months-long process. The Great American Outdoors Act guarantees mandatory, permanent financing of the Land and Water Conservation Fund…
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Liv Cycling Introduces Intrigue 29 Trail Bike Series
NEWBURY PARK, Calif. (Aug. 4, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced Intrigue 29, its first 29er trail bike. Offering adjustable frame geometry, Maestro suspension and a…
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Emerald Holding’s Q2 Marred By Event Cancellations
Emerald Holding Inc., the parent of Outdoor Retailer, Surf Expo and other trade shows, reported a steep decline in revenues in the second quarter due to event cancellations. To date, Emerald has submitted $95.1 million…
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Under Armour warns sales will decline as much as 25% in second half of 2020
Under Armour said Friday that it was “encouraged” by the momentum it has seen in June and July, as its stores are reopening after temporarily being shut. During an earnings call, however, it said revenue…
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Nike Details 500 HQ Layoffs in New Filing
The company said it would permanently reduce its workforce by 500 employees at its Beaverton, Ore. headquarters. The layoffs will begin Oct. 1, with additional separations expected after that date. Read more on Footwear News.
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California retailers threatened with lawsuits over their websites’ accessibility
At least 15 bike shops in California have received emails and letters from a law firm threatening suits over their websites’ compliance with the Americans with Disabilities Act and a California statute. Read more on…
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U.S. road races are not safe from COVID-19 danger says leader of cycling task force
U.S. road races are not safe from COVID-19 danger says leader of cycling task force. Steve Brunner, chairman of the new group Cycling Events Task Force, believes traditional road races should be halted or greatly…
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HOKA Continues to Be Deckers’ Rising Star as COVID-19 Becomes a Boon to Sales
Sales at the running shoe brand rose 37.1% to $109 million in the first quarter — as novice runners and elite athletes alike increasingly turned to the outdoors for leisure exercise amid lockdowns — making…
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Former Olympic cyclist Johann Lienhart banned for helping son dope
The Austrian Anti-Doping Legal Committee said Tuesday that Lienhart supplied his pro triathlete son with EPO, genotropine and testosterone between December 2018 and March 2019. Read more on ESPN.
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Consumer Electronics Firm Garmin Tops Views On Fitness Device Strength
The outdoor recreation, fitness and navigation device maker crushed Wall Street’s targets for the second quarter, but the Garmin earnings news pushed GRMN stock lower. Read more on Investor’s Business Daily.
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UCI to punish teams and event organizers if COVID-19 rules are not followed
Teams that fail to present proof of a rider’s diagnostic test will face fines decided by the UCI’s disciplinary commission, and the rider will also be removed from the event. Organizers that do not comply…
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Shimano’s Sales Slide 12 Percent In Six Months
Shimano Inc.’s sales were down 11.9 in the first half ended June 30. Sales fell 14.6% in the Bicycle Components segment and 1.8% in the Fishing Tackle segment. Overall revenues reached ¥160.3 million, down from ¥181.9…
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ASICS Launches Hydration-Friendly Running Mask That Cools the Air You Breathe
ASICS touts its Runners Face Cover as a ‘revolutionary’ mask that uses special vents using a special design that supposedly creates more space within the mask to promote more breathability. The mask also allows the…
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Row House Surpasses 300 Franchise Agreements
With close to 75 studios already open, the accomplishment falls in line with the brand’s goal to have over 300 new locations by 2022. Recently signed agreements will bring at least one new location to…
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USA Swimming introduces virtual competition format
This allows swimmers from across the country to compete against one another ‘from the comfort of their local pool.’ The new competition style, which marks the first time USA Swimming has held virtual meets on…
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Rich Harshbarger steps down as CEO of Running USA
After being CEO of Running USA for six years, Rich exits his post effective August 1, 2020. Read more on RunningUSA.
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Spartan Race Cancels The Rest Of The U.S. 2020 Season.
Since March, it has been a never-ending series of postponements, venue changes and overall uncertainty. Spartan has been working consistently with local governments, attempting to get more events going during the pandemic, but they made…
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Liv Cycling Introduces Brava Advanced Pro Series
NEWBURY PARK, Calif. (July 28, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, introduced the Brava Advanced Pro series, a performance-focused carbon cyclocross bike. Designed for champion-caliber racing, the Brava…
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Garmin confirms cyber attack as fitness tracking systems come back online
Garmin on Monday confirmed that it was the victim of a cyber attack on July 23 that led to a significant outage for the company’s popular fitness tracking services. After downtime that lasted several days,…
Outdoor Research achieves NIOSH approval for U.S.-Made N95 Flat Fold Respirator Mask
SEATTLE, Wash. (July 27, 2020) – Outdoor Research, LLC. (OR), a leading brand in the tactical and outdoor apparel industries, and the National Institute for Occupational Health and Safety (NIOSH) announced this week that the…
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Incoming CrossFit CEO Eric Roza has signed a contract to buy 100% of the fitness company from controversial founder Greg Glassman
Roza, the owner of the affiliate gym CrossFit Sanitas in Boulder, Colorado, is partnering with private equity firm Berkshire Partners in acquiring CrossFit. Read more on Business Insider.
