Mountain Hardwear Wins The “Excellence In Apparel & Softgoods” Award At The Grassroots Connect Tradeshow

June 20, 2024

Richmond, Calif. [June 20, 2024] /ENDURANCE SPORTSWIRE/ – Mountain Hardwear, a leader in high-performance equipment and apparel for climbers, mountaineers, skiers, snowboarders, and outdoor athletes, earned a major accolade at last week’s Grassroots Connect tradeshow in Reno, winning the award for “Excellence in Apparel & Softgoods.”

The prestigious award was presented by the Grassroots Outdoor Alliance, and competition in the category was fierce, with Mountain Hardwear standing out among several major outdoor brands, such as Patagonia, Purnell, KAVU and Smartwool. This recognition underscores Mountain Hardwear’s commitment to innovation, quality and sustainability in the outdoor apparel and softgoods sector.

“The Grassroot Outdoor Alliance and the nearly 100 retailers with almost 200 doors it represents is the backbone of the Outdoor Industry. Over the challenging last half-decade, GOA has been doing great things in the industry to help guide retailers and vendors alike through an evolving landscape.” said Troy Sicotte, President of Mountain Hardwear. “Receiving this recognition from them is a huge honor and evidence of our aligned focus to improve the outdoor experience for all.”

In addition to winning in the apparel and softgoods category, Mountain Hardwear was also honored as one of the top five nominees for the Vendor Partner of the Year award. The company shared this nomination with esteemed brands such as Hydrapak, Nemo Equipment, Patagonia, and Smartwool.

Mountain Hardwear remains committed to creating high-performance outdoor gear that enables exploration and fosters a deeper connection to the outdoors.

This recognition is a testament to the hard work of our entire team over the years.” said Sablle Stahl, the Vice President of Sales at Mountain Hardwear. “By collaborating with and making the best decisions possible to support our specialty partners, we know we can shape a healthier and thriving outdoor industry together.”

For more information about Mountain Hardwear and its award-winning products, please visit www.mountainhardwear.com. For more information about Grassroots Outdoor Alliance please visit www.grassrootsoutdoors.com.

About Mountain Hardwear

Mountain Hardwear, Inc., was founded in 1993 and is based in Richmond, CA. We exist to encourage and equip people to seek a wilder path in life. For 30 years, we’ve built essential equipment for climbers, mountaineers, and outdoor athletes and have supported expeditions on the world’s highest peaks. Relentless precision continues to inspire everything we do — our designers sweat every stitch and detail to continuously improve function, durability, and comfort.

Mountain Hardwear is a wholly-owned subsidiary of Columbia Sportswear Company that distributes its products through specialty outdoor retailers in the United States and 34 countries worldwide. www.mountainhardwear.com