All Posts by Endurance Sportswire AH.
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Helmets Using WaveCel Technology Outperform Competitors in a Research Study on Head and Brain Protection
Wilsonville, OR—December 18, 2024 /ENDURANCE SPORTSWIRE/ — WaveCel, setting new benchmarks in helmet safety technology by going beyond standards to help protect the head and the brain, today announced formative results from a research study…
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Moultrie Launches Inaugural “Field to Fork” Event, Introducing Employees to Deer Hunting
BIRMINGHAM, Ala. (December 17, 2024) /ENDURANCE SPORTSWIRE/ — Moultrie, the leading innovator in trail camera and feeder technology, embarked on a unique employee experience with its first-ever “Field to Fork” event, hosted in partnership with…
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Ombraz Announces Milestone Retail Expansion and Key Hire for 2025
Bellevue, WA – December 16, 2024 /ENDURANCE SPORTSWIRE/ – Ombraz, the award-winning vanguard behind armless sunglasses, has achieved a remarkable milestone in retail growth, expanding from just four retail partners in 2023 to an impressive 75…
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Marucci Sports Debuts Footwear Collection, Brings BOA to the Diamond
Baton Rouge, LA – December 13, 2024 /ENDURANCE SPORTSWIRE/ – Today, Marucci Sports is excited to announce its entrance into the footwear category with the Marucci MXB Collection, allowing the brand to outfit diamond athletes…
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California Electric Bike Voucher Program Launches December 18, 2024
California is launching a new incentive on Dec. 18, 2024 that will provide income-eligible Californians up to $2,000 toward the purchase of a new electric bike. Cycling West
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DPS Skis Introduces Pisteworks® Carving Skis
SALT LAKE CITY (Dec. 11, 2024) /ENDURANCE SPORTSWIRE/ — DPS Skis, the U.S.-based ski manufacturer known for pioneering aerospace-grade carbon technology, announces Pisteworks®, a dramatic redefinition of the alpine carving ski. Pisteworks® represents the first,…
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Headliners Khruangbin and Lord Huron to Perform at The Second Annual Outside Festival Presented by Capital One and REI Co-Op, May 31 – June 1, 2025
DENVER, Colo. – December 10, 2024 /ENDURANCE SPORTSWIRE/ – Following the overwhelming success of last year’s event, the Outside Festival with presenting sponsors Capital One and REI Co-op will return to downtown Denver’s Civic Center…
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Adidas headquarters raided in years-long tax investigation, company says
Authorities raided Adidas AG (ADSGn.DE), opens new tab headquarters in Germany as part of a years-long tax investigation, a spokesperson from the company said on Tuesday. Reuters
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Black Diamond Parent Adds to Adventure Segment, Acquires RockyMounts
Clarus Corporation is the parent company of Black Diamond, which dominates the company’s Outdoor segment. The RockyMounts deal is the first acquisition in the Adventure segment since Clarus acquired Tred Outdoors in October 2023. SGB…
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This Road Race Bike Has No Seat Tube: Colnago Y1Rs
Esteemed Italian bicycle brand Colnago released a visually stunning road race machine today — the Y1Rs. Upon first glance, the lack of the traditional seat tube differentiates this carbon frame from anything else out there.…
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Chinese dad banned from race after letting nine-year-old daughter run marathon
A father in China has received widespread criticism and a three-year ban from the Chinese Athletics Association after allowing his nine-year-old daughter to run the 2024 Wuyuan Marathon in Jiangxi, China, on Dec 1. Running…
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ClassPass Reflects on 2024: Fitness Trends & Wellness Insights
ClassPass is closing out 2024 having expanded into food and beverage offerings and is gearing up for an initial public offering, but before the year wraps up, the fitness and wellness platform is taking a…
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icebreaker and Protect Our Winters Partner to Support Glacier Conservation
DENVER, Colo. (Dec. 6, 2024) /ENDURANCE SPORTSWIRE/ – icebreaker, the merino wool performance apparel brand, and Protect Our Winters (POW), a non-profit organization that helps protect outdoor places and experiences from climate change, introduce Glacier…