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Hydro Flask Launches New Hydration Offerings
Bend, OR (July 24, 2020) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, HELE) brand, is excited to announce the launch of its 21…
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Skechers Stock Jumps on Earnings Beat, Sales Recovery Appears to Be on the Horizon
For the second quarter ended June 3, they posted a net loss of $68.1 million and diluted loss per share of 44 cents, compared with the prior year’s profits of $75.2 million and earnings per…
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Majority Of Americans Don’t Plan To Renew Gym Memberships Post-COVID-19
According to a survey from TD Ameritrade, 59% of Americans don’t plan to renew their gym memberships after the pandemic is over. As reported by CNBC, the survey showed 56% of those surveyed indicated that…
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Nike announces senior leadership changes and sweeping job cuts
Nike has announced a senior leadership reshuffle and plans for an undisclosed number of job cuts as part of a major restructuring that is set to cost the sportswear giant as much as US$250 million.…
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Nike Announces Major Reorganization, Job Cuts
NIKE, Inc. announced a series of senior leadership changes supporting the company’s Consumer Direct Acceleration. Amy Montagne becomes VP/GM, Men’s, Whitney Malkiel becomes VP/GM, Women’s and McCallester Dowers becomes VP/GM, Kids. Carl Grebert becomes VP/GM,…
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Mavic saved by French investment group
After months of deliberations, courts in Grenoble have awarded investment group Bourrelier the ownership of historic French cycling brand Mavic SAS. 105 jobs were saved by the takeover as the new owners plan to refocus…
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Inside the Pikes Peak Apex’s plan to race during the coronavirus pandemic
Pikes Peak Apex organizers in Colorado Springs reveal their game plan to hold the mass-participant mountain bike stage race amid the coronavirus pandemic. The key, they say, is thinning masses of participants throughout the event…
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Runners face potential contract reductions for failing to race in 2020
While many runners are taking this season to explore some new running distances, only a few are completing three or more in a day. Educated members of the running community speculated that this unorthodox compilation…
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Women’s pro racing returns this week with three punishing Spanish races
The women’s peloton returns to the start line in Spain this week after four months of a dramatically different off-season. Read more on VeloNews.
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A Return to No-Frills Racing
It’s high time to return to no-frills racing. But how? Here is a practical guide to organizing your own DIY race without the bells or whistles — and a memorable example of one. Read more…
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Hydro Flask Launches Down Shift™ Hip Hydration Pack
Bend, OR (July 21, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) brand, is excited to announce…
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How to Pitch and Freelance for Outside Magazine
The publisher of stories about adventure sports, gear, travel, fitness, health, culture, and the environment is always on the lookout for reporting, essays, service pieces, and cultural criticism focused on the outdoor world. If you…
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Brooks Panel Sees Soul Runners Making Running Stickier
The recent surge in running activity across the U.S. is driven by runners seeking stress relief after their lives were jolted by COVID-19. Fortunately, this new group of “soul runners” is expected to be more…
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Fox drops offer to acquire Mavic, but about 13 potential buyers remain
The thirteen other groups include include several with ties to the bike industry. The Badger is still in the hunt, but French administrators will decide on the winning bid this month. Read more on Bicycle…
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A New Theory on Exercise’s Anti-Cancer Effect
The ability to sustain a high rate of energy burn for a prolonged period of time may help ward off cancer, according to a new study. Read more on Outside.
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Cancelled Marathons Spark Innovative Fundraising
The cancellations of marathons have hit many nonprofit organizations hard, since marathons served as a major source of funding. As nonprofit orgs try to fill the gaps of lost funds, fundraisers are getting creative and thinking…
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Why the Name of a Major Gravel Event Is Being Changed
Why the Name of a Major Gravel Event Is Being Changed. The event team of the Dirty Kanza was confronted about the problematic nature of the name of the race, which some argue is a…
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LeMond Bicycles moves $2 million closer to launch
LeMond Bicycles LLC recently raised a bit over $2 million in a private placement investment, possibly bringing the company closer to launching a bike line using technology developed by Greg LeMond’s other business, LeMond Carbon.…
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Zwift’s plan for policing pro races continues to shift. Here’s why
Zwift’s policy for verifying pro results is getting another facelift after pushback from some riders. Could the platform’s Olympic ambitions hinge on it developing a consistent verification program? Read more on VeloNews.
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Your Fitness Tracker Might Be Able to Predict COVID-19
The pandemic is prompting activity-tracking companies to pivot from personal to public health. Read more on Outside.
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PEARL iZUMi’s Fall 2020 Collection Keeps Riders Rolling All Year Long
LOUISVILLE, Colo. (July 15, 2020) — PEARL iZUMi, the world leader in cycling apparel and footwear, today debuts its Fall 2020 line, featuring a broad range of new styles designed to keep riders pedaling comfortably through all…
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This New Cycling Route Takes You Through Some of America’s Most Beautiful National Parks
A new 1,287-mile bike route now connects Montana to Minnesota, winding through mountains and prairies while taking riders from Yellowstone National Park — America’s first national park — to the Mississippi River in Minneapolis. Read…
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Tour de France outlines how it will organize race in COVID era
More restrictions for fans and media, but officials are not planning on a race ‘behind closed doors.’ Read more on VeloNews.
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Gold’s Gym To Be Acquired By Berlin’s RSG Group
RSG Group GmbH, the largest fitness center chain in Germany with 246 studios in Germany, Austria, Italy, Poland, and Spain, was selected as the winning bidder to acquire Gold’s Gym in a court-approved auction held…
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Yeti Cycles Eliminates ‘Tribe’ From Its Community Name, Marketing
For decades, Yeti Cycles has used the word ‘tribe’ to define fellow Yeti bike riders. That ends on July 14, following a #NotYourTribe Change.org petition that started circulating last week asking Yeti to eliminate “tribe” from its…
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Saucony Slides into Post-Run Recovery with Endorphin Chillos by Chaco Footwear
Rockford, Mich. (July 14, 2020) – This April, Saucony introduced the highly-anticipated Endorphin Collection with the launch of its fastest shoe ever in the Endorphin Pro, a carbon-plated racing flat. Now, Chaco Footwear, a sister…
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The Chicago Marathon, scheduled for Oct. 11, is canceled for just the 2nd time in its history
For the second time in its history, the Chicago Marathon has been canceled before runners cross the starting line. Organizers on Monday announced the 43rd running of the race, scheduled for Oct. 11, will not…
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Skechers President: Shoe-Box Tossing Incident Was ‘Troubling,’ Company Stands Firm on Mask Requirements for Stores
Skechers has issued a response following an incident during which a customer who refused to wear a face mask while shopping in one of its stores threw shoe boxes at employees. Read more on Footwear…
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Mindbody Announces New Leadership Appointments
Mindbody, the technology platform for the wellness industry, announced that the company’s Co-Founder Rick Stollmeyer is transitioning from the role of CEO to executive chair and that the Mindbody Board of Directors has appointed current President Josh McCarter to…
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RRW: Man Pleads Guilty To Stealing $125K From Army Ten-Miler
A former civilian employee of the Army Ten-Miler road race in Washington, D.C., Darryl Gale, has pleaded guilty to stealing about $125,000 in vendor funds from the race. Read more on LetsRun.
