All Posts by 100 Percent.
MAAP X 100% Hypercraft Has Landed In Fresh, New Seasonal Shades
SAN DIEGO, Calif. – January 10, 2023 /ENDURANCE SPORTSWIRE/ – Uniquely combining color and craft, MAAP x 100% Hypercraft sunglasses have returned in fresh new seasonal colors. Part of an ongoing collaboration, MAAP have again teamed…
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100% Norg Snow Goggle Wins 2022 ISPO Award
SAN DIEGO, Calif. – December 2, 2022 /ENDURANCE SPORTSWIRE/ – 100% is proud to announce that the Norg Snow Goggle has won the 2022 ISPO AWARD for Design and Innovation. The Norg is the flagship model in…
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100% Triathlete Gustav Iden Crowned in Kona as the 2022 IRONMAN® World Champion — Shattering The Course Record
SAN DIEGO, Calif. – October 10, 2022 /ENDURANCE SPORTSWIRE/ – 100%®, the San Diego-based sports performance company today congratulated Norway’s Gustav Iden on his historic record-breaking achievement at the 2022 VinFast IRONMAN® World Championship in Kona this past…
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100% Takes On The Mountain With Their First Collection Of Snow Goggles
SAN DIEGO, Calif. – October 4, 2022 /ENDURANCE SPORTSWIRE/ – 100%® unveils the 2022/23 Snow Collection created by world-class designers & engineers in California. The debut series was developed to exceed the performance expectations of top…
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100%® Switches Things Up in the 2022 Peter Sagan Limited-Edition Collection
SAN DIEGO, Calif. – June 23, 2022/ENDURANCE SPORTSWIRE/ – 100%®, the San Diego-based sports performance company, has announced the launch of the 2022 Peter Sagan Limited Edition Collection. The collection features a bold interpretation of a tie-dye…
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100%® Unveils Unique Retro Styled Take on Trending Glacier Performance Eyewear
SAN DIEGO, California – June 1, 2022/ENDURANCE SPORTSWIRE/ – 100%® the San Diego-based sports performance company, has released NORVIK®, a new Sport Performance sunglass that sets a standard in versatility by tastefully blending style with unmatched performance.…
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100% and MLB All-Star Fernando Tatis, Jr. Debut 2022 Limited-Edition Sport Performance Eyewear Collection
SAN DIEGO, Calif. – May 25, 2022/ENDURANCE SPORTSWIRE/ – 100%®, the San Diego-based sports performance company, professional baseball All-Star and MVP Sports Group client, Fernando Tatis, Jr. have once again joined forces for their 2nd limited edition eyewear collaboration. Like Tatis, the 2022 100% x Tatis 23 Limited-Edition Eyewear…
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Olympic Medalist Molly Seidel Chooses 100% Performance Eyewear
SAN DIEGO, Calif. – April 14, 2022 – /ENDURANCE SPORTSWIRE/ 100%®, the San Diego-based sport performance company, has announced the signing of elite runner, Molly Seidel — who will now race and train in eyewear…
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100% Announces Partnership with World No. 1 Triathlete Gustav Iden
SAN DIEGO, Calif. – March 9, 2022 /ENDURANCE SPORTSWIRE/ – 100%®, the San Diego-based sports performance company has announced a long-term partnership with the #1 ranked long-course Triathlete in the World, Gustav Iden. The 25-year-old Norwegian…
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100% Names New Global Eyewear and Snow Team to Support The Companies Accelerated Growth and New Category Expansion
SAN DIEGO, Calif. – March 8, 2022/ENDURANCE SPORTSWIRE/ – 100%®, the San Diego-based sports performance brand has announced the appointment of a new leadership team to support the company’s accelerated growth in eyewear, in addition…
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100% Releases Eastcraft® and Westcraft® Series Eyewear
SAN DIEGO, Calif. – November 16, 2021 /ENDURANCE SPORTSWIRE/ – 100%®, the San Diego-based sports performance company, has announced the launch of two new premium sport performance eyewear: the Eastcraft® and Westcraft® series. The new collection is based on a…
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100%® Launches 2021 Peter Sagan Limited-Edition Collection in Time For World Championships and Paris-Roubaix
SAN DIEGO, Calif. – September 21, 2021 /ENDURANCE SPORTSWIRE/ — 100%®, the San Diego-based sports performance company, has announced the launch of the 2021 Peter Sagan Limited Edition Collection. Just in time for one of…
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Mechanix Wear and 100%® Partner For Exclusive Glove Collection
SAN DIEGO, Calif. – June 8, 2021– 100%®, has teamed up with Mechanix Wear, to release an exclusive collection, consisting of two popular work gloves, The Original® and FastFit®. Mechanix Wear, the leader in hand…
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100% Signs Ken Block as Their Newest Visionary
SAN DIEGO, Calif. – May 14, 2021 – 100%®, the San Diego-based sports performance company, has signed Ken Block as its latest Visionary and he joins an illustrious roster of athletes representing the brand. As…
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100% Introduces the SP21 MTB Gear Collection