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IOC study estimates five billion people watched the Paris Olympics
According to a new independent research study by the International Olympic Committee (IOC), an estimated five billion people tuned in to watch the 18 days of competition at Paris Olympics 2024. Running Magazine
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Segway Will Sell E-Bikes Through IBDs and EBDs; Hires Bike Specialty-Focused Team
Segway is reporting that it has assembled a dedicated e-bike division in the U.S. to support the upcoming launch of its first two e-bikes and other future cycling products. SGB Media
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How Personal Trainers Attract Clients in a Competitive New Year
For personal trainers, this annual rush represents a unique opportunity — and a challenge. How do they not only attract clients in a crowded market but also retain them? Athletec News
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Striker® and Coors Light Team Up for Limited Edition Ice Fishing Suit
December 5, 2024 – Hudson, WI /ENDURANCE SPORTSWIRE/ – Striker, a trusted leader in premium ice fishing apparel, proudly announces the launch of the Limited Edition Coors Light Suit, a collaboration with Coors that blends…
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The Rock Fight Podcast Welcomes Industry Veteran Eoin Comerford as Regular Commentator
San Diego, CA – December 5, 2024/ENDURANCE SPORTSWIRE/ —The Rock Fight Podcast is excited to announce that Eoin Comerford, a seasoned leader and innovator in the outdoor industry, will join the show as a regular…
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2024 Polartec Apex Awards Winners Announced
Planet Earth, (December 4, 2024) /ENDURANCE SPORTSWIRE/ – Polartec®, a Milliken™ & Company brand and premium creator of innovative textile solutions for future thinking, sustainably-driven brands, is delighted to announce the winners of the 2024…
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Fitness, Not Weight, Is the Best Marker of Health, Finds New Study
Weight doesn’t indicate how much of you is muscle and how much is fat. Weight doesn’t indicate what’s going on inside our body, like how much visceral fat we have. MSN
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SkyhoundMedia and Great Lakes Fishery Commission Unveil “THE FISH THIEF: A Great Lakes Mystery”
December 4, 2024—Ann Arbor, MI /ENDURANCE SPORTSWIRE/ —SkyhoundMedia, a celebrated production company specializing in exploring nature’s impact on society worldwide, and the Great Lakes Fishery Commission are proud to unveil “THE FISH THIEF: A Great…
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Wild Rye Announces Expansion Into Snow Outerwear For Fall-Winter 2025-26
Sun Valley, ID (Dec. 4, 2024) /OUTDOOR SPORTSWIRE/ – Wild Rye, the premiere active lifestyle apparel brand designed to empower women in the outdoors and beyond, announces its FW25-26 expansion into the snowsports outerwear category,…
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Gnara Announces Go Free™ Collection: Leggings and Shorts Featuring Patented GoFly® Zipper Technology
Gunnison, CO. (Dec. 4, 2024) /ENDURANCE SPORTSWIRE/ – Gnara, inventor of the award-winning GoFly® Pee Zipper Technology, is announcing the official launch of Go Free™ ⅞ Legging and Go Free™ 6” Shorts on their site…
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Eating High-Processed Foods Impacts Muscle Quality
The more ultra-processed foods people consumed, the more intramuscular fat they had in their thigh muscles, regardless of caloric intake or physical activity. RSNA
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Strava removes 6.5 million “impossible” performances from leaderboards
Strava introduced an upgraded algorithm to pre-emptively remove performances that are a little too good–including your impressive (and very impossible) three-minute mile run. Running Magazine
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Pro Cyclists’ Earnings Surge: WorldTour Average Salary Hits €500,000 Amid Team Financial Growth
A comprehensive report released by La Gazzetta dello Sport has unveiled a remarkable trend in professional cycling, revealing that lavish sponsorship deals and the ongoing professional evolution of the sport are significantly boosting the earnings of…