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Big 5 Sees Robust Q2 Profit Turnaround Despite Comps Decline
Big 5 Sporting Goods released upbeat preliminary results for the fiscal second quarter ended June 28. Over the first half of the second quarter, with the pandemic forcing Big 5 to operate with a highly…
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Lighter, Stronger, Faster – PATH Projects Teams With Toray To Build The Next-Gen Running Short
Since its debut in 2010, Toray’s Airtastic fabric has become a standout for use in high-end, lightweight jackets, like the Arc’teryx Atom line and Patagonia’s Nano-Air series. Airtastic is now offered in weights from 20d…
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Under Armour Looking To Sell MyFitnessPal
Under Armour is looking to sell MyFitnessPal, a smartphone app and website that tracks diet and exercise. Under Armour acquired the app in April 2015 for $475 million, but in March 2018, Under Armour disclosed…
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Introducing Mizuno Enerzy, the world’s first bubblegum shoe
The Japanese athletic brand released its newest running shoe, and it’s just plain weird. The Enerzys look like manufacturers accidentally dropped a regular upper into a vat of bubblegum. Read more on Canadian Running Magazine.
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Junipers Brings Functional, Quick-Dry Bikini to Life for Adventurous Women
CARNELIAN BAY, Calif. (July 7, 2020) – Junipers, the first do-it-all hybrid bikini made of quick-drying, recycled, eco-friendly fabric, has launched a Kickstarter with the goal of raising funds to manufacture its first production run.…
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Tour de France safety protocols might not be as dramatic as many expect
Fans heading to the Tour de France this year might not see things as dramatically different as many expect for a race being held in the midst of a world pandemic. Tour boss Christian Prudhomme…
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How We Can Build an Anti-Racist Outdoor Industry
How We Can Build an Anti-Racist Outdoor Industry. The work must continue long after the protests end. Here’s how to start. Read more on Outside.
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Ironman Says It Will Adjust Pro Worlds Slots And Prize Money
IRONMAN will make changes to both prize purses and slots depending on the field size at a given race, with pro purses and world spots reflecting how many pros are able to compete in a…
Can’d Aid Partners with Royal Family KIDS for Majority of Do-Goodery at Your Doorstep Donations
Do-goodery at Your Doorstep, benefiting Royal Family KIDS — Can’d Aid, a nationally recognized nonprofit focused on people powered do-goodery, is delivering an opportunity to give back to kids in your community in foster care…
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Faced With Fundraising a Second Time, Boston Charity Runners Cry Foul
Many nonprofits are telling their runners that if they want to race in 2021, they’ll have to do additional fundraising. Read more on Runner’s World.
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USA Cycling Cancels Road, Mountain, and Track National Championships for 2020
USA Cycling announced that it has been forced to cancel many of the national championships for the 2020 season, because of the pandemic. The canceled races are: the Pro Road National Championships, Amateur Road National…
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Big splash in swim-related markets: HEAD acquires Zoggs
HEAD, the leading global sporting goods group that owns the HEAD, PENN and MARES brands, has announced the acquisition of goggles and swimwear maker Zoggs, which holds leading market positions in the UK, Australia and various distributor…
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Sea Otter Classic cancels 2020 edition, plans virtual experience
The Sea Otter Classic has canceled its October 1-4 event and is instead planning a virtual experience that includes product launches and cycling challenges. Read about it on VeloNews.
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Giro d’Italia to enforce spectator social distancing with sound emitting wristbands
The Giro d’Italia plans to oblige stage finish spectators to wear wristbands that emit a sound when social distancing is breached as part of a series of measures and protocols to secure the go-ahead for the three-week…
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2020 Bicycle Leadership Conference Going Virtual
BOULDER, Colo. (July 1, 2020) — The 2020 Bicycle Leadership Conference (BLC), which had been rescheduled to Sept. 29 – Oct. 1, will move to an online interactive “Virtual BLC” due to COVID-19. The Virtual…
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Garmin acquires Firstbeat Analytics
Wearable and GPS application company Garmin is acquiring Firstbeat Analytics, a business that analyzes heartbeat data from consumer devices in the health, wellness, fitness and performance markets. They are planning to integrate Firstbeat’s data and analytics…
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Gym owners unite to file lawsuit against New York State
Not equal under the law – this is the argument CrossFit athlete Charlie Cassara and a collective of 3,000 gyms across New York claim – that the state allegedly did not allow fitness organizations to prove…
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Class-Action Lawsuit Filed Against IRONMAN Over Lack Of Refunds
A suit filed at the end of May against IRONMAN and the World Triathlon Corporation alleges the company and its subsidiary, Competitor Group, owe athletes refunds for events canceled or postponed due to COVID-19. Read…
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Lululemon To Acquire In-Home Fitness Company MIRROR for $500 Million
lululemon athletica inc. announced that it has entered into a definitive agreement to acquire MIRROR, a leading in-home fitness company that created an interactive workout platform that features live and on-demand classes, for a purchase…
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Get Ready for a Virtual Tour de France
A version of the biggest race on the cycling calendar, Tour de France, is about to be held on stationary bikes. The real thing will come in August—pandemic allowing. Read more about it on Bloomberg.
