New Year, New You: IRONMAN Announces 2024 Commitment Day Aimed at Encouraging Athletes to Find Their IRONMAN or IRONMAN 70.3 Finish Line

December 20, 2023

• IRONMAN Commitment Day looks to welcome thousands of athletes to the community of IRONMAN and IRONMAN 70.3 finishers in 2024
• New Year’s resolutions in full force, IRONMAN Commitment Day encourages athletes to setting a goal and working towards completing an IRONMAN or IRONMAN 70.3 triathlon
• Athletes can learn more about IRONMAN Commitment Day by visiting www.ironman.com/na-open-2024

TAMPA, Fla. (Dec. 20, 2023) – ENDURANCE SPORTSWIRE – IRONMAN^® Commitment Day is returning in 2024, kicking off on January 1 and encouraging athletes to pledge to the goal of completing an IRONMAN and or an IRONMAN^® 70.3^® triathlon. The toughest part of the journey is committing, and 2024 IRONMAN Commitment Day is the day to make a pledge, a declaration from each athlete and the world. It is a day to join a community of fearless athletes, united in the belief that ANYTHING IS POSSIBLE^®.

Tens of thousands of men and women from all walks of life, backgrounds and abilities commit each year to challenging their limits of what is possible and compete to become an IRONMAN finisher for the first time. Since its inception in 1978, the IRONMAN triathlon (consisting of a 2.4-mile swim, 112-mile bike, and 26.2-mile run) has come to represent the ultimate test of body, mind and spirit for both professional and amateur athletes.

These athletes and thousands more found their “why” to inspire them to do an IRONMAN event and committed to the challenge:

“How triathlon kept me sane. Signing up for an IRONMAN (triathlon) is a commitment to train and to (my) fitness. And I am lazy. I don’t know if I would do the training and keep fit if it wasn’t for IRONMAN (racing),” said Sue Russell from Wilmore, Kentucky. To learn more about Sue’s story, visit this LINK

“I have a super competitive side and like to do things, especially when people say it can’t be done,” said Meredith Moss from Spring, Texas. To learn more about Meredith’s story, visit this LINK

“I remember saying specifically, Olympic distance – definitely, Half – maybe, but I will never ever do a full IRONMAN triathlon. And here we are,” said Jenna Bradford from Reston, Virginia. To learn more about Jenna’s story, visit this LINK

“Suddenly when I was getting bigger, I stopped being able to move the way I used to. I stopped being able to dance expressively. Losing weight allowed me to recover my life and even more. I would never ever think of doing something like an IRONMAN (triathlon) if I hadn’t gone through the process of gaining all that weight and then fighting it down, in a healthy manner.” said Joanna Basinska of Poland, currently living in Smyrna, Georgia. To learn more about Joanna’s story, visit this LINK

“At that point in my life, I was right around 305 lbs. and had just let myself go. Just life and kids, you know. I was blown away. I thought what all these people have in common is mental strength. Just watching the people push through on that bike ride and watching them cross the finish line, I wanted to be a part of that. And so, I told myself at that point, I was going to become an IRONMAN (finisher)!” said Luke Flanagan said Tulsa, Oklahoma. To learn more about Luke’s story, visit this LINK

Corey Doane, a Lexington, Ky. police officer found his “why” after responding to a call that resulted in a young boy by the name of Malakai suffering life altering injuries from a drive by shooting just a few days before Christmas in 2020.

“I started doing marathons about 10 years and it recently hit me that I am going to do something special, and it came to me that I am going to do this for Malakai,” said Doane. “About two years ago it all came to me at one time, you’re going to do an IRONMAN (triathlon) and you’re going to call it Many Miles for Malakai #MM4M. My “why” has been everything for me, when my alarm is going off at 4:00 a.m. and that alarm goes off and I want to hit that snooze button but just thinking about Malakai and why I am doing this has been huge for me and it’s changed me a lot and I started doing this hopefully to help Malakai and inspire others but changed my heart and what is possible. To learn about Corey and Malaki’s story, LINK.

More information on 2024 IRONMAN Commitment Day can be found by visiting www.ironman.com/na-open-2024. For more information on the IRONMAN and IRONMAN 70.3 brands and global event series, visit www.ironman.com. Media inquiries may be directed to press@ironman.com.

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About The IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN^® Triathlon Series, the IRONMAN^® 70.3^® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll^® Running Series, IRONKIDS^®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and City2Surf^®, UTMB^® World Series trail-running events including the Canyons Endurance Runs™ by UTMB^®, Tarawera™ Ultra by UTMB^® and Ultra-Trail Australia™ by UTMB^®, Epic Series™ mountain bike races including the Absa Cape Epic^®, road cycling events including Haute Route^®, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Catering to the full athlete experience, the company portfolio also includes FulGaz^® virtual cycling, the most realistic indoor riding experience connected fitness application aimed at preparing athletes for real-world events. Since the inception of the iconic IRONMAN^® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE^® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business, and Orkila Capital, a growth equity firm focused on building great brands. For more information, visit www.ironman.com/about-ironman-group.

About Advance 

Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Warner Bros. Discovery and Reddit. For more information visit www.advance.com.