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Laura Beachy Joins Thermore as Vice President of Global Marketing and Communications
Milan, Italy (December 3, 2024) /ENDURANCE SPORTSWIRE/ — Thermore, an Italian manufacturing firm and leader in sustainable synthetic insulation, welcomes Laura Beachy as Vice President of Global Marketing and Communications. Beachy joins Thermore from Hyla…
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Moms Make History at Ultraman World Championship as Jen Annett and Michelle Vesterby Finish 1st and 2nd
This year’s Ultraman World Championship event turned out to be record-breaking in a number of ways as Canada’s Jen Annett and Denmark’s Michelle Vesterby finished first and second overall. Slowwitch
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Australian fined for disrupting Paris’ 100m final
A French court has charged an Australian man who tried to upend the start of the men’s Olympic final at the Summer Games €8,000 this week. inside the games
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Boston Marathon now paying runners who missed out on prize money when others were caught doping
The Boston Marathon is finally paying runners who were due prize money after other runners who finished ahead of them were later disqualified for doping. CBS News
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UCI concerned about carbon monoxide use among riders: “WADA must also take a position”
In a statement Tuesday afternoon, the UCI sent a message to cycling leaders. The International Cycling Union explicitly asks riders to stop inhaling carbon monoxide (CO). IDL Pro Cycling
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Celebrating 15 Years of Striker: A Legacy of Safety and Innovation
November 26, 2024 – Hudson, WI -/ENDURANCE SPORTSWIRE/ – Striker, a brand renowned for industry-leading fishing apparel, proudly celebrates 15 years of providing anglers with the most trusted fishing apparel on the market. Since the development…
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The Running Event Names =PR= Run & Walk the Best Running Store of 2024
AUSTIN, Texas (November 22, 2024) /ENDURANCE SPORTSWIRE/ – =PR= Run & Walk (Potomac River Running) has been named the Best Running Store of 2024 at The Running Event (TRE), North America’s premier run and outdoor…
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Life Time Adds Fitness Classes to App, Makes Play in Supplements
Life Time has introduced 100 new on-demand classes on its complimentary app, with 50 videos already available. The instructor-led sessions range from five to 60 minutes and cover a variety of categories. Athletic News
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Look Cycle acquires Pembree to strengthen gravity range
This acquisition allows Look Cycle to strengthen its footprint in Enduro and Downhill, broadening its gravity pedal offering and leveraging the industry-leading insights of Pembree’s founder, Phil Law, who will continue to lead the brand.…
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Is the Hard MTB League the Future of All Mountain Bike Racing?
The Hard MTB League is a four stage race format based around Trail mountain bikes, and Trail eMTBs. The stages feature a Tech Trail, Raw Slalom, Downhill Gnar, and Tech Climb, with each stage separately…
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Black Diamond Equipment Announces Recall and Repair for PIEPS Pro IPS Avalanche Transceiver
SALT LAKE CITY, UT (November 21, 2024) /ENDURANCE SPORTSWIRE/ – Black Diamond Equipment®, the North American distributor of PIEPS GmbH, in conjunction with the U.S. Consumer Product Safety Commission (CPSC) and Health Canada, is voluntarily…
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Lawsuit Says Lululemon’s Mishandled DEI Efforts, Botched Leggings Launch, Led to Dropping Share Price
A Lululemon shareholder is accusing the activewear giant of several management failures that contributed to a falling share price. Lululemon shareholder James Wong alleged that shortcomings in the retailer’s diversity, equity and inclusion programs, as well…
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Strava’s new privacy policy says goodbye to some of your favourite fitness apps
Major changes are coming to the world’s biggest fitness-tracking app, Strava, as the company updates its application programming interface (API) to enhance user privacy and control. Running Magazine
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Does the New “Exercise Pill” Let Triathletes Skip Workouts?