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Badwater 135 cancelled just 10 days ahead of race start
Just days after confirming the race was a go, the running community was hit with another event cancellation, and the 135-mile ultramarathon Blackwater 135 through Death Valley in California was called off a little over…
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American riders scramble to return to Europe as possible EU travel ban looms
American riders in Europe faced a difficult choice: stay put and be forced to ride out the frightening coronavirus pandemic for an undetermined amount of time, or get on the first flight out to the…
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Case closed after no hidden motors found in peloton after two years
French police have closed their case into hidden motors within the peloton, having found no evidence of mechanical doping during the two-year investigation. Read about it on Cycling Weekly.
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How These U.S. Running Organizations Are Reaching Underserved Communities
Many large running and racing organization members are examining ways to promote diversity and inclusion in the cities they serve. Now is the time to not only spotlight these programs, but also zero in on ways…
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Tour de France director gives update on safety measures for fans and riders
Throughout the coronavirus lockdown there has been speculation about the measures needed to keep spectators, staff, riders and media safe at the Tour de France. Tour director Christian Prudhomme has offered an update on the safety measures…
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If Virtual Racing Is Our Future, It’s Time to Reinvent the Rules
80 percent of proceeds of a virtual Brooklyn Mile goes to a COVID relief fund, while the other 20 percent goes to the prize purse. This is where things get interesting – to level the…
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Nike Reports $790 Million Quarterly Loss
Nike Inc. reported a loss of $790 million, or 51 cents a share, in the fourth quarter ended May 31, driven by lower revenue and gross margin as a result of the COVID-19 impact on…
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Cancellation of IRONMAN 70.3 Lubbock in Texas
The 2020 Core Power IRONMAN 70.3 Lubbock triathlon can no longer take place on June 28 due to the acceleration of COVID-19 infections in Texas. Read more on Endurance Business.
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Berlin marathon cancelled for 2020 over coronavirus
Taking into account the Containment Measures Ordinance because to the pandemic, the Berlin Marathon 2020 has been cancelled. Due to the weather conditions alone and shortening days, it has become very difficult to hold the Berlin…
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CrossFit Has a New CEO and Owner
CrossFit announced it has a new CEO and owner, Eric Roza, replacing former CEO Greg Glassman who resigned after making an insensitive comment on Twitter regarding George Floyd. Read more on Footwear News.
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Paralympic Medalist Angela Madsen Dies On Solo Rowing Trip Across Pacific Ocean
Approximately halfway in her ambitious journey to row from Los Angeles to Honolulu, Paralympic medalist Angela Madsen has died while making her second attempt at a solo crossing of the Pacific. Read more on TeamUSA.
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New York City Marathon Canceled Because of Pandemic
Despite dropping infection rates in the region, organizers and city officials decided the risks of running a race with 50,000 participants were too high. Read more on the NY Times.
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Runner’s High: Can Cannabis Help Runners?
As cannabis becomes destigmatized for legitimate medical treatment, it’s worth exploring whether runners can reap any benefit from a plant that has been hailed as a remedy for ailments. And, if marijuana can indeed help…
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Fleet Feet Finds E-Commerce Boost Amid Pandemic
Fleet Feet has reopened 170 of its 184 stores in some capacity to strong initial results for many franchisees, according to a profile in Forbes. A decision to build a shared, central e-commerce site for all stores…
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How Kona Is Coping Without IRONMAN
While IRONMAN athletes, supporters, and spectators make up a small portion of visitors each year, the Big Island—and Kailua-Kona in particular—have never been more desperate for triathletes to return for racing, training, and all the…
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Research Reveals a Link Between a Higher Income and Exercise
Having a goal – like improving health and fitness – and seeing the results is both fun and motivating, naturally inspiring one to make other improvements in their personal and professional life. Read more on…
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PeopleForBikes Welcomes Three New Vice Presidents to Leadership Team
BOULDER, COLO. (June 16, 2020) — PeopleForBikes is proud to announce the promotion of three new vice presidents, rounding out the experienced leadership team at the helm of the national bike advocacy and industry organization.…
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Liv Cycling Debuts “Liv Committed” Global Brand Campaign
NEWBURY PARK, Calif. (June 16, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced Liv Committed, a global brand campaign reaffirming its commitment to women in cycling. The Liv…
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The Psychology of Racing Alone
Time trials and virtual races present unique challenges and require new psychological tactics. Here’s how to mentally master them on PodiumRunner.
