Mount to Coast™ Hires U.S. Country Manager Doug Rosenberg to Lead Wholesale Strategy and Support Independent Run Specialty

October 30, 2024

HONG KONG /ENDURANCE SPORTSWIRE/ – Mount to Coast™, the first performance shoe brand to specialize in ultrarunning and long-distance pursuits, today announced that it has named Doug Rosenberg as its U.S. Country Manager. He will lead business growth in wholesale channels as well as operational efficiency to meet financial goals.

“Doug will be an incredible addition to our team not only in terms of leading our American sales strategy, but also in building our brand culture,” said Vincent Chen, CEO of Mount to Coast. “We are excited to welcome an experienced leader, an accomplished athlete and wonderful individual into our global team. Doug’s role will be essential to continued growth as we look to build upon the momentum of our first-year success.”

Rosenberg, a graduate of the University of Pennsylvania and Stanford’s Graduate School of Business, brings over 25 years of experience in both domestic and international roles in e-Commerce, merchandising and business operations. Most recently as Brooks Running’s Director of Global Footwear Business and Strategic Sourcing, Rosenberg was charged with creating a footwear sourcing strategy and costing process to improve product quality and profitability through factory partnerships, business planning, and strategic negotiations. Previous to Brooks, Rosenberg worked for Gap Inc on international strategy and eCommerce.

In his role with Mount to Coast, Rosenberg will specifically focus on revenue growth in the run specialty channel and maintaining strong retail partnerships. He will also support brand communications through marketing and public relations efforts.

“As a passionate runner, I’m grateful for the opportunity to help build Mount to Coast’s wholesale business strategy and help launch a remarkably innovative and unique brand,” said Rosenberg. “I spent the best years of my career in this space and I’m eager to reconnect with the fast-growing running industry community. I look forward to supporting our retail partners with education regarding Mount to Coast’s products and sales opportunities that will ultimately benefit all runners in their goals, long distance or otherwise.”

A dedicated runner and lifelong athlete, Rosenberg uniquely understands the needs and aspirations of Mount to Coast customers. He regularly runs more than 1,000 miles a year and has completed over 30 half marathons, 20 marathons, three ultramarathons, and three Ironman Triathlons, oftentimes with his spouse. Rosenberg will continue to be based out of Massachusetts where he resides with his family.

To browse Mount to Coast’s products or learn more about the brand’s Run Research Lab and its proprietary technology, please visit mounttocoast.com.

About Mount to Coast™

Mount to Coast is a technical footwear brand specializing in long-distance running and biomechanics research to challenge the limits of ultrarunning. Founded for athletes who transcend distance, Mount to Coast integrates innovative materials inspired by various industries to engineer footwear offering exceptional comfort, support, energy return and durability. Its first two models – the R1 and S1 – crafted with insights from Mount to Coast’s Run Research Lab, are award winning, record-breaking shoes, vigorously tested in highly challenging races and evaluated by elite athletes.

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Please direct Mount to Coast media inquiries to New Local PR Founder and Account Director Anna Avery at anna@newlocalpr.com.

Contact: 

Anna Avery
PR Account Director
anna@newlocalpr.com
210-248-8395