A flurry of news reports earlier this year proclaimed that researchers in Denmark had found a way to get all the benefits of running a 10K while fasting – without taking a single step. – exercise…
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Suunto Race S Titanium Courtney – The special glow-in-the-dark watch, designed with Courtney Dauwalter
VANTAA (19. November 2024). /ENDURANCE SPORTSWIRE/ – Courtney Dauwalter, the expert of ultra running, is known for her unmatched mental toughness. She breaks down races into manageable sections, focusing on the next milestone, and uses…
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Selkirk Sport Launches Pro Line Apparel Collection, designed with performance and style in mind
Professional pickleball player Judit Castillo wears the Women’s Pro Dress in Atmosphere blue from the new Selkirk Sport Pro Line Apparel collection. COEUR D’ALENE, Idaho – Nov. 19, 2024 /ENDURANCE SPORTSWIRE/ – Selkirk Sport, a…
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Swiftwick Announces James Osborne as New Sales Manager
Nashville, TN (November 19, 2024) /ENDURANCE SPORTSWIRE/ — Swiftwick, the Nashville-based maker of performance socks for endurance athletes, is pleased to announce the hiring of James Osborne as its new Sales Manager, Run Specialty. Osborne…
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San Antonio Marathon to become locally organized replacement for Rock ‘n’ Roll Marathon
The new, locally organized San Antonio Marathon will replace the annual Rock ‘n’ Roll Marathon, which is poised to end its relationship with the city, San Antonio Sports officials said during a Monday evening press…
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Fuel Goods and The Runner/RiderBox Unveil Highly Anticipated Limited-Edition Holiday Boxes
Asheville, NC /ENDURANCE SPORTSWIRE/ — Fuel Goods, in collaboration with The RunnerBox and RiderBox, is excited to announce the release of their highly anticipated Limited-Edition Holiday Boxes. These annual favorites have sold out every year since their…
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Nivis Gear Launches Highly Anticipated New Ski Apparel and Website
Richmond, VA. (November 19, 2024) /ENDURANCE SPORTSWIRE/ — Today, Nivis Gear, a boutique skiwear company offering high-performing outerwear, is excited to announce a new website alongside two new highly anticipated jackets. The Protego Pro Shell…
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Superfeet Named One of Outside Magazine’s Best Places to Work in 2024
FERNDALE, Wash. (Nov. 19, 2024) /ENDURANCE SPORTSWIRE/ — Superfeet, the global leader in performance insoles, is thrilled to announce it has been recognized as one of The 50 Best Places to Work in 2024 by…
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Fleet Feet Launches Vendor Partnership with hylo athletics, an Emerging Footwear Brand Focused on Performance and Sustainability
CARRBORO, N.C. (November 18, 2024) /ENDURANCE SPORTSWIRE/ – Fleet Feet, the largest franchisor of run specialty stores, today announced a new vendor partnership with hylo athletics, an innovative, emerging footwear brand dedicated to performance, sustainability…
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EXCLUSIVE | Suspicions of corruption at the heart of Portuguese cycling – Money laundering, non-payment and chronic abuse in top teams
We started from a post on the Reddit platform that exposed several examples of mistreatment in a ‘well-known’ team in the Portuguese peloton. CiclismoAtual spoke to several individuals (male and female) who had similar experiences to…
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Turning the Tour de France into Formula 1: How Performance Engineers are Reshaping Pro Cycling
Pro cycling is an arms race of technology and equipment. A paddock full of aero experts and rocket scientists are bringing the Tour de France closer to Formula 1. “Performance Engineers” and “Innovation Departments” have…
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A Closer Look at Wolverine Worldwide’s New Boston Innovation Hub, PHOTOS
Wolverine Worldwide has opened the doors to its new Innovation Hub in Boston. The new 11,000-sq.-ft. facility is located at 90 Causeway Street and will accommodate employees from the company’s design and product teams. Footwear…
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Strava expands mapping tools with night and weekly heatmaps
Strava has confirmed the release of two new heatmaps: Night and Weekly Heatmaps. These new features help subscribers to make informed decisions related to their routes, and adapt their activities as the seasons change. Endurance.Biz
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Cyclist files $1m lawsuit after being struck by ambulance and billed $1,800 for ride to hospital
A US cyclist, William Hoesch, has filed an almost $1 million (£790,000) lawsuit against an ambulance provider after he was run over by an ambulance driver, who then took him to hospital in the same…
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KUIU Introduces New PRO HD Flex Zip Wader