SAN DIEGO, Calif. – April 29, 2021 – Once again, 100% is pushing the boundaries of technical mountain-bike riding apparel with the launch of the Spring 2021 Collection. This modern-day disruptive collection intentionally balances function…
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Peter Sagan and 100% Invite You To Enter The Ultimate Cycling Sweepstakes
SAN DIEGO, Calif. – February 4, 2021 – 100%®, the San Diego-based sports performance company, has joined forces with Peter Sagan and Specialized for the Ultimate Cycling Sweepstakes. The grand-prize winner will receive all the…
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100%® Launches Bevo Comfort™ PPE Goggle
SAN DIEGO, Calif. – December 29, 2020– 100%®, the San Diego-based sports performance company, has announced a breakthrough in PPE goggle technology with the debut of the Bevo Comfort™ PPE Goggle. Designed based on feedback…
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100%® debuts the 2nd Generation of its Revolutionary Goggle Line
SAN DIEGO, Calif. – October 20, 2020– 100%® the San Diego-based sports performance company, has launched an updated line of the popular Racecraft, Accuri and Strata styles. With exceptional attention to detail, all Gen 2…
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100%® and Peter Sagan Raffle Host Raffle to Benefit Challenged Athletes Foundation
SAN DIEGO, Calif. – October 13, 2020 – 100%®, the San Diego-based sports performance company, has partnered with seven-time Tour de France points champion Peter Sagan to raffle off two pairs of ultra-limited 24K Speedtrap…
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100%® launches Peter Sagan Limited Edition Collection in time for Tour Debut
SAN DIEGO, Calif. – August 27, 2020– 100%®, the San Diego-based sports performance company, has announced the launch of the 2020 Peter Sagan Limited Edition “White/Gold” Collection. Just in time for one of the most…
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100%® chooses Challenged Athletes Foundation as First Charitable Partner
SAN DIEGO, Calif. – August 24, 2020– 100%® has announced that it is the official Global Eyewear Partner of the Challenged Athletes Foundation (CAF). Late last year, the two San Diego-based organizations worked side by…
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100%® and BORA – hansgrohe debut new S3 style
SAN DIEGO, Calif. – August 7, 2020– 100% and the BORA – hansgrohe Professional Cycling Team have joined forces once again to create a special edition of the popular S3®style. Featuring BORA – hansgrohe’s signature…
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100%® Debuts Speedcraft XS For Smaller Faces, Women and Youth
SAN DIEGO, Calif. – 100% has announced the debut of Speedcraft XS performance eyewear, bringing the brand’s most popular style to a wider range of athletes. Designed for men with smaller faces, uncompromising women and…
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100%® and Movistar Team Join Forces to Debut Special Edition Racetrap® Sunglasses
SAN DIEGO, Calif. – June 19, 2020 – 100% has debuted a brand-new special edition of its cutting edge Racetrap eyewear, built in collaboration with the Movistar Team WorldTour cycling squad. The unique sunglasses blend…
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100%® And Belgian Waffle Ride Join Forces to Create the Ultimate Eyewear for Gravel
SAN DIEGO, Calif. – June 10, 2020 – 100% has announced a new partnership with Belgian Waffle Ride (BWR). The two iconic endurance brands have collaborated to design sunglasses able to take on the harsh…
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100%® Reaffirms Its Commitment to a Strict Minimum Advertised Price (MAP) policy
SAN DIEGO, California – May 28, 2020 – 100%, the San Diego-based sports performance company, announced today its updated Minimum Advertised Price (MAP) policy to ensure that all online and brick-and-mortar retailers maintain the agreed…
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100%® is #100PercentTogether with the Outdoor Industry
SAN DIEGO, California – May 13, 2020 – 100%®, the San Diego-based sports performance company, continues to give back to those in need during this pandemic, announcing today that it will donate 20 percent of…
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100%® Gives Back to Those on The Front Lines
SAN DIEGO, California – March 31, 2020 – 100%®, the San Diego-based sports performance company, has announced today that they sent a shipment of performance protective eyewear to the Los Angeles Fire Department Emergency Medical…
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100%® Is in It for The Long Run
SAN DIEGO, California – March 10, 2020 – 100%®, the San Diego-based sports performance company, is excited to announce the addition of Pau Capell, Fernanda Maciel and Judith Wyder to its growing roster of elite…
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Mathieu van der Poel focuses 100% on Defense of Cyclocross World Title
MVDP to debut limited-edition S3 neon orange eyewear to represent his country, as the Flying Dutchman vies for a third UCI Cyclocross World Championship victory SAN DIEGO, California – January 30, 2020 – 100%, the…
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