Milwaukee Lakefront Marathon Partners with UScellular to Keep Runners Connected

September 5, 2024

Milwaukee /ENDURANCE SPORTSWIRE/ – The Milwaukee Lakefront Marathon is thrilled to announce its partnership with UScellular™ – a move that underscores the company’s commitment to fostering meaningful connections and encouraging a healthier relationship with technology. As the official cellular partner of the marathon, UScellular is proud to support an event that resonates deeply with its values of community, wellness, and genuine connection.

The partnership between UScellular and the Milwaukee Lakefront Marathon embodies the essence of the company’s “Built for US” campaign. This initiative emphasizes the importance of establishing healthier digital habits and resetting our relationship with technology. By aligning with one of Milwaukee’s most cherished events, UScellular aims to deepen its connection with the local community and highlight the significance of striking a balance between technology and personal well-being.

“We are excited to partner with the Milwaukee Lakefront Marathon,” said Marlon Bailey, director of sales and operations for Wisconsin and N. Illinois at UScellular. “This collaboration is a fantastic opportunity to extend our ‘Built for US’ campaign into the heart of the Milwaukee community. We believe that encouraging people to experience genuine connection instead of being digitally distracted not only enriches their lives but also strengthens the bonds within our communities.”

The Milwaukee Lakefront Marathon, known for its inclusive spirit and celebration of personal achievement, aligns perfectly with UScellular’s mission to connect people to what matters most. This partnership offers numerous opportunities for community engagement, inspiring participants to make their mark regardless of where they start.

As part of the partnership, UScellular will provide comprehensive support for the marathon, including on-site connectivity solutions, interactive experiences, and special promotions that encourage participants to engage both digitally and physically in the event. The collaboration will also feature initiatives that spotlight the importance of wellness, helping to create a more connected and healthier community.

“We are thrilled to have UScellular join us as the official cellular partner,” said Scott Stauske, Race Director of the Milwaukee Lakefront Marathon. “Their support is a testament to the shared values of community and wellness that are at the core of our event. Together, we look forward to inspiring participants and celebrating their achievements in a meaningful way.”

For more information about the Milwaukee Lakefront Marathon and how to participate, visit https://www.milwaukeelakefrontmarathon.org/. To learn more about UScellular’s commitment to developing healthier relationships with technology, go to www.uscellular.com/BuiltForUS.

About UScellular

UScellular is the fourth-largest full-service wireless carrier in the United States, providing national network coverage and industry-leading innovations designed to help customers stay connected to the things that matter most. The Chicago-based carrier provides a strong, reliable network supported by the latest technology and offers a wide range of communication services that enhance consumers’ lives, increase the competitiveness of local businesses and improve the efficiency of government operations. Through its After School Access Project, the company has donated more than $23 million in hotspots and service to help youth connect to reliable internet. To learn more about UScellular, visit one of its retail stores or www.uscellular.com. To get the latest news, visit newsroom.uscellular.com.

About Milwaukee Lakefront Marathon:

The Milwaukee Lakefront Marathon is an annual event celebrating its 42nd year, offering participants a scenic course along Lake Michigan and showcasing the vibrant spirit of Milwaukee’s running community. The Milwaukee Lakefront Marathon has a storied legacy, rooted in the early days of Wisconsin’s running community. Originating in 1973 as the Wisconsin Mayfair Marathon, the event transitioned to its current format in 1981 under the stewardship of the Badgerland Striders, becoming the Lakefront Marathon. This inaugural race heralded a new era with its picturesque point-to-point course along Lake Michigan from Grafton to Milwaukee, setting the stage for decades of memorable running experiences. Today, the Milwaukee Lakefront Marathon continues to attract runners from around the globe, drawn by its scenic course, flat terrain conducive to personal records, and the enduring spirit of camaraderie that defines this iconic event in the heart of Wisconsin’s running community.