November 13, 2024 – Dixon, CA /ENDURANCE SPORTSWIRE/ – KUIU, a leader in high-performance hunting gear, proudly announces the release of the PRO HD Flex Zip Wader, built to withstand the most extreme waterfowl hunting…
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The richest race in triathlon HISTORY? Superstars fight for $4million-plus JACKPOT at T100 Dubai
Unprecedented prize money for triathlon is on the line when the first-ever T100 Triathlon World Tour reaches its climax in Dubai this weekend. It’s the seventh and final race in a season-long series which has seen…
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No Banned Substances: ‘Enhanced Games’ Aim to Push Physical Limits to Extremes
The Olympic Games have had two incarnations: the Ancient Greek Olympics and the Modern Olympic Games. But a third evolution is looming — one where athletes will be compensated fairly, sponsored by brands, and juiced up with…
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The Best Just Got Bolder: The James Brand × Timex Automatic GMT Emerald Edition
Portland, OR (November 12, 2024) /OUTDOOR SPORTSWIRE/ – Travel rarely goes the way you plan it; that’s what transforms it into adventure. The James Brand ventured deep into the headlands of Nova Scotia and found…
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On Reports Results for the Third Quarter and Nine-Month Period Ended September 30, 2024
On reports an all-time record quarter for both net sales and profitability. Net sales increased by 32.3%, and by 33.2% on a constant currency basis, reaching CHF 635.8 million in Q3 2024. BusinessWire
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Thule Group announces acquisition of Quad Lock
Thule Group has signed an agreement to acquire Quad Lock, a global market leader in performance phone mount solutions, giving cyclists, motorcyclists and other adventurers access to their mobile phones while being active. BikeBiz
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Fleet Feet Appoints New Vice President of Marketing & Digital to Drive Growth and Innovation
CARRBORO, N.C. (November 12, 2024) /ENDURANCE SPORTSWIRE/ — Fleet Feet, the largest franchisor of run specialty stores, today announced the appointment of Jonathan Sipling as its new vice president of marketing and digital. In this…
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EXEC: Giant Group Continues Downward Spiral in October; Fails to Offset Sharp 2023 Decline
The Giant Group saw its year-over-year sales trend return firmly to negative territory in October after seeing a decline in September after posting two consecutive months of growing shipments in July and August. SGB Media
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Can Peloton Conquer Men’s Activewear?
Peloton has partnered with Nordstrom, bringing its private-label activewear line to the luxury department store’s digital marketplace later this month. The retail push follows Peloton’s appointment of new CEO Peter Stern, co-founder of Apple Fitness+. Athletech…
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Wolverine Worldwide CEO Says Merrell and Saucony Sales ‘Outpaced Forecast’ in Q3
Shares for Wolverine Worldwide were up over 9 percent in pre-market trading on Thursday following continued signs that the company’s turnaround strategy is taking hold. Footwear News
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5.11® Releases New Footwear Offerings for Fall 2024
Costa Mesa, Calif. /ENDURANCE SPORTSWIRE/ – 5.11, the global innovator of Purpose-Built Gear™, is excited to announce the release of new additions to its footwear portfolio, designed to meet the demands of professionals and outdoor…
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Run Clubs Are Booming. But as Their Central Role Changes, Can Brands Still Capitalize?
Run clubs often historically had an air of hyper-competitiveness that could be intimidating to those looking to enter the sport. “When I was younger, the majority of run clubs were serious, racing-focused track clubs. FootWear…
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Meet The 17-Year-Old CEO Behind A $12M AI-Powered Nutrition App
Zach Yadegari, co-founder and CEO of Cal AI, has built a nutrition tracking app that’s challenging legacy industry giants by leveraging AI and innovative marketing strategies. Forbes
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U.S. running tourism company using disguised Russian plane for Antarctic race
Canadian Running has learned that Runbuk, the U.S.-based running tourism company that recently took over the World Marathon Challenge, is using Canadian and American-sanctioned Russian aircraft to transport participants from Cape Town to its race.…
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Polartec Shed Less Technology Debuts in Market with FORLOH
November 5th. Planet Earth, The Universe/ENDURANCE SPORTSWIRE/ – Polartec®, a Milliken & Company brand and the premium creator of innovative and more sustainable textile solutions, partners with elite USA-made hunting outfitter FORLOH to debut revolutionary…