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PeopleForBikes Board of Directors Meet to Discuss COVID-19, Racial Injustice and Approve Latest Round of Community Grants
BOULDER, COLO. (June 15, 2020) — All 15 members of the PeopleForBikes (PFB) Coalition board of directors participated in a three-hour video conference board meeting on June 10. The board approved seven grants to improve…
Roval Introduces Faster Rapide and Alpinist CLX Wheels
There are riders who live for the climbs, and who savor the purity of riding the lightest bike possible. And there are riders who want nothing more than to own every city limit sprint, every…
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House Transportation Bill Proposes Major Increases for Federal Bike Programs
WASHINGTON, D.C. (June 5, 2020) — This week, PeopleForBikes finds hope in a new bill released by the U.S. House Transportation and Infrastructure Committee that would significantly increase federal funding for bikes. PeopleForBikes and our…
Greyp Bikes Officially Launches in US; Tech-Forward E-MTB’s Now Available
San Pedro, California (June 2, 2020) — Croatian upstart e-bike brand Greyp Bikes (pr: grape) is incredibly proud to have officially launched its US operations on May 28th. The award-winning, flagship G6 electric-assist mountain bike…
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More than 3 Million Athletes from Over 100 Countries Registered for Spartan’s Virtual Obstacle Course Race with World OCR
BOSTON, Mass. – Spartan, the world’s leading endurance and extreme wellness brand, succeeded in hosting its biggest event yet in collaboration with World OCR – with more than 40,000 athletes posting results in 24 hours…
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Spartan and World OCR Seek 1 Million Participants for World’s Largest Virtual Race
BOSTON, Mass. (May 26, 2020) – On the heels of its 10-year anniversary, Spartan, the world’s leading endurance and extreme wellness brand, looks to host its biggest event yet. “Project Unbreakable: The World’s Largest Virtual…
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PeopleForBikes Launches Groundbreaking Business Intelligence Hub for Fast Data Insights for Bike Industry
BOULDER, COLO. (May 26, 2020) — PeopleForBikes is launching the first-of-its-kind PeopleForBikes Business Intelligence Hub, a dashboard for daily and weekly data insights for the bicycle industry covering ridership, retail sales and consumer attitudes. These…
Salomon Hosts WMN Virtual Half Marathon
OGDEN, Utah (May 26, 2020) – Today, Salomon announces the WMN Virtual Half, in partnership with Strava, which will take place during the May 29th weekend. This virtual event replaces the inaugural Salomon WMN Trail ½ Marathon, which was cancelled like many spring races.…
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Crusher In The Tushar Cancels 2020 Event
Beaver, Utah, May 19, 2020 — Life Time, the nation’s premier healthy lifestyle brand announced today that their newest acquisition, Crusher in the Tushar, will be canceled amidst the COVID-19 pandemic. Crusher in the Tushar…
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Honey Stinger Elevates Fueling for Athletes with New PLUS+ Performance Chews
STEAMBOAT SPRINGS, Colo. (May 15, 2020) — Honey Stinger, the honey-focused sports nutrition brand, today introduces PLUS+ Performance Chews, a product line designed to help athletes optimize performance across their most demanding efforts. Specially formulated…
TheShopLocalProject.com to Support Local Businesses
The effects of COVID-19 are too numerous to fully comprehend. Despite the stress and uncertainty, we are seeing extraordinary examples of generosity, kindness, and a positive outlook for the future. It is in this spirit…
Kahtoola’s Virtual Run Raises $25,000 for the Grand Canyon’s Havasupai Tribe
Flagstaff, Ariz. (May 14, 2020) – Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, is proud to announce the conclusion of its virtual run which raised $25,000 to benefit the Havasupai Tribe’s COVID-19 relief…
Leadville Race Series to Cancel All 2020 Leadville-Based Events Amid the COVID-19 Crisis
LEADVILLE, Colo., May 13, 2020 — Life Time, the nation’s premier healthy lifestyle brand which owns the Leadville Race Series, announced today all 2020 Leadville-based mountain bike and run events will be cancelled amidst the…
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PeopleForBikes Adds 60 New Member Companies
BOULDER, COLORADO (May 11, 2020) — PeopleForBikes is pleased to report that 60 bike businesses have joined the industry coalition as new members since the organization merged with the Bicycle Product Suppliers Association (BPSA) in…
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2020 OCR Virtual World Series Announced
Lausanne, Switzerland: World OCR, the Fédération Internationale de Sports d’Obstacles (FISO), announced today the launch of the 2020 OCR World Series V. The first race, World Cup #1 will be held through May 31st, with…
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Balega Partners with Marathon Sports to Support Food Banks in New England
DURHAM, N.C. — Balega International, a leading sock brand in the run specialty market, is partnering with New England-area run specialty retailer, Marathon Sports, to support essential workers in New England area food banks amid the…
Alta Cycling Launches Real Heroes Bike Month Giveaway
KENT, Wash., May 6, 2020 — Alta Cycling Group, a premier cycling company, is proud to launch the Real Heroes Bike Month Giveaway to celebrate and give back to workers on the frontlines of the…
TerraTrike debuts the all-new Rambler – a wider tracking, more capable gravel adventure trike
GRAND RAPIDS, Mich. — From your favorite paved trail to a variety of terrains, the new Rambler by TerraTrike is the fastest, most capable and comfortable all road trike ever made. The new Rambler gets a…
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Liv Cycling Introduces New Liv Rev Pro Helmet
NEWBURY PARK, Calif. (April 30, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced the new high performance Liv Rev Pro Helmet, designed for road, gravel, CX and cross…
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Can’d Aid Spreads People Powered Do-Goodery for COVID-19 Crisis Relief
LONGMONT, CO (April 29, 2020) — Can’d Aid, a nationally recognized nonprofit focused on people powered do-goodery, has earned a reputation for spearheading innovative new programs that respond and adapt to evolving community needs. This…
REVEAL Media Conference Announces “Enjoy Outdoors, Now and Tomorrow” Panel Discussions Open to the Public
SAN FRANCISCO – REVEAL is a global media conference with 40 brands presenting to 300 members of the media on April 29 and 30. Recent developments and global conversations have been the catalyst to create…
