Nature’s Bakery Named Official Snack Bar of Ragnar Relay

February 27, 2025

SALT LAKE CITY, Utah (Feb 27, 2025) /ENDURANCE SPORTSWIRE/ – Ragnar Relay, the nation’s premier host of team-based relay running events, proudly announces Nature’s Bakery as its official snack bar partner for the 2025 race season. Building on last season’s partnership, runners at all Ragnar races can once again fuel their adventure with Nature’s Bakery bars.

As the exclusive snack bar of Ragnar Relay, Nature’s Bakery will be runners’ sidekick during every leg of the race with their signature soft-baked snacks. The Nature’s Bakery Snack n’ Sip Café, available at all Ragnar events, will be the go-to spot for runners to recharge with free, delicious Nature’s Bakery bars, coffee, hot chocolate, and tea. Shortly after registration, race captains will receive samples of Nature’s Bakery bars so teams are stocked and ready to run.

“We’re excited to continue our partnership with Nature’s Bakery as we kick off the 2025 race season,” said Phillip LaHaye, General Manager of Ragnar Relay. “Our runners love Nature’s Bakery products—they’re the perfect snack bar for our races, giving runners the boost they need. We look forward to even more opportunities to strengthen this relationship and enhance the runner experience.”

Ragnar Relay races push teams of runners to conquer stunning landscapes over the course of two days and one night. With two race formats—Road (around 200 miles) and Trail (about 120 miles)—participants put their endurance, teamwork, and resilience to the test. Known for their exceptional quality, wholesome ingredients, and delicious taste, Nature’s Bakery bars are the perfect companion for the journey.

“We believe the best way to connect with active communities is to meet them in their everyday lives—whether that’s running errands or running at a Ragnar event,” shared Racheal Rich, Brand Activation Manager at Nature’s Bakery. “Ragnar allows us to be a part of meaningful, memory making moments where our snacks can be there for participants from down time to go time. We’re thrilled to continue and grow our partnership.”

About Ragnar Events: Founded in 2004, Ragnar Events is the premier host of team-based relay running events. Events stretch from the Pacific Northwest to Florida, from Southern California to New England, and thousands of teams and tens of thousands of runners participate in Ragnar events each year. Ragnar provides runners the opportunity to work together as a team, on the road or on the trail, to conquer hundreds of miles of running. Ragnar is based in Salt Lake City, Utah.

About Nature’s Bakery: Nature’s Bakery believes simple, wholesome snacks are the best fuel for active, joyful lives. Founded in 2011, they soft bake the goodness of real, wholesome ingredients like sun-ripened fruit and hearty whole grains into snacks that are plant-based, nut-free, dairy-free, and non-GMO Project Verified. Thoughtfully baked to make better-for-you snacking a deliciously easy choice that appeals to the whole family, Nature’s Bakery products include Whole Wheat Fig Bars, Gluten Free Fig Bars, Fig Bar Minis, Oatmeal Crumble bars, and Brownie bars. Nature’s Bakery products are sold nationally at 100,000 stores including Target, Walmart, and Costco and can also be purchased directly at the Nature’s Bakery website and through Amazon. For more information about Nature’s Bakery, please visit naturesbakery.com or follow along on Instagram, TikTok and Facebook.

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For Media Inquiries:

Ragnar Contact:

Mike Bowcut
Marketing Director, Ragnar Events
mbowcut@runragnar.com
253-709-5499
runragnar.com

Nature’s Bakery contact:

Sarah Seventko
Senior Account Manager, PR and Media Relations
540.878.0591
sseventko@ampagency.com