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Researchers Weigh in on the Physical and Mental Effects of Backyard Ultras
Lewis is down to fourth in the rankings after three Belgians notched 110 laps to win the Backyard Ultra World Team Championships, which featured teams from 61 countries. Outside
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The Pro’s Closet returns under new ownership
The Pro’s Closet (TPC) is set to return under new ownership with Elshair Companies having acquired the TPC brand and its intellectual property. Elshair Companies is a private investment firm with more than 20 years…
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Running influencer enrages participants at New York City Marathon
Running influencer Matt Choi, 29, of Austin, Texas, ran the Sunday’s New York City Marathon, finishing in 2:57:15. But his participation drew some negative reactions from other runners and supporters, who took to Reddit to complain about the…
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Peloton targets millennial men with first part of multiphase campaign
Peloton on Nov. 1 announced the launch of a new multi-phase campaign — its first from agency Special London — entitled “Find your push. Find your power,” Marketing Drive
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Yamaha ending US e-bike sales
CYPRESS, Calif. (BRAIN) — Yamaha will stop wholesaling e-bikes in the U.S. market at the end of the year, the company told BRAIN on Friday. The company’s U.S. manager emphasized that Yamaha will continue to…
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FeatherSnap Smart Bird Feeder Selected As One of Oprah’s Favortite Things 2024
November 1, 2024 /ENDURANCE SPORTSWIRE/ – FeatherSnap announced today that the Wi-Fi Smart Bird Feeder is included in 2024 Oprah’s Favorite Things holiday gifts list featured on OprahDaily.com and in Oprah Daily’s special print 2024 Holiday Edition, on…
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Peloton Earnings Beat Expectations As It Still Loses Subscribers
Peloton reported it has 6.2 million members, a 3% drop from the previous quarter. The connected fitness company reported revenue for fiscal first-quarter 2025 of $586 million Thursday, lower than the previous quarter ($643.6 million)…
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SMITH MFG Earns 2024 Women in Manufacturing Awards for Leadership and Excellence
PORTLAND, Oregon (October 31, 2024) /ENDURANCE SPORTSWIRE/ – SMITH – global market leader in snow goggles and helmets and industry innovator across bike helmets, sport, lifestyle, and prescription eyewear – is pleased to share two…
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$800 off the well-reviewed Kingbull Folding eBike, under $900 at 100 off for Halloween
October 31, /ENDURANCE SPORTSWIRE/ – E-bikes have become a preferred mode of transportation, and for good reason—they offer an ideal blend of convenience, fitness, and environmental benefits. This Halloween, Kingbull is offering a spectacular deal…
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TREW Gear Brings “TREW To You” Film Project to Rossland, British Columbia
Rossland, BC – /ENDURANCE SPORTSWIRE/ – TREW Gear is excited to announce a special hometown screening of TREW To You in Rossland, BC, on Monday, November 4th at the historic Rossland Miner’s Union Hall. TREW…
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La Sportiva Partners With the Cirque Series To Push Peaks Across the Country
BOULDER, Colo. (Oct. 31, 2024) /OUTDOOR SPORTSWIRE/ – La Sportiva, a global leader in mountain running, climbing, skiing, and outdoor gear, today announced a new partnership with the Cirque Series, the premier mountain running series…
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TREW Gear Brings “TREW To You” Film Project to Bozeman, MT
Portland, OR – /ENDURANCE SPORTSWIRE/ – TREW Gear is excited to announce the final screening of its TREW To You film contest tour in Bozeman, Montana, on Friday, November 8th, at the Emerson Theatre. This…
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Online Sports Coaching Platforms Market to Grow by $1.24B
Athlete involvement and AI are set to propel the global online sports coaching platform market size to grow by $1.24 billion from 2024 to 2028, according to a new report from Technavio. Athleteh News
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Norwegian Outdoor Brand Norrøna Announces Varg: A Luxury, Adventure Sail Yacht
OSLO, Norway (Oct. 30, 2024) /ENDURANCE SPORTSWIRE/ — Heritage Norwegian adventure and outdoor brand Norrøna is pleased to announce the expansion of its adventure travel offerings with the upcoming launch of the Varg sailing yacht…
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DPS and PHANTOM Glide Enlist Billy Demong for Product Development
SALT LAKE CITY (Oct. 30, 2024) /ENDURANCE SPORTSWIRE/ — PHANTOM Glide announces the hire of former World Cup Nordic Combined champion, Billy Demong, as head of strategic product development. Demong, who has been an active PHANTOM Glide…
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Injinji introduces new Over The Calf toesock for fall and winter running