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Toray’s New Kudos XT Sets New Standards For DWR Durability
Toray Industries, Inc. has announced Kudos XT, a new Durable Waterproof Treatment delivering higher levels of durability for both abrasion and machine washing. The breakdown of DWR treatment and subsequent “wetting out” of a garment’s…
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PeopleForBikes Supports Additional Funds for Paycheck Protection Program
WASHINGTON, D.C. (April 24, 2020) — Today, the federal government injected an additional $310 billion into the Small Business Administration’s Paycheck Protection Program (PPP), supporting small businesses hit hardest by COVID-19’s economic slowdown. Small businesses…
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Join Kahtoola’s Virtual Run Benefiting Havasupai Tribe’s COVID-19 Relief Fund
Flagstaff, Ariz. (April 23, 2020) – Kahtoola is committed to helping support those most impacted by COVID-19 and giving back to the local community. As one way of offering a helping hand during this difficult…
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Incrediwear Launches Help a Healthcare Hero Donation Program
CHICO, CA (April, 22 2020) – Incrediwear, makers of elite, wearable, anti-inflammatory sleeves, socks and braces, have launched their Help A Healthcare Hero Donation Program. The program is designed to get their pain-relieving, circulation-boosting products…
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Purple Orange, PR Achieves Climate Neutral Certification
Jackson, WY (April, 2020) – Purple Orange, a Jackson Hole based brand communications agency, has successfully achieved Climate Neutral Certified status by measuring its 2019 greenhouse gas emissions footprint, purchasing carbon credits to offset that…
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FISO OCR World Championships Rescheduled for 2021
Lausanne, Switzerland: OCR Russia and World OCR, the Fédération Internationale de Sports d’Obstacles (FISO), announced today the FISO World Championships, originally scheduled for September 17-20, 2020 has been rescheduled for September 2021 at the Rosa…
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World OCR to Launch a Global Broadcast Platform to OCR
Lausanne, Switzerland: World OCR is delighted to commence a partnership with Kiswe as their official global partner for cloud-based broadcasting. This platform allows anyone, anywhere in the world to watch, engage and interact in OCR…
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REVEAL Digital Media Conference Gains Momentum with Leading Media and Brands; Winter Session Announced
SAN FRANCISCO – April 16, 2020 – REVEAL – https://reveal.echoscomm.com – a digital media conference developed by ECHOS Communications – has gained momentum as a nexus for select brands and media to come together for…
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PeopleForBikes Webinars Provide Virtual Guidance for Bike Industry in Time of COVID-19
BOULDER, COLO. (April 14, 2020) — PeopleForBikes is conducting a series of webinars to connect and advise retailers, manufacturers, and advocates within the bike industry. In addition to March and April webinars focused on COVID-19,…
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PHOOZY Donates More Than $25,000 in Protective Device Capsules to Healthcare Workers, Laboratory Workers, and First Responders
CHARLOTTE, NC (April 7, 2020): PHOOZY, maker of protective capsules for phones, tablets and laptops, is donating more than $25,000 in products to healthcare workers, laboratory workers, and first responders across the nation. The capsules…
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Federal Government Recognizes Bike Shops as Essential to Stay Open
For many areas of the U.S., bicycles have become the best tool to travel safely while respecting the social distancing protocols that are crucial to public health during the COVID-19 crisis. Following a request from PeopleForBikes,…
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PeopleForBikes launches Ride Spot ambassador program
BOULDER, COLO. (March 31, 2020) — Are you passionate about building community, uniting riders and getting more people on bikes? PeopleForBikes is recruiting ambassadors for Ride Spot, a new digital biking platform developed to make…
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Kitsbow Partners with Local Outdoor Industry Manufacturers to Accelerate COVID-19 Face Shield Production
Old Fort, N.C. (March 25, 2020) — After pivoting its premium bike apparel production to make face masks and shields for first responders and medical providers in Western North Carolina, Kitsbow experienced unanticipated engagement from…
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Chrome Industries Rallies Maker Community to Aid Face Mask Production
PORTLAND, Ore. – March 24, 2020 – As reported by the NYT, CNN, and others, there’s a nationwide shortage of protective masks for healthcare professionals. With the news of doctors willing to use bandanas as…
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SynchroKnit Powered by Wigwam Sponsors Rambling Runner Virtual Race Series
Sheboygan, WI. (March 24, 2020) – SynchroKnit™, the technology driven brand from the sock innovators at Wigwam Mills Inc., announces that the brand is sponsoring the Rambling Runner Virtual Race Series. Race cancellations all over the globe…
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PeopleForBikes Advocates for Bikes Amid Growing COVID-19 Disruption
BOULDER, CO (March 23, 2020) — Responding to the dramatic changes in day-to-day life caused by the spread of COVID-19, PeopleForBikes is working to support industry partners, suppliers, retailers, advocates and individual riders as they…
In Response To The COVID-19 Heath Emergency: Vibram Closes Its Production Facility in Italy, Restarts production in China and Monitors Situation For Production in the USA
Albizzate (Varese, Italy), March 20th, 2020 – Vibram, which has always cared about the health and wellbeing of its employees and collaborators, has been committed to monitoring the situation of the health emergency linked to…
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Balega Expands Ultralight Collection with New Colorways for Spring 2020
DURHAM, N.C. (March 15, 2020) — Balega International, a leading sock brand in the run specialty market, is expanding its popular Ultralight collection for Spring 2020 with the introduction of new colorways in the Crew…
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2020 Bicycle Leadership Conference Rescheduled for Sept. 29 – Oct. 1
MONTEREY, CA (March 10, 2020) — The 2020 Bicycle Leadership Conference (BLC), originally slated for April 14 – 16, has been rescheduled for Sept. 29 – Oct. 1 in Monterey, California. The BLC is a…