SAN DIEGO, Calif. (October 29, 2024) /OUTDOOR SPORTSWIRE/— Injinji, the innovators of the patented five-toe Performance Toesock™ today announced the launch of its new Snow Over The Calf (Snow OTC) toesock – uniquely engineered for runners…
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Olympic Champion Marco Odermatt invests in a future together with X-BIONIC
/ENDURANCE SPORTSWIRE/ – X-BIONIC, the Swiss premium performance sports brand, has been synonymous with cutting-edge materials and patented technologies for over 25 years. Under the new leadership of CEO Maximilian Lenk, the team is dedicated…
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Fleet Feet Unveils Exciting 2024 Holiday Campaign: Make Shopping Easy with Wishlists
CARRBORO, N.C. (October 24, 2024) /ENDURANCE SPORTSWIRE/ — Fleet Feet, the largest franchisor of run specialty stores, today announced its 2024 holiday campaign designed to empower customers to curate their perfect gift lists and enhance…
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Paralympics marathon runner stripped of medal after helping guide with cramp takes case to court
The Paralympic athlete who was controversially denied a Paris medal after stopping to help her injured guide is taking her case to court. The Spanish runner Elena Congost had been poised to win a bronze medal…
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Gamified Fitness App Scores Deal on ABC’s “Shark Tank”
With an emphasis on community, Card.io allows people to come together and form teams to engage in outdoor fitness and competitive social games such as Turf Wars, where they claim an area of town and defend…
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Decathlon innovation hub invests in leading second-hand e-bike company
Global sports business Decathlon has invested in Rebike Mobility GmbH, described as “Central Europe’s leading second-hand e-bike company”, via its own innovation hub, Decathlon Pulse. BikeBiz
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EXEC: Thule Group Posts DD Profit Growth on Weaker Sales Growth
Thule Group President and CEO Mattias Ankarberg reported the company had a “good” third quarter of the year, with sales increasing, good profitability and cash flow reached a record high level. SGB Media
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Hincapie brothers rally the global cycling community, helping the Polk County Community Foundation raise nearly $700,000 in funds
Greenville, S.C., (October 23, 2024) /ENDURANCE SPORTSWIRE/– Gran Fondo Hincapie’s 13th annual Greenville cycling event took place this past Saturday, welcoming over 2,000 riders for a weekend of riding and fundraising. The event raised close to…
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The Running Event and Running Industry Diversity Coalition Celebrate Four Years of Partnership Focused on Inclusivity and Community Building
PORTLAND, Maine (October 23, 2024) /ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier run and outdoor specialty retail conference and trade show, is excited to announce the return of the Running Industry Diversity Coalition…
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Raide and Safeback Announce Partnership
/ENDURANCE SPORTSWIRE/ – Both born out of frustration with existing solutions available for winter travel in steep terrain, Raide and Safeback have teamed up to create two lightweight avalanche backpacks, launching Winter 24/25. After a…
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Makers of this AI powered bike claim you can get fit in under nine minutes a day — we put it to the test
The Carol bike looks very much like any other exercise bike you might find in a gym; it offers a lot of adjustability of position, a tablet for on-screen instructions and a rear wheel where the resistance…
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Nike Ordered to Pay Legal Fees in Trademark Dispute
A federal court in Pennsylvania has ordered Nike to pay Lontex Corporation millions in attorney’s fees for its “reckless infringement” of the company’s trademark. Lontex sued Nike, Inc., for trademark infringement after discovering that Nike…
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Premium Swiss Performance Brand X-BIONIC® Takes Grip on North American Market, Supported by Industry Stalwarts
Denver, CO. (October 22, 2024) /ENDURANCE SPORTSWIRE/ – Swiss-engineered apparel and gear brand, X-BIONIC®, an innovative leader in high-performance athletic-wear, is excited to announce its official launch into North America, with a commitment to superior…
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Former U.S. collegiate cross country coach sentenced to one year in jail
On Oct. 17, a former U.S. collegiate cross-country coach was sentenced to one year in jail by a superior court judge in Huntington, Ind., following his conviction for sexual battery. Running Magazine
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Two athletes die at World Triathlon Championships in Spain