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Merrell Collaborates with Trail Sisters on Women’s-Specific Trail Running Collection
ROCKFORD, Mich. (March 6, 2020) — Powerful alone, women are unstoppable together. Merrell partnered with Trail Sisters on the design for the print of two of their women’s-specific trail runners: the Antora and Banshee (launching end…
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SynchroKnit™ Powered by Wigwam Sponsors Series of 29 Running Races for 2020
Sheboygan, WI. (March 3, 2020) – SynchroKnit™, the technology driven brand from the sock innovators at Wigwam Mills Inc., announces today that the brand is sponsoring a lineup of 29 running races over the coming nine months,…
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Orange Mud Renews Sponsorship with The Mid South
Orange Mud, a premier outdoor gear company, is a proud sponsor of The Mid South, formerly known as Land Run. “We love this event” said Josh Sprague, CEO of Orange Mud. “It’s one that has…
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Greyp E-Bikes Hires SIMBOL Communications as PR Agency of Record
San Pedro, California — Croatian upstart tech brand Greyp (pr: grape) is set to launch its award-winning electric mountain bikes in the US this April 1. Fresh off garnering top e-mtb honors at Eurobike, they’ll…
Bigger, faster, more – TerraTrike teams up with Bosch to offer e-trike Boost Kit for nation’s leading trike models
GRAND RAPIDS, Mich. — TerraTrike, the nation’s leading designer of recumbent trikes, is pleased to announce its partnership with Bosch and release of the Boost Kit, a non-integral power assist kit compatible with most TerraTrike models and…
Hillsound Equipment’s Award-Winning BTR Stool Available for Purchase
Vancouver, BC (February 25, 2020) – Hillsound Equipment, the leading producer of winter traction equipment and gaiters for outdoor enthusiasts, is excited to introduce their award-winning BTR stool to the market. The BTR stool, which stands…
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Chrome Industries Retains ECHOS Communications As PR Agency
Portland, OR (Feb 2020) – Chrome Industries, a leader in making useful durable gear for people who live and ride in the city, has selected ECHOS Communications as Agency of Record for PR and Marketing…
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PeopleForBikes Announces 2021 Membership Dues Increase
Boulder, CO (Feb. 20, 2020) — Following last year’s merger with the Bicycle Product Suppliers Association (BPSA), the PeopleForBikes Coalition (PFBC) will enact its first membership dues increase in eight years, effective January 1, 2021.…
Feetures Shakes Up No Show Category with New Targeted Compression Socks
First of its kind, targeted compression anatomically designed No Show socks will change category Charlotte, NC – February 18, 2020 – Feetures, a leading performing sock brand, is excited to introduce the first of its…
Incrediwear® Announces Partnership with EF Pro Cycling Team
The sponsorship will support the world class team as an official worldwide supplier of their anti inflammatory recovery products throughout the 2020 season CHICO, CA (February, 14 2020) – Incrediwear, the world leader in ground-breaking,…
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BioLite Unveils the Lightweight Minimalist HeadLamp 200
At just 50g, BioLite’s newest headlamp belongs in every pack Brooklyn, NY (February, 12, 2020) — BioLite, an innovator in off-grid energy solutions, is thrilled to announce the second addition to the company’s celebrated headlamp…
Kevin’s Natural Foods Announces Brand Launch, Enters Supermarkets Nationwide
Modesto, CA (February 11, 2020) – Kevin’s Natural Foods, makers of Paleo and Keto-certified sous-vide entrées, sauces, and seasoning blends, is excited to announce their formal debut into the consumer market. Beginning February 1st, Kevin’s…
SynchroKnit™ by Wigwam Named Official Sock Sponsor of Zooma Women’s Race Series
Sheboygan, WI. (February 11, 2020) – SynchroKnit™, the technology driven brand from the sock innovators at Wigwam Mills Inc., announces it will celebrate the launch of SynchroKnit contour fit, no slip running socks, by sponsoring Zooma, the…
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Peak Design Achieves B Corporation Certification
Peak Design cements its commitment to sustainability and the common good San Francisco, CA (February, 2020) — Peak Design, the worldwide leader in crowdfunding and everyday carry solutions, is proud to cement its commitment to…
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Rad Power Bikes Closes $25 Million in Funding to Grow Direct to Consumer Electric Bike Business
Vulcan Capital and Durable Capital Partners LP Invest in North America’s Largest Ebike Brand SEATTLE – February 5, 2020 — Rad Power® Bikes, a Seattle-based ebike brand, closed $25 million in funding led by Vulcan…
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Liv Cycling Welcomes Three New Athletes to Liv Racing
Roster Expands to 17 Women from Around the Globe with 2020 Additions Celebrating Emerging Talent NEWBURY PARK, Calif. (Feb. 5, 2020) –Liv Cycling, the company dedicated to getting more women on bikes, today revealed the…
Salomon Teams With Raleigh Distance Project
Elite women’s team will compete in Salomon footwear through the 2020 racing season Ogden, UTAH (Feb. 5, 2020) – Salomon, the global leader in outdoor and winter sports equipment, announces a new partnership with the…
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Kitsbow Partners with California Mountain Biking Coalition to Energize Trail Advocacy Statewide
Partnership aims to improve and increase trail access for mountain biking in California PETALUMA, Calif. — With a shared passion for trail advocacy in California, Kitsbow is thrilled to partner with California Mountain Biking Coalition…
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PeopleForBikes Announces Community Grant Recipients
BOULDER, Colo. (January 23, 2020) – PeopleForBikes, the national organization making bicycling better for everyone, has announced its latest round of community grants. PeopleForBikes is partnering with the International Mountain Bicycling Association (IMBA) on these…
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Honey Stinger Helps Spartan Athletes Conquer the Obstacles
STEAMBOAT SPRINGS, Colo. (Jan. 23, 2020) — Honey Stinger, the honey-focused sports nutrition brand, has partnered with Spartan, the world’s largest obstacle race and endurance brand, as the official on-course energy partner and official gel…
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Superfeet Secures New Balance License Agreement
New Balance Insoles Shaped by Superfeet — Available Now FERNDALE, Wash. (January 23, 2020) –Since 1977, the naturally supportive and energizing foundation of Superfeet insoles have helped millions experience life-changing comfort, pain relief, and sports…
The Suunto Elite Team Announces its Athlete Selections for 2020
The Suunto Elite Team Announces its Athlete Selections for 2020 OGDEN, Utah (January 23, 2020) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the selection of its athlete team…
Nomination Window Open for Kahtoola’s Annual TransRockies™ Run Team Giveaway
Passionate Trail Running Teams of Two Encouraged to Apply Flagstaff, Ariz. (Jan. 22, 2020) – Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, wants to let all trail runners who take their fun seriously…
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Liv and Giant USA Announce Partnership with Rebecca Rusch
Mountain Bike Hall of Famer, Author, and Emmy Winner Rebecca Rusch Starts New Adventure with Liv and Giant in 2020 NEWBURY PARK, Calif. (Jan. 22, 2020) — Liv Cycling, the company dedicated to getting more…
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Bike Industry, Mark Your Calendars: PeopleForBikes Announces 2020 Fly-In Dates
BOULDER, Co. — Continuing a commitment to connecting bicycle industry leaders with elected officials, PeopleForBikes is holding three legislative summits in Washington, D.C. in 2020 designed to advance legislative policies that make every bike ride…
LUNA Sandals Launches Pro Purchase Program
LUNA Sandals, the original U.S. manufacturer of performance sandals promoting natural running, is thrilled to officially launch their first Pro Purchase Program. This program aims to benefit those currently employed as outdoor and wellness professionals…
PrimaLoft Promotes Chris Humphris to Senior Vice President of Global Sales
PrimaLoft, Inc. announced the promotion of Chris Humphris to the position of Senior Vice President, Global Sales. LATHAM, N.Y. (January 17, 2020) – PrimaLoft, Inc., the leader in advanced material technology, today announced the promotion…
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80+ bike business leaders working together to advance our industry’s agenda
PeopleForBikes Coalition + Bicycle Product Suppliers Association = One unified bike industry association BOULDER, Colo. (Jan. 15, 2019) – The PeopleForBikes Coalition and Bicycle Product Suppliers Association (BPSA) are now one unified trade association. We’re…
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PEARL iZUMi Saddles Up with Backbone Media
LOUISVILLE, Colo. (Jan. 15, 2020) — PEARL iZUMi, the world leader in cycling apparel and footwear, has selected Backbone Media as its PR agency of record. “As we continue to expand our offerings across all…
Diamondback Doubles Down on Dealer Strategy
Under new ownership, storied bike brand unveils plan to rebuild IBD network KENT, Wash. (Jan. 15, 2020) — Alta Cycling Group (ACG), the new owner of the Diamondback Bicycles brand, is rolling out a new growth…
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Honey Stinger Announces Senior Brand Manager
Brand continues expanding its team as company grows STEAMBOAT SPRINGS, Colo. (Jan. 13, 2020) — Honey Stinger, the sports nutrition brand featuring honey, has appointed Scott Larson as the company’s senior brand manager. Larson’s appointment…
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Orange Mud announces new Director of Sales and Marketing
Orange Mud, an innovator in hydration packs and running gear, is pleased to announce the promotion of Steve Acciarito to Director of Sales and Marketing. Acciarito has served as the company’s West Coast Manager for…
Headsweats Reinforces Cycling Safety Awareness Together with the It Could Be Me Campaign
BOULDER, Colo. (Jan. 7, 2020) – Headsweats, the leader in high performance apparel and headwear, has teamed up with Boulder local Triny Willerton and her “It Could Be Me” campaign to raise awareness for road safety.…
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‘Steamboat Stinger’ Race Under New Leadership
Partners in Routt County and Routt County Riders join forces to take ownership of the popular trail race beginning summer 2020 STEAMBOAT SPRINGS, Colo. (Jan. 6, 2020) — Entering its 10th anniversary year, the ‘Steamboat…
Suunto 7 Smartwatch Delivers Leading Sports Expertise For Everyday Life with Wear OS by Google™
Powered by the Qualcomm® Snapdragon Wear™ 3100, all-new Suunto 7 state-of-the-art smartwatch with adventure-proof GPS sport watch features for a no-compromise approach to wearable technology HELSINKI, FINLAND (Jan. 5, 2020) – The long-awaited next generation…
Rad Power Bikes Announces Crossover Fat Tire Step-Thru Electric Bike
North America’s largest ebike brand expands its flagship ebike with new RadRover Step-Thru and evolves lineup with a suite of model upgrades SEATTLE – January 3, 2020 — Rad Power® Bikes is marking the latest…
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Here are 2019’s highest earning OCR athletes
Can you guess what 2019’s highest earning obstacle course racing athletes get paid? If you think you can make a decent living racing obstacle courses, think again. Even the top racers in the country are making surprisingly little,…
Dogfish Head Craft Brewery Sprints into its 25th Anniversary Year with Launch of Virtual Run Club
Program ambassador & Olympic silver medalist, Shalane Flanagan, to offer members training advice Milton, Del., Jan. 2, 2020 – Calling all beer drinkers, running enthusiasts and those off-centered folks seeking a healthy balance of work…
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EVOLV Leads Out With a New General Manager
Oberalp Has Appointed Bill Sinoff To Brand Leadership Role for EVOLV Boulder, CO) The Oberalp Group, which owns SALEWA, DYNAFIT, POMOCA, WILD COUNTRY, and EVOLV, has hired William (Bill) Sinoff as General Manager of EVOLV…
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$12 million raised to battle childhood cancer, other life-threatening diseases
St. Jude Hero Adam Higham becomes top marathoner after seven-year fight for first MEMPHIS, Tenn. – This year, 26,000 participants from all 50 states and 17 foreign countries gathered in the Bluff City alongside 40,000…
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Going the distance for St. Jude Children’s Research Hospital
St. Jude Heroes program celebrates 20 years of raising funds, awareness through fitness MEMPHIS, Tenn. – St. Jude Children’s Research Hospital® proudly celebrates the 20th anniversary of the St. Jude Heroes® program, a nationwide alliance…
Kahtoola Wins New Product Showcase Award at The Running Event
Flagstaff, Ariz. (Dec. 18, 2019) – Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, is proud to announce it has received the “New Product Showcase Award” at The Running Event (TRE) in December 2019.…
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