Two athletes died while participating at the World Triathlon Championships in Spain on Thursday, the sport’s governing body has confirmed. Both competitors – one from Mexico and one from Great Britain. CNN
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First AI-Powered Gym Launching in Early 2025
Santa Monica will soon be home to Fred Fitness, the first gym centered on AI-driven personalized workouts and powered by EGYM. “Most gyms offer equipment; we offer solutions,” Alfred Enzensberger said. Athletech News
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You Can Own a Portion of Boyd Cycling with Crowdfunding Investment
Boyd Cycling has been building high-quality bicycle wheels since 2009. They’ve been designing their rims and hubs in-house since 2013. For the past 4 years, Boyd Cycling has been on-shoring its production into S. Carolina. Bike…
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Murder investigation opened after motorist ‘runs over’ cyclist in Paris
Prosecutors in Paris have opened a murder investigation after the driver of a luxury SUV reportedly ran over a cyclist, crushing him to death, after a heated roadside argument in the centre of the capital.…
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Study: Florida ranks worst state for cyclist deaths in the US
Recent data from the National Highway Traffic Safety Administration revealed Florida as the most unsafe state for cycling in the United States. Luggage shipping company, My Baggage, analyzed data from the NHTSA on the number of…
First Descents Expands Partnership with Heli
DENVER, Colorado (October 16, 2024) /ENDURANCE SPORTSWIRE/– First Descents (FD), a leader in adventure-based healing, is pleased to announce that it is now the official nonprofit partner of Heli, an online marketplace designed to connect…
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Gatorade Unveils Custom AI-Imagined Squeeze Bottles
Gatorade is tapping into the power of generative AI in collaboration with Adobe Firefly, so athletes and fans of the sports performance brand can create personalized Gatorade Squeeze Bottles. Athletic News
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Brooks Taps Into the Magic of Disney With New Race Sponsorship and Shoe Deal
The running brand announced Tuesday that it is the official running shoe of the runDisney race series, with the partnership starting in 2025. This collaboration, Brooks explained, was formed via a “shared belief that running…
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Life Time Group Sees Q3 Net Income Surge in Preliminary Report
Life Time Group Holdings, Inc. is reporting preliminary estimated financial results for the fiscal third quarter ended September 30 in connection with its launch of a process to refinance its 5.750 percent Senior Secured Notes…
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Sports tech market generates US$34.2 bn during first half of 2024
The first half of 2024 saw 589 financial deals take place involving sports technology, with the collective valuation of transactions amounting to US$34.2 billion, according to research from investment bank Drake Star Partners. Sports Pro Media
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Look Cycle Group To Divest Bicycle Wheel Specialist Corima
Look Cycle Group has sold the high-end carbon bicycle wheel specialist Corima to a group led by Pierre-Jean Martin, its co-founder. SGB Media
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How Much Racing Is Too Much Racing?
Setting running goals is typically a good thing. Goals keep you engaged and on track. They shape your training with purpose, structure, and accountability. However, sometimes an endless list of goals can backfire. Runner’s World
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Chicago Marathon Allows Florida Runners to Defer to 2025
The Chicago Marathon, which takes place on Sunday, October 13, is allowing participants from Florida to defer their entry to the 2025 race due to Hurricane Milton. Runners from Florida received word from the race about…
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Giant Group Returns to a Sales Decline in September Versus Easy Comps
The Giant Group saw its year-over-year sales picture return to a negative trend again in September after posting two consecutive months of growing shipments. The news was a bit unexpected as the company faced easier…
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F45 Workouts Added to 100M+ Samsung TVs
F45 Training and Samsung Electronics have partnered to bring the Mark Wahlberg-approved and science-backed functional fitness franchise’s workouts to Samsung Daily+ users, giving them free access to a vast library of cardio, strength, hybrid and recovery…
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Japanese sponsors Toyota, Bridgestone and Panasonic end Olympic contracts
TOKYO (AP) — The International Olympic Committee’s three major Japanese sponsors — Toyota, Panasonic and Bridgestone — are terminating their contracts. This leaves the IOC without a Japanese sponsor with the focus now expected to…
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